Should texts, e-mail, tweets and Facebook posts be the new fingerprints in court?

In an episode of the CBS show Criminal Minds that aired last year , an FBI team is on a frantic hunt for a missing 4-year-old. The team soon realizes that the girl has been given away by a relative, Sue, and that theres no way Sue is going to reveal her whereabouts.

A crucial break comes when FBI profiler Alex Blake puts her word wisdom to work. Blake, who is also a professor of linguistics at Georgetown University, notices that Sue uses an unusual turn of phrase during an interview and in a written statement: I put the light bug on.

The FBI team launches an Internet search and soon discovers the same misuse of light bug for light bulb in an underground adoption forum: Ill switch the light bug off in the car so no one will see.

Same author, right? On that assumption, the team springs into action and bingo! the missing child is found.

Inspiration for Blakes expertise came from former FBI special agent and linguist James R. Fitzgerald, who became an adviser to Criminal Minds in 2008. Blake, he says, is a combination of him and his fiancee, Georgetown associate linguistics professor Natalie Schilling.

The incident, Fitzgerald says, is based on a 2008 homicide case, State of Alabama v. Earnest Stokes. In a linguistic report he prepared for the prosecution, Fitzgerald said he found the term light bug in an anonymous letter attempting to lead investigators off the track (His [sic] had busted the light bug hanging down) and in a tape-recording of suspect Earnest Ted Stokes. That was one of the lexical clues leading Fitzgerald to opine with a likelihood bordering on certainty that Stokes was the author of the unsigned letter.

The [Criminal Minds] writers love these real-life examples, Fitzgerald explains in an e-mail.

Thats not surprising. As more of our communication is written, the linguistic fingerprints we leave provide enticing clues for investigators, contributing to the small but influential field of forensic linguistics and its controversial subspecialty, author identification.

The new whodunit is all about who wrote it.

Answering that question becomes ever more urgent as we create a virtual trove of data in e-mail, in texts and in tweets that are often anonymous or written under pseudonyms. Private companies want to find out which disgruntled employee has been posting bad stuff about the boss online. Police and prosecutors seek help figuring out who wrote a threatening e-mail or whether a suicide note was a forgery. A groundbreaking murder case in Britain was decided after a linguistic analysis suggested that text messages sent from a young womans phone after she went missing were more likely to have been written by her killer than by her. And in Johnson County, Tenn., the outcome of the April Facebook murders trial may well hang, according to Assistant District Attorney General Dennis D. Brooks, on whether a linguist can convince jurors of the authorship of a slew of e-mails soliciting murder that were written, he says, under a fictitious name.

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Should texts, e-mail, tweets and Facebook posts be the new fingerprints in court?

UTHealth's Belinda Reininger Recognized for Excellence in Public Health Practice

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Newswise HOUSTON (Feb. 27, 2015) Belinda Reininger, Dr.P.H., M.P.H., associate professor in the Department of Health Promotion & Behavioral Sciences at The University of Texas Health Science Center at Houston (UTHealth), has been honored with the Faculty Award for Excellence in Academic Public Health Practice. The Association of Schools and Programs of Public Health (ASPPH) and Pfizer, Inc. made the announcement today.

I am thankful for this award, particularly because it shines a light on the enthusiastic commitment to wellness in the City of Brownsville and the surrounding region. My incredible staff and faculty colleagues, the local dedicated leaders and the people of this region inspire me every day to search for sustainable solutions to the health issues we face, said Reininger.

Reininger joined UTHealth School of Public Health Brownsville Regional Campus as a faculty member in 2001. Her research has focused on evidence-based, community approaches to improving health in minority populations. She has authored dozens of peer-reviewed publications and has been the principal investigator on multiple studies on chronic diseases.

Since joining the Brownsville campus, Reininger has made a significant impact on the community by working to reduce obesity and diabetes rates in a region where 80 percent of adults are overweight or obese. Reininger works in partnership with an active community advisory board that has supported policy and environmental changes.

By helping create and organize events such as Cyclobia and the annual city-wide weight loss challenge, Reininger has been an integral part of Brownsvilles transformation to a healthier community.

