LAUNCH: We know WHY. Do you?

Sausalito

Last week, we held our West Coast LAUNCHpad Salon with the LAUNCH team to talk lessons learned from two successful events, LAUNCH:Water and LAUNCH:Health; and start planning LAUNCH:Energy. The Cazneau Group, one of our implementation partners, hosted the Salon at their offices in Sausalito, California. Great conversation, great setting, great food. But best of all, great common goal — to bring about positive change to our home planet, one innovation at a time.

LAUNCH: Accelerating Innovation for a Sustainable Future.

LAUNCH teamLAUNCH teamLAUNCH team

NASA, USAIDDepartment of State, and NIKE joined together to form LAUNCH in an effort to identify, showcase and support innovative approaches to sustainability challenges. We’d been working on the LAUNCH concept for six months or so before having a program mature enough to bring in partners in December of 2009. In 2010, we successfully hosted two forums at the Kennedy Space Center in Florida. Now we look ahead to”what next” — as in LAUNCH:Energy.

During our two days together, the LAUNCH team sifted through what makes our LAUNCH brand unique. We’re still working through the process, but what really resonated with me was the concept of LAUNCH as a Fellowship of Innovators. We joked about the ONE RING to RULE them ALL….and who got to wear it, but in essence, that’s what LAUNCH is. We’re an ever-expanding fellowship of cutting-edge thinkers — though not at all in a Sauron kind of way, for all you Lord of the Rings fans.

Each of the LAUNCH team founders is an innovator in his/her field of expertise. We came together to create an innovative program called LAUNCH, which selects ten innovators to interact with 30+ LAUNCH Councilmembers, who are thought leaders in their fields. Together, we’ve become a Fellowship to help propel promising innovations forward to make a difference addressing some of the world’s most pressing challenges. Pretty cool, huh?

After returning to the office, a colleague shared with me a TED presentation by Simon Sinek: “How Great Leaders Inspire Action.Well worth watching!

Simon says (wink) that others “don’t buy what you do, they buy WHY you do it.” He talks about why the Wright Brothers were successful. They were driven by a cause, they wanted to “change the course of the world.” And they did! Just like we want to accomplish with LAUNCH — to accelerate innovation for a sustainable future…and change the course of the world.

Wright Brothers Glider

In his TED presentation, Simon Sinek also talks about the Law of Diffusion of Innovations, where 2.5% are Innovators, 13.5% are Early Adopters, and 34% are in the Early Majority. He claims that Innovators and Early Adaptors are comfortable making gut decisions driven by what they believe about the world vs. what product is available for their use. The Early Majority won’t try something until someone else tries it first.

Law of Diffusion of Innovation

With LAUNCH, we’re in the business of accelerating innovation. We operate right in the middle of the 2.5% zone on the curve. We look for innovations (and their innovators) to nurture, refine, and then showcase to Early Adopters (the LAUNCH Council). We started inside Simon Sinek’s Golden Circle and built out. We know WHY we created LAUNCH. Then we figured out HOW to implement the concept, and WHAT the product is.

Simon Sinek: Why

Once you strip away the Innovator selection and presentation prep, the Council selection and event logistics, the Accelerator follow-up post forum, what’s left is the LAUNCH Fellowship of Innovators. We’re creating space at the far left of the Diffusion of Innovation curve where we can live and play. It’s the place where we believe we can make biggest impact on the future of this world. That’s WHY!

Innovators: We want YOU!

Innovators, we want YOU!

Crosspost on Beth Beck’s Blog and  GovLoop.com

Vote: Etsy Space Craft Contest

We do really cool things at NASA. One of them is a creative Space Craft Contest with Etsy, the place for homemade coolness.
You can take part by voting for your favorite 3D and 2D entries.

