What is Artificial Intelligence (AI)?

Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing (NLP), speech recognition and machine vision.

AI programming focuses on three cognitive skills: learning, reasoning and self-correction.

Learning processes. This aspect of AI programming focuses on acquiring data and creating rules for how to turn the data into actionable information. The rules, which are called algorithms, provide computing devices with step-by-step instructions for how to complete a specific task.

Reasoning processes. This aspect of AI programming focuses on choosing the right algorithm to reach a desired outcome.

Self-correction processes. This aspect of AI programming is designed to continually fine-tune algorithms and ensure they provide the most accurate results possible.

Artificial neural networks and deep learning artificial intelligence technologies are quickly evolving, primarily because AI processes large amounts of data much faster and makes predictions more accurately than humanly possible.

While the huge volume of data being created on a daily basis would bury a human researcher, AI applications that use machine learning can take that data and quickly turn it into actionable information. As of this writing, the primary disadvantage of using AI is that it is expensive to process the large amounts of data that AI programming requires.

AI can be categorized as either weak or strong. Weak AI, also known as narrow AI, is an AI system that is designed and trained to complete a specific task. Industrial robots and virtual personal assistants, such as Apple's Siri, use weak AI.

Strong AI, also known as artificial general intelligence (AGI), describes programming that can replicate the cognitive abilities of the human brain. When presented with an unfamiliar task, a strong AI system can use fuzzy logic to apply knowledge from one domain to another and find a solution autonomously. In theory, a strong AI program should be able to pass both a Turing test and the Chinese room test.

Some industry experts believe the term artificial intelligence is too closely linked to popular culture, and this has caused the general public to have improbable expectations about how AI will change the workplace and life in general. Some researchers and marketers hope the label augmented intelligence, which has a more neutral connotation, will help people understand that most implementations of AI will be weak and simply improve products and services.

The concept of the technological singularity -- a future ruled by an artificial superintelligence that far surpasses the human brain's ability to understand it or how it is shaping our reality -- remains within the realm of science fiction.

While AI tools present a range of new functionality for businesses, the use of artificial intelligence also raises ethical questions because, for better or worse, an AI system will reinforce what it has already learned.

This can be problematic because machine learning algorithms, which underpin many of the most advanced AI tools, are only as smart as the data they are given in training. Because a human being selects what data is used to train an AI program, the potential for machine learning bias is inherent and must be monitored closely.

Anyone looking to use machine learning as part of real-world, in-production systems needs to factor ethics into their AI training processes and strive to avoid bias. This is especially true when using AI algorithms that are inherently unexplainable in deep learning and generative adversarial network (GAN) applications.

Explainability is a potential stumbling block to using AI in industries that operate under strict regulatory compliance requirements. For example, financial institutions in the United States operate under regulations that require them to explain their credit-issuing decisions. When a decision to refuse credit is made by AI programming, however, it can be difficult to explain how the decision was arrived at because the AI tools used to make such decisions operate by teasing out subtle correlations between thousands of variables. When the decision-making process cannot be explained, the program may be referred to as black box AI.

As the hype around AI has accelerated, vendors have been scrambling to promote how their products and services use AI. Often what they refer to as AI is simply one component of AI, such as machine learning. AI requires a foundation of specialized hardware and software for writing and training machine learning algorithms. No one programming language is synonymous with AI, but a few, including Python, R and Java, are popular.

Because hardware, software and staffing costs for AI can be expensive, many vendors are including AI components in their standard offerings or providing access to artificial intelligence as a service (AIaaS) platforms. AIaaS allows individuals and companies to experiment with AI for various business purposes and sample multiple platforms before making a commitment.

Popular AI cloud offerings include the following:

Arend Hintze, an assistant professor of integrative biology and computer science and engineering at Michigan State University, explained in a 2016 article that AI can be categorized into four types, beginning with the task-specific intelligent systems in wide use today and progressing to sentient systems, which do not yet exist. The categories are as follows:

The terms AI and cognitive computing are sometimes used interchangeably, but, generally speaking, the label AI is used in reference to machines that replace human intelligence by simulating how we sense, learn, process and react to information in the environment.

The label cognitive computing is used in reference to products and services that mimic and augment human thought processes

AI is incorporated into a variety of different types of technology. Here are six examples:

The concept of inanimate objects endowed with intelligence has been around since ancient times. The Greek god Hephaestus was depicted in myths as forging robot-like servants out of gold. Engineers in ancient Egypt built statues of gods animated by priests. Throughout the centuries, thinkers from Aristotle to the 13th century Spanish theologian Ramon Llull to Ren Descartes and Thomas Bayes used the tools and logic of their times to describe human thought processes as symbols, laying the foundation for AI concepts such as general knowledge representation.

The late 19th and first half of the 20th centuries brought forth the foundational work that would give rise to the modern computer. In 1836, Cambridge University mathematician Charles Babbage and Augusta Ada Byron, Countess of Lovelace, invented the first design for a programmable machine. In the 1940s, Princeton mathematician John Von Neumann conceived the architecture for the stored-program computer -- the idea that a computer's program and the data it processes can be kept in the computer's memory. And Warren McCulloch and Walter Pitts laid the foundation for neural networks.

