Yorkshire Coast Radio – News – No Done Deal For Scarborough’s … – Yorkshire Coast Radio

We’re still open to ideas on what development should take place on the site of Scarborough’s Futurist Theatre.

That’s the message from borough council cabinet member Mike Cockerill, who says no deal has yet been done.

The current preferred option is a new attraction from the owners of Flamingo Land.

Cllr Mike Cockerill said:

“I think the decision’s been taken, as we know, that the building is coming down. But if anyone has any other ideas for the use of the site, come forward and tell us about them. While we do have a preferred bidder, no deal is signed, so to me there is every opportunity for anybody to come forward.”


Yorkshire Coast Radio – News – No Done Deal For Scarborough’s … – Yorkshire Coast Radio

A Futurist Utopia at Undercover – The Business of Fashion

PARIS, France Photos can capture an important part of the story the scale, the imagination, the complexity of the clothes but they dont have a hope in hell of communicating just how sublime Jun Takahaskis presentation for Undercover was.

Making an effort to look at the runway images through the eyes of someone who wasnt there, I appreciate theres something of a shortfall between reality and record. Which means my fanboy overdrive comes down to one simple, irrefutable fact. You had to be there: to experience the eerie choreography and lighting; to absorb Thom Yorkes thrilling soundtrack (torrents of abstract sound, steadily cohering into pulsating rhythm); to feel like you were suspended inside the belly of a new life form.

In a way, thats what it was, in Takahashis terms at least. He called his collection Utopie. Subtitle: A New Race Living in Utopia. After the show, mind still reeling, I asked him if he believed such an ideal could come to pass. I hope so, he answered.

Hope: that was the cloud on which the collection floated by, dreamlike. This entire season has been recast with a political tint, courtesy of the populist upheaval in America and Europe. Takahashis futurist Utopia was curiously reliant on a distinctly old world order, a hierarchy whose ten archetypes were listed in the shownotes, among them, Aristocrats, Soldiers, Young Rebels, Agitators, and, finally, Monarchy, this last notion represented by a Red Queen, straight out of a sci-fi Wonderland. Part Princess Leia, part Christmas tree ornament.

The thought did cross my mind that Takahashi might have been endorsing hierarchical security class system bordering on authoritarianism as an escape from the dangerously inchoate state of global politics, but then, he did incorporate anti-Establishment archetypes into his cast of characters. And, putting them all together, he had a delicious slew of inspirations for another of his ravishing takedowns of fashion orthodoxy, from the floor-length knit dresses which opened the show, through romantic deconstructions of military jackets and sensational studded sweatshirts, to spectacular knitwear, quilted parkas and insectoid black urbanwear, and finally, the Red Queen.

The details were mindboggling, especially the belts worn by the Agitators, laden with keys, scissors, knives, bits and pieces of threatening hardware. Not an accessory designed with modern travel in mind.

But that was another wondrous thing about the collection. Takahashi is a cultural archeologist almost without equal, dedicating an entire collection to, say, New York musical legends Television, or the jazz pianist Bill Evans, or Hieronymus Bosch. The references werent specific here, but there was an optimistic feeling for an alternate reality where all times and places coincided, and where all things were equal, distant past as relevant as far future. Utopia, I guess, though the way the Salle Wagram was configured for the show, with huge red velvet curtains opening and closing after each vignette, did remind me of the Red Room in Twin Peaks, pop cultures ultimate alternate reality.

Takahashi featured a golden bee on his invitation. You could say it was a Lynch-ian synchronicity that the same insect was embossed on the invitation for the Dior show, two hours earlier. Given fashions occasionally uncanny ability to not just reflect a mood, but also project what might be upcoming in the hive mind, the symbology of the golden bee is worth a look. Im holding out for Golden Bee Number Three. Then well have a trend.

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A Futurist Utopia at Undercover – The Business of Fashion

The Futurist: Experiences are the new currency – Marketing Interactive

The rise of technology has radically changed the way we live, consume, work and share our lives.

With social platforms and different forms of crowdsourcing initiatives, consumer preferences particularly those of Millennials are constantly evolving. Its an exciting time indeed, and the travel industry is in the middle of it all.

While digital may be everything today, not all things should be automated and digital.

Todays travellers are connected and well-informed; they want to travel in evermore immersive ways. We use technology to connect travellers and local hosts for that truly authentic travel experience.

More importantly, we always try to provide authentic off-the-beaten path experiences. According to our study, if money was no object, 42% of Millennials surveyed in China, the United Kingdom and the United States would choose travel as the thing they would most do ranking higher than buying a new home or car. Creating memories has surpassed the appeal of purchasing possessions.

Also, Millennials are the largest generation in history and by 2025, Millennials and the younger generations will account for 75% of all consumers and travellers it is crucial that brands both in the travel sector and beyond pay attention to their evolving priorities and adapt their offerings to cater accordingly.

We also recently launched Trips which was based on the research of people wanting to create a truly meaningful and connective experience. One of the ways through this mobile first application, is Experiences.

Now, travellers can enjoy handcrafted activities designed and led by local experts that they would never find anywhere else such as a wasabi making workshop in Tokyo or learning about an organic vintage vineyard in Paris. As such, going forward, brands should also ensure relevancy and play a valued role in their lives, along with what is important to them.

With the ever-connectivity with global current affairs news, they are passionate about supporting various communities and causes.

Social impact experiences build on the inherent good of Airbnb travel, from economic impact to communities and neighbourhoods, to environmental impact of sustainable travel to the social impact of bringing people from different cultures together.

Any brands initiatives will not be possible without the combination of the interest in consumer needs and technology. People always think of new behavioural trends as disruptive and a replacement from more traditional forms of strategies, I think its more innovation. Now more than ever, technology is the business. And no company, not even Airbnb, can afford to slow the pace of its development.

