Tremendous opportunities await the nutrition industry as it embarks upon a modernized scientific approach to address nutrition, health/wellness and aging, says the Chief Executive Officer of a Silicon Valley company at the cutting edge of R&D.

A new nutrition paradigm, Nutrition 2.0, is a lot closer than one would think, said Guy Miller, MD, PhD, CEO Edison Pharmaceuticals, Executive Chairman Ampere Life Sciences, and it starts with debunking the Zeitgeist of one-size-fits-all nutrition.

Millers Blueprint for Nutrition 2.0, focuses on three core elements that includes modernizing the definition of vitamin; embracing new discovery technologies, and amassing and querying big data sets. This represents a tremendous opportunity and a technical feeding ground, he said, whether companies are focused on innovation, corporate economics, or both.

Some companies will embrace innovation and the resulting disruptive technologies while others will not, said Dr Miller. Some will be in denial like Kodak, not embrace innovation and squander 1st mover advantage and capital. Kodaks denial about a photography business model without traditional Kodak film, in spite of virtually inventing digital photography, is a poignant example.

Speculative, claims-based marketing to consumers, absent scientific data, will in the future yield to solid science, and premium nutrition products that deliver on their stated benefits.

Millers Blueprint for Nutrition 2.0

In his Blueprint for Nutrition 2.0, Dr Miller emphasizes essential elements for a global modernization of nutrition R&D. There are three aspects to Millers blueprint:

1) Modernize the definition and advance the discovery of new vitamins. Nutrition 1.0 is predicated largely on a one size fits all approach to vitamins, phytonutrients, and metabolic building blocks. This is antithetic to current data. Different individuals with variable genetic compositions, at different ages under various physiologic challenges require fundamentally different nutrients at different quantities.

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Nutrition 2.0: ‘Closer than you think’ and a ‘tremendous technical and business opportunity’

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/9vwh3s/global_pediatric) has announced the addition of the "Global Pediatric Nutrition Market: Trends & Opportunities (2012-2017)" report to their offering.

All over the world, parents are becoming more conscious of the nutritional benefits of pediatric food and supplement. As a result, globally the pediatric nutrition market (infant nutrition and baby food) is growing at a significant pace with companies scrambling to get a significant share of the market.

The Asian market is contributing significantly to the growth of pediatric nutrition market as more than one-third of the global market is accounted by this region. Apart from this, various child healthcare initiatives and policies from International organizations such as UNICEF and WHO has also been playing a significant role in contributing to the growth of pediatric nutrition market. The market is very fragmented and over 60% of the market share is controlled by the top players including Nestle, Mead Johnson, Abbott Laboratories and Danone.

The Pediatric nutrition market is highly competitive and is characterized by growing number of mergers and acquisitions. Recently, Nestle bought Pfizer's infant nutrition business in a stiff competition to push out rival firm Danone's bid. The deal strengthened the foothold of Nestle in global Pediatric nutrition market.

The report titled Global Pediatric Nutrition Market: Trends and Opportunities (2012-2017) analyzes the sizing and growth of the worldwide pediatric nutrition market with a focus on the two major segments - infant nutrition and baby food markets. The report also assesses the growth of the pediatric nutrition market in major geographic regions as well as individual countries.

Key Topics Covered:

1. Executive Summary

2. Global Pediatric Nutrition Market - An Analysis

3. Regional Analysis of Pediatric Nutrition Market

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Research and Markets: Global Pediatric Nutrition Market: Trends & Opportunities (2012-2017)

NEWPORT BEACH, CA--(Marketwire - Feb 27, 2013) - ADIA Nutrition, Inc. ( PINKSHEETS : ADIA ) has hired e-commerce experts Golden Communications (www.goldencomm.com) to create an integrated web marketing strategy with a goal of substantially increasing the online sales of the Adia Nutrition, the "On-the-Go" probiotic.