In 2008, Reininger co-led an initiative to establish the Brownsville Farmers Market, which now operates every Saturday and provides vouchers to low-income families to help them obtain fresh produce. The market has also established a community garden program, giving residents the opportunity to grow their own fruits and vegetables.

Belinda is the epitome of a faculty member who translates science into practice and who dedicates herself to improving the health of an entire community, said Susan Tortolero Emery, Ph.D., director of the Center for Health Promotion and Prevention Research at UTHealth School of Public Health. Tortolero Emery nominated Reininger for the award.

According to ASPPH, the Faculty Award for Excellence in Academic Public Health Practice was presented to Reininger for her outstanding commitment to achieving and integrating academic public health practice within research, teaching and service.

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UTHealth's Belinda Reininger Recognized for Excellence in Public Health Practice

Monkey Cage: Partisan bias about climate change is more prevalent than you think

By Toby Bolsen, James N. Druckman and Fay Lomax Cook February 27 at 1:00 PM

Why do Democrats and Republicans differ so much on the fundamental science of global warming? A key reason is the politicization of climate science. Politicization means emphasizing the inherent uncertainty of science in order to cast doubt on the existence of a scientific consensus. The result is that citizens become uncertain about whether to trust politicized scientific information even though, in the case of climate change, there is a clear scientific consensus about the reality of human-induced global warming.

Unfortunately, our new research shows how far this politicization extends: not simply to citizens, but to congressional staffers and even scientists themselves. Our study is one of the first to simultaneously assess the beliefs of the U.S. public and key elites in the policy-making process that is, scientists who conduct research on new technologies that may offer solutions, and advisers to members of Congress who help enact legislation.

We conducted simultaneous surveys of the U.S. public, scientists who are actively publishing research on energy technologies in the U.S., and congressional staffers in August 2010. (More information about these surveys is in our article.) We asked each of these groups about whether global warming is happening and, if so, whether it is the result of human activity.

We found that ideology and party identification affected beliefs about global warming in each group. Both scientists and congressional staffers were more likely than the public say that human-caused global warming is happening. But ideology and party identification influenced beliefs across each of the three samples although to a lesser extent among energy scientists compared to the public and staffers.

More alarmingly, we asked a series of factual knowledge questions on each survey related to science comprehension, energy knowledge, and political knowledge. We find that as conservatives and Republicans become more knowledgeable about energy, politics, and science they become less likely to say that human-caused global warming is happening.

Some recent work by Dan Kahan and others argues that this type of reasoning is individually rational, because it helps to uphold social identities, cultural commitments, and personal worldviews, but it is collectively detrimental to society because it undermines the ability of science to arbitrate debates where science can inform the public. Once a debate has become politicized, educating the public about the facts associated with global warming rarely leads individuals to change their incorrect beliefs.

A true scientific consensus is rare. When a consensus is reached, we should do everything possible to make certain the public is aware. The challenge is finding ways to counteract the politicization, and thereby negate the ability of political actors to render that consensus useless.

Toby Bolsen is an assistant professor of political science at Georgia State University. James N. Druckman is the Payson S. Wild Professor of Political Science, and a faculty fellow at the Institute for Policy Research at Northwestern University. Fay Lomax Cook is on leave from Northwestern University as assistant director of the National Science Foundation and director of the Social, Behavioral, and Economic Sciences at the National Science Foundation.

This post is part of a series on politics and science. Other posts in the series include:

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Monkey Cage: Partisan bias about climate change is more prevalent than you think

From Naked Mole Rats To Dog Testicles: A Writer Explores The Longevity Quest

When journalist Bill Gifford turned 40, his friends gave him a cake shaped as a tombstone with the words, "R.I.P, My Youth." As he reflected on his creeping memory lapses and the weight he'd gained, Gifford got interested in the timeless quest to turn back the aging clock or at least slow it down.

His latest book, Spring Chicken, explores everything from some wacky pseudo-cures for aging to fascinating research that point to causes of aging at the cellular level.

"In high school biology we pretty much learn that cells divide and divide forever and that's kind of what they thought up until about 1960," Gifford tells Fresh Air's Dave Davies. "Now they know that cells actually have a kind of lifespan they have a limit to the number of times that they can divide."