The writer is Juliana Nguyen, regional brand marketing director, Asia-Pacific, Airbnb.

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The Futurist: Experiences are the new currency – Marketing Interactive

Futurist Jerry Kaplan Talks About Why You Shouldn’t Be Afraid of … – Willamette Week

About Matthew Korfhage

Matthew Korfhage has lived in St. Louis, Chicago, Munich and Bordeaux, but comes from Portland, where he makes guides to the city and writes about food, booze and books. He likes the Oxford comma but can’t use it in the newspaper.

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Futurist Jerry Kaplan Talks About Why You Shouldn’t Be Afraid of … – Willamette Week

Dystopian future for artificial intelligence unlikely, says Daimler futurist – Automotive World (press release)

While science fiction would depict artificial intelligence as a threat to mankind, Daimlers leading futurist believes it offers the auto industry real benefits. By Freddie Holmes

The concept of artificial intelligence (AI) has been around for decades, forming the basis of various films and literature from as far back as the 1950s. If science fictions portrayals of artificial intelligence are anything to go by, the future may be somewhat dystopian: in many tales, the technology becomes too advanced for mankind to control, with robots taking command. With the term AI now being thrown around in the automotive industry, should consumers be concerned that one-day, their car may too turn rogue?

This content is available only to members ofAutomotive World with a valid subscription.

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Dystopian future for artificial intelligence unlikely, says Daimler futurist – Automotive World (press release)

To peer into city’s future, Omaha chamber hires futurist – KMTV

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Wind Advisoryissued March 5 at 3:44PM CST expiring March 6 at 8:00PM CST in effect for: Harrison, Monona

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To peer into city’s future, Omaha chamber hires futurist – KMTV

How the Italian Futurists shaped the aesthetics of modernity in the … – The Conversation UK

Visions of the future, from the early 20th century.

This article is based around a transcript of a segment from The Anthill 10: The Future, a podcast from The Conversation. Gemma Ware, society editor at The Conversation and a producer of The Anthill, interviewed Selena Daly, an expert on the Italian Futurists.

When the Italian journalist Filippo Tommaso Marinetti went off to the frontlines of World War I, he was thrilled to be pedalling there on a bicycle. Back in 1915, bikes were an avant-garde mode of transport and Marinetti was an avant-garde kind of guy. Hed made waves across Europe a few years earlier when he launched the Futurist Manifesto.

Selena Daly: Marinetti, who was a master at advertising and self-promotion, got the first manifesto published on the front page of the Paris daily newspaper Le Figaro in February of 1909. This really was a very bold launch of an artistic and cultural movement at this time and got a lot of attention also around the world.

Selena Daly is a lecturer in Italian studies at University College Dublin and an expert in the Italian Futurists. Marinettis vision of the future was built around high praise for technology and the aesthetics of modernity.

SD: So he praised in this manifesto the speeding automobile, steamships, locomotives. All of these technologies that perhaps to our eyes now may seem a little bit quaint but at that time were really at the cutting edge of technology. So very famously, Marinetti in that manifesto praised the speeding automobile as being more beautiful than the famous Greek sculpture the Winged Victory of Samothrace which stands in the Louvre then and still today.

It was a movement that began with literature and poetry and spread to sculpture, fine art, music and even textiles. For example, this 1921 piece called Fox-trot Futurist by an Italian composer, Virgilio Mortari, was influenced by the Futurists. Marinettis vision was as destructive and provocative as it was creative and forward-thinking.

SD: He felt that Italy as a country was completely weighed down by the baggage of the Renaissance and the baggage of ancient Rome and its classical past. And he really wanted Italy to just stop looking backwards always and instead look to what the future could offer them in terms of inspiration for art and literature. And in that first manifesto he says he wants to rejuvenate Italy which he found very stagnant and therefore he said that everyone should set fire to the libraries, flood the museums and in this way break all links with the past.

With World War I in the offing, Marinetti and his band of followers quickly agitated for Italy to join the fight. They felt that war would help bring their Futuristic vision into being.

SD: One of the most famous slogans that Marinetti coined was in that very first manifesto where he said that he praised war as the sole hygiene of the world. The idea there should be a purging war which would rid Italy and Europe of all of its obsession with the past and they could move forward to a brighter future.

It took nine months for Italys leaders to agree to join the war during which time the Futurists campaigned vigorously for intervention. When Italy did enter the war on the side of the Allies in May 1915, Marinetti and his group of fellow Futurists signed up as soon as they could.

SD: They were terribly excited by the bombardments. They found this to be an inspiration also for their art and in very many ways putting into practice what they had preached and what they had thought about and imagined in advance of World War I.

When the war ended in 1918, the Futurists went through an intense period of political engagement, forming the Futurist Political Party and forming a close alliance with Benito Mussolini and his Fascist movement. The Futurist party wanted to make Italy great again. They wanted a country that was no longer in servitude to its past where the only religion was the religion of tomorrow. Their manifesto promised revolutionary nationalism, and included ideas such as totally abolishing the senate and the gradual dissolution of the institution of marriage. A 1914 design by futurist architect Antonio Sant’Elia. Antonio Sant’Elia

SD: But in the end of 1919 there were Italian elections and the Futurists and the Fascists performed disastrously. So they received less than 2% of the vote in Milan and its at that point that Marinetti actually decides that parliamentary politics isnt for him and he withdraws. He disbands the Futurist political party and he withdraws completely from parliamentary politics because he feels disillusioned and he feels that the message that he has isnt getting through.

Post-1920, Futurism no longer goes down the parliamentary politics route but it was, after 1924, very closely aligned with Mussolinis Fascist movement. So while they may not have been engaged in parliamentary parties they were very much on the side of the Fascist regime and that didnt change at all during Marinettis lifetime.

Marinettis association with Fascism has tainted the Futurists legacy ever since.