"Adia has a strong retail presence in California, Nevada and Arizona with our Whole Foods, Mother's Market, and Albertsons retail relationships," said April Nugent, Co-Founder of Adia Nutrition. "However, we realized that the majority of the country cannot experience the benefits of Adia for themselves and their families because we don't have a physical retail presence in their part of the country. So, when we were approached by Golden Communications and we saw their 10-year track record working with over 400 companies developing successful e-commerce campaigns, we knew what we had to do... HIRE THEM to grow our online revenue!"

"Now that we have expanded throughout the western US, we believe it's important to continue to increase our customer base in other parts of the country. We can target prime markets via the web, and Golden Communications is our chosen partner to achieve that objective. Look for a revised website and social marketing presence in the next few weeks as we aggressively pursue additional awareness and online revenue," said Wen Peng, CEO of Adia Nutrition.

About Golden Communications: Golden Communications is a strategic website design and e-commerce firm headquartered in Orange County, California. The company has 50 talented people that specialize in all things internet, including web strategy, website design, e-commerce campaigns, and campaign measurement. For 10 years running, over 400 companies across the US rely upon Golden Communications for their web strategy, web design and e-commerce execution. You can find them at: http://www.goldencomm.com

About Adia Nutrition, Inc. Adia Nutrition is a publicly traded company: ( PINKSHEETS : ADIA ) specializing in great tasting and shelf stable probiotics. Probiotics are live beneficial microorganisms that are found in the digestive tract. Adia offers five flavors of probiotic drink mixes and two flavors of probiotic chews. The drink powders come in a convenient and easy-to-use stick pack that is mixed with water. Flavors include Lemon Lime, Berry, Raspberry, Orange Mango, and Unsweetened Green Tea. They offer significantly more probiotics and significantly less sugar and calories than the more traditional yogurts and dairy-based drinks. Adia sells their product across the country and can be found in health clubs, independent pharmacies and health food stores. According to a market research report titled 'Probiotics Market,' published by Markets and Markets (www.marketsandmarkets.com), the global probiotics market is expected to be worth US $32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%. For more information, visit our website at http://www.adianutrition.com.

Forward-Looking Statements This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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Adia Nutrition Hires Golden Communications to Boost E-Commerce Revenue

Optimum Nutrition Serious Mass Supplement Review
Here is a quick review I did on ON #39;s serious mass weight gainer supplement. I had the chocolate flavor in the video.

By: BroScience Bodybuilding

Excerpt from:
Optimum Nutrition Serious Mass Supplement Review - Video

Marathon running nutrition with @headrunjon
Jon snuck into the local sports shop to give a run-down of what runners should eat the day before a race. If it raises a smile sponsor him here - it all counts: uk.virginmoneygiving.com All donations go to the mental health chairty Mind.

By: Head v Heart

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Marathon running nutrition with @headrunjon - Video

By Malawi News Agency

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Malawi is set to launch the Nutrition, HIV and AIDS project on Thursday February 28, 2012.

Principal Secretary in the Department of Nutrition and HIV and AIDS Edith Mkawa said this during the news conference held at Central Office of Information in Lilongwe, Monday.

She explained that President Joyce Banda will preside over the function at Bingu International Conference Centre.

Malawi has made considerable gains in child survival and maternal health but no significant improvements have been recorded in stunting.

The project is set to increase access to and utilization of selected services known to contribute to the reduction of child stunting, maternal and child anemia , she said.

PS for Nutrition Edith Nkawa, NAC Executive Director dr Thomas Bisika and World Bank representative John Paul Clark at the press briefing on the launch of Nutrition, HIV & Aids held in Lilongwe

It is also there to increase access to and utilization of selected services known to contribute to prevention of HIV and AIDS in children and sexually active adults.

Malawi has made significant gains in child survival and maternal health but no significant improvements have been made so far on child survival and stunting.

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Malawi to launch Nutrition, HIV and AIDS project

Q: I know National Nutrition Month is coming up in March, and I want to use the occasion to jump-start my resolution to eat better this year. But Ive done this kind of thing before and Im out of new ideas. Where can I find some good ones?

