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Category Archives: Nootropics

Why Koios says nootropics are the ‘next frontier’ of functional beverages – Food Dive

Posted: December 7, 2019 at 7:43 pm

Chris Miller's struggles served as the motivation behind building his growing functional canned beverage business.

For most of his life, Miller told Food Dive he struggled with attention deficit hyperactivity disorder. After college, he was prescribed Adderall to help him focus, but he said he experienced trouble sleeping.He didn't want to eat,and even saw his cortisol levels shoot up as a result of the medication.

"It's pretty dangerous stuff, especially taken in high quantities over long periods of time," Miller said."...As my health started to deteriorate, I sort of hit rock bottom in terms of the way that I felt I was sick and tired of being sick and tired. And so I started working on my own to develop a formula from Earth-grown nutrients and herbs and various things that would basically mimic the effect that I was feeling or getting on Adderall."

Miller set out to find an alternative to help himself and others. He started doing research and got a basic framework together for a supplement that he wanted to launch using nootropics, which are supplements that can improve cognitive abilities. Then he worked with doctors, chemists and nutritionists to refine his formula since he didn't have that background himself. In 2014, his company, called Koios, launched a supplement. A year later, Koios put out its first beverage.

Chris Miller

Looking back, he said that beverage was a "terrible first attempt" because it didn't taste good and the packaging didn't fit with the brand.In 2017, the company decided to reformulate the beverage, which he said was the right step for the company's growth.

"We decided to very painfully take a huge step back and rebrand, reformulate and basically start from scratch," Miller said. "We wanted to push the boundaries of 'How do you make one of the most functional, organic, natural beverages that can drive human performance, but also make it taste amazing.' "

The company spent a year developing flavor profiles and delivering a better tasting product including flavors such as apricot vanilla and pear guava, while keeping more than 2,000 milligrams of active ingredients.

Prioritizing the taste and benefits of the drink helped the company find more success in the last year.Koios beverages are now sold in more than 4,300 stores nationwide, including Walmart and GNC, as well as online through Amazon. In addition to its Koios drink, this year the company addeda new functional beverage to its portfolio. Fit Soda has electrolytes, no sugar and is infused with branched-chain amino acids.

Miller expects the products' reach to grow along with brand awareness.He estimated Koios will be in 10,000 to 15,000 stores next year, making $8 million to $10 million in revenue.Since it reformulated, the company has grown substantially, jumping from $43 in product revenue at the end of fiscal year 2018 to $242,440 in 2019, according to its financial statements.

Miller predicts substantial growth for the brand because he says Koios is at the forefront of a new trend in food and beverage: brain health.

"I always tell investors it's sort of like being a part of kombucha before it was kombucha. Everybody kind of understands gut health now,"Miller said. "To me, the brain is the next frontier and it's the next driver in terms of growth in nutrition."

Functional foods and beverages have become more popular in recent years. A report from Tastewise, an Israel-based food trends prediction and intelligence startup, found 37% of consumers are using food as a functional tool to reach their health goals. And a white paper from ingredients company Kerry reported that 65% of consumers seek functional benefits from their food and drink.

"I always tell investors, it's sort of like being a part of kombucha before it was kombucha. Everybody kind of understands gut health now. To me, the brain is the next frontier and it's the next driver in terms of growth in nutrition."

Although many people are just learning about nootropics now,the market size is estimated to be worth $4.94 billion by 2025, according to Grandview Research. Koios contains a variety of nutrients and minerals including MCT oil, electrolytes, lions mane mushrooms and amino acids like L-tyrosine and L-theanine. These ingredients combined classify the beverage as a nootropic drink.

Nootropics have gained popularity in the supplement industry in recent years, withdozens of over-the-counter products claiming to help with various high-level brain functions, like memory and decision-making. There aren't as many food products with these ingredients now,and many researchers and companies are still determining their effectiveness.

Guillaume Fond, a psychiatrist with Frances Aix-Marseille University Medical School who has studiedcognitive enhancement told Time Magazineearlier this year that some of these ingredients do provide attention benefits, but data is "still lacking to definitely confirm their efficacy." Beverage brand LGNDand nootropics companyNeurohacker Collective both make energy drinks with the ingredient.