NASA/Etsy Space Craft ContestThe public voting period opened on Friday, November 12 and will run through Friday, November 19. You will have to register to vote, but the registration is painless.To encourage you to go look for yourself, here are a few interesting selections you can vote for. The assortment and creativity is astounding (and quite amusing…see Shuttle hat at the bottom).
Moon Rocket
Barn Rocket Sunbeam
Beadwork Sculpture Rocket Ship
Planet/Wheelthrown Stoneware Textured Sphere
Mars Odyssey inspired pendant in sterling and 18k gold plate
Space Shuttle Dress
Shuttle Beaded Necklace
Original International ROBOT drawing illustration pen and ink Robots From Outer Space With UFO Robot invation
Zeggee's Pops Spacesuit - Awesome Metal Space Framed Print by A.Bamber
Titan Trout 1 Alternative SpaceCraft
Dive Up for NASA by Tiffany Michelle Bohrer
Take Me To Your Leader Robot
Space Shuttle Fleece Hat
Etsy received over a thousand entries. Each is made by hand with tender loving care. Take time to review the entries and send the winner to one of the last Space Shuttle missions.

Time’s running out. You have until Friday to vote for your favorite Space Craft!


Crosspost on Beth Beck’s Blog.

House Appropriators Pull Out The Knives

House Appropriations Committee Introduces CR Containing Largest Spending Cuts in History (With detailed chart)

"The House Appropriations Committee today introduced a Continuing Resolution (H.R. 1) to fund the federal government for the last seven months of the fiscal year while cutting spending by over $100 billion from the President's fiscal year 2011 request. This CR legislation represents the largest single discretionary spending reduction in the history of Congress. ...

"NASA Budget reduction compared to FY 2010 enacted: $303.0 million. Compared to FY 2011 Request: $578.7 million."

Ralph Hall’s NASA Reality Check for the 112th Congress

House Committee on Science, Space, and Technology Oversight Plan for the 112th Congress

"The Committee will continue to provide oversight of NASA's human spaceflight program as it undergoes a period of uncertainty and transition following various Administration proposals. Specific attention will be paid to the feasibility of NASA's plans and priorities relative to their resources and requirements."

House members may come see Discovery launch, Florida Today

"[Rep. Ralph] Hall, one of NASA's most vocal supporters in Congress, said the committee would have to work together to support the agency amid tight budgeting that will force cuts throughout the government. "My goal is to keep our position in space, keep our leadership in space and keep our national and international partners," Hall said. "I'm not urging anybody to go to Mars right now or back to the moon, or any place when people can't go to the grocery store. The economy has to be good. But we've got to continue to work toward it and plan for it."

First Orion Shipped From Michoud to Denver

Lockheed Martin Ships Out First Orion Spacecraft

"The Lockheed Martin Orion team shipped out the first Orion crew module spacecraft structure today from NASA's Michoud Assembly Facility in New Orleans, La. The spacecraft is headed to Lockheed Martin's Denver, Colo. facilities where it will undergo a series of rigorous tests to confirm Orion's ability to safely fly astronauts through all the harsh environments of deep space exploration missions."

ATK (Apparently) Does Not Need NASA Money For Liberty [Update]

ATK moving forward with Liberty rocket, Salt Lake Tribune

"Regardless of whether the government agrees to help fund Alliant Techsystems' rocket that would take astronauts to the International Space Station, the Utah company intends to move forward with its project because it believes there will be no shortage of commercial customers. ATK and a partner on Tuesday unveiled the two-stage Liberty rocket that they want NASA to use as the next launch vehicle for the U.S. space program. And they are hoping the space agency will see fit to award it at least a portion of a $200 million pool of money set aside for promising projects."

Keith's 10 Feb note: Of course U.S. taxpayers have already made a huge down payment on Ares-1 development. I wonder how ATK gets to use the Ares 1 modified transporter, launch pad, VAB, etc - also modified with lots of tax dollars. That won't cost ATK money? Isn't the use of these designs and facilities using NASA money?

