A new study that indicated identical effects of rice protein isolate and whey protein isolate for sports nutrition shows that rice protein now shares the trophy as sports nutritions protein source of choice, says the CEO of Axiom Foods.

Results of the study indicated that rice protein isolate administration post resistance exercise decreases fat-mass and increases lean body mass, skeletal muscle hypertrophy, power and strength comparable to whey protein isolate.

The studys findings have been submitted to Nutrition & Metabolism and were presented recently by Dr Ralf Jaeger from Wisconsin-based Increnovo LLC, who collaborated on the research with Dr. Jacob Wilson from The University of Tampa.

The rice protein the researchers chose for the study was Growing Naturals Organic Rice Protein made with Axiom Foods Oryzatein.

Groundbreaking

David Janow, Axioms CEO and President, and owner of Growing Naturals, told NutraIngredients-USA: The effects were not just similar between rice and whey, they were identical.

The amino acid profile for rice protein and whey protein is very similar, he said, with differences of 1-3% in some of the amino acids. Rice protein is even better for arginine and glutamine, he noted, while whey is better for the branched chain amino acids (BCAA).

Dr Jaeger added: "From the amino acid analysis you can see that rice protein isolate is not a 'complete' protein (Lysine content is too low) and that THE sports amino acid leucine is lower in rice protein isolate compared to whey protein isolate (8% vs. 11.5%). However, in combination with resistance training at 48g both show the absolute identical results on recovery, body composition (lean body mass, fat free mass, muscle hypertrophy), and ultimately on strength and power (that's the only real thing athletes care about). Both resulted in massive gains."

There is a high correlation to whey and I knew that from a long time ago," Janow told us. "What the new study showed was that the difference in amino acid values is not enough to change the effects, compared to whey.

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Axiom CEO: 'Whey now shares the sports nutrition trophy with rice protein'

Renowned Integrative Medicine Physician Dr. Frank Lipman and Bestselling Author Gabrielle Bernstein Join the Curriculum of the Health Coach Training Program

New York, NY (PRWEB) March 15, 2013

Dr. Lipman is an internationally recognized expert in the field of integrative medicine. As the founder and director of the Eleven Eleven Wellness Center in New York City, his personal brand of healing is a customized blend of Western medicine and acupuncture, nutritional counseling, vitamins and herbs, relaxation techniques, physical therapy, and bodywork.

As a leader in the field of functional medicine, Dr. Lipman aims to cure the root cause of illness rather than treat symptoms. He is a passionate proponent of whole foods and healthy living and advocates for Health Coaches as a way to help his patients make meaningful and sustainable lifestyle changes.

I am thrilled to join Integrative Nutrition as a guest speaker, said Dr. Lipman. I believe that health coaching is the next frontier in true health care reform. As a nation, we are skilled in crisis care and treating life-threatening diseases, but fail at preventing chronic illnesses such as obesity, diabetes, heart disease, and many forms of cancer. Health Coaches play a crucial role in providing personalized one-on-one care to help support patients through important lifestyle and behavioral changes. I personally employ three Health Coaches at my practice, and all of them were trained at Integrative Nutrition.

Gabrielle Bernstein is the bestselling author of May Cause Miracles and Spirit Junkie A Radical Road to Self-Love and Miracles. Featured on Oprahs Super Soul Sunday as one of the next generations thought leaders, Gabrielle empowers and connects women through her social networking site HerFuture.com.

Gabrielle will bring her unique inspirational style to the curriculum in order to empower students to love their bodies, cultivate their own strengths, and create the lives they want for themselves.

I am so pleased to welcome both Gabrielle and Dr. Lipman to the Integrative Nutrition community, said Integrative Nutrition Founder, Director, and Primary Teacher Joshua Rosenthal, MScEd. We are committed to exposing our students to cutting-edge new concepts, thoughts, and theories, and these two leaders are both at the forefront of health and wellness. The knowledge and inspiration they impart will empower our students to be more even successful Health Coaches, spreading a ripple effect of health and happiness in their communities and beyond.

