When Apple announced, last year, that it was developing a watch that had the functions of a medical device, it became clear that the company was eyeing the $3 trillion health care industry; that the tech industry sees medicine as the next frontier for exponential growth. Apples recent announcement of ResearchKit shows that it has an even greater ambition: It wants to also transform the pharmaceutical industry by changing the way clinical trials are done.
Apple isnt alone. Companies such as Google, Microsoft, and Samsung and hundreds of start-ups also see the market potential and have big plans. They are about to disrupt health care in the same way in which Netflix decimated the video-rental industry and Uber is changing transportation.
The upshot? We will receive better health care for a fraction of the cost.
This is happening because several technologies such as computers, sensors, robotics and artificial intelligence are advancing at exponential rates. Their power and performance are increasing dramatically as their prices fall and footprints shrink.
We will soon have sensors that monitor almost every aspect of our bodys functioning, inside and out. They will be packaged in watches, Band-Aids, clothing, and contact lenses. They will be in our toothbrushes, toilets and showers. They will be embedded in smart pills that we swallow. The data from these will be uploaded into cloud-based platforms such as Apples HealthKit.
Artificial intelligencebased apps will constantly monitor our health data, predict disease and warn us when we are about to get sick. They will advise us on what medications we should take and how we should improve our lifestyle and habits. Watson, for example, the technology that IBM developed to defeat human players on the TV show Jeopardy, has already become capable of diagnosing cancer more accurately than human physicians can. Soon it will be better than humans are in making any medical diagnosis.
The key innovation that Apple just announced is ResearchKit, a platform for app builders to capture and upload data from patients who have a particular disease. Our smartphones already monitor our activity levels, lifestyles and habits. They know where we go, how fast we move, and when we sleep. Some smartphone apps already try to judge our emotions and health based on this information; to be sure, they can ask us questions.
ResearchKit apps will enable constant monitoring of symptoms and of reactions to medications. Today, clinical trials are done on a relatively small number of patients, and pharmaceutical companies sometimes choose to ignore information that does not suit them. Data that our devices gather will be used to accurately analyze what medications patients have taken, in order to determine which of them truly had a positive effect; which simply created adverse reactions and new ailments; and which did both.
The best part is that the clinical trials will be continuing they wont stop once the medicines are approved by the FDA.
Apple has already developed five apps that target the most prevalent health concerns: diabetes, asthma, Parkinsons disease, cardiovascular disease, and breast cancer. The Parkinsons app can, for example, measure hand tremors, through an iPhone touchscreen; vocal trembling, using the microphone; and gait, as you walk with the device.
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