Author Archives: ev1

An exploration of the surface anatomy of the anterior compartment of the leg – Video

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An exploration of the surface anatomy of the anterior compartment of the leg
This video demonstrates the surface anatomy of the anterior compartment of the leg. This is an anatomy resource suitable for podiatrists predominantly but would also be suitable for anyone...

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An exploration of the surface anatomy of the anterior compartment of the leg - Video

ReVamp en Argentina – The Anatomy Of… The Limbic System @ The Roxy Live (27/05/2014) – Video

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ReVamp en Argentina - The Anatomy Of... The Limbic System @ The Roxy Live (27/05/2014)
Exclusivo de: http://www.women-in-metal.com.ar * Web Oficial: http://www.revampmusic.com. No copyright infringement intended. This is just for entertainment, music promotion;...

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ReVamp en Argentina - The Anatomy Of... The Limbic System @ The Roxy Live (27/05/2014) - Video

Omnichannel Totally Rules at Nickelodeon

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June 05, 2014

Nickelodeon is all about fun contentbut when it comes to understanding its audience, there's nothing the TV network takes more seriously.

Nickelodeon goes where its audience tells it to go. That may sound like a recipe for chaos, but what is actually does is allow Nick to market from a position of powerbecause consumer insight is the foundation of solid marketing strategy.

If you don't know who your target audience is and where they play, the quality of your content is akin to the proverbial tree falling in the woodsit doesn't matter because no one is consuming it.

Considering the growing platform agnosticism of consumers in generaland of Nickelodeon's core target of 6- to 11-year-olds in particularthat might seem like a tall order, but Nick's CMO Pam Kaufman has these words for marketers who might fear the plunge: It's not complicated. Start with great content, know where the consumer is, and create activations across platforms.

Omnichannel marketing might feel complex because of the continually evolving tech landscape, but it's really just a matter of being smart and picking your battles.

Be on the platforms that make sense as they become available; if consumers are there, we've got to be there, says Kaufman, who took a few moments to chat with Direct Marketing News before her keynote presentation at the Brand Activation Association's Marketing to the Omnichannel Shopper conference in NYC.

To be a meaningful brand today you need to have a mobile strategy and a social strategy, which also has to connect to your overall digital strategy, Kaufman says. But we can't be everywhere all the time, so it's about listening for the drum beats and seeing if they're worthy of making some noise around.

The fluidity of Nick's content is no accident. There is no expression of Nickelodeon's TV presence that doesn't make its way, in some form, to other platforms, particularly digital, social, and mobile channels. And throughout it all, Nick tracks consumer behavior on an ongoing basis.

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Omnichannel Totally Rules at Nickelodeon

Can virtual reality therapy help alleviate chronic pain?

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PUBLIC RELEASE DATE:

5-Jun-2014

Contact: Vicki Cohn vcohn@liebertpub.com 914-740-2100 Mary Ann Liebert, Inc./Genetic Engineering News

New Rochelle, NY, June 5, 2014Chronic pain due to disease or injury is common, and even prescription pain medications cannot provide acceptable pain relief for many individuals. Virtual reality as a means of distraction, inducing positive emotions, or creating the perception of "swapping" a limb or bodily area affected by chronic pain in a virtual environment can be a powerful therapeutic tool, as described in several articles in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The articles are available free on the Cyberpsychology, Behavior, and Social Networking website.

Editor-in-Chief Brenda K. Wiederhold, PhD, MBA, BCB, BCN and coauthors Kenneth Gao, Camelia Sulea, MD, and Mark Wiederhold, MD, PhD, FACP from the Virtual Reality Medical Institute, Brussels, Belgium and Virtual Reality Medical Center, San Diego, CA, created pleasant virtual experiences that patients could navigate through in simulated worlds to distract them from pain. They report both the patients' subjective ratings of relief and how those compared to physiological measurements to assess pain responses in the article "Virtual Reality as a Distraction Technique in Chronic Pain Patients."

In "Application of Virtual Body Swapping to Patients with Complex Regional Pain Syndrome: A Pilot Study," Bomyi Jeon and coauthors from Korea evaluated the effectiveness of virtual body swapping therapy in improving pain intensity and "body perception disturbance" in patients with Complex Regional Pain Syndrome, a chronic progressive disease characterized by severe pain and disturbed body perception.

Rocio Herrero, PhD and a team of researchers from Spain report significant improvement in multiple factors affecting quality of life for patients with fibromyalgia syndrome, a chronic musculoskeletal pain condition. They describe their therapeutic approach in the article "Virtual Reality for the Induction of Positive Emotions in the Treatment of Fibromyalgia: A Pilot Study over Acceptability, Satisfaction, and the Effect of Virtual Reality on Mood."

"Studies have shown that VR can be an effective adjunct for both chronic and acute pain conditions," says Dr. Wiederhold. "Future possibilities for VR's use in pain conditions may include such diverse groups as military personnel, space exploration teams, and our ever increasing elderly population."

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Can virtual reality therapy help alleviate chronic pain?

MCAT Study Guide – How To Get Into Medical School Quicker And Easier – Video

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MCAT Study Guide - How To Get Into Medical School Quicker And Easier
http://www.teachingsolutions.org/mcat-study-guide You face serious MCAT test prep threats to your medical career. Don #39;t squander more time searching the internet for "mediocre" MCAT study guides...

By: Joey Dillon

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MCAT Study Guide - How To Get Into Medical School Quicker And Easier - Video

The State of Mental Health: A Panel Discussion of Stigmatization – Video

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The State of Mental Health: A Panel Discussion of Stigmatization
Tuesday, March 25 2014 Tufts University, Medford, MA Barnum Hall, Feinleib Auditorium In conjunction with Tufts #39; Best Dance Crew and benefitting the Brain Behavior Research Foundation, the...

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The State of Mental Health: A Panel Discussion of Stigmatization - Video