Gifford says that after they're done dividing, the cells go into a state called "replicative senescence."

"So they go from being these lively dividing cells to basically retiring," he says. "And they're sitting there and they're kind of grumpy."

Scientists have learned that these cells are "basically toxic," he says.

"It's sort of like certain people bring everybody down," Gifford says. "Senescence cells are kind of the same way. Some people think that senescence cells actually drive much of what we recognize as aging."

Gifford's book not only explores the research at the cellular level, but he also looks at the history of anti-aging, how exercise, diet and stress affect growing old and interesting phenomena in the natural world like the naked mole rat. It lives long, shows no increase in mortality with age, never gets cancer and never experiences menopause.

"They live underground; they're from Africa and they live in a colony," Gifford says. "I held one in my hand and she was the size of between a mouse and a rat and she was 28 years old, whereas a mouse lives to about two years old. In human terms, it was like a 600-year-old person ... and she was pregnant."

These animals, Gifford says, have repair mechanisms in their cells that allow the cells to survive damage and live longer.

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From Naked Mole Rats To Dog Testicles: A Writer Explores The Longevity Quest

Peecs live (Chemistry) 25.01.2015 (Solid state,Solutions,States Of matter) – Video


Peecs live (Chemistry) 25.01.2015 (Solid state,Solutions,States Of matter)
Public Entrance Examination Coaching Scheme (PEECS), VICTERS Educational channel, Government of Kerala, http://www.peecs.kerala.gov.in. PEECS Live Chemistry Solid state,Solutions,States Of matter ...

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Agnosticism | Inters.org

I. Agnosticism as a Philosophical Position

1. Definition. The term agnosticism, as well as other modern words (Fr. agnosticisme, It. agnosticismo, Germ. agnostizismus), has its etymological roots in the Greek word gnostos, that is, unknowable. Although agnosticism as a philosophical school of thought has a long history and has been described from time to time with diverse connotations, it was the English naturalist Thomas H. Huxley (1825-1895) who coined the term agnosticism as an antithesis to the gnostic of Church history. Huxley saw the gnostic as someone who claims to know much about things which another does not. (cf. Collected Essays, V, London, 1898, pp. 237-245). Huxley coined the term in the context of a congress of the Metaphysical Society of London in 1869 and later re-iterated the same in his work Agnosticism in 1889. It is important to point out the antithesis posed by Huxley between a religious gnosis, which would claims to know the unknowable, and the agnosticism of the scientist, which refuses to determine a priori the solution to the problems that form the object of his or her research. In fact, it is within this refusal that the meaning of modern agnosticism resides inasmuch as it does not wish to be, in the majority of cases, a hostile refutation of metaphysical or religious topics as in the case of atheism but rather a suspension of judgment in regard to the question of God and of the Absolute. The question of God and of the Absolute is neither denied nor affirmed by agnosticism in order to allow scientific research to be uninhibited. Whereas atheism holds that God does not exist, agnosticism limits itself to affirming that we do not possess above all from a scientific and cognitive point of view adequate rational instruments to affirm or negate the reality of God or of the Absolute. In a letter of 1879, C. Darwin declared himself an agnostic in the same sense as coined by Huxley. Similarly, H. Spencer, maintaining in his work First Principles (1862) the impossibility of scientifically demonstrating the mysterious force that sustains natural phenomena, was classified as an agnostic. The physiologist Raymond Du-Boys in his work The Seven Enigmas of the World (1880) held that in front of the great enigmas of the world and of existence, it is most responsible for man, and above all for the scientist, to pronounce an ignorabimus (we will not know), since those enigmas go beyond the realm of scientific knowledge. One may conjecture that modern agnosticism, which is not to be confused with the agnostic tendencies that have been around even from the origins of the history of philosophy, predominantly has a scientific background and is motivated in particular by the imposition Kantian criticism gave to the metaphysical question.

