Virtuous Retail creates magnificent Kandeel art to launch ‘Dilwaali Diwali’

As a testament of Virtuous Retails commitment to public art and celebration, VR Surat, Gujarats only communitycentric world class lifestyle destination, today unveiled the countrys largest Kandeel art piece - Irony in Balance, which is installed at theRunway. The concept, which is inspired by the kinetic work of the legendary artiste Alexander Calder, comprises more than 200 specially-customised lanterns of varying sizes with striking Ikat prints balanced in an asymmetrical pattern and the entire installation moving in arotational manner.

Commenting on the installation, Anupam Yog, Director, Marketing, Virtuous Retail, said, Public art can not only enhance and transform a spacebut can also bring people together to fulfill a social and educational purpose. At Virtuous Retail, its a tradition to celebrate festivities in style. We are committed to using public art to engage, sensitise, and bring a community together to celebrate festivals differently.

'Irony in Balance' has been created by Virtuous Retail in collaboration with Transhuman Collective and a team of over82 student artistes from Veer NarmadSouth Gujarat University, School of Architecture and Fine Arts, Suratand Faculty of Fine Arts Maharaja Sayaji Rao University,Baroda. They collectively put in over 200 hours in making 200 handmade Kandeels for this project while a team of50including artistes, student artistes, technicians and labourers were involved in creating the installation at The Runway.

This festive season, VR Surat launches the Dilwaali Diwali campaign to encourage Surtis to shop from their heart (giving equal importance toDil) while taking advantage of the attractive deals being offered by the premium lifestyle brands at the Community Center. Part of the proceeds will be given away by VR Surat to the identified charities that support underprivileged children and education-related causes.

Packed with unique outdoor and indoor experiences, VR Surat is anchored by Zara, Marks & Spencer, Shoppers Stop, Westside and INOX, and will openin 3 phases. VR Surat's Phase I and Phase II opening saw the launch of over 100 brands, many of which have debuted in Surat and Gujarat.

Alongside its Phase-II retail launch during the festive season, VR Surat with its retail partners showcases the best of Indian and international premium brands such as Zara (to launch in November), Marks & Spencer (to launch in October), Zodiac, Peter England, Clarks, Helios, SVM Bowling &Gaming, Being Human, MAC, Sisley, Monte Carlo, Jade Blue, Ethos, Clinique, Nautica, GANT, BIBA, Pizza Hut, Subway, McDonalds, Punjab Street, andWok on Fire, among others.

View post:
Virtuous Retail creates magnificent Kandeel art to launch ‘Dilwaali Diwali’