Futurist Sci-Fi Toys Are Here Now | The Huffington Post – Huffington Post

Children are insane. Or, more precisely, they don’t think logically as adults do. Children aren’t burdened by hardened adult preconceptions and expectations, so suffer fewer roadblocks to learning new things. This different way of seeing things is why children adapt so easily to high tech that confuses the rest of us.

That’s the theoretical basis behind “Mimsy Were The Borogoves,” a classic science fiction tale from 1943 in which two children find a box of toys from the future that they totally grok but which flummox their Euclidian-conditioned parents. (You can read “Mimsy” here or watch the movie version, The Last Mimzy.)

Could we be approaching the unidentified future from which Mimsy’s high tech toys originated?

At the annual Toy Fair, held this past President’s Day weekend in New York city, I found some playthings instilled with bleeding edge technologies even I barely understand but that today’s youngsters should have no trouble taking to just like the children in “Mimsy” hopefully, without the story’s strange consequences.

For instance, there was a futuristic version of one of the most iconic toys of all time Barbie. Mattel showed off Hello Barbie Hologram, which is sort of a personalized 3D animated Amazon Alexa.

You can ask Hello Barbie Hologram Alexa-like questions, prefaced by “Hello, Barbie,” such as for the weather. But instead of Stephen Hawking-like monotone responses, you get an effervescent Barbie not only playfully announcing the local outdoor conditions, but you get a visual; for instance, if Barbie tells you it’s raining cats and dogs, you get a holographic visual of canines and felines pouring from the sky. You can voice command the hologram Barbie to set alarms, night lights and daily reminders. You can also change hologram Barbie’s size and skin tone and ask her to perform a number of dances.

Hello Barbie Hologram will be available sometime this fall for less than $300.

VR has been popping up in a few toys in the last couple of years, but at Toy Fair I saw three unique applications that seem to more holistically integrate VR into the design of the toy rather than haphazardly tacked on.

A start-up called Tilt is advancing “textile tech” in its SpinTales, which uses a duvet, a rug and VR to, well, put a new spin on some old stories for children. The SpinTales app includes three stories: Little Red (as in Little Red Riding Hood), 3 Pigs (as in the Three Little Pigs) and Magic Beans (as in Jack and Beanstalk). You then buy either the SpinTales Enchanted Duvet or the throw Jungle Rug ($99.99 each).

Your child activates one of the games on their smartphone or tablet and picks different activities. When prompted, the child then holds the tablet or smartphone over a matching section on the duvet or rug to activate the 3D VR, which displays an exploration of the immediate vicinity as the character moves around.

What makes SpinTales fascinating is that the bedspread and throw rug are ever-present; they don’t have to dug out of a closet or toy chest or located under a pile of other discarded toys, dirty clothes or the bed.

One of the more fascinating VR games I saw isn’t a product you’ll be able to buy, but a “mixed reality game” technology concept that combines VR and RFID from a Quebec-based developer, bkom Studios. You move physical RFID-equipped tokens around a board; each token then generates a VR character that can be seen on the corresponding app on a smartphone or tablet or a more 360-degree view through VR goggles. Scanning playing cards triggers each character’s activities.

bkom hopes to sell the technology for game developers to create new VR/RFID games.

A mixed reality learning VR plaything you soon will be able to buy is “Animal World with Jessica” from Odyssey ($39.95, April/May). Inside the smart box the cover acts as an interactive VR game board includes 65 VR animal cards, VR goggles, eight coloring paper sheets and a combined smartphone/tablet holder.

After downloading the “Animal World” app, a child holds a card so the smartphone or tablet camera can see it, which activates a moving, interactive VR version of that animal viewed on either a touchscreen device or more fully through the VR goggles. The animal can be manipulated while information about it is imparted to the child. Two animals can be created to interact with each other, or your child can switch the camera view and take a selfie with the animal.

At some point, the “Animal World” developers hope to update the app so children will be able to virtually feed the animals as well as talk to them ala Dr. Doolittle. Additional mixed reality educational card sets with different topics are planned.

A plethora of companies have been developing simplistic robot toys and robot learning and construction kits for the last few years. But Fisher-Price has built instead an inexpensive version of a home robot designed to help your youngest kids learn while playing.

The company’s cute, nearly foot-tall Teach n’ Tag Movi ($49.99, fall) is an interactive learning buddy that can follow directions, play games and displays animated facial expressions that help give it a personality. It can roll around via voice command on three wheels on nearly any surface.

Movi, which will operate on three C cells and is designed for youngsters 3-6, includes three play modes: Alpha Fun Actions, Think & Move Shapes and Learn & Play Games including Red Light/Green Light and Silly Sounds Tag. Two buttons on top of Movi allow for a child’s direct input.

Not quite Isaac Asimov’s Robbie, the first robot presented in his “I, Robot” collection, another, more optimistic look at our robot buddy future, but getting there.

Hopefully, these robot, VR and hologram toys won’t cause the mischief the sci-fi playthings do in “Mimsy,” but merely prepare your prodigy for life in their non-fictional future.

Continue reading here:

Futurist Sci-Fi Toys Are Here Now | The Huffington Post – Huffington Post

The Futurist: Making an emotional connection | Marketing Interactive – Marketing Interactive

As the world gets excited about the possibilities that VR unfolds for all of us in the business of marketing brands, Im reminded of the golden adage: People will forget what you did, but theyll never forget how you made them feel.

Yes, emotions are back in business and today they are becoming even more measurable in real-time. As the buzz on building smarter cities and a smarter life gains momentum, one can expect technology to play a larger role in driving marketing engagements.

We expect to see more IOT and tech-enabled conversations driving B2B and B2C relationships. Marketers will be expected to find compelling narratives to better emote and engage with customers. As such, leading global telcos and tech brands are converging their products, services and infrastructure to create a more immersive and pronounced engagement with customers.

Marketing beyond VR

Sure, newfangled tech and nifty platforms, such as AR, VR, wearables and apps do help take the brand experience narrative forward, but often they dont necessarily form the narrative itself. This is a reason why more and more marketers have started investing increasingly in collaborative commerce platforms and experience centres.

Collaborative commerce platforms are fast becoming a new model of marketing engagement especially with IT and telco corporations. Brands are increasingly involving their member/customer base in not just running campaigns, but the business itself.

The active advocacy and emotional ownership that such engagements presents are tough to match through conventional social/digital marketing routes. Brand experience centres are not your flagship stores and they dont substitute for the experience. Today, brands from across industries are investing significantly in building their marquee experience centres.

While the wave of customer experience centres started as an effective way to engage B2B customers, with the likes of British Telecom and VADS back home inviting its prospects to come and experience how they could help solve complex real-life business issues in real time, the marketing practice has caught the fancy of non-tech companies as an opportunity to immerse and excite the public in the types of possibilities it creates.

Companies from across the industry spectrum are actively engaging in creating mini experience centres to immerse target segments.

The digital paradox for marketers

Organisations are busy bucking up their respective digital transformation journey. While it will ease the pressure of marketing in organising, managing and serving various customer segments, invariably it will make it increasingly tougher for brands to connect emotively with their customers in the digital age.

However, on the other hand, brands such as Amazon have effectively created a well thought out customer gratification model that keeps its emotive connect intact. In fact, the brand for the first time in its history has gone from a pure click to a brick and mortar model with physical stores in countries such as India.

Underscoring the realisation that marketing in the digital age will increasingly rely on creating immersive brand experiences be they physical, virtual or collaborative in nature.

Yes, advancements in tech be they AR, VR, bots, wearables or 3D printing will serve as effective special effects, but the narrative will need to rely on telling an effective story that engages all the five senses, which creates memorability, talkability and shareability beyond likes and views.

The author of the article is Izlyn Ramli, vice-president, group brand and communication Telekom Malaysia.

