LP Burpees – Fitness | Athletics | Nutrition – www.limitless-performance.ca – Video


LP Burpees - Fitness | Athletics | Nutrition - http://www.limitless-performance.ca
LP Trainer Adam de Jong lost a bet on the Leafs and was forced to do 25 Burpees in front of the 12noon Fitness Group........25 Burpees in theory seemed really easy but ended up being a suprisingly chellenging task!

By: LPFitnessAthletics

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LP Burpees - Fitness | Athletics | Nutrition - http://www.limitless-performance.ca - Video

Malawi launches Nutrition, HIV and AIDs project

By Malawi News Agency

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President Dr. Joyce Banda Thursday launched the Nutrition, HIV and AIDs project which seek to increase access and utilization of selected services known to contribute to the reduction of the child stunting, maternal and child anemia.

With support from the World Bank and the Canadian International for Development Agency (CIDA) the US$103 million (MK38 billion) project will also contribute to prevention of HIV and AIDs in children and sexually active adults.

Speaking at the launch, the President said despite making progress in combating HIV and AIDs and maternal health, the country still had challenges in fighting against stunting and anemia.

Banda said presently 47.1 percent of children were stunted, a development she described to be not health for the country.

President Banda tours the exhibition during the launch.-Photo credit Felix Washon/Mana

She said, from the time HIV and AIDs was diagnosed in 1985, there has been progress in combating the pandemic but little has been done in reducing stunting and anemia among children and pregnant mothers.

President Banda further said the launch of the project meant change of focus and ensure that the country had policies and programs that supported for nutrition improvement.

However, to achieve this, the President said there was need for cooperation between Government and all stakeholders involved in the implementation of mother and child programmes.

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Malawi launches Nutrition, HIV and AIDs project

Nestlé Phils. Offers Free Nutrition Consultation In 500 Stores Nationwide

As part of its "Choose Wellness, Choose Nestl" program to enhance awareness and lifestyle practices promoting nutrition, health and wellness (NHW) in the country, Nestl Philippines once again is providing free nutrition consultation services in 500 supermarkets and other retail outlets nationwide until the end of March 2013.

According to the company's Corporate Wellness Head, Leslie Go-Alcantara, the nutrition service is Nestl's way of providing personalized nutrition advice to consumers, based on their specific nutritional needs and physical assessment.

This year's service is an implementation of Nestl's focus of putting food back at the center of wellness. "The formula for wellness is a balance of good nutrition and proper exercise. However, people often become preoccupied more with the exercise aspect, but it's also very important to be mindful of the food that you eat," she said.

During the consultation, a registered nutritionist-dietician introduces the consumer to the concept of the "My Wellness Plate," a practical illustration of how to eat right, based on what her daily plate should look like - half being "glow" foods such as vegetables and fruits; a quarter being "grow" foods, namely proteins; and a quarter being "go" foods or carbohydrates, accompanied by a glass of milk or other beverages.

Along with the "My Wellness Plate," the participant is also reminded about the principle of moderation, variety and balance in the diet. The principle highlights eating the right amount or correct serving sizes of food during a meal (moderation); alternating among different vegetable and fruit as well as protein and carbohydrate sources, or utilizing various cooking methods (variety); and maintaining the recommended proportions among food groups (balance).

A new feature of the consultation is body fat analysis, not commonly available to consumers, which indicates a person's body fat percentage that can be linked to health risks and the development of some diseases.

Capping the session, the nutritionist recommends specific products that a participant can consume, a guide to correct serving sizes, and simple, daily physical activities in which the consumer can engagefor her individual journey towards wellness.

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Nestlé Phils. Offers Free Nutrition Consultation In 500 Stores Nationwide

Research and Markets: Sports Nutrition Trends and Development – The Fastest Growing Industry in Consumer Health due to …

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/cxndmt/sports_nutrition) has announced the addition of the "Sports Nutrition Trends and Development" report to their offering.