SD: Obviously some Futurists distanced themselves from the movement because of this alignment with Fascism. But others didnt. Its interesting a lot of the art in the 1930s and some of the 1940s is what can be described as Fascist pro-regime art. There are a lot of portraits of Mussolini done in a Futurist style for example. And the Futurists, while they were never the official state art of Fascism because Mussolini never wanted to proclaim one art to be the state art of Fascism the Futurists were still featured at official events and did have this very strong alignment with Musssoinis regime at that time.

Marinettis allegiance to Mussolini went right up to his death in 1944 in Bellagio in the north of Italy, near to the puppet regime run by Mussolini towards the end of World War II.

SD: Because there was such a cult of personality also around Marinetti and he was really the focal point of the entire movement it did rather peter out at that stage after his death and then at the end of the war as well. So there were surviving Futurists who did try in the 1940s and 1950s to keep Futurism alive and there was an interest in Futurism most definitely, but it was tainted by Fascism and there was a reluctance in many circles to really address the Futurist art and Futurist literature on its merits because of the shadow of Fascism that was hanging over it.

Italys relationship with Futurism is still complicated, but some Futurist images have remained iconic.

SD: There is a sculpture of Boccioni, one of the most famous Futurist artists, actually featured on the Italian Euro 20 cents coin, just to give an indication of how important the Futurist aesthetic is to a vision of modern Italy today. Boccioni, died actually in 1916. He died under arms, he actually fell off his horse in training so he didnt have the glory of a battlefield death that he may have wished for because he was also very belligerent.

But he was never tainted by Fascism because he died before Fascism actually came into being. So therefore its much easier to place a Boccioni sculpture on a Euro coin in Italy because he doesnt really have those other connotations and other associations with Fascism.

And the Futurists did help shape the way others in the 20th century went on to imagine what the future could look like.

SD: The Futurist aesthetic had a very profound influence on the language of advertising for example in the 20th century. For example, BMW recently said that they were very much influenced by the Futurist aesthetic in the design of one of their cars. There are fashion houses that are still using Futurist prints and Futurist textiles to inspire their collections. There is still an affinity for the Futurist aesthetic even today.

So while Marinettis technological, streamlined vision of the future may have been born out of a specific political moment, it has continued to resonate. Even the generic use of the word Futurist today remains strongly connected to Marinettis vision from 1909.


How the Italian Futurists shaped the aesthetics of modernity in the … – The Conversation UK

‘Technical futurist’ will provide manufacturing conference keynote address – Herald-Whig

Posted: Mar. 2, 2017 11:30 am

QUINCY — John McElligott says what he does for a living will one day be considered commonplace rather than futuristic.

McElligott is a self-described “technical futurist,” someone who “reads all the different trends that are coming together” and how they apply and can help various industries.

The trends that McElligott deals with are centered on the potential impacts of “machine learning and artificial intelligence.”

McElligott will deliver the keynote address for the inaugural Tri-State Manufacturing Conference for Illinois, Iowa and Missouri on March 15 at John Wood Community College.

McElligott is founder and CEO of York Exponential based in York, Pa. The company develops and leverages machine learning and artificial intelligence and produces and integrates collaborative robots designed to work alongside human workers in manufacturing.

“Embracing Disruption” will be the topic of McElligott’s keynote speech, which will serve as a crash course about the opportunities to be found in emerging technologies that embrace robotics. McElligott will try to help manufacturers, related businesses and communities decipher the impact innovations will have on the future.

“All companies are soon going to have a (technical futurist), even though the position might go by another name,” McElligott said.

He said emerging technology will soon be changing the face of industry by the month rather than by the year.

“Companies, even smaller ones, have to be able to understand trends and exponential growth,” he said.

McElligott has worked extensively in what he calls “third-tier cities,” those similar to Quincy with populations of about 40,000. He believes in the power of community networking through communication and technology and is a national speaker on exponential technology, robotics, artificial intelligence, economic development and disruption.

The conference will feature breakout sessions on supply chain/logistics, the talent pipeline, sales growth, market intelligence, technology adoption and leadership.

People attending the conference will have the opportunity to network and take part in a small-group discussion to learn how some manufacturers apply new technology in daily operations. Vendors also will display new technology and products.

The conference will take place 8 a.m. to 4 p.m. at JWCC’s Heath Center.

Cost for the conference is $45, including lunch. The event is open to leaders and employees from small- and large-size manufacturers, plus suppliers and related businesses in the industry. Registration details and more information are available at jwcc.edu/tristatemfg, or by contacting JWCC at 217-641-4971 or lewis@jwcc.edu.

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‘Technical futurist’ will provide manufacturing conference keynote address – Herald-Whig

Asbestos Found in Scarborough’s Futurist Theatre – Yorkshire Coast Radio

There’s a warning to the public not to try to get into the building of Scarborough’s Futurist Theatre.

It comes from the borough council after a company’s found asbestos inside, which was as expected.

It says there could be asbestos fibres in the air inside.

The council’s Member for Project Leadership, Mike Cockerill, said:

“We are going to put signs up, warning people not to enter the building due to this danger. We are aware that some people have been in illegally and we have a responsibility to people whether they’re entering legally, or illegally. This is why we’re putting the warning signs up”.

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Asbestos Found in Scarborough’s Futurist Theatre – Yorkshire Coast Radio

Businesses Need Futurism to Stay Ahead – Business.com

How futurism is becoming the newest business strategy and why it’s important.

The technology market has been rapidly changing due to futurist ideas. Companies are investing money into technology that will safeguard their businesses for the future. Large businesses cannot prevent issues coming up in the near future, but hiring futurist experts will mitigate what is to come for them.

In 1980, Edward Cornish of the World Future Society gave some groundbreaking predictions. He made 29 predictions of what the future will look like, and 11 of them became reality. One of the first predictions he made was that there would be artificial hearts available for transplants, which came true a few years later. He predicted that the construction industry would mostly rely on automated machinery with minimal labor. Unfortunately, he also predicted that governments will struggle to distribute food and labor for the majority of workers.