Read the original:

The Futurist: Making an emotional connection | Marketing Interactive – Marketing Interactive

Futurist Theatre Live Theatre Like Youve Never Seen It

Clark Edwin February 12, 2016

The Royal Court Theatre is the leading national company in Britain that is dedicated to play the new works that are written by the innovative writers. Here are ten things that you can learn from the Royal Court Theatre @royalcourt building tour. Take a look at these below.

On closely observing the concrete walls, you can take a look at the wood grain from boxes that were employed as moulds for the blocks.The Royal Court Theatre was receiving a theatre and it is a producing theatre itself now.The Royal Court Theatre is the one and only theatre in the country that accepts spontaneous play scripts that are all read. In case you send your play script to any theatre such as the National Theatre, you will be asked to send your script to the Royal Court Theatre.

Royal Court Theatre as a theatre fosters the writing talent. Only the playwrights receive start billing and not of the actors do irrespective of who they are.Rehearsing for the play is done on site in a specific room that is created in the eaves of the Royal Court Theatre building. This region was earmarked for the officers originally. Now, even auditions are conducted on the site.The grilles of the Royal Court Theatre act a window decoration and this is found even in the stairwell that leads to the Jerwood Upstairs. These were originally the drains in the womens loo.

The trapdoor that we meant for the Jerwood Upstairs is accessed from the offices of the theatre that are located underneath. SActually, there is no stage at the Jerwood Downstairs. For each production, the boards are made and these give more flexibility to the theatre and a quicker turnaround between the different productions. For instance, for the Haunted Child set up, one could see cracks on the stage that revealed the large space below. This was a little bit frightening.

In the stalls at the Royal Court Theatre building, the very last row is called writers row as that where the playwrights will be seated and watch their plays that are performed during the preview. This way, they can make an immediate exit from the hall at the end of the play.The Jerwood Upstairs was meant for the private members club to move around the laws that approved the play scripts. Therefore, the scripts are edited and censored before they could actually be performed.

Read also :Take A Look At The Almeida Theatre Backstage Tour

Let us see the Almeida Theatre backstage tour in this content. Those who like backstage tours will definitely love the Almeida Theatres backstage tour. The highlight of the backstage tours is that you will get to see the parts of the theatre that you never get to see at the other times. There some tricks that have to be executed at the backstage to make the audience sitting in the hall watching the performance enjoy the show.

The green room as well as the dressing rooms of the theatre are the most impressive ones of the four rooms at the Almeida Theatre. There are many personal items, family photos, good luck cars, etc. at the backstage. You will get a bit of the life backstage before the performance, during the performance and after it as well. The green room has a futon bed for naps between the matinee and the evening performances. Also, there is a fridge with the favourite items of the performers.

The wardrobe department is also interesting. There are stacks of boxes that are labelled to avoid last minute confusion. There are stands with wigs drying in the corner, tumble dryers, washing machines and an industrial strength steam iron.

What kind of gadgets do theaters use that are also useful at home? If you over analyze the situation, you might start to think about common, everyday items like seats and lights or even electricity. However, most people have a tendency to miss one of the most important things that can easily be found in either location. That item is a dehumidifier. These items are designed to take the humidity out of the air, thus making it more comfortable for a person to be in that environment and making it a better environment for certain items, such as anything made out of wood, that might be in that location.

The answer is simple. They almost have to use them. Theaters are typically dark locations so they usually dont have any windows. This means there is no natural ventilation to the outside. In addition, theaters have a tendency to pack people in and depending on the size of the theater, there could easily be hundreds or even closer to 1,000 individuals located inside one large room at any given time. The more people that are in an enclosed space, the more body heat is produced. This can increase humidity levels noticeably until it is so uncomfortable it is almost impossible to stay inside. With the use of a dehumidifier, the problem is solved.

Generally speaking, the problem can easily be handled by having the right number of dehumidifiers in the right locations. The truth is, most people dont even realize that these devices or are present or that they are in use. The only thing that they do notice is that the room is much more comfortable, effectively allowing them to stay in that room for an extended period of time and enjoy whatever it is they came to see. The same is true for the home. The devices can be used to make rooms more comfortable or to take excessive moisture out of her room so that it doesnt smell musty or moldy.

The best dehumidifiers for home usework wonder for anyone that has mold problem inside their home or for those individuals who have a lot of natural wood inside the house, or even personal possessions like guitars. If there is too much moisture inside the home, the top ten dehumidifiers can be used to remove the proper amount of moisture just as a humidifier is sometimes used to add moisture when the air is too dry. Either way, it makes it much easier for both individuals and certain material possessions to be in that particular environment.

Also see:How Sophisticated is the AV Equipment in the Theatre?

When theaters first came along, nobody knew how much it would change in a century. While there has been vast improvements in picture and audio quality down the years, the trend today is now experiencing movies in a completely different way than before. Theaters are moving away from traditional audio and video equipment. Instead, the focus is on creating a more immersive experience for the viewer.

Today, theatre is about making use of technology in a big way. The innovations are being made use of both onstage as well as backstage as they need to compete with the technology which the user is used to in the digital space.

Most productions and theaters now make use of video designers in a large way to help them with their theater productions. Theaters increasingly make use of virtual reality masks, computer animation and stop motion camera work. With hardware and software getting cheaper, even fringe theaters is able to utilize this.

The audio visual equipment used in 3D theaters is a lot different than before. The RealD 3D technology, which is used in theaters, use circular polarized light. This, when used with polarized glasses, makes the right and left eyes see different pictures creating better 3D effects.

Sound effects play a huge part in theatre as they help in unfolding of the story. They tell you about the action, and about how each of the events will unfold. They also help in manipulating composed or recorded audios. Most theaters, employ sound designers whose entire job revolves around this art of sound designing.

In movie theaters, MIDI and digital audio technology are used in a big way. Computerised theatre sound systems are also used in various plays and productions. Modern audio technology like the ones in DJToolsGuide.com can easily be integrated into live performances, which makes theaters offer a more immersive experience.

IMAX 3D uses larger screens and larger film sizes with Dolby Digital sound. Some other theatres use analog technologies, but that means that if the viewer doesnt look straight at the screen, the 3D effects get lost. There are also digital projectors, LCD shutter glasses which are being used in todays world.

Dolby 3D is another popular technology in use today, and uses polarized glasses which has multiple coatings and cut out specific frequencies of light. The lenses are curved which give better effects too.

With Virtual Reality coming in, it wont be long enough before we have planetarium type shows taking over conventional movie theatres. When it comes to audio, these new theaters can be fitted with 64 speaker feeds which provide an amazing experience to the audience.

The EQ resolution is used for optimization for all types of playback content, and it is used even when the environment is acoustically challenged. The configurations provide I/O interfaces of the digital cinema and there is automatic calibration done so that the quality of playback is consistently at high quality.

These systems allow for individual amplification and equalization of surround speakers and also support bass management of subwoofers.

Jake Gyllenhaals ripped physique in Southpaw, Anne Hathaways slimmed down build in Les Miserables; stars have always taken their exercise and diet routines to extreme limits in order to play the part in films, but how do they do it?

Portman and Kunis have always had slender physiques, but in order to play cut-throat, obsessive ballerinas, the stars both had to drop 20 pounds. Kunis spent seven months training four hours per day, every day of the week, and drastically cutting back on calories, eating very small portions of a balanced diet. Portman, who was already a vegan, continued to eat many of the same foods, although in smaller portions. For nearly a year she trained with a former professional ballerina, spending up to eight hours, six days per week, doing swimming, cross-training, and ballet classes in order to get the ballerina physique.

When Hemsworth took on the role of Thor, he gained 30 pounds of muscle to transform his body into the God-like physique needed. To do this Hemsworth stuck to a strict eating schedule, packing away huge amounts of protein, rice and vegetables every three hours, even when he wasnt hungry. It also meant spending at least two hours a day doing an intense work-out regimen of not just weight-lifting in his home gym but also aspects of Crossfit, martial arts and boxing. One surprising aspect of his get-fit routine? Sleeping, which he says was an important part of the equation.