Driven by a global obesity crisis and the rise of more broadly health and fitness oriented consumers, sports nutrition has become the fastest growing category in consumer health. Substantial growth rates have led to more attention from consumer health producers and retailers alike, which has, in turn, greatly expanded access for average consumers. This briefing provides a global overview of the sports nutrition category and explores the most important trends shaping its outlook.

Euromonitor International's Sports Nutrition Trends and Development global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Why buy this report?

- Get a detailed picture of the Consumer Health market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

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Research and Markets: Sports Nutrition Trends and Development - The Fastest Growing Industry in Consumer Health due to ...

GNC Expands Boundaries of Innovation in Sports Nutrition

PITTSBURGH, Feb. 28, 2013 /PRNewswire/ --GNC Holdings, Inc. (GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, today announced its latest technology breakthroughs in sports nutrition and the evolution of several products in its industry-leading Pro Performance line. GNC's expanded offerings will come as exciting news to athletes and fitness enthusiasts of all levels who seek to enhance overall workout performance with the latest product innovations.

(Logo: http://photos.prnewswire.com/prnh/20110302/NE57701LOGO )

"Over the last 25 years, GNC has built a powerful and unmatched reputation for creating cutting-edge performance nutrition products," saidTom Dowd, Executive Vice President, Chief Merchandising Officer and General Manager for GNC. "With these new performance technologies, we are again setting the standard in sports nutrition, even as more and more products enter this highly competitive category. Our reputation for scientific innovation and clinical validation only grows stronger and appeals to more and more athletes who want to compete at a higher level."

Due to our cutting edge product development, we now have 27 percent of the fast-growing sports nutrition business, and the Pro Performance line of products is approaching $300 million in sales and represents the largest sports brand in the U.S.

As part of GNC's aim to provide athletes with advanced products that deliver the most in quality and performance, the brand now features new delivery systems and certification advancements within GNC proprietary sports products, including the new Pro Performance AMP Concentrated Intelligent Release Series and the Pro Performance X.R. Series.

In addition, GNC has taken the best-selling, clinically proven performance protein of all time, AMP Wheybolic Extreme 60, to a new standard with three brand new, innovative and customized formulas:

To learn more about GNC's line of sports nutrition products visit us at GNC.com, or to locate your nearest retailer, visit our store locator.

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). The Companywhich is dedicated to helping consumers Live Wellhas a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men, Ultra Mega, GNC Total Lean, Pro Performance, Pro Performance AMP and Beyond Raw, and under nationally recognized third-party brands.

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GNC Expands Boundaries of Innovation in Sports Nutrition

Head Start teachers behind on nutrition: study

NEW YORK (Reuters Health) - Preschool teachers scored low on a nutrition knowledge quiz and seemed to have unhealthy eating habits themselves, researchers found in a small study.

"Kids are with these teachers 6 to 8 hours a day, five days a week," lead author Shreela Sharma told Reuters Health. "Asking a child to make healthy choices when there are none in the environment he's in, that's not going to happen."

The federally funded Head Start program - which has been in the news following President Barack Obama's pledge for preschool funding - provides daily child care for children from low income families across the U.S. The program has served tens of millions of children since 1965.

Sharma and her colleagues asked 173 teachers at Head Start centers in Harris County, Texas five questions including "Which food group should be consumed most?" and "How many servings of fruits and vegetables should you eat each day?"

Ninety-seven percent of the teachers answered three or fewer of the questions correctly, according to results in the Journal of the Academy of Nutrition and Dietetics.

A quarter of the teachers had not eaten fruit the previous day, but half had eaten french fries. Almost half had drank soda the previous day.

Healthy eating habits are especially important for children from low income families, who are hit harder by the obesity epidemic, according to Sharma, who studies nutrition at the University of Texas School of Public Health in Houston. A 2011 study found that 25 percent of preschoolers who attend Head Start were obese, compared to a national average for 2 to 5 year old kids of 9 percent.

