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During National Nutrition Month, MFHS is raising awareness about the public health value of the WIC Program, the compelling evidence of its success in ensuring healthy outcomes, and the strong public support for the program. Maternal and Family Health Services administers the WIC Nutrition Program in Northeast Pennsylvania, serving more than 57,000 people each month at WIC Nutrition Centers in 16 counties.

Wilkes-Barre, Pennsylvania (PRWEB) March 21, 2013

During National Nutrition Month, MFHS is raising awareness about the public health value of the WIC Program, the compelling evidence of its success in ensuring healthy outcomes, and the strong public support for the program.

WIC is a preventative public health nutrition program designed to influence lifetime nutrition and health behaviors in a targeted, high-risk population. WIC provides nutrition and breastfeeding education, nutritious foods, and improved health care access to low-income pregnant women and children under age 5 with, or at risk of developing, nutrition-related health problems.

Established to promote good nutrition for children and expectant mothers, WIC has earned the reputation of being one of the most successful, cost-effective, federally-funded nutrition programs in the United States. More than half (53%) of all children born in the United States are served by the WIC Program.

The WIC food package, which was updated in 2009 to include a greater variety of healthy choices, has a positive impact on how children eat. A recent study by Public Health Solutions in New York showed that following the improvements with the food package, children participating in WIC are more likely to have increased consumption of healthy foods, including low / non-fat milk, and infants enrolled in WIC are more likely to be breastfed. In a study completed for the Mid-Atlantic WIC Assessment Project showed that the majority of participants (nearly three-quarters) interviewed report that they have made changes in eating practices and physical activity since being a part of WIC. Improvements include: increased physical activity, increase consumption of fruits and vegetables, whole grains and low-fat milk, and decreased consumption of soda and fast food.

Participation in WIC improves nutrition, resulting in overall healthier pregnancies, healthier birth outcomes, and better growth and development of young children. WIC helps ensure normal physical growth for infants and children, and has been shown to improve cognitive development, reduce levels of anemia, improve access to regular health care and social services, improve diets and household health behaviors, and improve breastfeeding rates. WIC children arrive at school with a healthy foundation and ready to learn.

The scientifically based WIC food package reinforces the nutrition education provided by WIC nutritionists, and provides supplemental foods with essential nutrients. WIC approved foods include whole grains, low-fat dairy, fresh fruits and vegetables, soy and tofu, eggs, baby food, tuna, salmon, sardines, and mackerel, canned and dry beans, peanut butter, juice, and iron-fortified infant formula.

WIC promotes breastfeeding as the most perfect infant food and provides support for new mothers who choose to breastfeed. The MFHS WIC Breastfeeding Peer Counselor Program works to increase breastfeeding initiation and duration rates for WIC participants. Peer counselors provide new mothers with support and encouragement during the early post-partum period and help moms make the transition back to work or school.

With all the public health benefits of the WIC Nutrition Program, it should not come as a surprise that WIC is highly regarded among American voters. A recent national bipartisan poll conducted by the Mellman Group and American Viewpoint regarding voter attitudes toward the WIC Program showed that showed that Americans - across party lines - strongly support WIC, and not only do voters oppose cuts to WIC, they want the government to invest more money in programs like WIC. When ranked by favorability, WIC is among the most popular government programs including programs such as Social Security, Medicare, and National Defense. Opposition to cutting WIC is strong across party lines: Democrats (80%), Independents (55%), and Republicans (45%). Instead of cuts, a majority of voters want the federal government to invest more money in programs like WIC that provide nutrition and healthcare to pregnant women and children. Opposition to cutting WIC remains strong even after voters hear detailed arguments for and against such spending reductions.

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Maternal And Family Health Services WIC Program Celebrates National Nutrition Month

NEW YORK, March 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Sports and Fitness Nutrition Supplements Industry http://www.reportlinker.com/p01139081/Global-Sports-and-Fitness-Nutrition-Supplements-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Functional_Food

This report analyzes the Global market for Sports and Fitness Nutrition Supplements in US$ Million by the following Product Segments: Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for this market.