Portraying a starving prostitute meant Hathaway had to drop 25 pounds through an initial two-week cleanse, followed by two weeks of a diet of two dried oatmeal paste squares each day. Why such a harsh diet? The actress needed to look near death, her character was dying from tuberculosis after all, so exercising was off the table.

Cooper took on the role of the Navy SEAL with just ten weeks to gain 40 pounds of muscle. In order to pull of this near impossibility he turned to a professional trainer and began working out twice a day. Starting with basic exercises like deadlifts and squats he then moved on to traditional weightlifting techniques. To top it all off, Cooper ate a whopping 5,000 calories each day which included 5 meals, protein drinks and energy bars.

Beyonce needed to trim down her usually curvaceous body in order to play the slim 16-year old in the film. In order to lose 20 pounds in two short weeks, the star turned to the Master Cleanse Diet, which meant eating no solid food and drinking daily 6-12 glasses of water mixed with lemon juice, maple syrup and cayenne pepper. She does admit to cheating a bit by drinking protein drinks and eating fish and vegetables.

Aiming for authenticity, as well as a seriously ripped physique, Gyllenhaal worked with a professional boxing coach to prepare for the role. Starting at just 147 pounds, Gyllenhaal gained 28 pounds of hard muscle through running, jump roping, boxing drills, and weight training. All of that training had one benefit, an unrestricted diet with only one edict; lots of protein.

Dont think you could get the same results as your favorite star? Youre probably right, but with good reason. While the stars worked with nutritionists and personal trainers almost round the clock to obtain these extreme results, they are nearly universally considered unhealthy.

Also read:Acting in the Theatre can be Very Intense, do Actors Get Enough Sleep?

Celebrities lead fairly fabulous lives but they are often hectic as well. They frequently have to travel across the country at a moments notice, attend parties at late night hot spots for publicity, follow rigorous and demanding schedules, etc.

So, it comes as no surprise that sleep is not always their number one priority. In fact, prescription medication and insomnia have often been the culprits in a number of high-profile celebrity deaths this paints a vivid picture of how dangerous sleep problems can be if not treated responsibly.

But, did you know that the lives of theatre actors are even more hectic? This particular profession is not for the lazy and requires a lot of passion, dedication, and a number of other hardy traits. Some of these include:

There are some theatre actors who love live shows as they provide instant feedback. Still, there are others who dread it because the presence of the audience is a constant reminder that theyre acting something that can be distracting if you lack the discipline and focus needed to stay in the moment while audience members react, answer telephone calls, smoke, take pictures, etc.

Even though all actors make a lot sacrifices, sleep seems to be the hardest hit. Theatre actors, in particular, have to get up early for their day jobs and stay up late to get the chance to follow their passion. They also have to squeeze in time to memorize lines and run errands. When you finally take a minute to see how much time all these activities take, its easy to see why many theatre actors dont get the 7 hours needed for quality rest.

Most actors seem to be handling their hectic lives well but, the truth is, they arent immune to the sleep-related health problems that plague us. But when you consistently miss out on sleep, it can lead to a wide variety of serious health issues like heart problems, diabetes, obesity, and more.

Thankfully, there is some good news to be had its relatively easy to start getting better sleep. Some general rules of thumb include:

Previous post:Ten Things to Learn from the Royal Court Theatre Building Tour

Lately, there were incidences of the audience members at a theatre who did not behave brilliantly. Some of these annoying and bad experiences are given here.

The noisy headphones: A person at the Lyttleton was wearing either to using headphones to listen to music or hadnt turned off the MP3 player. No one could find where the music and singing came from but it was audible during the quieter scenes. On hearing these irritating sounds, there were a lot of puzzled looks that the audience started passing among one another. In the end, many people complained to the escort at the interval and an announcement was made in the general direction of where the noise came from and the music went off during the second half.

The giggling teenagers: One of the tiny studios is Trafalgar Studios 2 and the actors are usually within the reachable distance in this theatre. It was a play Dickens with a Difference, a Dickens themed double bill. James Swanton, the performer, took on the characters for the second show and warping himself into each one in what is said to be a gripping and skilled performance. Two teenager girls were sitting in the mid of the front row that is virtually under the nose of Swanton. They were not too gripped to the play and they decided to giggle, whisper, and snort all their way through the play. Swanton soldiered on the waiting till the curtain call to end the play thanking all for attending the play. He did not forget to point out to the girls by saying he had made the two of them laugh and stated that he hopes that he did not spoil their enjoyment.

Disturbances during play: At the Park Theatre during the Jonah and Otta play, three irritating audience incidents were reported. First, a woman with a ring tone of a child laughing decided to leave to answer the call. Later, someone wandered in the auditorium having gone through a wrong door and apologised loudly before leaving. Finally, a woman with a bad cold was coughing and sneezing for some time. She later sighed and muttered as well.

View original post here:

Futurist Theatre Live Theatre Like Youve Never Seen It

Nikolas Badminton, Futurist Speaker

BY Nikolas Badminton

Thank you for coming here and taking a look at my view on where we are headed as a society in 2017 with exponential technologies, and the companies that build them, drawing society down a new path. Its the culmination of hundreds of hours of reading articles and research, watching…

Thank you for coming here and taking a look at my view on where we are headed as a society in 2017 with exponential technologies, and the companies…

Read the original here:

Nikolas Badminton, Futurist Speaker

Jacob Morgan – Official Site

“Jacobs book shares case studies, research and unique models to demonstrate the incredible value of building amazing teams and transforming how work is done to positively impact business results.” Chuck Robbins, CEO, Cisco

Organizations that invest in employee experience are more productive, valuable, attractive, innovative, profitable, and have superior stock performance than those who don’t. These “Experiential Organizations” crush the competition in every metric.

Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world (culture, technology, and physical space), how to design for them, and what the tangible ROI is. Filled with case studies, examples, and frameworks, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work.

Read more from the original source:

Jacob Morgan – Official Site

Will Artificial Intelligence Take Our Jobs? We Asked A Futurist – Huffington Post Australia

In ‘Back To The Future’, Marty and Doc travel in time from 1985 to 2015. In the fictional version of 2015 there’s hoverboards and self-lacing shoes. While the latter happened IRL in late 2016, a lot of the film’s other future predictions were a little off.

Though what’s not too far fetched is the idea of robots, or artificial intelligence, working its way into our very real and ordinary lives in the not too distant future. Self-driving cars are already a thing, and that’s only the beginning.

“Artificial Intelligence (or AI) is likely to do to white collar jobs like how machines have been doing blue collar work. In other words, just like our brawns have been digitised, so will our brains be,” Anders Sorman-Nilsson, global futurist and TEDx speaker told The Huffington Post Australia.

Sorman-Nilsson is the author of Seamless: The Futurephile’s Guide To Leading Digital Adaptation And Human Transformation. His book explores how life and business will change in the future and what can be done now to best adapt to that. A futurephile refers to someone who is open and excited about technology in the future, while a futurephobe is someone who is frightened of it.

“What we should more concerned about is not necessarily the exponential change in artificial intelligence or robotics, but about the stagnant response in human intelligence. For example, schools and universities are now preparing students for jobs that will no longer be in existence 10 years from now.

“On the flip side, adaptive, agile and creative humans will figure out how to partner with the machines and new forms of intelligence. For example, we can imagine a near future where Siri stops behaving emotionally unintelligently and instead fully replaces your executive assistant, marketing manager, and sales support,” Sorman-Nilsson said.

Sorman-Nilsson says that while artificial intelligence will run the back office of your business, it is unlikely to be the front of your brand.