Keith's 11 Feb 12:42 pm update: According to ATK's George Torres, who called and left me a voicemail statement: "The ATK spokesperson spoke out of line. What we're really about is to meet goal of CCDev to acclerate commerical program and to try and mature the program and working on the integrate these two systems as part of the deveopment. CCDev funding would acclerate this by 2 years." He said that he'd sent me a statement by email at some point.

Keith's 11 Feb 2:14 pm update: Here is ATK's statement: "These comments were inaccurate and from someone who didn't have full insight into the business model as presented for the CCDev2 acquisition. Specifically, our proposal is focused on the goals of CCDev-2, which are to "further advance commercial Crew Transportation System (CTS) concepts and mature the design and development of elements of the system such as launch vehicles and spacecraft." Overall, it really responds to the main goal of the procurement, which is to "accelerate the development of commercial crew systems." If we do win a CCDev-2 contract we can accelerate our first flight two years from 2015 to 2013. With the payload capabilities of Liberty and its low price, we believe it will be a strong competitor for CCDev-2. As for use of KSC facilities, we are responding to NASA's request on how we would utilize KSC facilities (just like other potential contractors) on a leased basis."

NASA OIG: Major Challenges Facing NASA

NASA OIG Testimony: Major Challenges Facing NASA in 2011

"At the present time, NASA finds itself in a state of significant uncertainty, particularly with respect to its human space program. The final Space Shuttle flights are scheduled for later this fiscal year and construction of the International Space Station is essentially complete; however, the Agency has not achieved significant momentum on space exploration directives contained in 2010 authorizing legislation because of funding and technical questions.

The most immediate challenge facing NASA's leadership is to manage the Agency's portfolio of space and science missions amid the continuing lack of clarity caused by conflicting legislative directives in the Authorization Act and a holdover provision in NASA's fiscal year (FY) 2010 appropriations law. The latter provision prevents NASA from terminating any aspect of the Constellation Program or from initiating any new program."

Moon Rock Thief Doesn’t Seem To Be Sorry

From the U to NASA, prison and back again, Daily Utah Chornicle

Convicted moon rock thief Thad Roberts: "(We) came out with a 600-pound safe, (estimated by the government to be worth $7 million to $21 million) sawed it open in a hotel room and sorted all the moon rocks, which included a meteorite from Mars," Roberts said. "I definitely knew at this point that I had the best rock collection in the world." Within a week, rumors spread, inevitably revealing Roberts' and the women's guilt. This resulted in an eight-year sentence for him, and only house arrest for the two women because he took the "leadership position" in the crime."

Keith's note: So Thad - you aren't at all sorry that you stole and damaged these invaluable research specimens? The author of this article doesn't seem to be interested in this obvious aspect of the story - indeed she writes: "In such a short time, Roberts has lived an unimaginable life, but he is continuing to complete his goals and hopes to see success in his future."

Egyptian NASA Rumor Goes Viral

NASA honors martyred Sally Zahran by putting name on spacecraft, Al-Masry Al-Youm

"This is the least we could provide to Egyptian youth and revolutionaries. This step represents transferring the dreams of Egyptian youth from a small stretch of earth to the enormous expanse of space," said Haji to Al-Mary Al-Youm."

NASA to name space ship after Egyptian martyr, Bikyamasr

"The United States' space agency, NASA, has okayed naming one of its spaceships after Sally Zahran, a young Egyptian woman killed during the first few days of anti-government demonstrations in Egypt. Essam Mohamed Haji, a researcher at NASA, told the Egyptian independent daily Al-Masry Al-Youm he had received approval to put the young woman's name on a spaceship heading for Mars."

NASA rocket to bear name of Egyptian woman killed in protests, NDTV

"The paper quoted Essam Mohamed Haji, a young researcher at NASA, as saying Thursday that he had received approval to put the young woman Sally Zahran's name on a spaceship heading for Mars."

Keith's note: I am assuming that this is not true - but it does speak to what people think of NASA around the world - i.e. that being associated with it - and its missions - is something special.

