Michael Corrigan and David Kellock, who first met when studying mechanical engineering at Strathclyde University and formed the company Trtl to market their sleepscarf, which will now be available in 22 Dixons Travel stores in airports across the UK. The pair are hoping to achieve a turnover well in excess of 1 million in the next year.

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The deal follows hard on the heels of Trtl's deal with Dublin-based TNS distribution. Best known for its success with "Beats By Dre" headphones, TNS distributes in key outlets throughout the UK, Europe and Australia.

The culmination of about 90 prototype try-outs, sleepscarf is comprised of a springy and lightweight plastic discreetly embedded in a scarf-like garment. The product, which retails at around 25 and is available in several colours, has attracted rave reviews on popular ecommerce sites, with fans claiming to have experienced uninterrupted stretches of sleep on long-haul flights in economy class.

Corrigan said of the distribution deal: "This is a huge step for us as a brand as well as in terms of where we want to take this into 2015.

"Our dream is to create a global company that can really make a difference, and working with companies like TNS Distribution and Dixons is creating the foundation to do this."

Although the original 4000 Sleepscarf products were made in Glasgow and Carluke, the company has a consignment of 60,000 being manufactured in China.

The idea for the company came from a week-long business "bootcamp". Corrigan and Kellock needed an idea in order to attend, and were inspired by their recent uncomfortable travel abroad.

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Pair sign deal to distribute 'world's most comfortable travel pillow'