“Neo-luddites [those who are considered to be anti-technology] who prefer apathy, complacency or nostalgia will try to fight this next evolution of digital disruption, and will likely be left behind. Anything that can be digitised will eventually be digitised, so a key question for anyone seeking to scenario plan their future career to ensure their thinking remains attractive in 2027 is: what thinking skills can never be digitised?”

“Fundamentally human skills like entrepreneurship, strategic thinking, philosophy, team-building, creativity, empathy, emotionally intelligent leadership, counter-intuitive insights, and connected sales(wo)manship will have a premium placed upon them. In other words, less time pushing paper and doing menial stuff, and more time doing meaningful stuff,” Sorman-Nilsson said.

“We do a lot of scenario planning with banks, which in many ways are really just technology companies with banking licenses. So, yes, in a cashless, paperless and seamless banking future, a lot of banking jobs will be lost to automation and artificial intelligence,” Sorman-Nilsson said.

“What our simulations show is that one aspect to the debate around artificial intelligence that is frequently lost is the fact that AI and digitisation will impact certain activities in our everyday lives, such as marketing automation or robotic advice, but it may not fully remove the 50 percent of jobs that some pundits talk about. In the face of this, as humans we need to be a little paranoid about the exponential changes ahead — enough so to move us into upgrading our thinking — but not so much as to be paralysed.”

Probing Sorman-Nilsson on if us laypeople should be afraid of this future, he says it all comes down to how we think.

“I see a correlation between what I term ‘futurephobes’ in my most recent book, who tend to posses a general technophobia which includes deep suspicion of artificial intelligence, and dystopic views of that same future. Disruption is a signal from the future that it is high time to adapt, and that smart investments in the right hardware and software, which includes your own thinking software, have to be made.”

“To me it is astounding that in Australia we are so obsessed with bricks and mortar property, but we are less concerned with investments in our own intellectual property, and AI certainly raises the stakes to ensure our thinking remains future-compatible. If you think like a ‘futurephile’ you will see that AI will free up our time to do meaningful work — a sales professional, rather than spending 30 to 40 percent of their day doing data-entry, can fit in more meaningful meetings with humans, and a financial adviser can focus on more actively helping their clients’ fulfil their financial dreams by outsourcing some regulatory work to RegTech instead,” Sorman-Nilsson said.

“While my mum, who is my toughest pro-bono client, tends to think of the future as digitally dehumanised, for a futurephile like myself, the future holds the promise of an even more human era,” Sorman-Nilsson said.

“A future where we can connect more deeply with our loved ones because we are no longer punching spreadsheets. One where our artificially intelligent assistant locks in the most optimal price and payment terms for our family holidays based on our unique psychographics, budgets and interests while we sleep, and where we are freed up to meditate or rejoin the local football club because we are delivered from the stress of pointless paperwork and meaningless visits to the post office to prove our identities.”

Sorman-Nilsson says that artificial intelligence will excel in the fields of big data — like diagnosis, investment advice, personalised medicine, smart buildings, energy management, transport, logistics, engineering and accounting.

“This will mean that your ‘left brain’ might get some much needed support, while your ‘right brain’ will be able to flourish. But while the promise of AI is exciting, it will take a really good human sales(wo)man to make us really trust and buy into artificial intelligence.”

In his role as a futurist, Sorman-Nilsson is looking forward to what’s to come.

“As a global futurist and futurephile, one of the things that excites me about artificial intelligence is the death of procrastination — anything ‘left brained’ that we avoided and delayed doing, like taxes, filing, travel expense coding, receipt management, and updating our calendars will be procrastinated on no longer. That in and of itself should sell you on the virtue of AI — unless you of course derive a lot of pleasure from these activities, in which case I urge you to upgrade and diversify your thinking,” Sorman-Nilsson said.


Visit HuffPost Australia’s profile on Pinterest.

Will Artificial Intelligence Take Our Jobs? We Asked A Futurist

Read the rest here:

Will Artificial Intelligence Take Our Jobs? We Asked A Futurist – Huffington Post Australia

Fashwave: the far-right phenomenon with Futurist forefathers – The Student

In darker corners of the internet there are growing communities of alt-right meme-machines mocking liberals and advocating white supremacy. However, recently another facet of the movement has emerged: fashwave, the musical genre where 80s electronica meets fascism.

Fashwave is essentially a subgenre of vapourwave, a creation of the early 2010s characterised by its slowed-down, lo-fi 80s A E S T H E T I C accompanied by images inspired by early computing technology and TV advertisements, simultaneously rebuking and embracing capitalist alienation. Its proximity to the latter is that at first listen you might not even realise you were hearing the product of a white nationalist (although titles such as Right Wing Death Squads and Team White do tend to give it away).

Fashwave effectively encapsulates a particular aspect of the Zeitgeist. With the roaring success of nostalgia-drenchedStranger Things last year, and the rapid rise of the political right, it is perhaps not so bizarre that the two would join forces to form the hybrid phenomenon. Indeed, one supporter declared on Twitter that what binds white nationalists together is a belief in the supremacy of the 1980s. It seems that the decade holds a special place in the hearts of alt-right members, who remember (or at least regard) it fondly as the last days of white America.

The genre is a very new one, born in the wake of the Paris terror attacks in November 2015. Leading fashwave artist Cybernazi said in an interview last year that his music was inspired by the horror the event instilled in him. This influence is evident genre-wide, with Xuriouss (another leading fashwave producer) oldest song entitled Requiem for Paris.

Leading alt-right figures have championed fashwave, describing it as the movements soundtrack. Of these the most well-known is probably Richard Spencer, the man who recently went viral for being punched in the face during the Washington DC street protests on the day of President Trumps inauguration in the middle of explaining his affinity with Pepe the Frog. The video has been repeatedly remixed online, meaning that you can now watch as Spencer is hit in time to the opening drum machine bars of New Orders Blue Monday.

Ironically, New Order is one of his favourite bands (alongside Depeche Mode) and is apparently a big influence of this new electronic genre. New Orders name has long attracted controversy and allegations of Nazi sympathies, all of which have been dismissed by its members. However, in an interview with VICEs music channel THUMP, Spencer said he thought the 80s legends were consciously or unconsciously channelling [] something darker, more serious, maybe more authoritarian.

This adoption of popular culture by fascists is nothing new. It is not even the first time this kind of music has been used the Swedish far right hijacked this particular vein of 1980s synth-pop when it was contemporary. However, this is the first time support has been so seemingly concentrated on one genre. Historically punk and other musical movements have attracted a fascist following, but far right supporters in the 21st century say that these forms are dead, and that self-produced electronic music as the artistic expression of the millennial generation is the natural fit.

Modern day far-right producers still acknowledge their historical influences however. Cybernazi described fashwave as the direct heir of Futurism, and it is not difficult to see why. Futurism was an artistic movement which came out of Italy in the early 20th century, in the days of Mussolini. The genre was inspired by the great technological advances happening at that time and the violence of war.

Nowadays, instead of trains and automobiles, fascist musicians are inspired by the creative possibilities of big data and the infinite virtual world of the internets capacity to bring people together. As with the alt-right movement as a whole it is easy to get caught up in the sensation and lose sight of the true scale of fashwaves popularity. Although the concept of fashwave is attention-grabbing, its listeners can really only be found in a very select niche of the internet. Even its most popular songs have only around 50 thousand views on YouTube. The movement is undoubtedly growing; there is no denying that. But all things considered you are unlikely to stumble across it in the soundtrack to the next Stranger Things instalment any time soon.

Image: Terri Po

Here is the original post:

Fashwave: the far-right phenomenon with Futurist forefathers – The Student

Scarborough’s Futurist loses battle for listing to prevent demolition – The Stage

Campaigners hoping to save the Futurist Theatre in Scarborough from demolition have vowed to fight a decision that prevents the building being listed.

