Tim Cook Has a Strange Obsession

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with risky bets.

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with setbacks and risky bets that didn't pan out.

As Bloomberg's Mark Gurman reported over the weekend, the tech giant is getting ready to launch not one, but two updated versions of its Vision Pro, a $3,499 mixed-reality headset that has seen sluggish sales and even given wearers black eyes.

That's despite rumors circulating last summer that Apple had given up on a follow-up device of the uber-expensive gadget.

In fact, Cook is so convinced of the segment that he's looking to beat Meta CEO Mark Zuckerberg — who shares an obsession with AR and VR headsets — to market. According to Bloomberg, Cook wants to create a pair of AR glasses that buyers can wear all day.

"Tim cares about nothing else," an insider with knowledge of the matter told Gurman. "It’s the only thing he’s really spending his time on from a product development standpoint."

But given the segment's well-documented challenges in wooing a mainstream market, that could be far easier said than done. We've seen numerous products fail to live up to the hype, particularly in the VR space.

As far as wearable smart glasses are concerned, Meta has some experience. Its Ray-Ban Meta AI glasses, which feature bone-conducting earphones, a camera, and a microphone, have proven surprisingly popular.

However, to call them augmented reality glasses would be an overstatement, as they can't overlay data or other info over the wearer's vision.

Earlier this month, Gurman reported that Meta is looking to follow up its glasses with a $1,000-plus deluxe version, which includes a screen for displaying photos and apps. But details are still pretty sparse and the company has yet to announce a release date.

Whether Apple can swoop in and release a lighter and cheaper pair of AR glasses remains to be seen. Even coming up with a successor to its much beefier and unwieldy Vision Pro headset could prove challenging. According to Bloomberg, the goal is to greatly reduce both weight and price, which is an appreciable challenge, especially considering the possibility of escalating tariffs on Chinese imports.

To make the jump to a light accessory that has the same form factor as a pair of sunglasses is substantial. As a stepping stone, Apple is reportedly looking to attach a camera to its Apple Watch and AirPods, an admittedly awkward answer to Meta's Ray-Ban glasses.

In short, where Cook's obsession with beating Zuckerberg to the punch will leave Apple's foray into the glasses space is anyone's guess — though if there's one thing we know about Apple, it's that the company hates to lose.

More on Apple: Apple's AI-Powered Siri Is Such a Disaster That Employees Have Given the Team Developing It a Rude Nickname

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Tim Cook Has a Strange Obsession

Trump’s New NASA Head Announces Plans to Send Troops to Space

President-elect Donald Trump's pick for NASA administrator billionaire SpaceX tourist Jared Isaacman wants to send troops into space.

Space Soldiers

President-elect Donald Trump's pick for NASA administrator billionaire SpaceX tourist Jared Isaacman wants to send soldiers into space.

During the Space Force Association’s Spacepower 2024 conference in Orlando, Florida, Isaacman argued that troops in space are "absolutely inevitable."

"If Americans are in low Earth orbit, there’s going to need to be people watching out for them," he said, as quoted by the Independent.

"This is the trajectory that humankind is going to follow," he added. "America is going to lead it and we’re going to need guardians there on the high ground looking out for us."

Star Wars Kid

Isaacman's comments are eyebrow-raising for a number of reasons. Do US astronauts really need armed bodyguards in space? What exactly will these space troops do once they reach space? Will these troops be Space Force "Guardians" — who aren't trained to be astronauts — or will the Pentagon send troops from a different military branch?

Besides, where will they stay? With the retirement of the International Space Station in 2030, the Pentagon will also have a hard time coming by accommodations for armed forces in orbit.

Perhaps unsurprisingly, Isaacman had few details to share regarding his plans to send troops into space, let alone how much such an initiative would cost. He did hint at the possibility of sending soldiers into space around the time NASA hopes to settle on the surface of the Moon, according to the Independent.

Isaacman also said he's hoping to turn outer space into an economic opportunity.

"Space holds unparalleled potential for breakthroughs in manufacturing, biotechnology, mining, and perhaps even pathways to new sources of energy," he told audiences during the conference. "There will inevitably be a thriving space economy — one that will create opportunities for countless people to live and work in space."

The tech entrepreneur has been to space twice over the last three years, both times on board SpaceX's Crew Dragon spacecraft.

But given his new desk job in Washington, DC, Isaacman may have to give up on future opportunities to visit space as part of the Polaris program he organized.

"The future of the Polaris program is a little bit of a question mark at the moment," Isaacman admitted at the event, as quoted by Reuters. "It may wind up on hold for a little bit."

More on Isaacman: The New Head of NASA Had an Interesting Disagreement with the Space Agency

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