Other experts in futurism agree that rapid technology changes are ruining certain businesses. Jobs are being lost around the world, and governments do not know how to cope with these changes. Both businesses and governments will need to study futurism in order to implement changes that safeguard their economies.

HR departments have been recruiting futurist experts to improve the efficiency of their departments. Futurists aid them in determining new skill sets that departments should be looking for to gain an edge in their industries.

Organizations like the Rockwell International Corporation have appointed their own teams to assess their goals of the future. These teams must analyze the climate of the market to determine what moves the company must take to still be alive in 10 years. The team will also assess multiple paths for the company to take for the predictions of many alternative futures.

Even small businesses can take advantage of following futurist ideas. Long-term trends will significantly impact the demand for small shops or services, and many businesses may even become irrelevant. When new technology is introduced to the marketplace, business owners should assess how they can take advantage of the new trend. If a new demographic is moving into certain neighborhoods, the local shops must conform to appeal to them. These are just a few basic examples of futurism.

Entrepreneurs of small businesses should focus on imagining what the customer will need in the near future. Focusing on small, short-term niches will assure a collapse of businesses after the niche dries up.

Becoming personally invested in a product is also a bad idea. Many products may not even meet the demands of the public. A good example is the hordes of forgotten projects on websites like Kickstarter.

Even simple gadget trends are changing the way technology businesses are going. The internet of things has made many companies shift toward internet connectivity in their devices. Refrigerators, video game consoles, televisions, doors, lights, toasters, ovens, coffee machines and other appliances have been conforming to IoT trends.

On the other hand, there is an overinvestment in certain technology gimmicks that draw away from more important things. Pagers were an obsession during the 1990s, but the market should have focused on expanding mobile phones instead. Answering machines are another device that was quickly made irrelevant due to the rapid changes in phone technology.

Hotels have also been adapting to the way the internet shifts the market. Online booking is practically a must, since the majority of bookers are finding the hotel from the internet. Airbnb certainly changes accommodation prices in many tourist areas, and prices may shift down or up. The future of travel accommodation is shifting toward alternative means, so hotels must figure out a way to mitigate this.

Technology marches on, and the needs of consumers will keep changing with it. Businesses should be doing everything they can to future-proof themselves as much as possible.

Image from Michael R. Ross/Shutterstock

Jason Hope

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Businesses Need Futurism to Stay Ahead – Business.com

Trends this year & beyond with smashed avo futurist Bernard Salt – The Weekly Review

Demographer Bernard Salt found himself at the centre of a storm late last year when millennials failed to see the irony in his remarks about their tendency to spend money on smashed avocado instead of saving for a house.

If anything, avogate underscored his serious point about the growing chasm between the generations, and the haves and the have-nots in our society.

Here the KPMG futurist shares his thoughts on what lies ahead.


I do see a divided community those who have bought into the property market and those who havent, for whatever reason.

I dont think Melbourne is any different from Manhattan Island, London or Paris.

Not everyone working in New York under the age of 35 has an expectation that they will be able to buy an apartment on Manhattan Island.

In Tokyo, in London, you accept the fact you rent.

On one hand we proudly say Melbourne is a global city, but that means the price of property rises because you are competing with people with global incomes. That then relegates locals further out.

The goats cheese curtain is moving. Bentleigh now has one of Melbournes hippest cafes. I mean Centre Road, Bentleigh, thats like east of Brighton. It might be that by 2025 the hipster zone extends to Burwood.


It might be that 2017 is a year of consolidation, but it strikes me there is a mood for change, whether that is political, which would come in 2018-19, or whether it is social or generational.

The avocado row simply triggered the festering resentment in a generation. I think a large proportion of the population, baby boomers and me included, was not aware of the extent of the sentiment.

I am concerned we are creating a double society. The old way, the old regime, the old logic is not meeting expectations. That was evident in 2016 with Trumpism and in Brexit. We would be foolhardy to say it does not affect us here.


There is a break point coming, when baby boomers will cede authority to a new generation, whether it is X or Y. The oldest baby boomers were born in 1946, so this year they are 71. The midpoint of the generation is pushing into their 60s.

It is time for this generation to move on and we are seeing that in budgets, in calls for higher superannuation and houses to be included in taxable assets for pension allocation. Baby boomers have circled the wagons.

At some point they must give way, youth must win out and I think what lies beyond 2017 is an Xand Y world.


Photo: iStock

Sea change morphed into tree change and the next iteration is e-change, where you take your job from the CBD and relocate to Daylesford or Torquay and do your job from there for at least part of the week.

Location is vital; you cant e-change in Nhill or Dimboola, you need to be within a reasonable distanceof Melbourne, but not necessarily on a dailycommute.

Those cute towns in the goldfields will be talking about Melbourne e-changers into the future.


More people will go to regional centres and start their own businesses. One of the strongest themes of the past two years has been small business development.

Its a combination of intellectual capacity being released into the market after the mining boom, and people in their late 50s and early 60s saying they are not ready to retire, and going into business for themselves.


Photo: iStock

Bucket list thinking is driving a group I call MYTNs My Time Now. They have paid off the mortgage, the kids have left home and they are doing Rhine River and Alaskan cruises and having their kitchens made over.

At the extreme edge of MYTN philosophy, people are re-evaluating their relationships.

I think we will see a spate of de-partnering. Increasingly that decision will be made by women who have their own superannuation and income.

It might mean travelling or bushwalking with friends, because it is more engaging than sitting at home with someone who doesnt want to do anything.

The Next Five Years with Bernard Salt premieres onSky News Business on February 2 at9pm.