As reported by The Stage in January, campaigners had hoped that an application from the council to make the building immune from listing would be rejected by the government. A certificate of immunity from listing means the venue could not be statutorily listed for a period of five years and could therefore be demolished.

Scarborough Council approved 4 million of funding to demolish the theatre earlier this year. Although there are no plans for a replacement development, theme park Flamingo Land has previously expressed an interest in the site.

Historic England, which oversees the listing of buildings, confirmed to The Stage the government was minded to approve a certificate of immunity from listing for the Futurist in Scarborough on the advice of Historic England.

Nick Bridgland, listing team leader in the north said: We realise that there is much local interest in and affection for the Futurist. We carefully assessed the Futurist for listing and advised that because the building has been extensively altered over the years, it does not have the special historic or architectural interest to meet the criteria for national listing.

There will now be a statutory period of 28 days to allow for review, after which a final decision will be made by the government.

Responding, the Theatres Trust said it was considering appealing the move.

Local support for the building has grown strong over the last few months and campaigners are continuing to battle to save the Futurist. We support the Save the Futurist campaign group and other stakeholders who would like to see the Futurist Theatre restored for cultural use, it said.

It added: [The Futurist] could provide a large-scale theatre for the presentation of musicals, comedy, music and drama in Yorkshire, thanks to its capacity and flytower, and would be an immense cultural and economic benefit to the people of Scarborough.

View post:

Scarborough’s Futurist loses battle for listing to prevent demolition – The Stage

The Futurist: Content publishing the new marketing – Marketing Interactive

The internet has profoundly changed the way we live, work and play. People are more connected than ever thanks to smartphones, tablets and laptops. These digital devices provide mobility and convenience, and as a result the nature of content consumption has changed.

Studies have shown the average attention span is a mere eight seconds even shorter than goldfish. The proliferation of devices and platforms has also fragmented the playing field for marketeers. Brands are being challenged to connect with their customers through all these devices, on demand, in real-time and seamlessly. Yet many brands have responded by using spray and pray advertising, which results in the incoherent clutter we see today.

It is now harder for marketers to cut through the distraction and make any lasting impact on consumers. Consumers have a low tolerance for these blasts of information. Faced with an onslaught of competing messages, consumers have become more selective of the content they choose to engage with. They are also more sceptical of branded messaging and celebrity endorsements, instead choosing to believe people like you and me ordinary people who they can relate to and see as peers.

Consumers today are yearning for unique and meaningful experiences with brands. A recent study by Havas found that brands that created meaning for their customers were rewarded with loyalty and increased sales. However, creating meaningful and lasting relationships with customers is synonymous with marketing, and is nothing new. In this digital age, the why of marketing and brand strategy remains unchanged, while the how needs to be overhauled to ensure brands continue to be relevant.

With this new reality in mind, many brands have turned to content marketing to better connect with their audiences.

A paradigm shift

In the past, Shell was perceived as functional and premium, but also distant and cold. To shake off this perception, in 2015 the brand embarked on a three-year transformational programme Welcome to Shell to humanise the brand and redefi ne its purpose.

We found that culturally relevant, human interest stories that inspire, inform or entertain seemed to gain traction among Malaysians. The brand softened its marketing strategy by moving away from product-centric messaging to purpose-led, audience-driven content. We manifested our brand purpose in all content that we published.

In summary

The digital disruption has changed the way we marketeers must respond to consumers, and increasingly brands are moving towards becoming content publishers. In Shells case, we developed audience-first content to help us deliver value and emotional engagement to our customers.

Our primary objective was to attract attention and gain trust, which then allowed us to re-target those customers who had engaged with our content to other aspects of the brand.

However, there is no one-size-fi ts-all approach, and brands will need to fi nd out what strategies work best for them by testing and learning. The good news is there is a wealth of digital tools to help brands understand their audience better, and develop better quality content that suits them. Marketeers can also easily conduct pilot studies on digital platforms to test concepts and tweak campaigns before they go live on a bigger scale.

The key is not about creating a large amount of content, but creating quality content that will create a maximum impact with target audiences, so they keep coming back for more.

The author of this article is Ben Mahmud, head of retail marketing, Shell Malaysia

Continue reading here:

The Futurist: Content publishing the new marketing – Marketing Interactive

Brighton date for London’s futurist duo The Alpines – Chichester … – Chichester Observer

10:05 Monday 13 February 2017

Londons futurist duo The Alpines Bob Matthews and Catherine Pockson describe their music as a meeting in the middle between them.

We have been together since 2010, says Catherine as they head out on a tour which takes them to The Prince Albert, Brighton on February 22. We actually met at a wedding of a mutual friend of ours. Bob was playing in the band at the wedding. He was part of an indie band before we became The Alpines. I was doing a lot of my own stuff at the time, solo stuff, and we wrote some stuff together. We got quite a lot of interest after one or two shows in London, and we got signed quite quickly after that. Its funny how it works out.

As for the name: One of the first trips we did was taking a road trip down to the Alps. We made a lot of CDs and mix tapes and put them in the car and discussed a lot of music and influences. It was quite a formative thing for us. And the Alps are just one of the most beautiful places. We wanted a good name, and Alpines are plants that grow on the higher reaches of mountains and are pretty hardy. We thought it would be a good name. We come from very different musical backgrounds. I come from a more soul, jazz, r n b upbringing, and Bob was more indie, electronic and rock. One of his favourite bands is The Beatles, so our music is like a merging of our quite different backgrounds. I would describe it as intimate and quite soulful, but with quite a wide soundscape. There is width to it. We wanted to make music that was emotional and honest.

Bob agrees: But what I think we both have in common is that we both love pop music and classic song-writing. Thats the foundation of everything we do, and the rest of it just comes through our influences. Mine are more ambient and avant-garde. Hers are more soul and the music of the 90s.

Another River, their second album, came out last October: It went well. We have got a few good reviews, and people felt there was a progression from the first album. We wanted to make sure that we kept moving forwards and did something that was different to the first one. Rather than forcing it, I think we just let it happen. It was more like the shackles coming off. This time we wanted to do the music that we wanted to do and not worry about what other people thought. I think that created its own progression, and we were also two to three years older.

Catherine agrees: Partly also it is confidence. And experience. If you let yourself worry too much about the charts and what is popular, you lose sight of what you are trying to do. I think it is important to remember what you are about. You have got to remember your purpose, and you have got create something new, to push the boundaries. We were really, really pleased with it. We wrote nearly a hundred songs for it. It went back and forth. There are ten on the album.

Don’t miss out on all the latest breaking news where you live.

Here are four ways you can be sure you’ll be amongst the first to know what’s going on.

1) Make our website your homepage

2) Like our Facebook page

3) Follow us on Twitter

4) Register with us by clicking on ‘sign in’ (top right corner). You can then receive our daily newsletter AND add your point of view to stories that you read here.

And do share with your family and friends – so they don’t miss out!

Always the first with your local news.

Be part of it.

See the article here:

Brighton date for London’s futurist duo The Alpines – Chichester … – Chichester Observer

The Futurist: Full speed ahead – Marketing Interactive

The average person will probably take about 10 minutes to read this article. During this time, an estimated $25 million would have transacted via e-commerce, 30 million search queries would have been made on Google, 40 million videos would have been uploaded on YouTube and 45 million pieces of content would have gone live on Facebook. Put simply, a lot will happen in the next 10 minutes as you sit comfortably on your sofa (preferably drinking a Nescaf), reading this. The concepts of time and speed have changed.

Not surprisingly, this has also infl uenced consumer behaviour which in turn has impacted the way we do branding. Where we once shouted brand communication, todays socially attuned consumers now demand brand conversations.