To show consumers the impact of the products,Koiospartnered with one of the top neurofeedbackcompanies in Colorado, which does cognitive training for the Denver Broncos and the Colorado Rockies. The firm started doing brain scans on people before and after Koiosconsumption and saw enhanced brain function after,according to a report. The company showcases the brain scanson its website.

The companys functional and unique ingredients make it stand out, Miller said. But they are just getting started with innovation.

Koios is working on developing a nootropic coffee drink and already developed an intial CBD-enhanced beverage line under its Fit Soda brand.

Miller said there is still a lot of gray area with CBD, so the company is holding off untilfederal regulations about CBD in food and drink are established and one of the big box retailers that they work with wants to put it on shelves. When that happens, Koios will be ready.


In August, Koios addedTravis Tharp,president and chief operating officer of Keef Brands one of the first companies to put cannabis in soda to its advisory board.Keef Brands will supplycrystallized, water-soluble CBD for Koios beverage products.

"It'll be much easier for us to scale our CBD product than most of our competitors," Miller said. "We already have the relationships once it's greenlit, we'll have a huge head start."

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You’re Using Caffeine the Wrong Way – Psychology Today

Posted: at 7:43 pm

Source: Photo by Mike Kenneally on Unsplash

Do you experience a crash or withdrawal from caffeine?

Thats a side-effect from a drug. Framing it like something else because of arbitrary (non-scientific) myths that office culture has cultivated can prevent you from reaping the benefits of this stimulating nootropic. (A nootropic is a substance that, if used properly, safely enhances the cognitive functions of the user.)

Caffeine addiction is a real phenomenon. If you dont have a plan for your use of caffeine, there is a risk youll become dependent on it. Drug dependency is a serious problem that indicates you cannot control your use of a drug: It commands you.

[A] recent random-digit telephone survey found that about 17% of current caffeine users met the DSM-III-Rpsychiatric criteria for being moderately or severely drug dependent on caffeine [1]

Eighty-five percent of the U.S. population consumes at least one caffeinated beverage per day. [5] So:

.85 (daily caffeine users) *.17 (caffeine users with moderate or severe drug dependency) * 100 =14.45%.

At least 14.45% of the U.S. population is moderately or severely drug dependent on caffeine.

If you use caffeine the right way, it can be a great nootropic, but if you dont: its among the worst nootropics that exist.

The right way to use caffeineis infrequent dosing, without ever building tolerance. Listen to your body and mind. When you notice that the effects of caffeine have less potency, stop using it until your tolerance is reset. How long will it take to reset your tolerance to caffeine? Theres a great deal of individual variance, but usually around two weeks.

Almost all studies that have been done on caffeine for performance-enhancement are done on people who had no or low tolerance going into the trials. [2][3] Caffeine in the dose range of 300-700 mg can give incredible results for mood and performance-enhancement if you use it when you do not already have tolerance to it. However, if you continually consume caffeine casually, you may not get these performance-enhancing benefits.

Chronic ingestion of a low dose of caffeine develops tolerance in low-caffeine consumers. Therefore, individuals with low-habitual intakes should refrain from chronic caffeine supplementation to maximise performance benefits from acute caffeine ingestion. [4]

I use caffeine in the dose range of 200600mg once per 14 days. From this, I experience a boost in energy, working memory, mood, and motivation which ensures a great day. The only side effect I get is some nervousness and a feeling of stress. I consume all the caffeine before noon and when the evening comes around use Schisandra to remove nervousness and stress. By using caffeine conservatively, I get a therapeutic and productivity-boosting benefit and dont experience any significant side-effects. I havent experienced a single Caffeine-crash using this protocol.

You might argue, "But I need caffeine for energy and motivation!" If that's true, then youve just identified a problem in your life: a lack of baseline energy and motivation.

Caffeine has been helpful for you to solve this in the past, you believe. Right? Well, maybe not. It has probably masked your problems and helped only temporarily, with subsequent tolerance leading to even bigger problems with energy, motivation, stress, and anxiety. If you use caffeine every day, it probably worked as a band-aid for a period of time, but didnt actually help you raise your baseline motivation and energy. Caffeine just doesnt do that.