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Trends this year & beyond with smashed avo futurist Bernard Salt – The Weekly Review

The Futurist: Individualisation is the future of marketing – Marketing Interactive

Individualisation is the future of marketing. I write this just after the holiday season when I have been eating too much, and not long after looking up a gym membership.

My inbox is now awash with pop-up ads sprouting weight-loss remedies. This is what I would call personalisation sending an email to a group of people (those who look for gym memberships for example) targeting similar products that might be of interest. Unfortunately, we are all becoming immune to this type of targeting.

The future of marketing, therefore, should be more about targeting on a more individual level. In the online age, many marketers seem to have forgotten about the consumer experience offline and this is what we need to focus on more in the future.

Big data is wonderful because it can tell us so much about our customers, but it is what we do with that data once we have it and how we use our creativity to bring it to life in the real world that will shape the future success of our marketing efforts.

For example, we might know that a certain guest likes a memory foam pillow, drinks espressos with soy milk, regularly orders a club sandwich and a red wine for dinner and always has a crime novel by their bedside. We could greet them with a soy milk espresso or send up a bottle of red wine to their room. This would be what you might call personalisation.

But what about if we went the next step and sent them a hand-written list of nearby wineries or the latest crime novel thats just been released. If we wanted to take it one step further, we could ask them to meet the executive chef to design their own club sandwich and add it to the menu or have their name sewn onto a memory pillow to take home with them. This is individualisation and is the perfect way to use our marketing skills to create magic for our guests.

We must all adapt our approach to individualisation. This is what todays demanding consumer expects. Millennials, especially, want to feel that you understand them and are speaking to them personally. They have a highly developed sense of self and want you to see them as an individual.

We must remember the average person receives over 5000 communication messages per day. It is increasingly difficult, then, to reach todays consumer so it is vital that you are targeting your messages to the individual and not just to a blanket group of like-minded people.

Technology allows us to drive more meaningful marketing, but it is how we use the data to target the individual that will make our marketing efforts stand out.

At AccorHotels, we use Local Measure to gain insights into their preferences and predict their future patterns. Local Measure uses local content, social media and mobile technology to provide live data to operationalise service at a local level.

This is the height of individualisation, because we can quickly learn that a certain guest is celebrating a birthday, for example, and then surprise them with a cake or gift. We can see if they are having issues with their rooms and immediately send someone to rectify them and we can start to understand the kind of activities they enjoy during their stay to individually suggest new services to them.

Again, it comes down to bringing the online data into an offline experience that is individually targeted. We also recently invested in John Paul, a concierge and CRM business, to better target our guests through individualisation.

Todays consumer demands you speak to them directly. For myself, if those companies sending me pop-up ads suggesting diets had targeted me individually, they would know I would be more interested in a triathlon in an inspiring destination than in a weight-loss solution and perhaps they would stop making me feel like I am fat! This is where individualisation will always win.

The author of the article is Michael Parsons, vice president of marketing and strategic relationships, Asia Pacific, AccorHotels.

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The Futurist: Individualisation is the future of marketing – Marketing Interactive

‘Strategic 4Sight’ collaboration to path Omaha’s future – KETV Omaha


The Greater Omaha Chamber, United Way of the Midlands and Urban League of Nebraska launched a collaboration Tuesday called Strategic 4Sight.

The three groups hired a futurist, Rebecca Ryan, with NEXT Generation Consulting out of Madison, Wisconsin. Through a series of workshops, Ryan will help identify where Omahas headed in the next 20 years and how to ensure a strong future in areas like economic growth, poverty and diversity.

Do some trend research. Try and figure out those things that are probably going to be happening over the next 20 years that will impact us as a community or impact the economy, David Brown, with the Greater Omaha Chamber, said. We have to figure out if those are really things that are going to be important to us and how were going to respond.

The three organizations hope by collaborating, theyll be able to put their minds together and focus on different issues.

“Some of them might fall in education, some of them might fall in race relations, some of them might fall in alleviating poverty, Brown said. So, areas where [the Greater Omaha Chamber doesnt] have mission, but United Way and Urban League do.”

Ryan will present her findings in November. Before that happens, young professionals and community members are encouraged to attend workshops and give their input.

Ryan said Omaha is the first community to hire a resident futurist.

“We can be a receptive or a receiver of change, or we can be a causer of change, Brown said. I think this futurist piece enables us to kind of wake up in the morning and realize we’re going to think about what’s happening down the road. We’re going to be prepared for it or we’re going to cause it to happen.”

The first workshop will focus on nonprofit leaders and is taking place at the Greater Omaha Chamber from 8 a.m. to 2 p.m. If you wish to attend, you must register by contacting the chamber.

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‘Strategic 4Sight’ collaboration to path Omaha’s future – KETV Omaha

Futurist’s zero-money society run by a computer | Newshub – Newshub

It’s a new type of civilisation whose founders promise won’t err towards capitalism, communism, fascism or socialism – and the concept for the utopian society has taken 40 years to bring to life.

American Jacque Fresco and his long-time partner Roxanne Meadows have spent the past four decades on their Florida lifestyle block working on their idea, which they’ve dubbed ‘The Venus Project’.

The 100-year-old futurist will die long before such a society would be created, but he hopes his idea for a civilisation that is not restricted by war, politics or poverty will eventually take shape.

According to Mr Fresco, the idea for his society is that rather than a government calling the shots, a central computer would assess the requirements of its citizens and distribute resources as they’re needed. The computer would not be able to be corrupted, he claims.

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Futurist’s zero-money society run by a computer | Newshub – Newshub

The Futurist: Marketing redefined – Marketing Interactive

Having been in marketing in various capacities over the past two over decades, I can safely say the function has evolved dramatically especially in the past few years. The change is of course largely attributed to the digital revolution which has closed the distance between brand and customer but with the multitude of channels of communication available also means the marketers job just got a lot more complex and to be effective, you will need to truly grasp integration.