OTHER PRESCHOOLS WORSE?

Head Start, which requires teachers to have college degrees, is probably a bit ahead of other preschool programs in the country, which makes these results even more startling, Dianne Stanton Ward, a professor of nutrition at the University of North Carolina Gillings School of Public Health in Chapel Hill, told Reuters Health.

Head Start teachers are expected to introduce children to food groups as well as numbers and letters, but nutrition is not mandatory in teacher training, according to Sharma.

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Head Start teachers behind on nutrition: study

Nutrition Supplement Retailer Muscular Development Store Comments On The Benefits of Whey Protein

In response to an article published by the Atlanta Black Star, which lists foods that can build muscle, nutrition supplement retailer Muscular Development store affirms the value of whey protein in the muscle-building process.

Setauket, NY (PRWEB) February 27, 2013

Atlanta Black Star describes 10 essential foods to adopt into your diet to promote protein synthesis instead of adding pounds of fat. Atlanta Black Star recommended that athletes should eat protein-rich food while implementing a resistance-training program.

According to Atlanta Black Star, athletes wanting to build muscle should eat foods with a lot of protein because amino acids repair tissue and promote muscle growth. Some of these foods include organic bison meat, coldwater fish and Kefir, a popular European drink containing probiotics.

Atlanta Black Star reported a study which revealed people who eat a variety of meat are more successful at building muscle due to available variations of amino acids, while vegetarians only eating plant-based proteins were slower to gain muscle mass.

Brian Turner, a spokesperson for the Muscular Development Store, said people who eat meat for protein could also benefit from introducing whey into their diet. Whey protein, according to Turner, is a great supplement to increase endurance, prevent fatigue and increase energy level. If people dont want to eat steak or chicken all the time to build muscle, they can replace the meat with whey, he said. Whey protein contains high amounts of amino acids, such as phenylalanine, arginine, glutamine, proline and tryptophan. All of these help promote cell regeneration, tissue repair, improvements in immune systems and healing.

Turner said if you want to see results and build muscle, athletes should consume whey protein before or after a workout to get the nutrients needed to perform, but also recover.

A good fitness regimen must be augmented with proper nutrition. At the Muscular Development Supplement Store, we offer products to enhance your workout and maximize the fitness benefits of your routine. We negotiate the lowest possible prices from manufacturers, and are proud to offer bestselling, brand-name sports nutrition products well below the suggested retail price.

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Brian Turner Muscular Development Store 800-653-1151 Email Information

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Nutrition Supplement Retailer Muscular Development Store Comments On The Benefits of Whey Protein

Gaspari Nutrition to Sponsor 2013 Arnold Amateur International Competition

At the 25th Anniversary of the Arnold Classic, Gaspari Nutrition will sponsor the international amateur event featuring competitors from over 50 countries.

(PRWEB) February 26, 2013

It gives me great satisfaction to sponsor the 2013 Arnold Amateur International. The world-class event gives the opportunity to top amateur athletes to compete against the best physiques in the world. said Joe Volgey, VP of Marketing for Gaspari Nutrition

In addition to having stage banners and the like, Gaspari Nutrition will initiate an email blast about the competition and feature it on the GaspariNutrition.com homepage. Show sponsorship at all levels is common for Gaspari, from local competitions to IFBB level events. CEO Rich Gaspari never loses sight of his career as a bodybuilder and the way it helped him launch a successful supplement company. Ironically, Rich will be receiving the 2013 Arnold Classic Lifetime Achievement Award on the very same weekend, a prestigious honor in the bodybuilding community.

Gaspari Nutrition will have its usual setup at the Arnold Expo, showcasing one of the most popular booths in Columbus, Ohio. Throughout the weekend, fans will have the opportunity to meet their favorite Team Gaspari athletes like Flex Lewis and Frankie Edgar. In addition, Gaspari will be sampling its two newest products, SuperDrive Pre Training Energy Superfuel and Isofusion Premium Whey Isolate.