NASA Budget to be Announced Next Monday

NASA LogoNASA Announces Plan To Win The Future With Fiscal Year 2012 Budget, NASA

"NASA Administrator Charles Bolden will brief reporters about the agency's fiscal year 2012 budget at 2 p.m. EST on Monday, Feb. 14. The news conference will take place in the James E. Webb Memorial Auditorium at NASA Headquarters, located at 300 E St. S.W., in Washington.

Chief Financial Officer Elizabeth Robinson will join Bolden. The news conference will be broadcast live on NASA Television and the agency's web site. Questions will be taken from news media representatives at headquarters and NASA field centers."

Video: Top 5 Awesome Things About the Webb Telescope

Keith's note: As much as I loathe the overuse of the word "awesome" by Gen Y, the NASA Advisory Council took an informal vote during lunch break and asked me to post this video. Tip of the hat to NASA PAO. Direct link for those of you that have YouTube blocked by NASA.

Keith's update: A Carnegie astronomer notes: "While brimming with enthusiasm, this video makes a major error by claiming that JWST will be able "to see the Earth" if it was 25 light-years away. Sadly, this is not true. Here is what the JWST web page states is the true capability of JWST: "Webb can only see large planets orbiting at relatively large distances from the parent star. To see small Earth-like planets, which are billions of time fainter than their parent star, a space telescope capable of seeing at even higher angular resolution will be required. NASA is studying such a space mission, the Terrestrial Planet Finder." This quote is from the JWST web page located at: http://www.jwst.nasa.gov/faq.html#basic JWST will do fantastic science, but if someone says that it will do things that are impossible for it to do, the entire project is likely to suffer.

Congressional Hearing Season Begins

It's oversight season: 'Hundreds' of hearings to tackle funding cuts, The Hill

"House appropriations oversight season starts in earnest this week as subcommittees hold the first of "hundreds" of oversight hearings to trim funding for federal agencies and programs. On Wednesday, two of the 12 appropriations subcommittees are set to review budget numbers with key officials from the Justice Department, Commerce Department, NASA and Securities and Exchange Commission."

House Commerce, Justice, Science, and Related Agencies Hearing: Oversight of the National Science Foundation and NASA

Diagnostic Models for Failure Analysis and Operations

Diagnostic models provide significant analytical and operational benefits to improve the dependability and efficiency of NASA systems.

The Constellation Program and the Exploration Technology Development Program (ETDP) funded the development of diagnostic models using the TEAMS (Testability Engineering and Maintenance System) tool for the Ares, Orion, and Ground Operations Projects to demonstrate operational uses for ground processing and launch operations. These models were found useful not only for operational pre-launch checkout, but also for analysis of failure effects, failure detection coverage, and fault isolation effectiveness. TEAMS, a commercial model-based tool from Qualtech Systems, Inc. (East Hartford, CT), performs fault diagnostics (isolation and identification). Fault isolation means identifying the location of the fault (cause) that is compromising system functions. Fault identification means identifying the failure mode (mechanism) that is causing system failure. Diagnostics refers to both fault isolation and identification functions.

Oxygen Barrier Coating on Anodized Aluminum Substrate

A company is interested in licensing a film material that can be printed, sprayed, or transferred onto an anodized aluminum surface, such that the applied layer prevents oxygen from reaching and reacting with copper or other colored metals that are electro-deposited into the alumina pores. The abrasion-resistant barrier must withstand temperatures up to 800 °F for 10-15 minutes, and endure continuous heating up to 500 °F.

Enterprise Systems Help Consolidate NASA’s IT and Data Services

Enterprise application and information technology services
Science Applications International Corp. (SAIC)
McLean, VA
703-676-4300
http://www.saic.com

SAIC was awarded the Enterprise Applications Service Technologies (EAST) contract by NASA to provide a broad range of information technology (IT) services in support of the NASA Enterprise Applications Competency Center. Work will be performed at the Marshall Space Flight Center (MSFC) in Huntsville, AL.