Apart from that, transparency between brand and customer has definitely deepened and brands have huge opportunities today to differentiate if insights are well collected and analysed. These are the current realities, but what holds for the future of marketing? Here is my take:

1) Driver of change

Gone are the days where marketing is just a team that looks into advertising and media buys. Whilst that part of the job remains essential, the role of marketing certainly does not stop there. Today, the customer journey crosses so many departments, in U Mobile our customers journey runs through I.T. department for payment, to network for coverage quality to regulatory division for issues such as mobile parental control, so marketing is no longer just about ensuring good customer service in store or online, the function needs to adopt a more end to end mindset.

Ultimately, marketers are the ones with customers insights and hence are the ones who are able to support the rest of the divisions with the relevant information so that the customer journey will be seamless and consistent. I work very closely with the CTO to ensure networks are being rolled out at locations that matter to our customers. Before the new network is rolled out, I would have already had a conversation with the chief sales officer on sales strategy. Hence, to be an effective support and driver of customer related changes, marketers really need to be knowledgeable of the business and the priorities of the various divisions so that trust will be gained and cooperation achieved.

2) Make innovation central

Today product and service life cycles have shortened dramatically as customers are way more discerning. To build meaningful and impactful relationships with customers, brands really need to be one step ahead to provide for a need before the customer even acknowledges that need. A lot of my time is spent driving innovation, and aligning the innovation with the companys overall strategy and growth objectives. Moving ahead, innovation will need to move a lot faster and with greater frequency.

Competition can catch up really fast and so in order to innovate well, marketers need to mine data intelligently and by always asking the right questions.

3) Be data smart

In all my previous points, I mentioned the essential role of data and how it is the facts that will drive change and innovation. However, I am the first to admit that the sheer amount of data available today makes effective collection, analysis and application challenging. To ensure the data is well used, the marketer of the future will really need to be well versed in data analytics technologies and be clear on how to integrate the various technologies so that there will not be duplication of effort and results are not taken in isolation and solutions applied without context.

Marketers of the future will not only need to be a specialist in their field but they also play a critical role in connecting the dots throughout the organisation so that customers may have a truly satisfying end to end customer experience.

Much has indeed changed in the marketing world and landscape, but some things do remain, whether you are a marketer today or in 2025, you need to be passionate, gung ho, and enjoy being different and always bold. You can make a difference with data, but you can only make history if you tip it over with foresight.

The author of the article is Jasmine Lee, CMO,U Mobile Marketing Redefined

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The Futurist: Marketing redefined – Marketing Interactive

How Leaders Dream Boldly to Bring New Futures to Life – Singularity Hub

This article is part of a new series exploring the skills leaders must learn to make the most of rapid change in an increasingly disruptive world. The first article in the series, How the Most Successful Leaders Will Thrive in an Exponential World, broadly outlines four critical leadership skillsfuturist, technologist, innovator, and humanitarianand how they work together.

Today’s post, part two in the series, takes a more detailed look at leaders as futurists. Upcoming articles will explore leaders as technologists, innovators, and humanitarians.

Science fiction writer William Gibson famously once said, The future is already here, its just unevenly distributed. As leaders, how do we embrace the elements of the future that are here, and the ones that are just around the corner? By thinking more like a futurist.

In times of increasing change and complexity, it can be difficult to envision bold new futures with any certainty. Our go-to strategies for thinking about the future typically start with the elements that are known, such as projecting out historic results to future performance, analyzing existing competitors, or focusing on executing near-term results.

Whats missing are systematic approaches to understanding and taking advantage of the unknown. This is why leaders need to embrace skills, practices and behaviors of futurists.

Futurists dont have secret powers to predict the future. They dont have a Magic 8 Ball or special basket of fortune-cookie predictions. Rather, futurists discipline themselves to question the status quo. They regularly scan external trends, adjacent industries and underlying forces. They consider diverse perspectives. And they boldly tell stories about the future before all of the data is available to back it up.

Weve been trained to think of the future as a linear extension of what we know, typically imagining change as a 10 percent improvement (or decline) from what we see around us.

We think we have a better understanding of the future than we do. Our implicit views about the future are so ingrained in business plans, financial models, and strategy conversations that leaders often dont take the time to articulate underlying assumptions. When they do, they may discover plans rely on variables that are far from given and perhaps not the only options.

The future lives in a very broad set of possibilities, and these can unfold surprisingly quickly.

Technological, environmental and political changes will likely disrupt your business. How can you prepare for a different, even unimaginable world that will arrive faster than projected?

This is where methods commonly employed by futurists can help you strengthen your plans. Disciplined methods of strategic foresight systematically scan, analyze, probe and project the future beyond what we intuitively think might be possible.

The first step is identifying the most important and uncertain macro forces shaping your business. These can usually be divided into five broad categories: social, technological, economic, environmental and political. (Tip: Recall these with the acronym STEEP.)

Under each of these categories, there are a number of driving forces and external variables that might lead to very different futures.

An insurance company, for example, might track variables related to the extension of human life (social), technologies disrupting treatment of chronic health conditions (technology), the rate of change from traditional employer-driven work arrangements to more independent gig jobs (economic), the frequency and impact of natural disasters (environmental), and the governments stance toward regulation and potential new laws (political).

Once these high-impact variables are identified and prioritized, futurists gather diverse inputs to establish a range of how the variables are likely to play out over time. The further ahead they go, the wider the range of possibilities.

Futurists call this the cone of possibilitiesand carefully organize their forecasts into four buckets.

Although these futures stem from a common set of identified variables, the derived outcomes are significantly different.

This can be an enlightening strategic exercise for leaders: Is your organization overemphasizing its preferred future and neglecting the full range of possible futures? If so, perhaps there isnt enough hedging of investments. Does your organization default to the plausible future? Consider broadening the view by investigating new technologies, adjacent industries and early startups to inform alternative strategic options.