About Gaspari Nutrition

Gaspari Nutrition is headquartered in Lakewood, NJ and is a rapidly expanding, healthy lifestyle sports company that develops and distributes a full line of nutritional supplements. Gasparis propriety and award winning products address all categories of an active lifestyle including muscle building, weight loss, and general fitness through a daily nutritional supplement regimen. They are one of the few companies to sponsor independent, 3rd party research on their products to prove their efficacy. Gaspari Nutrition is sold in over 85 countries, including over 85 Popeyes locations in Canada, and available in over 5,000 US retail outlets that include GNC, Vitamin Shoppe, and Kroger, as well as over 100 online stores, including Bodybuilding.com, Amazon, DrugStore.com, and SupplementsCanada.com. For more information, please visit http://www.GaspariNutrition.com.

Daniel Pierce Gaspari Nutrition (732) 364-3777 Email Information

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Gaspari Nutrition to Sponsor 2013 Arnold Amateur International Competition

Sunrise Senior Living Showcases Importance Of Senior Nutrition During National Nutrition Month

MCLEAN, Va., Feb. 26, 2013 /PRNewswire/ --Chefs serving today's seniors are expected to balance the need for personal choice with the demand for healthier, locally sourced food. During National Nutrition Month, Sunrise Senior Living, LLC, a senior living leader, is showcasing its Dining Program and how it is meeting these demands through Taste of Sunrise events to be held at its nearly 300 communities in the U.S. and Canada during March 10 16.

"Sunrise has always been committed to serving foods high in quality, nutrition and taste," said Laura McDuffie, chief operating officer for Sunrise. "What we're seeing with today's seniors is a growing demand for food that not only brings comfort and happiness, but also supports local economies and promotes healthfulness."

Sunrise's Dining Program is based on personal choice and preferences. A resident can dine in the community's well-appointed dining room or the comfort of their own suite, and choose from a comprehensive menu that changes daily. The food is prepared from scratch with the freshest ingredients, as Sunrise works with local vendors to ensure that seasonal and regional specialties are available to its residents.

With its 30 years of experience in serving seniors, Sunrise is an expert in senior nutrition and well prepared to meet the lifestyle demands of seniors today and generations to come. Sunrise offers families the following cooking tips to make prepared meals more nutritious:

"Our Dining Program is based on our residents' special requests and needs, offering meals as nutritious as possible while maintaining a wide variety of flavorful, home-style options," said Tim Whelan, vice president of Dining Services for Sunrise. "Taste of Sunrise gives us an opportunity every year to showcase the important role food plays in the health and well-being of seniors."

Taste of Sunriseevents during the week of March 10 16 will celebrate Sunrise community chefs and highlight residents' favorites and regional fare through a variety of offerings, including community brunches, holiday-themed meals, cook-off competitions, informational sessions and more. Event attendees will receive a complimentary copy of the third annual SunriseRecipes from the Heartcookbook. To finda Taste of Sunriseevent at a community near you, visithttp://www.sunriseseniorliving.com/taste.aspx. To learn more about cooking for seniors, download the Taste of Sunrise Infographic: The5 Key Ingredients to a Premier Dining Experience, and visit Sunrise's Food Blog, Senior EatsTM.

About Sunrise Senior LivingSunrise Senior Living, a McLean, Va.-based company, employs approximately 31,600 people. As of September 30, 2012, Sunrise operated 303 communities located in the United States, Canada and the United Kingdom, with a unit capacity of approximately 29,400 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit http://www.sunriseseniorliving.com.