The report profiles 246 companies including many key and niche players such as Abbott Laboratories Inc., Champion Nutrition, Inc., Clif Bar & Company, The Coca-Cola Co., Dymatize Enterprises, Inc., GlaxoSmithKline Plc, GNC Holdings, Inc., Herbalife International, Inc., Nestl SA, NBTY, Inc., The Balance Bar Company, Optimum Nutrition, Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., Red Bull GmbH, and Yakult Honsha Co., Ltd.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION Study Reliability and Reporting Limitation I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Segmentation and Scope of Study I-3 Sports and Fitness Nutrition Supplements I-3 Amino Acids/Derivatives I-3 Herbal Products I-4 Prohormones I-4 Vitamins/Minerals I-4 Vitamins I-4 Minerals I-4 Others I-5 Antioxidants I-5 Enzymes I-5 Fats I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1 A Prelude II-1 Changing Faces of the Sports Nutrition Supplements Market II-1 Emerging Countries to Uncover True Potential II-2 Recession in Retrospect II-3 Key Statistics II-4 Table 1: Global Supplements Market (2011): Percentage Breakdown of Value Sales by Region - US, Asia, Western Europe, Latin America, Eastern Europe and Rest of World (includes corresponding Graph/Chart) II-4

Table 2: Global Vitamin and Supplements Market (2012): Percentage Breakdown of Value Sales by Segment - Vitamins & Minerals, Food Supplements, Digestive Aids & Enzymes, Supplement Powders & Meal Replacements, Sports Nutrition and Other Supplements (includes corresponding Graph/Chart) II-4

2. TRENDS AND ISSUES II-5 Shift to Healthy Eating Promotes Demand for Sports Nutrition Products II-5 Sports Nutrition: Targeting People with Stressful Lives II-5 Sports Nutrition Expands Beyond Traditional Core Customers II-5 Body Builders and Professional Athletes Remain Important Customers II-5 Product Affordability- A Key Deciding Factor II-6 Preventive Healthcare Boosts Demand for Sports Nutrition Solutions II-6 Growing Attention to Physical Appearance Boosts Exercise Participation II-6 Convenience: An Important Growth Driver II-6 Technical Developments Places Sports Nutrition Sector in Overdrive II-6 Distribution Diversifies II-7 Specialty/Natural Retail - The Mainstream Channel in Developing Countries II-7 Lack of Awareness- A Key Impediment in Emerging Markets II-7 Internet Emerges as an Effective Sales Channel II-7 Ingredients Remain a Hot Topic in the Sports Nutrition Arena II-8 Growth Strategies of Producers II-8 Market Expansion Risks Alienation of Traditional Customers II-8 Protein Supplements Drive Market Growth II-9 Whey Protein Gains Significance II-9 Herbal Products Become a Favorite II-9 Growing Importance of Vitamins/Minerals II-10 Efforts to Overcome Acceptance and Awareness Challenges II-10 Supplements Under the Regulatory Scanner II-10 Raw Materials Management Remains a Daunting Task II-11 Third Party Endorsements: Success Formula II-11

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Global Sports and Fitness Nutrition Supplements Industry

For the 40th anniversary of National Nutrition Month in 2013, the Academy of Nutrition and Dietetics (as the ADA is now known) is going back to basics but not back in time.

For todays disparate lifestyles, cultures, food preferences and health concerns, Americans are encouraged to follow the basic principles of healthy eating, but in a way that is meaningful and thus more beneficial for their individual diets and circumstances.

"There's no one-size-fits-all way to eat that's right for everyone," said registered dietitian and Academy spokesperson Jim White. "In reality, if the diet doesn't fit with your lifestyle and unique needs, it won't work in the long-term and can even leave you missing out on the nutrition you need to get you through the day."

When it comes to individual eating plans, peoples favorite foods arent crossed entirely off the list. In fact, it is the official position of the Academy of Nutrition and Dietetics that total diet or overall pattern of food eating is the most important focus of healthy eating.

Taken a step further, that means that favorite foods can be a part of that healthy eating pattern when consumed in moderation and in conjunction with some physical activity. "There can be a misperception that eating healthfully means giving up your favorite foods," noted registered dietitian and Academy president Ethan A. Bergman. Our 'Eat Right, Your Way, Every Day' National Nutrition Month theme encourages consumers to include the foods they love as part of a healthful eating plan that is tailored for their lifestyles, traditions, health needs and tastes."