Paul Saffo, Singularity Universitys Chair of Futures Studies and Foresight, repeatedly warns us that sacred cows make the best burgers. A quick way to make your organization more future-focused is by asking team members to dive into their networks and scout for evidence related to the key variables youve outlined and post them on an analog or digital wall.

Once youve identified your preferred future, you can start to identify key activities and milestones that would help create that future.

Backcasting is the act of imagining a preferred future and then stepping backward toward the present, repeatedly probing what has to happen to enable each step.

Backcasting is anchored in an aspirational future state rather than being constrained by limitations of the current state. This allows people to create their own richly detailed stories of the future and leads naturally to the discussion: How can our product/service do that?

To dream up bold, new possibilities, try imagining an outcome 10 times better, cheaper, or more impactful than what exists today. What if, for example, we all had access to personalized artificial intelligence wellness care providers through emotional robots? Or what if the majority of our transportation services were provided by autonomous vehicles?

Now step backward from each vision to discover whats needed to turn it into reality.

Like forecasting, backcasting can be improved by seeking diverse input. For example, consider carving out a few hours in a company-wide meeting to craft headlines from the future. Just a few hours of collaboration can spark new thinking and ignite fresh ideas. Such exercises can also fuel interdisciplinary engagement and encourage a sense of collective responsibility.

Dont be afraid to get creative and even ditch the PowerPoint slides. Lowes Innovation Labs director Kyle Nel uses narrative driven innovation to imagine new futures. To jumpstart his efforts, Nel brought in science fiction writers and illustrators to create comic books that showcased possible alternatives stretching far beyond smaller, incremental changes, helping the company’s leadership concretely imagine and visualize the Lowes store of the future.

One of the most challenging aspects of practicing the skills of a futurist is getting comfortable with the reality that we simply cannot predict the future. For many senior leaders, this is deeply unsettling. How can we possibly make big bets on the future without all the facts and data?

Most of us are uncomfortable with ambiguity and uncertainty. Boldly looking ahead elicits doubt, fear, and anxiety emotions wed rather hold in check. We can learn to overcome our discomfort with the unknown, and even begin to revel in it, by continuously pushing ourselves to learn new things and seek out new experiences and people.

We are all capable of becoming better futurists. In doing so, we not only architect hope of new possibilities, we also build more flexible, adaptive and resilient organizations in the process.

Image Credit: Zoe Brinkley

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How Leaders Dream Boldly to Bring New Futures to Life – Singularity Hub

Futurist Jason Silva Brings ‘Awestruck’ To NZ This June – Scoop.co.nz (press release)


Think Inc. Present: Awestruck with Jason Silva Thursday June 15, ASB Waterfront Theatre Tickets available now from Eventfinda

We are gods. Our tools make us gods. In symbiosis with our technology, our powers are expanding and so, too, our possibilities.

In June 2017 Think Inc., in association with AUT, Loop and National Geographic Channel, are excited to bring to New Zealand, for the first time, futurist and explorer of the metaphysics of imagination, Jason Silva. Described as a modern performance philosopher, Silva is set to expound on the power of science, technology, philosophy and creativity in Auckland as he challenges creativity, innovation, the co-evolution of human and technology, existentialism and the human condition.

Awestruck with Jason Silva will see Silva pull from a vast mental repository of tech knowledge to create an exhilarating, immediate experience. A self-described wonder junkie, performance philosopher, and idea-DJ, Silva has gained a huge following for his popularising takes on philosophy and the thrilling possibilities of creativity and technology. Futurist and epiphany addict, Silva likes ideas, their tenacity, flexibility, their contagious nature, their impact and their ability to expand, procreate and evolve into new ideas.

As the Emmy-nominated host of National Geographic Channels #1 rated and Emmy-nominated series Brain Games, Silva left audiences in state of wonderment, and has been responsible for a number of Ted talks. Like all the best communicators, Silvas strength is a tangible excitement for his subject matter.

Silva is the creator of the short film series Shots of Awe, which serves up invigorating shots of philosophical espresso in a format designed to be short, infectious and easily spread – think of them as inspired nuggets of techno-rapture. In the collection of videos, Silva invites audiences to share his glee in the rising and wondrous role of technology in amplifying intelligence and creativity.

We use our tools to extend our range of possibilities, we use our tools to extend our reach, to extend the impact on our consciousness, to extend our will. Technology is the human imagination turned inside out.

In June, let Think Inc. and Jason Silva pull you out of your intellectual comfort zone and launch you into a flight of possibilities.

Think Inc. Present: Awestruck with Jason Silva Brought to you by AUT, Loop & National Geographic Thursday June 15, ASB Waterfront Theatre

Doors 6:30pm / Show: 7.30pm / Ends 9.30pm

Tickets available now from EventfindaFor more info, head to Think Inc.

Scoop Media

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Futurist Jason Silva Brings ‘Awestruck’ To NZ This June – Scoop.co.nz (press release)

Sign Appears On Scarborough’s Futurist Theatre – Yorkshire Coast Radio

A sign has appeared at the entrance to Scarborough’s Futurist Theatre with the message ‘Power, Corruption & Lies”.

It’s not clear who’s responsible for putting it there.

Last month, the borough council voted narrowly in favour of demolishing the historic building to make way for a new attraction.

The decision divided the councillors and brought much opposition from the public.

Meanwhile, police were called to a break-in at the venue at around 4.20pm yesterday afternoon.

They received reports of a group of youths forcing their way into the building, they’d gone when police arrived, but officers found signs of forced entry.

Police are urging anyone who knows who’s responsible to call them on 101.

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Sign Appears On Scarborough’s Futurist Theatre – Yorkshire Coast Radio

Trump’s new national security adviser is a futurist with warnings about technology – TechCrunch

A week after Michael Flynns abrupt fall from grace, President Trump will smooth things over with a national security adviser that at least some people can agree on.