Contact:Sara AbriatisCorporate Communications(703) 744-1829

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Sunrise Senior Living Showcases Importance Of Senior Nutrition During National Nutrition Month

Probiotics and Nutrition Education for National Nutrition Month

SAN BRUNO, Calif., Feb. 26, 2013 /PRNewswire/ -- More than one-third of the U.S. adult population is obese, according to the Centers for Disease Control and Prevention. Additionally, a study from The Children's Hospital at Monmouth Medical Center in Long Branch, NJ, found that type 2 diabetes, which is typically associated with obese adults, has increased in frequency with youth ages 10 to 19 years, accounting for 33% of all new diabetes diagnoses. First Lady Michelle Obama has embraced improving the future health of our children with the Let's Move campaign, which encourages the youth of the United States to get moving, learn about the impact of diet and nutrition, and take active steps toward a healthier lifestyle. March is National Nutrition Month, a month the Academy of Nutrition and Dietetics (formerly the American Dietetic Association) has dedicated to educating the public on how to make informed choices and develop healthy eating habits in an effort to promote overall health. With the theme "Eat Right, Your Way, Every Day," National Nutrition Month 2013 is about creating a personalized healthy-eating plan and identifying key elements that can benefit a healthy lifestyle. Along with a healthy diet, many dietitians recommend a daily probiotic to help maintain the natural balance of the digestive tract and to support a strong immune system. Registered dietitian Kerry Neville encourages all Americans to take steps toward a healthier future as part of National Nutrition Month by focusing on probiotics and nutrition for internal balance and immune system support.

(Logo: http://photos.prnewswire.com/prnh/20120611/CG21351LOGO-b)

"When paired with a balanced diet, the addition of a natural daily probiotic, like Florastor, can provide extra digestive and immunity support, helping to promote overall health," said Neville. "For National Nutrition Month, I encourage people to do their research and to take time to think about the balance of their diet and where their nourishment is coming from. Place a focus on probiotics and nutrition by committing to a well-rounded diet and incorporating an all-natural daily probiotic supplement, like Florastor, to help support the natural balance of the digestive tract and a strong immune system."

About Probiotic SupplementsProbiotic supplements help the good organisms in your intestines grow and get rid of the bad organisms that can disrupt normal intestinal function. Probiotic dietary supplements are grouped into two categories, yeast or bacteria, which interact with the body differently. Probiotic supplements containing bacteria are made up of different strains that are good for various tasks, so their effects may vary. Yeast-based Florastor contains 250 mg of active Saccharomyces boulardii lyo, a friendly yeast found naturally on the skin of the tropical fruits lychee and mangosteen. Probiotic yeast like the yeast found in Florastor can increase the production of immunoglobulin A (IgA), the primary infection-fighting antibody. This factor works to maintain a balanced digestive tract and support the function of the immune system. Additionally, unlike bacterial probiotics, yeast-based probiotics are not compromised by antibiotics. Most bacterial probiotic supplements require refrigeration,but the yeast in Florastor does not, making Florastor and FlorastorKids ideal probiotics for traveling.

About Florastor SupplementsFlorastor is the world's most widely used probiotic and is unique because it is the only friendly yeastbased probiotic available in most retail pharmacies throughout the United States. Florastor is safe to take with antibiotics and has versatile options appropriate for adults and children as young as two months. Available in capsule form or dissolvable, kid-friendly packets (both 250 mg), Florastor is an easy way to ensure digestive health for the whole family. Florastor is available in most retail pharmacies. For more information and for a store locator, visit http://www.florastor.com.

Florastor and FlorastorKids are manufactured by Biocodex, a globally recognized and trusted pharmaceutical company. Florastor has been studied and trusted since 1953 and is the number one probiotic worldwide. Florastor is recommended by doctors around the world and has been promoting intestinal health in adults and children for more than 50 years.