2. The Critique of the Principle of Causality. In fact, the most rigorous modern formulation of metaphysical agnosticism was formulated by Immanuel Kant (1724-1804). Kants metaphysical agnosticism has decisively influenced both philosophical and scientific agnosticism as well as the religious agnosticism of the 19th and 20th centuries. In The Critique of Pure Reason (1781), especially in the third part (Transcendental Dialectics), and in The Critique of Practical Reason (1788), Kant clearly shows how the presuppositions of metaphysical agnosticism derive, on the one hand, from the empiricism of David Hume (1711-1776), particularly from his critique of the metaphysical concept of causality, and on the other hand from the idea of ratio separata proper to modern rationalism. The empiricism of Hume did indeed affirm as absolute the principle of experience, already formulated by John Locke (1632-1704) in An Essay Concerning Human Understanding (1688) and later elaborated by George Berkeley (1685-1753) in A Treatise Concerning the Principles of Human Knowledge (1710) with the famous statement esse est percipi (to be is to be perceived). Basing himself upon the principle of experience, in A Treatise of Human Nature (1740) and later in his Exposition Concerning Human Understanding (1748), Hume denies that abstract ideas have truth-value corresponding to experience, including even the idea of matter. It follows then that both the idea of cause and the consequent metaphysical principle of causality, according to which ontological causes are the foundation of physical causes, must be rejected as deceptive because they are contrary to the principle of experience. The distinction between ideas and impressions leads Hume to sustain that only those ideas which make reference to immediate impressions have truth-value. Now since the idea of cause makes reference only to an impression of sequences of events, it signifies only the order of this succession, and not the inference of a causal principle other than experience. The idea of cause then, Hume concludes, is only something that one feels, or rather a belief, which arises in ones consciousness because one observes the repetition in the experience of sequences that tend to repeat. These repetitions mistakenly lead one to believe in the possibility of locating in one of the elements of the sequence the cause, and in the other the effect (cf. A Treatise of Human Nature, Book I, part III, 14-15; cf. also part II, 6 and part IV, 2).

The demolition of the idea of cause based upon the radicalization of the principle of experience formulated by Hume inevitably led to the elimination of the very foundation of metaphysics. Starting from the second period of Platos works (cf. Phaedo, 79a, 98c-e, 99e, 100c-d) and later with the Metaphysics of Aristotle (cf. Books I and II), metaphysics had made precisely the principle of causality the cornerstone of ontology, setting out from there to a knowledge that would no longer limit itself to observing effects, but rather would be capable of rising to the fundamental causes of being.

1. Kant and Metaphysical Agnosticism. From Humes critique of the idea of cause, Immanuel Kant knew in effect how to draw out all the essential gnoseological consequences in order to formulate his critical evaluation of metaphysical knowledge. Already Sextus Empiricus (180-220), in Outlines of Pyrrhonism, had criticized the principle of causality, just as would some of the representatives of nominalism do much later in the Middle Ages, in particular, Nicholas DAutrecourt (1300-1350), Pierre DAilly (1350-1420), and William Ockham (1280-1349). Yet, as already observed, in the Kantian metaphysical agnosticism such critique joins itself to that acceptance of the primacy of experience proper to empiricism, as well as to the recognition of the value of the autonomous activity of the intellect proper to modern rationalism.

For the philosopher of Knigsberg, all knowledge that would have truth-value must be modeled upon the type of knowledge that makes science possible. In other words, only knowledge that results from the synthesis between matter, constituted by phenomena as the proper object of empirical observation, and the action of forms a priori, through which those phenomena are grasped by a specific category of our intellect, would have truth-value. So, for Kant, one is dealing with the examination of the nature of synthetic a priori judgments, in which he reforms the foundation not only of scientific knowledge, but also of all knowledge valuable for humanity. All knowledge that one desires to have the character of science must therefore be the result of a synthesis between matter, offered from the vastness of phenomenal experience, and an a priori form, given by the intellect. In as much as the I think is fount and root of every a priori category of the intellect, it therefore constitutes the transcendental condition of all knowledge, and such knowledge must be understood as the transcendental constitution of experience. As a result, philosophical knowledge is modeled after scientific knowledge, which in turn will become the paradigm of all sensible knowledge. Post-Kantian philosophy will often recognize solely itself as the methodology of science or epistemology, i.e., as a reflection on the scientific status of the theories of science. Thus, philosophy progressively loses its nature as knowledge in order to become a reflection on the modalities of knowledge. It is clear then that metaphysics, which claims to go beyond the appearance of experience (phenomenon) to grasp the essence of things in themselves (noumenon), which are not subject to experience, becomes, in a Kantian scheme, a knowledge that has no object, and therefore cannot claim to be a well-founded knowledge. According to the image of the same Kant, metaphysics appears outside the realm of experience as a dove that seeks to fly without air beneath its wings. For this reason, when metaphysics asks questions about the existence of God, of the soul, of the world, of freedom all realities that escape from a phenomenal type of experience it falls into insurmountable antinomies (cf. Kant, The Critique of Pure Reason, I, 2, ch. 2: The Antinomy of Pure Reason). Metaphysical agnosticism, therefore, consists not in the a priori denial of such realities, but in the thesis that one cannot attain any metaphysical knowledge, because it lies outside the domain of phenomenal experience.

