Sherlock's text messages reveal our transhumanism

Nearly four years ago, "A Study in Pink," the first episode of the BBC'sSherlock, aired. And just five minutes into the episode, it became clear that the new series would be a new take not just on the Sherlock Holmes mythos, but on television drama as a whole. In the middle of a press conference where a beleaguered Inspector Lestrade was answering questions from reporters, the viewer heard a number of text message alerts -- and then, as each reporter checked their phone, saw all their text messages appearing onscreen.

Since then, that technique -- floating words representing text messages, internet searches, or some other form of technological interface -- has become a core element of the series' identity. And while there are plenty of tech-savvy shows out there, it's that technique that makesSherlockso incisive: not only is it reflective of our practices, but more importantly, it says as much about us as it does about its characters.

Echoes of that first-season press conference scene abound in a similar scene from this season's "The Empty Hearse": Multiple Twitter hashtags flood the screen as word spreads that Holmes is far more alive than had been previously believed. "It was really as simple as [director] Paul McGuigan not wanting to do close ups of a whole load of phones whilst we read the texts," producer Sue Vertue tells Wired about the origins of the show's visualisation of social media and text messaging. (McGuigan directed four episodes of the series across its first two seasons, and developed the idea during preparation for "The Great Game," which was actually shot before "A Study in Pink.")

"Episode 1 was written and shot last, and so could make the best use of onscreen text as additional script and plot points, such as the text around the screen of the pink lady," Vertue explains. "If you notice, 'The Blind Banker' doesn't use [floating text] a great deal, as it had already been written, and the script didn't lend itself so easily to the style in post-production."

Overall, Vertue says, "the writers have genuine fun playing around with the text stuff now. I love the drunk, out-of-focus texts that we've used in 'The Sign of Three' -- it really adds to the richness of the storytelling, I think."

That may be true, but as with so many aspects ofSherlock, there's an element of misdirection going on here, with the fun, eye-catching slickness of the visualisation distracting from a deeper commentary the show is making about its characters' relationship with technology -- and, by extension, our own relationship with it, as well.

"In a modern-day Sherlock Holmes series, wehadto incorporate social media -- it would seem weird and old fashioned not to," Vertue says. Such an attitude is in keeping with the spirit of Holmes -- Sir Arthur Conan Doyle's original incarnation of the hero was both modern and populist in his use of technologyat time of publication, after all -- butSherlocktakes the character's reliance on props and outside elements to a new level.

Sherlock isn't alone in that -- internet and cellphone usage abounds throughout the cast, especially as a shorthand for emotional connections (or the lack thereof). Whether it's characters refusing to answer certain peoples' calls, or Sherlock nagging Watson into submission via text onslaught, we all know what these things meanbecause we do them ourselves. The show is, unlike nearly everything else on television, reflecting our own reality back to us.

But that's truly crystallised in Sherlock himself. The show repeatedly emphasises that for all the man's deductive prowess, he's noticeably lacking in more basic areas of life. "The Great Game," for example, made light of this by revealing that he didn't know that the Earth revolved around the sun. At first that seems like an unforgivable contradiction, but consider of how ubiquitous web searching is on the show. This Sherlock doesn't need to be an infallible repository of objective information; he has the internet for that.

Yet, the fact that the show extends its visual text effect to Sherlock's thought process tells us that Sherlock is himself a computer. Consider what Sherlock said when Watson was making fun of him for not knowing about the Earth revolving around the sun: "Listen. This [pointing to his head] is my hard drive and it only makes sense to put things in there that are useful."

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Sherlock's text messages reveal our transhumanism

Which tech companies scored on Super Bowl Sunday?

The most famous commercial to air during the Super Bowl during its 48-year history touted a personal computer, so its only fitting that tech companies see footballs biggest stage as an opportunity to make a big marketing splash. And while the ad blitz may have been nothing like the days of the Web 1.0 bubblewe miss you, too, Pets.com sock puppetplenty of tech companies sought to buy their fair share of the spotlight during Sundays big game.

But which tech companies got the most bang for their buck and which ones would have been better off setting fire to the pile of money it takes to buy an ad spot during the Super Bowl? Heres one mans rundown of which tech players delivered and which ones fumbled their big opportunity.