Many of us were trained as classical marketers and we would hone our skills in talking to consumers. However, in todays context, we are now required to focus instead of listening. Listening to brand conversations helps us to be more aware of what consumers are engaged in and the choices they make. This has also changed the way businesses identify areas for innovation. At Nestl, innovation has been the core of our growth, and we have long realised the secret to successful brand growth lies with our consumers. People sometimes think old companies are less able to adapt to new trends, but Nestl is stronger than ever after more than 100 years in Malaysia.

Our world today is in a constant state of fl ux. In order to survive, we have realised that we needed to grow, adapt and evolve quickly not just with technology and trends, but more importantly, with our consumers.

In 2011, the Nestl headquarters in Switzerland launched the global digital acceleration team. In March 2014, Malaysia became the fi fth country to launch its own digital acceleration team. We started by identifying strong digital natives within our marketing teams and packing them off for a nine-month mission at our Nestl headquarters. This investment in developing our people allowed us to cultivate a new generation of digital go-getters to build our brands.

Marketing and digital

With so much going on around us, its not unusual to overcomplicate or over intellectualise digital. In fact, I would argue the term digital marketing is obsolete.

Marketing is marketing and digital. While it is an important touch-point in todays context, it is but one of many touch-points within an integrated media plan. A successful marketer today is one who is able to master the complexity of orchestrating an eco-system comprising of a traditional above-the-line creative agency, sometimes a specialised digital creative agency, a media agency, a PR agency, a shopper agency and an events agency.

I believe the key to success is in developing a powerful media-neutral creative idea based on real insights, and then leveraging the power of digital in a meaningful and relevant way. After all, as marketers, we exist to delight consumers.

At Nestl Malaysia, weve even increased our investments into digital and social media in excess of 30%. By doing so, weve been able to create more personalised engagement with consumers, and better cater to their needs. We also set up an online store for our products.

Partnering with two hugely popular e-tailers, we launched our fl agship e-commerce store in October 2016 as a conscious strategy to provide a better experience of products and services, especially to cater to more health conscious consumers on the go.

There truly has never been a more exciting time to be a brand builder, especially in such a vibrant market like Malaysia.

The author of the article is Eugene Chan, director of communications and marketing, Nestle Malaysia.

More here:

The Futurist: Full speed ahead – Marketing Interactive

World-Renowned Inventor, Author and Futurist Ray Kurzweil … – Business Wire (press release)

SANTA BARBARA, Calif.–(BUSINESS WIRE)–QAD Inc. (Nasdaq:QADA) (Nasdaq:QADB), a leading provider of enterprise software and services for global manufacturing companies, today announced that world-renowned inventor and futurist Ray Kurzweil will headline the speaker lineup for its annual customer conference,QAD Explore, May 8-11, 2017, at the Detroit Marriott at the Renaissance Center in downtown Detroit.

Described as the restless genius byThe Wall Street Journal and the ultimate thinking machine byForbes, Kurzweilis one of the worlds leading inventors, computer scientists, authors, thinkers and futurists.His keynote speech will take place onTuesday, May 9.

Kurzweils inventions include the CCD flatbed scanner, omni-font optical character recognition, and the first print-to-speech reading machine for the blind. He has written five New York Times best-selling books, including The Singularity Is Near andHow To Create A Mind. He is co-founder and chancellor of Singularity University.

Kurzweil also invented the first music synthesizer capable of recreating the grand piano and other orchestral instruments (Kurzweil Keyboard) for which he received a 2015 Technical GRAMMY Award for outstanding achievement in the field of music technology. A recipient of the National Medal of Technology from President Clinton, he was inducted into the National Inventors Hall of Fame in 2002. He holds 21 honorary doctorates.

We are incredibly lucky to have Ray Kurzweil delivering a keynote at QAD Explore 2017, said QAD Chief Marketing Officer Carter Lloyds. His insights into the wide-ranging effects that computers, the internet and artificial intelligence have on the world are fascinating. With so many of our customers looking to leverage innovations like machine learning and the internet of things, its the perfect time to make Ray a part of our biggest event.

Explore is QADs largest annual event where customers, partners, sponsors and QAD experts come together for a week of informative sessions, hands-on training, manufacturing industry-specific presentations and networking. Theagendaprovides updates on key trends in manufacturing, strategic developments in the industries QAD serves, and information on new solution developments. Attendees will hear from over75 speakers, including QAD executives, customers and manufacturing authorities.

In addition to over 60 speakers, Explore features more than 40 workshops and hands-on training classes, many of which count toward APICS continuing education credits. The QAD Solutions Expo provides ample opportunities for sponsors and other members of the QAD community to exhibit, demonstrate and solicit feedback on their products and solutions.

Customers can register for the event atexpore.qad.com/register. QAD is offering an early bird registration fee of $1,295 (a $600 discount) for those who sign up byMarch 31. Full-price registration extends through the event. Registration includes access to more than 40 sessions, invitations to the Welcome Reception and the closing night off-site dinner, meals during the event, electronic access to all presentation materials, and access to the Solutions Expo show floor.

For the latest updates on QAD Explore 2017, follow @QAD_Community on Twitter, and look for #QADExplore.

About QAD The Effective Enterprise

QAD Inc. (Nasdaq:QADA) (Nasdaq:QADB) is a leading provider of enterprise software and services designed for global manufacturing companies. For more than 35 years, QAD has provided global manufacturing companies with QAD Enterprise Applications, an enterprise resource planning (ERP) system that supports operational requirements, including financials, manufacturing, demand and supply chain planning, customer management, business intelligence and business process management. QAD Enterprise Applications is offered in flexible deployment models in the cloud, on-premise or in a blended environment. With QAD, customers and partners in the automotive, consumer products, food and beverage, high technology, industrial products and life sciences industries can better align daily operations with their strategic goals to meet their vision of becoming more Effective Enterprises. For more information about QAD, call +1 805-566-6000, visitwww.qad.com.

QAD is a registered trademark of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

Note to Investors: This press release contains certain forward-looking statements made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding projections of revenue, income and loss, capital expenditures, plans and objectives of management regarding the Companys business, future economic performance or any of the assumptions underlying or relating to any of the foregoing. Forward-looking statements are based on the companys current expectations. Words such as expects, believes, anticipates, could, will likely result, estimates, intends, may, projects, should, would, might, plan and variations of these words and similar expressions are intended to identify these forward-looking statements. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to: risks associated with our cloud service offerings, such as defects and disruptions in our services, our ability to properly manage our cloud service offerings, our reliance on third-party hosting and other service providers, and our exposure to liability and loss from security breaches; demand for the company’s products, including cloud service, licenses, services and maintenance; pressure to make concessions on our pricing and changes in our pricing models; protection of our intellectual property; dependence on third-party suppliers and other third-party relationships, such as sales, services and marketing channels; changes in our revenue, earnings, operating expenses and margins; the reliability of our financial forecasts and estimates of the costs and benefits of transactions; the ability to leverage changes in technology; defects in our software products and services; third-party opinions about the company; competition in our industry; the ability to recruit and retain key personnel; delays in sales; timely and effective integration of newly acquired businesses; economic conditions in our vertical markets and worldwide; exchange rate fluctuations; and the global political environment. For a more detailed description of the risk factors associated with the company and factors that may affect our forward-looking statements, please refer to the company’s latest Annual Report on Form 10-K and, in particular, the section entitled Risk Factors therein, and in other periodic reports the company files with the Securities and Exchange Commission thereafter. Management does not undertake to update these forward-looking statements except as required by law.

View post:

World-Renowned Inventor, Author and Futurist Ray Kurzweil … – Business Wire (press release)

Futurist to Give Winthrop Rockefeller Distinguished Lecture at U of A – University of Arkansas Newswire

Photo Submitted

Sheryl Connelly.

FAYETTEVILLE, Ark. Sheryl Connelly, the in-house futurist at Ford Motor Company, will deliver the Winthrop Rockefeller Distinguished Lecture at the University of Arkansas at 7p.m. Friday, March 3 in the Faulkner Performing Arts Center.