About BiocodexBiocodex is a privately held pharmaceutical company based in Gentilly, France. Founded in 1953 by Michel Hublot and Francois Ballet, Biocodex specializes in four therapeutic areas: gastroenterology, neurology and psychiatry, pain treatment, and treatment of degenerative osteoarthritis. Biocodex products are present, in various forms and names, in some 100 countries.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Sources:The Journal of the American Osteopathic Association http://www.jaoa.org/content/108/9/518.long#sec-2 Accessed 2.15.13 Centers for Disease Control and Prevention http://www.cdc.gov/obesity/data/adult.html Accessed on 2.15.13 LetsMove.gov http://www.letsmove.gov/action Accessed on 2.15.13

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Probiotics and Nutrition Education for National Nutrition Month

Nutrition 2.0: ‘Closer than you think’ and a ‘tremendous technical and business opportunity’

Tremendous opportunities await the nutrition industry as it embarks upon a modernized scientific approach to address nutrition, health/wellness and aging, says the Chief Executive Officer of a Silicon Valley company at the cutting edge of R&D.

A new nutrition paradigm, Nutrition 2.0, is a lot closer than one would think, said Guy Miller, MD, PhD, CEO Edison Pharmaceuticals, Executive Chairman Ampere Life Sciences, and it starts with debunking the Zeitgeist of one-size-fits-all nutrition.

Millers Blueprint for Nutrition 2.0, focuses on three core elements that includes modernizing the definition of vitamin; embracing new discovery technologies, and amassing and querying big data sets. This represents a tremendous opportunity and a technical feeding ground, he said, whether companies are focused on innovation, corporate economics, or both.

Some companies will embrace innovation and the resulting disruptive technologies while others will not, said Dr Miller. Some will be in denial like Kodak, not embrace innovation and squander 1st mover advantage and capital. Kodaks denial about a photography business model without traditional Kodak film, in spite of virtually inventing digital photography, is a poignant example.

Speculative, claims-based marketing to consumers, absent scientific data, will in the future yield to solid science, and premium nutrition products that deliver on their stated benefits.

Millers Blueprint for Nutrition 2.0

In his Blueprint for Nutrition 2.0, Dr Miller emphasizes essential elements for a global modernization of nutrition R&D. There are three aspects to Millers blueprint:

1) Modernize the definition and advance the discovery of new vitamins. Nutrition 1.0 is predicated largely on a one size fits all approach to vitamins, phytonutrients, and metabolic building blocks. This is antithetic to current data. Different individuals with variable genetic compositions, at different ages under various physiologic challenges require fundamentally different nutrients at different quantities.

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Nutrition 2.0: ‘Closer than you think’ and a ‘tremendous technical and business opportunity’

Research and Markets: Global Pediatric Nutrition Market: Trends & Opportunities (2012-2017)

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/9vwh3s/global_pediatric) has announced the addition of the "Global Pediatric Nutrition Market: Trends & Opportunities (2012-2017)" report to their offering.

All over the world, parents are becoming more conscious of the nutritional benefits of pediatric food and supplement. As a result, globally the pediatric nutrition market (infant nutrition and baby food) is growing at a significant pace with companies scrambling to get a significant share of the market.

The Asian market is contributing significantly to the growth of pediatric nutrition market as more than one-third of the global market is accounted by this region. Apart from this, various child healthcare initiatives and policies from International organizations such as UNICEF and WHO has also been playing a significant role in contributing to the growth of pediatric nutrition market. The market is very fragmented and over 60% of the market share is controlled by the top players including Nestle, Mead Johnson, Abbott Laboratories and Danone.

The Pediatric nutrition market is highly competitive and is characterized by growing number of mergers and acquisitions. Recently, Nestle bought Pfizer's infant nutrition business in a stiff competition to push out rival firm Danone's bid. The deal strengthened the foothold of Nestle in global Pediatric nutrition market.

The report titled Global Pediatric Nutrition Market: Trends and Opportunities (2012-2017) analyzes the sizing and growth of the worldwide pediatric nutrition market with a focus on the two major segments - infant nutrition and baby food markets. The report also assesses the growth of the pediatric nutrition market in major geographic regions as well as individual countries.