Dr. Jim Green, Director, Planetary Science Division, NASA Headquarters, Washington, DC

Dr.
Jim Green began his NASA career in 1980 at Marshall Space Flight
Center’s Magnetospheric Physics Branch where he developed and
managed the Space Physics Analysis Network (SPAN), NASA’s precursor
to the Internet. From 1985 to 1992 he served as Head of the National
Space Science Data Center at the Goddard Space Flight Center,
followed by a 13-year stint as Chief of the Space Science Data
Operations Office. In 2005 he was named Chief of the Science Proposal
Support Office, where he served until August 2006 when he was
appointed Director of NASA’s Planetary Science Division.

NASA Sensor Technology Helps Boaters

Just in time for summer, NASA-developed wireless sensor technology is giving recreational boaters safer and more accurate readings of how much fuel is in their tanks. The magnetic measuring system also has potential uses in planes, trains, and automobiles.

CSF Welcomes Scientist-Astronaut Training Nonprofit, Astronauts4Hire, as CSF Education Affiliate

Suborbital

The Commercial Spaceflight Federation is pleased to announce that the scientist-astronaut training nonprofit organization, Astronauts for Hire, Inc. (”Astronauts4Hire”) has officially become a Research and Education Affiliate of the Commercial Spaceflight Federation. Astronauts4Hire joins research and education affiliates such as Purdue University, Johns Hopkins University, Princeton University, George Mason University, and the University of Central Florida that are interested in flying scientists and payload specialists onboard the new generation of commercial suborbital spacecraft.

“We are pleased to welcome the Astronauts4Hire nonprofit as an affiliate of the Commercial Spaceflight Federation,” stated John Gedmark, executive director of the Commercial Spaceflight Federation. “The Astronauts4Hire organization is a diverse group of enthusiastic future scientist-astronauts, and its members have backgrounds ranging from engineering and aviation to astronomy and physiology. They are training for prospective future spaceflights and have volunteered to raise public awareness of the exciting potential of commercial spaceflight. Hopefully, members of the Astronauts4Hire group will be among the thousands of people who will fly to space in the coming years onboard commercial suborbital spacecraft.”

Brian Shiro, a geophysicist and president of Astronauts4Hire, stated, “Astronauts4Hire is very excited to be joining the Commercial Spaceflight Federation and looks forward to productive mutual collaboration through projects like the Commercial Spaceflight Federation’s Suborbital Applications Researchers Group (SARG) that raise awareness of the potential of commercial human spaceflight and enable the new industry to flourish.”

The Commercial Spaceflight Federation and Astronauts4Hire are both proud co-sponsors of the upcoming Next-Generation Suborbital Researchers Conference, which will be held at the University of Central Florida in Orlando, Florida from February 28 to March 2, 2011.

About the Commercial Spaceflight Federation
The mission of the Commercial Spaceflight Federation is to promote the development of commercial human spaceflight, pursue ever-higher levels of safety, and share best practices and expertise throughout the industry. The Commercial Spaceflight Federation’s member companies, which include commercial spaceflight developers, operators, spaceports, suppliers, and service providers, are creating thousands of high- tech jobs nationwide, working to preserve American leadership in aerospace through technology innovation, and inspiring young people to pursue careers in science and engineering. For more information please visit http://www.commercialspaceflight.org or contact Executive Director John Gedmark at john[at]commercialspaceflight.org or at (202) 349-1121.

About Astronauts4Hire
Astronauts for Hire, Inc. is a non-profit corporation poised to blaze new trails in the commercial spaceflight industry. Its members are available for hire by researchers to conduct experiments on suborbital flights. As the gateway to commercial human spaceflight, Astronauts4Hire serves as the matchmaker among the suborbital research community, training providers, and spaceflight operators. For more information, please visit http://www.Astronauts4Hire.org or contact Public Relations Officer Ben Corbin at ben.corbin[at]astronauts4hire.org or at (850) 685-2218.