Americas most pugnacious carrier continued its one-company war against the tyranny of two-year commitments, enlisting college football standoutand NFL washoutTim Tebow to point out the folly of contracts.

Turns out Tebow is much better pitching wireless carriers than he ever was throwing passes to pro receivers.

T-Mobile made multiple Super Bowl appearances Sunday, again with Tebow and then with a fourth-quarter spot reminding everyone that its willing to pay your early termination fees if you care to leave your current carrier.

Grade: AT-Mobile stayed on message, and even got this cynical football fan to laugh with Tebow for once, and not at himor at least, not his throwing motion.

In a one-minute spot that never mentions any of its products by name, Microsoft drives home the point that the things it makes can improve our lives and expand our horizons.

Grade: A-minusMicrosofts efforts to humanize itself in the past have been more miss than hitwho can forget the awkwardness of Bill Gates and Jerry Seinfeld bonding over churros?but this minute-long ad actually generated a little lump in the throat in a venue that usually favors snark over sentiment.

Its not an ad so much as it is a public service announcement, but Bank of America bought time during the Super Bowl broadcast to let people know that they could download U2s Invisible for free on Apples iTunes Store for the next 24 hoursand that the bank would donate $1 for every download to the [Red] charity.

Grade: A-minusIts hard to get too snooty when somebody wants to give you something for free and is willing to donate money to charity on top of that.

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Which tech companies scored on Super Bowl Sunday?

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Salk Institute and Stanford University to Lead New $40 Million Stem Cell Genomics Center

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Newswise LA JOLLAThe Salk Institute for Biological Studies will join Stanford University in leading a new Center of Excellence in Stem Cell Genomics, created through a $40 million award by California's stem cell agency, the California Institute for Regenerative Medicine.

The center will bring together experts and investigators from seven different major California institutions to focus on bridging the fields of genomics the study of the complete genetic make-up of a cell or organism with cutting-edge stem cell research.

The goal is to use these tools to gain a deeper understanding of the disease processes in cancer, diabetes, endocrine disorders, heart disease and mental health, and ultimately to find safer and more effective ways of using stem cells in medical research and therapy.

"The center will provide a platform for collaboration, allowing California's stem cell scientists and genomics researchers to bridge these two fields," says Joseph Ecker, a Salk professor and Howard Hughes Medical Institute and Gordon and Betty Moore Foundation Investigator. "The Center will generate critical genomics data that will be shared with scientists throughout California and the rest of the world."

Ecker, holder of the Salk International Council Chair in Genetics, is co-director of the new center along with Michael Snyder, a professor and chair of genetics at Stanford.

Salk and Stanford will lead the center, and U.C. San Diego, Ludwig Institute for Cancer Research, the Scripps Research Institute, the J. Craig Venter Institute and Illumina Inc., all in San Diego, will collaborate on the project, in addition to U.C. Santa Cruz, which will also run the data coordination and management component.

"This Center of Excellence in Stem Cell Genomics shows why we are considered one of the global leaders in stem cell research," says Alan Trounson, president of the stem cell agency. "Bringing together this team to do this kind of work means we will be better able to understand how stem cells change as they grow and become different kinds of cells. That deeper knowledge, that you can only get through a genomic analysis of the cells, will help us develop better ways of using these cells to come up with new treatments for deadly diseases."

In addition to outside collaborations, the center will pursue some fundamental questions and goals of its own, including collecting and characterizing induced pluripotent stem cell lines from patients with familial cardiomyopathy; applying single-cell genomic techniques to better understand cellular subpopulations within diseased and healthy brain and pancreatic tissues; and developing novel computational tools to analyze networks underlying stem cell genome function.

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Salk Institute and Stanford University to Lead New $40 Million Stem Cell Genomics Center

Let’s Play Space Engineers – Episode 76: Space Station Project Part 6 – Video


Let #39;s Play Space Engineers - Episode 76: Space Station Project Part 6
On this episode of Space Engineers, we continue the Space Station Project. Today I rework the observation deck a bit by changing it to heavy armor blocks. I ...

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