Key Topics Covered:

1. Executive Summary

2. Global Pediatric Nutrition Market - An Analysis

3. Regional Analysis of Pediatric Nutrition Market

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Research and Markets: Global Pediatric Nutrition Market: Trends & Opportunities (2012-2017)

Adia Nutrition Hires Golden Communications to Boost E-Commerce Revenue

NEWPORT BEACH, CA--(Marketwire - Feb 27, 2013) - ADIA Nutrition, Inc. ( PINKSHEETS : ADIA ) has hired e-commerce experts Golden Communications (www.goldencomm.com) to create an integrated web marketing strategy with a goal of substantially increasing the online sales of the Adia Nutrition, the "On-the-Go" probiotic.

"Adia has a strong retail presence in California, Nevada and Arizona with our Whole Foods, Mother's Market, and Albertsons retail relationships," said April Nugent, Co-Founder of Adia Nutrition. "However, we realized that the majority of the country cannot experience the benefits of Adia for themselves and their families because we don't have a physical retail presence in their part of the country. So, when we were approached by Golden Communications and we saw their 10-year track record working with over 400 companies developing successful e-commerce campaigns, we knew what we had to do... HIRE THEM to grow our online revenue!"

"Now that we have expanded throughout the western US, we believe it's important to continue to increase our customer base in other parts of the country. We can target prime markets via the web, and Golden Communications is our chosen partner to achieve that objective. Look for a revised website and social marketing presence in the next few weeks as we aggressively pursue additional awareness and online revenue," said Wen Peng, CEO of Adia Nutrition.

About Golden Communications: Golden Communications is a strategic website design and e-commerce firm headquartered in Orange County, California. The company has 50 talented people that specialize in all things internet, including web strategy, website design, e-commerce campaigns, and campaign measurement. For 10 years running, over 400 companies across the US rely upon Golden Communications for their web strategy, web design and e-commerce execution. You can find them at: http://www.goldencomm.com

About Adia Nutrition, Inc. Adia Nutrition is a publicly traded company: ( PINKSHEETS : ADIA ) specializing in great tasting and shelf stable probiotics. Probiotics are live beneficial microorganisms that are found in the digestive tract. Adia offers five flavors of probiotic drink mixes and two flavors of probiotic chews. The drink powders come in a convenient and easy-to-use stick pack that is mixed with water. Flavors include Lemon Lime, Berry, Raspberry, Orange Mango, and Unsweetened Green Tea. They offer significantly more probiotics and significantly less sugar and calories than the more traditional yogurts and dairy-based drinks. Adia sells their product across the country and can be found in health clubs, independent pharmacies and health food stores. According to a market research report titled 'Probiotics Market,' published by Markets and Markets (www.marketsandmarkets.com), the global probiotics market is expected to be worth US $32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%. For more information, visit our website at http://www.adianutrition.com.

Forward-Looking Statements This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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Adia Nutrition Hires Golden Communications to Boost E-Commerce Revenue

Malawi to launch Nutrition, HIV and AIDS project

By Malawi News Agency

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Malawi is set to launch the Nutrition, HIV and AIDS project on Thursday February 28, 2012.

Principal Secretary in the Department of Nutrition and HIV and AIDS Edith Mkawa said this during the news conference held at Central Office of Information in Lilongwe, Monday.

She explained that President Joyce Banda will preside over the function at Bingu International Conference Centre.

Malawi has made considerable gains in child survival and maternal health but no significant improvements have been recorded in stunting.

The project is set to increase access to and utilization of selected services known to contribute to the reduction of child stunting, maternal and child anemia , she said.

PS for Nutrition Edith Nkawa, NAC Executive Director dr Thomas Bisika and World Bank representative John Paul Clark at the press briefing on the launch of Nutrition, HIV & Aids held in Lilongwe

It is also there to increase access to and utilization of selected services known to contribute to prevention of HIV and AIDS in children and sexually active adults.

Malawi has made significant gains in child survival and maternal health but no significant improvements have been made so far on child survival and stunting.

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Malawi to launch Nutrition, HIV and AIDS project