2. Kant and Scientific Agnosticism. Numerous philosophies were inspired by the Kantian model of knowledge in the 19th and 20th centuries, and have dealt with all the implicit consequences of metaphysical agnosticism expressed in The Critique of Pure Reason. One can say that scientific agnosticism constitutes the flip side of metaphysical agnosticism, in as much as it presupposes it and radicalizes it by affirming the primacy of an agnostic scientific knowledge, being indifferent in principle to the great themes of metaphysics, particularly those of religion. Thus is the positivism of Auguste Comte (1798-1857), which considers as the only truth facts, i.e., that which can be described according to concrete experience and, similarly to Kant, judges all research of the metaphysical causes of the facts themselves to be without foundation (cf. Discourse on the Positive Spirit, 1844; Course of Positive Philosophy, 1830-42). And by applying the principles of Comtes positivism in the study of primitive peoples, it will be the French sociological school (E. Durkheim, M. Mauss, L. Lvy-Bruhl), that will bring about a strong critique of religion by affirming that the religious dimension manifested by a specific people is nothing other than the fruit of an imposition exerted by the dominant part of the group (cf. E. Durkheim, The Elementary Forms of Religious Life, 1912).

A particular type of scientific agnosticism was represented by Herbert Spencer (1820-1903). In his work The Factors of Organic Evolution (1887), Spencer maintains that all of nature and the entire cosmos are regulated by an evolutionistic principle which is not finalistic (seefinalism), in the sense that, departing from the study of natural phenomena, it would not be possible to infer the existence of God as creator and orderer of the cosmos. Nonetheless, for this reason alone such existence cannot be denied, in as much as the same Spencer holds that at the confines of human experience and of scientific knowledge, there exists the Unknowable, which is precisely that which is beyond the confines of experience and science (cf. System of Synthetic Philosophy, London 1858). The Unknowable is for Spencer that which metaphysics and religion have called God and which, even though it is not a part of the cognitive categories of science, nonetheless cannot be denied by them, as scientific atheism on the other hand would claim to do.

Contemporary epistemology, developing after the crisis of scientific positivism, which had attributed to scientific knowledge a paradigmatic value, subjected this latter to a dense critique on the part of authors such as Poincar, Boutroux, Duhem, Mach, Bergson, Hilbert, Peano, and Frege. Numerous scientific discoveries as well as the progress made in mathematics and logic and in the new relative paradigms of interpretation formulated in the 20th century drove scientists and philosophers of science towards a conception of the laws of nature formulated from scientific theories, one no longer static and mechanistic, but dynamic and probabilistic, marked by unpredictability because it had been opened to the emergence of complexity. Such rethinking gave birth to diverse epistemological currents: neo-positivistic logic (Schlick, Carnap, Ayer, Russell), according to which only experimental propositions or factual propositions have scientific value, or those whose content is empirically verifiable; the metaphysics of science (Meyerson, Eddington), according to which all science implies a metaphysics, and the same scientific knowledge must be understood as a progressive discovery of reality, able again to find its ultimate foundation in a metaphysics; scientific rationalism (Popper, Feyerabend), according to which science is nothing other than a rational construction of man and the observed facts nothing other than elements dependent upon the scientific theories utilized to organize them, whereas the theories themselves are, in their turn, responses to preceding theoretical problems and, in an ultimate analysis, systems of rash conjectures to which the experiment adds nothing true. If the scientific theory is the elaboration of a theory capable of resolving unresolved problems, the experimental verification plays then the role of a continuous control of the theory itself, with the warning of Karl Popper (1902-1994), that one ought not to speak of a verification in a positivistic sense, but rather of a falsification, because every scientific theory is not definitive, but provisional, subject to being falsified on the part of a better theory.