To help consumers develop diets that work for them, the Academy has added helpful tools based on this years theme to its National Nutrition Month website. The site includes healthy eating and shopping tips, games, and various educational resources.

While eating plans are getting personal, some of the Academys tips are applicable to specific occasions or personality types.

For those who spend long days at work, the Academy suggests keeping single-serve packages of crackers, fruit, peanut butter or low-sodium soup at ones desk. For those on the go, tips include keeping portable, nonperishable foods in a backpack or briefcase. Sporting enthusiasts and athletes are encouraged to eat a light breakfast or snack before they exercise, such as low-fat yogurt, graham crackers and peanut butter or a cereal and banana with low-fat milk. College and high school students, meantime, can stick to both a healthy diet and a strict budget with foods that combine protein and carbs, like apples with peanut butter or carrots and hummus. And those preparing meals for their families can keep things simple by building a recipe file of healthy and quick meals and encouraging kids to get involved in meal preparation.

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Nutrition Month Theme Extends All Year

To keep your body running at its best, its important to eat right which is easier said than done.

During National Nutrition Month in March, the Academy of Nutrition and Dietetics encourages you to follow an eating plan that fits your unique lifestyle and nutritional needs.

Registered dietitian Jacqueline Clemons of the Wilfred R. Cameron Wellness Center of the Washington Hospital says theres no one-size-fits-all plan to eat thats right for everyone.

Something may work for one individual and not for another. Its based on you needs, your lifestyle and your food accessibility, not just nutrient requirements, said Clemons. Im most concerned with balance.

Whether youre a student, athlete, busy parent, retiree, or work 9 to 5, its important to Eat Right, Your Way, Every Day, the slogan of the Academy of Nutrition and Dietetics.

No matter what stage of life youre in, you need to adjust your eating habits as you age in order to maintain a healthy weight and meet your nutrient needs.

Clemons offered the following tips to eat right at different stages of life:

Infancy and early childhood During those first years, a person has the highest requirement for all nutrients per kilogram of body weight than any other developmental age. Thats when a child is growing at the fastest rate, said Clemons. They also require increased protein and require essential fatty acids such as DHA, an Omega 3 fatty acid for brain development and mental function. It can be found in salmon and tuna, nuts and seeds. For picky children, a supplement is available.

Adolescence Clemons said that many children in this age group tend to skip breakfast, an important meal for growing bodies. She suggests preparing healthy grab-and-go foods for breakfast: cheese sticks, yogurt, trail mix, healthy granola bars (theyve come a long way, Clemons said) and fruit.

She also noted that busy teens eat on the go, but encouraged them to make good choices when they are out.

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Nutrition 101: ‘Eat Right, Your Way, Every Day’

PREPARING and eating food is one of the most fundamental activities of humanity. Over the centuries, our eating habits have evolved as our physical and social environments changed. These changes have always been gradual happening over a period of years and decades but recent technological advances greatly accelerated this process.

Not only has it changed the way we shop and cook; its also changed who we are and how we think, and has literally opened up a world of culinary options.

Tweets at the table

Meal times have always given people the opportunity to gather and share stories and ideas. With more and more people using technology as their primary method of socialisation, it is no wonder so many of us are giving up around-the-table meals to dine with our computers or phones.

According to a recent US study Clicks and Cravings, The Impact of Social Technology on Food Culture, by the Hartman Group up to a third of social media users are on a social networking website while eating or drinking at home and almost half of us text or socialise on our mobile devices during meal times.

Dont think yourself above or immune to this form of social interaction. Recently, while at a food and wine pairing event with my husband, I realised that I too use social media to interact with others while eating. It turns out that both my husband and I tweeted a picture and a comment after each of the seven courses served.

It seems the traditional family meal and the social interaction that comes with it could well be a thing of the past.

Information intake

Another US study, by the Rochester Institute of Technology in March 2011, is one of the first that set out to examine how new-media technology, like the internet and smartphones, is altering university students eating habits and their association to food. The findings show the respondents are more likely to have meals while sitting at the computer than at the kitchen table, and they use social media as the primary method of obtaining recipe and nutritional information.

The same study found people are more likely to ask friends on Facebook or Twitter for recipes than consult a cookbook, and they often used social media to judge the importance and legitimacy of food and nutritional information.

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NUTRITION MATTERS: The downside of technology at the table