About The Institute for Integrative Nutrition (IIN)

Founded by Joshua Rosenthal, MScEd, in 1992, the Institute for Integrative Nutrition has grown from a small classroom of passionate individuals to a global community of over 33,000 students and graduates in 104 countries worldwide. Its flagship course, the Health Coach Training Program, teaches students to become successful Health Coaches who can effect positive, long-lasting change. The schools unique curriculum teaches a wide variety of skills in health coaching, nutrition education, business management, and healthy lifestyle choices. Visit http://www.integrativenutrition.com for more information.

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Frank Lipman, MD and Gabrielle Bernstein Join Integrative Nutrition

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/hn7l2z/10_key_trends_in) has announced the addition of the "10 Key Trends in Food, Nutrition & Health 2013" report to their offering.

How do you tell the difference between a trend and a fad?

Where is the best place to put your money - and why?

Published every year since 1996, our 10 Key Trends is the only trends analysis that enables you to answer these questions with confidence. That's because our methodology, shown in the report in our unique Trend Diamond, ensures that all the angles of a trend are weighed up - from science through to consumer needs.

All year long we monitor a mass of data from developments in science through to consumer research and supermarket sales figures.

We analyse this to work out what's truly important, and what's not. That's why companies around the world use 10 Key Trends to formulate their strategy and innovation plans.

This year, for the first time, we show the Trend Diamond that we use to analyse the strengths and weaknesses of each trend. And in addition, we plot the product lifecycle for each trend.

These tools are powerful infographics that enable you and your colleagues to clearly see what's happening with each trend and what direction it's going in.

Key Topics Covered:

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Research and Markets: 10 Key Trends in Food, Nutrition & Health 2013

HOUSTON, TX--(Marketwire - March 14, 2013) - DiabetesAmerica is proud to join the Academy of Nutrition and Dietetics during March in celebrating National Nutrition Month. This year's National Nutrition Month theme is "Eat Right, Your Way, Every Day" and encourages consumers to develop a healthful eating plan that incorporates individual food choices and preferences.

"DiabetesAmerica's educators are excited to incorporate this year's theme into our daily practice.Our education teams include Registered Dietitians assisting patients with meal planning according to lifestyle, preferences and ethnic and cultural traditions," said DiabetesAmerica Director of Education Mimi Waida, MS, RD, LD, CDE."During March our centers will focus on incorporating 'Eat Right, Your Way, Every Day' into living well with diabetes."

Here are a few ways to "Eat Right, Your Way, Every Day" from the food and nutrition experts at the Academy of Nutrition and Dietetics:

Initiated in 1973 as a week-long event, "National Nutrition Week" became a month-long observance in 1980 in response to growing public interest in nutrition. Additionally, to commemorate the dedication of RDs as advocates for advancing the nutritional health of Americans and people around the world, the second Wednesday of March has been designated "Registered Dietitian Day." In 2013, RD Day is celebrated on March 13.

As part of this public education campaign, the Academy of Nutrition and Dietetics' National Nutrition Month website includes a variety of helpful tips, fun games, promotional tools and nutrition education resources, all designed to spread the message of good nutrition around the "Eat Right, Your Way, Every Day" theme.

About DiabetesAmerica DiabetesAmerica is dedicated to helping diabetes patients understand their condition, manage it, and live a full life without becoming overwhelmed.Through their market leading clinical model emphasizing coordinated patient care, diagnostics, and education, DiabetesAmerica provides comprehensive and personalized diabetes care to tens of thousands of patients across the state of Texas.For more information on DiabetesAmerica, a complete list of center locations, or to schedule an appointment, please visit: http://www.DiabetesAmerica.com.

About the Academy of Nutrition of Dietetics

The Academy of Nutrition and Dietetics (formerly the American Dietetic Association) is the world's largest organization of food and nutrition professionals. The Academy is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit the Academy of Nutrition and Dietetics at http://www.eatright.org.

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DiabetesAmerica Joins With Academy of Nutrition and Dietetics During National Nutrition Month(R) Encouraging Everyone ...