Although contemporary epistemology has strongly contested the Kantian and positivistic conception of knowledge, it did not know how to remove from scientific agnosticism its implications. In effect, the Kantian anti-metaphysical prejudice has remained present in almost all forms of contemporary epistemology, in the sense that although science itself evolves and the same evaluation of objective value of scientific theories transforms itself, science nonetheless continues to be considered the sole area of knowledge valuable for humanity. The questions that go beyond the domain of science the problem of God in particular can at most be accepted as questions that, as in Kant, have sense for the existence of man, but not for his knowledge. Scientific agnosticism consists precisely in dismissing the idea that science, however one understands it, represents an area where metaphysical and religious questions can be formulated or at least recognized as significant, i.e., have the sense of a question and the value of knowledge.

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Recruiting Better Talent With Brain Games And Big Data

With the technology to conduct more nuanced tests, some companies say they can provide more useful detail about how people think in dynamic situations. Marcus Butt/Getty Images/Ikon Images hide caption

With the technology to conduct more nuanced tests, some companies say they can provide more useful detail about how people think in dynamic situations.

The job interview hasn't changed much over the years. There are the resumes, the face-to-face meetings, the callbacks and the agonizing wait, as employers decide based on a hunch about who's best suited for the job.

Some companies are selling the idea that new behavioral science techniques can give employers more insight into hiring.

For most of her life, Frida Polli assumed she'd be an academic. She got her Ph.D, toiled in a research lab and started a post-doctorate program before she realized she'd been wrong.

Polli didn't want to study neuropsychology she wanted to use it in business.

"People have always wanted to find a way to assess someone's cognitive and emotional traits in an objective way that might give them a sense of: What is this person really ideally suited for?" she says.

So Polli co-founded Pymetrics, which uses brain games to measure things like attention to detail and risk tolerance factors that she says can help determine a good job fit. Polli says her own results were accurate.

"It told me that I was a little bit impulsive which I'm definitely impulsive. And entrepreneurship was my top match, so I was pretty happy about that. It was a relief because, you know, otherwise I'd have to consider a different job," she says.

Tests for intelligence and personality traits have been around for a century. But with big data and the technology to conduct more nuanced tests, some firms say they can provide more useful detail about people's innate abilities. They say a better gauge of personality traits can help increase productivity and reduce turnover.

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Recruiting Better Talent With Brain Games And Big Data

Black children finding identity in media

An exhibition of African American childrens literature stands at the forefront of the Education and Behavioral Science sector at Penn States Paterno Library.

For Black History Month, the conglomeration of literary works displays a spectrum of book titles from Sharon G. Flakes The Unstoppable Octobia May to Deborah Wiles Revolution.

Steven Herb, an education librarian at the EBS library, said the collection of books covers widespread topics, but largely focus on famous African Americans or common black experiences. Herb, who is also an affiliate of the United States Library of Congress and the director of the Pennsylvania Center for the Book, said the childrens books are also about kids who just happen to be black, kids who are set up in fictional domains where race is not the central topic of the stories.

Herb said a lot of the black child characters in the EBS collection have lives like plenty of other children. The librarian said the black children build snowmen and ride bikes just like many other young individuals.

Herb brought up the idea of books being sources for racial and cultural identification.

One of the philosophies we follow is that every child should find themselves in books. In addition, all kids should find others, Herb said.

The book collector said one of the things his staff spends time doing is making sure they have wide cultural representation present in their archives, regardless of the time of the year.

Were in better shape than we ever were in collecting black literature, Herb said.

Although the works focus on the circumstances of children of color, Herb said the exhibit is open to be read and observed by all. He said there are a number of books that serve as educational tools for researchers, human development and family studies majors, African American studies majors, student teachers, homeschooling populations, faculty, visiting children and others.