A: This is a great plan. Its not unusual for New Years resolutions to wane by now. But using National Nutrition Month to revive your resolve is a shrewd move: There will likely be an abundance of nutrition-related information out there for the taking, and youre bound to find new ways to get back on track.

You can take the bull by the horns and search out ideas yourself. A great place to start is the website of the Academy of Nutrition and Dietetics (formerly the American Dietetic Association). As the sponsor of National Nutrition Month, the organization offers a dozen two-page tipsheets on a variety of topics at http://www.eatright.org/nnm/handoutsandtipsheets/.

Here are just a few pointers from some of the tipsheets:

To reach a goal of eating 2 cups of fruit and 2.5 cups of vegetables each day, try adding sliced pineapple, apple, peppers, cucumber and tomato to your sandwiches. (Find more ideas in the tipsheet 20 Ways to Enjoy More Fruits and Vegetables.)

For a kid-friendly healthy snack, peel a banana, dip it in yogurt, roll it in crushed cereal and freeze it. (More in 25 Healthy Snacks for Kids.)

Add some variety to your salad by adding corn, peas, sugar snap peas, water chesnuts or a variety of other vegetables. (More in Color Your Plate with Salad.)

Trying to lose weight? Slow down: It takes about 20 minutes for your brain to get the signal that your body is getting food. Dont wait until you feel full before you stop eating. (More in Eating Right for a Healthy Weight.)

On days when youre planning a dinner out, plan ahead. Have a light breakfast and lunch. (More in Healthy Eating on the Run: A Month of Tips.)

If youre tired of the same old breakfast options, make your own morning sandwich with a toasted whole-grain English muffin with lean ham and low-fat Swiss cheese. (More in Power Up with Breakfast.)

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Use Nutrition Month to get back on track

David Katz

Bamboo is notoriously poor in nutritional value. And yet, it is not only adequate sustenance for giant pandas, it is the one and only food they can eat. Were there no bamboo, there would be no giant pandasat least not as we know them.

Similarly, eucalyptus leaves would make a very poor dietary choice for a human being marooned on a desert island. We couldn't hope to survive on them. But koalas do, and they couldn't survive on anything else.

Nor need we go nearly so far afield as the mountain forests of China or arid woodland of Australia to establish the remarkable links between food and those it feeds. I routinely marvel at the power of my horse, Troubadour, particularly when those magnificent muscles are engaged in full gallop or leaping fences with me on his back. I marvel all the more at the alchemy that turns a diet of grass, hay, oats, and very little else into a horse, and all that horse power.

There are creatures requiring sustenance on this planet only because there is sustenance to be had here. Were there no food on earth, there would be no lifeat least not life as we know it. That is the general case.

The more specific case is that there is no animal on earth, now or ever, that requires any particular food not found on this planet. I trust that assertion is so self-evident as to require neither embellishment, nor defense. But consider then what follows: All creatures on earth are specifically suited to survive on the food found here.

[See Why I Learned to Grow My Own Food, and 4 Tips for Starting Your Garden]

Food came first All of usyou, me, Troubadour; the koalas and pandas; anteaters, mackerel, and polar bearsfollowed. And we followed with adaptations to make use of the food we found in our particular ecological niches. Physiology adapted to burn some variation on the theme of available fuel, and no other kind of physiology ever existed. No machines of any kind run on power sources that don't exist.

This is the context in which all of our considerations, and fundamental conclusions, about diet and health should occur. The context is no substitute for the detailed content generated by modern science, of course, any more than it is for the culinary arts. All of the specific culinary talent practiced in the world's kitchens is bound by the food earth provides, but that talent has much to do with how delightfully those provisions are put to use. Similarly, scientific insight helps us know how best to apply the available foods to the promotion of health.

But whenever those insights seem to carry us outside the bounds of context, they inevitably prove wrong. Such are the follies of our nutritional history.

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Nutrition Myths and Common Sense