Called everything from a warrior scholar to the rarest of soldiers,, Army Lt. Gen. H.R. McMaster is an about-face from the divisive Flynn, who resigned amid the escalating controversy over his contact with Sergey Kislyak, Russian ambassador to the U.S.

McMaster, often described as the armys own futurist, holds a complex view on technology, cautioning against technological hubris as a solution to modern warfare. Be skeptical of concepts that divorce war from its political nature, particularly those that promise fast, cheap victory through technology, McMaster wrote in a 2013 op-ed in the New York Times titled The Pipe Dream of Easy War. He continued:

Wars like those in Afghanistan and Iraq cannot be waged remotely. Budget pressures and persistent fascination with technology have led some to declare an end to war as we know it. While emerging technologies are essential for military effectiveness, concepts that rely only on those technologies, including precision strikes, raids or other means of targeting enemies, confuse military activity with progress toward larger wartime goals.

That same characteristic deep perspective appears to be on display in his controversial but largely well-respected book, Dereliction of Duty, about the failing of military leaders, particularly theJoint Chiefs of Staff, during the Vietnam war. McMasters academic streak is just one of the traits that paints him in stark contrast to Flynn, who is widely regarded as ideologically driven, particularly by anti-Islamic sentiment.

During an April 2015 symposium on Army innovation, McMaster expanded on the risk inherent in an overreliance on military technology.The biggest risk that we have today is the development of concepts that are inconsistent with the enduring nature of war, McMaster said. What we see today is really an effort to simplify this complex problem of future war and to essentially make it a targeting exercise. The idea is that the next technology we develop is going to make this next war fundamentally different from all those that have gone before it.

At a defense conference in London a few months later, McMaster emphasized that traditional manpower cant be ignored in favor of flashy technological advances that appear to provide short-term gains. [There is a] delusion that a narrow range of military technologies will be decisive in future war, he said. Technology is the element of our differential advantage over our enemies which is most easily transferred to our enemies.

McMaster is no technophobe, but he dismisses conceptions of the future of war that cut against wars political nature, wars human natures, wars uncertainty and war as a contest of wills.

Notably, he also really, really hates PowerPoint. Its dangerous because it can create the illusion of understanding and the illusion of control, McMaster told the New York Times. Some problems in the world are not bullet-izable. (Good luck telling that to the commander-in-chief.)

Its too early to tell how McMaster will fit into Trumps roiling inner circle, or perhaps the outermost circle of his concentric inner circles, but McMasters willingness to critique authority around issues of national security is likely to prove relevant.

As Middle East scholar and former U.S. Army officer Andrew Exum writes in the Atlantic:

One thing that stands out in the book is the way in which McMaster criticized the poorly disciplined national security decision-making process in the Kennedy and Johnson administrations, and especially the way in which the Kennedy administration made national-security decisions by a small group of confidants without a robust process to serve the president.

Its not hard to imagine howthe Armysbig picture thinkermightextend that criticismto a president who prefers to craftdecisionsthrougha small clusterof loyalists, incorporating little outside input. It remains to be seen if Trump will bring McMaster fully into the fold or if hell just freeze him out like so many other administration officials who have expresseddissent.

Whatever role he ends up playing, McMaster will joinDefense Secretary James Mattis and Homeland Security Secretary John Kelly to round out the trifecta of well-respected military leaders who have Trumps ear.


Trump’s new national security adviser is a futurist with warnings about technology – TechCrunch

Renewable energy will displace oil and gas: Futurist – Alberta Daily Herald Tribune

The world is moving away from fossil fuels towards renewable energies, and Alberta risks being left behind, says futurist Nikolas Badminton, whose presentation kicks off the Growing the North conference at the Entrec Centre on Wednesday.

Badminton is a Vancouver-based futurist, someone who makes predictions about how technology will shape the future. He says a big shift to renewable energy over the next 10 to 15 years will make fossil fuels far less important, adding Alberta needs an entrepreneurial ethos to adapt to the change.

Albertas sort of lagging behind in this vision of renewables, and I think in a province where youve got over 300 days of sunshine per year, were sort of missing an opportunity for creating an abundance of energy, Badminton said in an interview.

He points out that 51% of Albertas energy is still generated by coal and 39% by natural gas, while hydro and wind only account for 2% and 5%, respectively. In B.C., on the other hand, 90% of power is hydro-generated.

According to Badminton, the beginning of the great shift away from fossil fuels is already evident. Last year Tesla Motors announced it was planning to produce 500,000 all-electric vehicles in 2018, two years ahead of schedule. And Ford announced last month it is launching a fully electric SUV by 2020, as well as 13 new electrified vehicles over the next five years including hybrid F-150s and Mustangs. By 2023, Badminton said, battery-powered cars will be the same price as combustion-engine cars.

The disruption is here.

Its happening in agriculture too, he added: John Deere has just come out with a prototype electric vehicle. I think we can see farming going all electric in the next few years. And last November Alaska Airlines flew the first commercial flight with a renewable biofuel.

Badminton says Alberta should be channelling its talent towards innovation, thinking about technology startups … Theres such a huge branch of talent in Calgary, Edmonton and across the province that I think it could become a huge innovation centre.

In addition to shifting towards renewables, Badminton endorses the circular economy, an idea advocated by The Ellen MacArthur Foundation, a think tank. The concept envisions a world without junk yards; consumer products would be designed to be disassembled, once theyre no longer wanted, so that their materials can be re-used. Things that have to be thrown away, such as packaging, would be compostable.

However, Badminton acknowledged such a massive transformation of the economy would be unlikely to happen without government intervention.

Without these incentives, without certain regulations in place to actually start to force the change, the change is slow to come.

Badmintons talk starts at 8:45 a.m.


Twitter @kevinhampson

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Renewable energy will displace oil and gas: Futurist – Alberta Daily Herald Tribune