In regards to the point of having a black kids book collection in the midst of a primarily non-black collegiate populace, Herb said differentiating culture expands peoples horizons.

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Global Wellness Institute and Scientific American Worldview Hold Roundtable on the Science of Wellness

New York, NY (PRWEB) February 25, 2015

The Global Wellness Institute (GWI) in partnership with Scientific American Worldview recently held an invitation-only roundtable on the topic of The Science of Wellness: Hype or Hope? Leaders from the medical, science, business, technology, research, media, workplace wellness and hotel/spa worlds gathered on February 11 at the Everyday Health headquarters in Manhattan for a wide-ranging conversation on the many ways that science and evidence-based medicine are impacting the wellness industry, and how wellness (and the growing medical evidence for wellness approaches) is impacting people, traditional medicine, private companies and public policy.

The discussion, co-moderated by Jeremy Abbate, VP, Global Media Alliances, Scientific American; Publishing Director, Scientific American Worldview and Susie Ellis, president and CEO of the GWI, included executives and experts from American Public Media, Cornell and Rutgers Universities, Delos, Everyday Health, The International Heart and Lung Institute Center for Restorative Medicine, Optum, Paramedical Consultants, Inc. (PCI), Patients Beyond Borders, Pegasus Capital Advisors, Six Senses, SRI International and Viacom Media Networks.

The leaders assembled identified numerous best steps forward to build a healthier world: from the need for powerful public health marketing campaigns around obesity and sedentary lifestyles - to a much more intense focus on cognitive/behavioral psychology to identify a science of lifestyle change for a world getting fatter and sicker to a call for more (and more appropriately designed) clinical trials on wellness approaches.

A more detailed report on the recommendations emerging from this roundtable will soon be available at: http://www.globalwellnessinstitute.com/

Top Ten Recommendations - Experts gathered argued we need

Simple, Provocative Public Wellness Campaigns: Some of the biggest wellness successes of the last century have involved powerful marketing messages (like the anti-smoking, stop littering, or wear seatbelts campaigns of the 20th century or more recent ads visualizing how many packets of sugar reside in a can of soda). We need new health campaigns and public service announcements around weight loss/obesity and sedentary lifestyles that are simple, inspiring and are repeated over and over.

More Behavioral Sciences Research to Create a Science of Lifestyle Change: While medical research on the benefits of wellness approaches grabs headlines, the key to healthy populations is to begin to crack the code on helping people start, and sustain, lifestyle change. We know so little, and a more intense focus on, and new research in, the behavioral sciences and cognitive psychology (from brain plasticity to choice architecture) is critical if we ever want to create an evidence-based science of lifestyle change and willpower.

More, better-funded studies on wellness approaches: Clinical studies on wellness approaches represent the under-resourced David to Big Pharmas Goliath. Average R&D costs for a new drug have reached $2.9 billion,* while funds for wellness clinical trials are drastically less (often under $100,000) and the GWI estimates that (Stage 3) drug trials have around 100 times the participants: roughly 50 for a wellness study, vs. 4,000 for a drug trial. Without more, better-funded trials, highly respected medical organizations like Cochrane will continue to withhold positive recommendations in their meta-reviews on practices like meditation or yoga, even when theres positive, preliminary evidence.

A Better Understanding of and More Appropriately Designed - Wellness Studies: Clinical trials on wellness approaches often have unique qualities, and superimposing the double-blind model can be like fitting an apple into an orange. Placebo models dont work when participants know theyre experiencing things like meditation or exercise, and wellness approaches often involve practitioners, so cant be uniformly replicated (or regulated) like a pill. Short studies fail to capture the most meaningful outcomes for long-term, prevention-focused approaches, and all personalized medicines, like TCM and Ayurveda, defy the randomized trial model entirely. Another problem: most current studies on wellness approaches are performed on sick people (in the hospital setting), providing a limited view of their efficacy. Greater openness to analyzing (and valuing) outcomes from studies that cant fit perfectly into double blind, or even randomized, trial designs is needed.

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Global Wellness Institute and Scientific American Worldview Hold Roundtable on the Science of Wellness