The event is free and open to the public; free tickets are available at the door only, and seating is limited.

Connelly is known for her ability to recognize consumer and lifestyle trends, identifying changes in customer attitudes and behavioral patterns that directly impact business strategy.

She was twice named one of the “100 Most Creative People in Business,” by Fast Company and was listed among TechWeeks “Top 100 Innovators.”

She will speak on how developing a futurist mindset and big picture perspective can help business innovate and remain relevant in a constantly evolving world.

This event is co-sponsored by the University of Arkansas Distinguished Lectures Committee, Office of Student Activities, and the Division of Student Affairs.

The Winthrop Rockefeller Distinguished Lectures program was established in 1972 by friends of Gov. Winthrop Rockefeller. It assists faculty at five campuses of the University of Arkansas System in obtaining outstanding visiting lecturers to communicate ideas that stimulate public discussion, intellectual debate and cultural advancement. Past speakers in the series at the Fayetteville campus include Jonathan Kozol, W.S. Merwin, Billy Collins, Isabel Allende, Buzz Aldrin, Howard Zinn, Daniel Janzen, Lee Lynd, and Rigoberta Menchu.

About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among only 2 percent of universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.

Editor-selected comments will be published below. No abusive material, personal attacks, profanity, spam or material of a similar nature will be considered for publication.

Read the original post:

Futurist to Give Winthrop Rockefeller Distinguished Lecture at U of A – University of Arkansas Newswire

The Futurist: The right mindset for digital marketing – Marketing Interactive

Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are consistently being bloomed at a rapid pace especially when it comes to digital. Gone are the days where mere impressions or social media likes determine the very success of a digital campaign. In other words, popularity and awareness does not translate to revenue actual conversion does.

Very often, digital has been misperceived as an entirely new platform that generates magical instant results and is much superior compared with traditional media (thats up for debate). Many marketers neglected marketing fundamentals entirely by adopting irrelevant digital trends and clichs, just because competitors and other brands seemed successful doing it. At the end of the day, digital is just another media, but a rather modern and advanced one which consists of tools that traditional media would like to have but it is still media.

By neglecting marketing fundamentals, along with the core value of what their respective brand represents, mimicking winning trends just to drive unprofi table responses will only dilute the overall brand experience in the long run and obviously, it will only contribute to low sales conversion rates. Instead, starting off with the right mindset is a great start to realise actual goals and identify specifi c responsibility for each digital media to refl ect the overall integrated marketing mix.

Regardless of the traditional push strategy or search marketings direct response pull strategy, each media must be pathed to be consistent and seamless across the entire consumer journey. The biggest mistake would be implementing standalone digital campaigns that are not consistent with offl ine campaigns, just to target audiences within the digital market share. This is a misconception that the digital target audiences much differs with the offline audiences. There are over 21 million internet users in Malaysia, 81% of which access the internet via smartphones daily these are the very same audiences that access both offl ine and online media. In other words, they are the same group of people!

We all call it the digital era, but I call it the transparent era. In digital, every possible customer interaction, response and conversion are well recorded. For internet marketing agencies like us? There is nowhere to hide data and fi gures will never lie. With the adoption of a data-driven focus, it enhances marketers commitment in delivering fi gures-based performances which translates to tangible results revenue.

From a performance marketing point of view, marketers that are able to identify actual cost per-lead (CPL) and cost-per-acquisition (CPA) have the edge to signifi cantly reduce marketing costs and realigned investments into profi table marketing efforts conversion optimisation (CRO). The right critical marketing decisions will result in effi ciency and effectiveness, and it will subside the overall dependency of cost reductions in other internal departments manufacturing, R&D, HR, logistics, etc. In a holistic sense, it will greatly position the importance and impact of marketing.

As we progress towards 2017, we tend to hunger for the latest digital offerings to stay competitive, and in the hope that implementing new innovations will bring drastic improvements. With such a constant shift of digital objectives, are we really meeting our goals? Its best to take a wider view of past campaigns and optimise it to its fullest potential.

Digital rarely does mistakes, but humans do who knows what we have missed? After all, digital is not a sprint, its an effort-driven marathon just like traditional marketing.

The author of this article is Joseph Ting, CEO, Locus-T Online.

See original here:

The Futurist: The right mindset for digital marketing – Marketing Interactive

Trend analyst and futurist to share industry predictions – Queensland Country Life

A TREND analyst and futurist is headed to Toowoomba to speak at a national conference and share his predictions for the future of the region.

Principal of McCrindle Research, Mark McCrindle, has appeared widely on television shows as a media commentator, thought leader and social researcher.

Our approach is to use demographic modelling and data in an area to predict changes from national down to local levels, Mr McCrindle said.

As the workforce ages and the next generation transitions, Gen Y and Gen Z will comprise more than half of the workforce.

Mr McCrindle is one of the speakers at the three-day national Toowoomba Transport and Logistics Symposium where road, rail and air freight capabilities will be highlighted.

The event, hosted by Toowoomba and Surat Basin Enterprise for the second time will see speakers from across Australia assess the challenges and opportunities ahead.

It will be held from February 27 to March 3.

Mr McCrindle said a growing demand for logistics solutions in the region made it ideal to develop as a key infrastructure hub thanks to ambitious projects like the Toowoomba Enterprise Hub.

The TSBE Development Status Report highlights $13billion of investment spend in the region, a strong indicator of future success across industry.

What will drive the logistics and freight industries in the Darling Downs and wider region is demand from population growth as well as the infrastructure development, he said.

The next round of data from the Census is due this year and will absolutely give Australia a sense of where its going. Its the densification of cities and new logistical challenges that are driving opportunity.

Mr McCrindle sighted Toowoomba as one of the lifestyle cities and hub for industry and innovation thanks to its location and connectivity.

The density of capital cities has hit a tipping point where Aussies are looking for alternatives and Toowoomba offers that, he said.

Mr McCrindle said the region was re-inventing itself after the construction phase of mining moved to the operational phase across the Surat Basin, with agriculture pushing the need for freight services and pathways.

The Toowoomba region has the supply-chain businesses and opportunities to value-add to existing industry as well as innovation thanks to the training facilities and university.

Speakers from road, rail and air will share the podium at the symposium to offer advice and industry information for 2017.

Read more from the original source:

Trend analyst and futurist to share industry predictions – Queensland Country Life

Vancouver Tech Podcast Ep.62: Nikolas Badminton, futurist – BetaKit

On this weeks podcast, Drew Ogryzek talks about hiring incentives at his company. Alex Moxin put her node reading on hold, and with help from AdapTech, is solutions building an Event Store (stores events for CQRS solutions) using node.js, which so far includes creating a basic webserver. Shes installed and is learning to use Vimium so that she can use keyboard shortcuts to navigate, and is learning about http (hyper text transfer protocol) response headers.

Meetups around town Alex and Drew attended were Hackernest (hosted by Drew), TechVancouver, and DDD/CQRS/ES hosted by AdapTech.

This week, our featured guest is Nikolas Badminton! Badminton is a researcher and futurist speaker who splits his time between Canada (Vancouver, Toronto and Montreal), USA, and the UK. He provides insights into how people, communities, cities, businesses, and countries are changing with applied exponential technology. Niks primary interests in technology are in mixed reality, Internet of Things, smart cities, artificial intelligence, and renewable energy.

He studied applied psychology and computing in the UK, and specialized in artificial intelligence and linguistics along with social network theory and human-computer interaction. For over 20 years, hes been hacking his way through tech jobs in big data, analytics, advertising, and the sharing economy.

He recently interviewed Edward Snowden at the University of Waterloo, spoke to 1,500 leaders at the Premiers Forum for Natural Resources in Prince George, and you can see him at these upcoming events: Canada Futurists in Vancouver and Toronto; Our Futures Conference at Quest University in Squamish; and the 18th Annual Privacy & Security Conference. He will be leading a panel about mixed reality with innovators in that field.

