By Ray Massey for the Daily Mail

Published: 18:21 EST, 2 September 2014 | Updated: 05:42 EST, 3 September 2014

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Land Rover has joined the space-race with a new seven-seater baby Discovery and a plan to send four prospective customers into orbit with Sir Richard Branson.

The British 4X4 car firms new Land Rover Discovery Sport offers two more seats than the vehicle it replaces and more room for growing families.

And it aims to take on quite a different final frontier by announcing a competition to put four potential customers into space with Sir Richards Virgin Galactic space project.

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Space flight prize: Four prospective customers are offered the chance to fly into orbit with Sir Richard Branson to mark the launch of the new Land Rover Discovery Sport 4x4

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Land Rover joins the space race with a new compact seven-seater 4X4