With the advent of modern computers, scientists could test their ideas about machine intelligence. One method for determining whether a computer has intelligence was devised by the British mathematician and World War II code-breaker Alan Turing in 1950. The Turing Test focused on a computer's ability to fool interrogators into believing its responses to their questions were made by a human being.

The modern field of artificial intelligence is widely cited as starting in 1956 during a summer conference at Dartmouth College. Sponsored by the Defense Advanced Research Projects Agency (DARPA), the conference was attended by 10 luminaries in the field, including AI pioneers Marvin Minsky, Oliver Selfridge and John McCarthy, who is credited with coining the term artificial intelligence. Also in attendance were Allen Newell, a computer scientist, and Herbert A. Simon, an economist, political scientist and cognitive psychologist, who presented their groundbreaking Logic Theorist, a computer program capable of proving certain mathematical theorems and referred to as the first AI program.

In the wake of the Dartmouth College conference, leaders in the fledgling field of AI predicted that a man-made intelligence equivalent to the human brain was around the corner, attracting major government and industry support. Indeed, nearly 20 years of well-funded basic research generated significant advances in AI: For example, in the late 1950s, Newell and Simon published the General Problem Solver (GPS) algorithm, which fell short of solving complex problems but laid the foundations for developing more sophisticated cognitive architectures; McCarthy developed Lisp, a language for AI programming that is still used today. In the mid-1960s MIT Professor Joseph Weizenbaum developed ELIZA, an early natural language processing program that laid the foundation for today's chatbots.

But the achievement of artificial general intelligence proved elusive, not imminent, hampered by limitations in computer processing and memory and by the complexity of the problem. Government and corporations backed away from their support of AI research, leading to a fallow period lasting from 1974 to 1980 and known as the first "AI Winter." In the 1980s, research on deep learning techniques and industry's adoption of Edward Feigenbaum's expert systems sparked a new wave of AI enthusiasm, only to be followed by another collapse of government funding and industry support. The second AI winter lasted until the mid-1990s.

Increases in computational power and an explosion of data sparked an AI renaissance in the late 1990s that has continued to present times. The latest focus on AI has given rise to breakthroughs in natural language processing, computer vision, robotics, machine learning, deep learning and more. Moreover, AI is becoming ever more tangible, powering cars, diagnosing disease and cementing its role in popular culture. In 1997, IBM's Deep Blue defeated Russian chess grandmaster Garry Kasparov, becoming the first computer program to beat a world chess champion. Fourteen years later, IBM's Watson captivated the public when it defeated two former champions on the game show Jeopardy!. More recently, the historic defeat of 18-time World Go champion Lee Sedol by Google DeepMind's AlphaGo stunned the Go community and marked a major milestone in the development of intelligent machines.

Artificial intelligence has made its way into a wide variety of markets. Here are eight examples.

AI and machine learning are at the top of the buzzword list security vendors use today to differentiate their offerings. Those terms also represent truly viable technologies. Artificial intelligence and machine learning in cybersecurity products are adding real value for security teams looking for ways to identify attacks, malware and other threats.

Organizations use machine learning in security information and event management (SIEM) software and related areas to detect anomalies and identify suspicious activities that indicate threats. By analyzing data and using logic to identify similarities to known malicious code, AI can provide alerts to new and emerging attacks much sooner than human employees and previous technology iterations.

As a result, AI security technology both dramatically lowers the number of false positives and gives organizations more time to counteract real threats before damage is done. The maturing technology is playing a big role in helping organizations fight off cyberattacks.

Despite potential risks, there are currently few regulations governing the use of AI tools, and where laws do exist, they typically pertain to AI indirectly. For example, as previously mentioned, United States Fair Lending regulations require financial institutions to explain credit decisions to potential customers. This limits the extent to which lenders can use deep learning algorithms, which by their nature are opaque and lack explainability.

The Europe Union's General Data Protection Regulation (GDPR) puts strict limits on how enterprises can use consumer data, which impedes the training and functionality of many consumer-facing AI applications.

In October 2016, the National Science and Technology Council issued a report examining the potential role governmental regulation might play in AI development, but it did not recommend specific legislation be considered.

Crafting laws to regulate AI will not be easy, in part because AI comprises a variety of technologies that companies use for different ends, and partly because regulations can come at the cost of AI progress and development. The rapid evolution of AI technologies is another obstacle to forming meaningful regulation of AI. Technology breakthroughs and novel applications can make existing laws instantly obsolete. For example, existing laws regulating the privacy of conversations and recorded conversations do not cover the challenge posed by voice assistants like Amazon's Alexa and Apple's Siri that gather but do not distribute conversation -- except to the companies' technology teams which use it to improve machine learning algorithms. And, of course, the laws that governments do manage to craft to regulate AI don't stop criminals from using the technology with malicious intent.

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What is Artificial Intelligence (AI)?

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