You can see some of Niks featured work and speaking engagements at NikolasBadminton.com and be sure to check out his Modern Futures Podcast, which will soon rebrand to Exponential Minds. Heard here first on the Vancouver Tech Podcast, Nik will soon be launching Exponential Minds, which will be a content and event network and a worldwide superinfluencers network. He is also launching the Futurists Speakers Agency this month, so do check on http://www.futuristspeakersagency.com soon.

Welcome to the future!

If youre interested in contacting Nik you can reach him at nik@nikbadminton.com or on twitter @NikolasFuturist.

Theme music by A Shell In The Pit from the game Parkitect

The Vancouver Tech Podcast is a weekly show focusing on the growing tech industry in the city of Vancouver. Get caught up on the events and meetups around town, startups, new businesses, developers, designers, community programs, and news. Each episode includes an interview with an outstanding member of our community.

Listen to the show here, email us, or subscribe to the podcast on iTunes

More here:

Vancouver Tech Podcast Ep.62: Nikolas Badminton, futurist – BetaKit

Bin He: The Futurist – City Pages

Three years ago, University of Minnesota professor Bin He developed a brain-controlled drone.

Engineering students across the country now build them for fun, and Hes got a brain-controlled robot arm that can be wielded through the power of thought. A student guinea pig wearing a cap outfitted with sensors tracking the brains electrical impulses need only imagine moving the arm, and the arm complies.

He describes the innovation in practiced laymans terms. Imagine you need to locate a small ship in a storm, but theres a heavy dome of bad weather over the ocean. How are you supposed to pick up the rescue signals? His challenge was to develop a technology to pinpoint the brains electrical signals so perfectly that specific commands can be decoded through the thick plates of skull and hair.

The even-keeled professor is humbly expository when he talks about his groundbreaking achievement. He only becomes flushed when he imagines its possibilities.

There are several large classes of patients whose lives could change with further development of robot limbs: people with spinal cord injuries, stroke patients whose brains require rehab, and amputees who have lost body parts to war. Hes robot arm represents the hope of regaining full ability and independence.

Hes discoveries are just the latest in a 30-year career in pushing boundaries, which began when he was a high schooler in China, reading about an MIT professors pioneering research of the brains magnetic field in Science magazine. The idea that humans could pick up a tiny magnetic signal generated by the brain blew his mind. He was convinced that exciting things were happening in the United States.

Thirty years later, He is already dreaming 30 years into the future again. Advances in thought-controlled robots have the potential to transform human ability as we know it.

A robot arm mounted on a table could help a paralyzed patient feed himself. It could also help an able-bodied person cook dinner while doing laundry, or hold a cup of coffee and a bagel for a driver with two hands on the wheel. People could think lights on and off.

A lot of things we are skeptical of now, and 30 years later it will become the reality, He says. Every project I train a team of students to tackle the cutting-edge research, to learn things by doing things that have never been done before. Its not to teach them knowledge, but really to teach them the capability to discover knowledge.

Click here to see other entries in this year’s City Pages People Issue.

Read this article:

Bin He: The Futurist – City Pages

PRSONAS Adds a Futurist Spin to Product Demos with Life-Sized … – ExitEvent

As it rises through the ranks in a young virtual hologram market, this Durham startups three-year journey is all about proving out a concept.

With a newly-signed global sales and distribution partnership and a Series A round underway, the company believes 2017 is the year to prove theres a big and growing market for its flagship, life-sized holograms.

More on PRSONAS beginnings, present and future in the timeline below.

Read the original post:

PRSONAS Adds a Futurist Spin to Product Demos with Life-Sized … – ExitEvent

San Diego Futurist Imagines End Of Personal Privacy – KPBS

When President Trump’s advisor Kellyanne Conway used the term “alternate facts” to describe a falsehood about the inauguration turnout, a lot of people began hearing echoes of a 20th Century literary masterpiece.

George Orwell’s “1984” alerted readers to the dangers of modern autocratic surveillance and “newspeak,” a language that could no longer refer to opposing political ideas. Conways’s comments led to a spike in demand for the book.

Now a new compilation of short stories takes Orwell’s concept of “Big Brother” one step further. What happens when technological advances let us see and hear almost everything about the people around us? Will we become a society of “Little Brothers”, constantly watching each other?

Science fiction writer and futurist David Brin co-edited the collection, called “Chasing Shadows: Visions of Our Coming Transparent World.” Unlike most dystopian fiction, he wanted the stories to consider what happens when information floods the world, but citizens share in the power, not just government.

“If light floods everywhere, what happens to neighbors? Will we develop habits to leave people alone? Will shy people be able to even survive?” Brin said. “A lot of the stories are about fighting back.”

UC San Diego literature professor Stephen Potts co-edited “Chasing Shadows.” He and Brin join KPBS Midday Edition on Thursday with more on what could happen in a society without privacy.

To view PDF documents, Download Acrobat Reader.

Go here to read the rest:

San Diego Futurist Imagines End Of Personal Privacy – KPBS

The Futurist: Speed, scope, systems and death – Marketing Interactive

The fourth revolution is distinct from those before it due to the change in velocity, scope and system impact. This has an impact on people and their behaviour, altering the way in which people live, work and connect with one another, unlike any other revolution before it. It has an impact on businesses as well demanding better-connected experiences, transparency, open source, accessibility, agility and authenticity. Here are the five key areas which we believe are reshaping our industry.

From understanding to predicting customer journeys

Consumers dont experience the world in silos. Agencies need to understand the relationship between brands and customers across all channels and devices at the individual level. A brands ability to leverage that understanding to anticipate behaviours and produce meaningful, continuous interactions will be the greatest determinant for success. To get there, a brands data and technology strategy must be architected for mobile first, where we build everything around understanding the individual.

The right solution versus the right now solution

The proliferation of digital and technology has changed the pace at which agencies need to operate. The demands of faster product releases, rapid-fire system updates and connected customer experiences require these once distinct and disparate disciplines to work arm in arm to achieve marketing and business objectives that deliver a fl awless always-on customer experience.

Through-the-line to through-the-enterprise

This holds immense potential for businesses. The partnership between creativity and technology is what leads to new business models, product designs, service integrations, and cultural relevance to transform customer relationships with the products and services they need. To achieve this, the integration of the entire organisations intellectual capital is required. In this new world, brands need a partner who can imagine possibilities, not just optimise what is known and understood. A partner that can combine creativity and technology beyond share of market, but share of life. Not just through the line, but through the day.

Interdependence not integration

How we behave with one another is critical. It goes beyond just integration. Integration is a linear process that looks like a relay race. It results in fragmented thinking and work. And despite the different companies involved it is often inflexible. We believe in interdependence. Interdependence is about bringing the best skills together around a client problem. Its about mutual reliance with a rhythm of creative problem solving a back and forth flow that is dynamic and creates a new type of energy.

Publicis One a connected company

But for us to harness our assets fully we have had to make a big shift in the way we work.

We believe that the holding company model is dead and Publicis Groupe is brave enough to have killed it. Agencies are too inward and silo-ed looking and not suffi ciently focused on clients. It was all about individual agency excellence rather than collective innovation recognising that working together would yield new opportunities for our clients.

A connecting company does more than just manage its assets, it combines them in new ways for the benefit of its clients. A connecting company removes all artificial barriers and opens up all its resources people, tech, data, product, platforms to clients in the right combination for their needs. The Publicis One model allows us to rethink our approach for clients. A partner that not only understands the shift, but one thats leading the shift.

The author of this article is Tan Kien Eng, group CEO, Publicis One Malaysia and Leo Burnett Group Malaysia.

Read the original:

The Futurist: Speed, scope, systems and death – Marketing Interactive