If you have a problem with energy and motivation, I suggest you get your sleep, exercise, nutrition, and mindfulness right before experimenting with nootropics.

Nootropics can help raise your baseline motivation, or give you an energy boost during a day when you need that little extra. But for nootropics to amplify your life, you need to use them the right way. There are other nootropics that can boost energy and motivation that you do not build tolerance to.

Lets start looking at the evidence of how our actions influence cognitive performance and happiness. In the case of caffeine, that entails infrequent dosing (with no tolerance, i.e. after around 14 days), which will ensure a day of strong cognitive proficiency, physical performance, and well-being.

It should be made clear that this advice is based on the authors understanding of the science of caffeine, as well as his personal experiences with the nootropic. This post is not a substitute for professional medical advice, diagnosis, or treatment.

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You're Using Caffeine the Wrong Way - Psychology Today

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Need Gift Ideas For The Tech Lover In Your Life? –

Posted: at 7:43 pm

We all have at least one in our family or circle of friends. The tech lover. For these forward-thinking individuals, a scarf or gift card to [insert restaurant] just won't do. They may smile when you present your holiday gift offering, but you know they really would rather have something cutting-edge, futuristic, and tech-y for Christmas. Need a few ideas?

Well, speaking of the future,Futurism.comis here to help. Here are a few recommended ideas for your consideration:

Miracle Sheets. Um, WHAT? What on earth are miracle sheets? Well, to be as synoptic as possible, "Miracle Sheets are made with pure silver fibers that kill 99.9% of bacteriathrough a natural process called ionization. That means Miracle Sheets stays fresh three times longer than regular sheets, which means you do three times less laundryandyour bed doesnt stink."

Um, wow. So in addition to helping your friend take steps to lessen their carbon footprint, they also won't have to wash their sheets as often. They also come in various sizes and colors and come with a 30-day trial period.

Qualia Nootropic Energy Drink.Well, I've personally noticed that tech lovers and energy drinks are often somewhat acquainted with one another. Hey, it takes lots of alertness to keep up with all of these new technological advances.Qualia Nootropic Energy Drinkclaims to make your brain work more efficiently.

How? Well, it's not just via the extra caffeine and sugar that is usually a key component of these energizing beverages. According to the makers, it is "designed to enhance mental and athletic performance, boost memory and productivity, and promote alertness and focus. The main ingredients in Qualia Nootropic Energy are compounds called nootropics, which the brain uses as fuel for cognition." Learn morehere.

You may have also noticed there seems to be a connection between lovers of tech and lovers of sci-fi--which makes sense if you think about it. Thus, check out thisClassic Dune Board Game,which is based on the novel DunebyFrank Herbert--arguably "one of the most popular and influential science fiction novels of all time," and is of course now a movie and has since been re-done. Basically, you get to scheme and wage war to gain as much control of the precious element "melange" as possible.

Wanna a few more ideas? Take a lookhere.

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25 Supplements That Are Proven to Workand They’re All on Sale for Cyber Monday – Yahoo Lifestyle

Posted: at 7:43 pm

We've covered supplements a lot here at THE/THIRTY. Whether it's finding the best ones for PCOS symptoms, concentration, inflammation,hair growth, or your specific age category, we've got you covered. While supplements and vitamins aren't theonly answer to good healtha balanced diet and regular exercise both go a long waythey can provide some extra support. You'll just want to chat with your doctor or healthcare professional before you start taking new ones tominimize any negativeside effects and avoid putting your health at risk.

While the benefits of supplements sound pretty good and all,those bottlescan be pricey, especially if you're taking multiple. But we're going to let you in on a little hack: Cyber Monday is a great time to stock up on them. It might not sound glamorousto shop for pills or gummy vitamins when there are so many other exciting things to buy (beauty products! wardrobe essentials!), but trust usyou're going to want to devote some of your budget to these. It's your health, after all.

To make it easier for you, we rounded up the best deals on supplements we love (and have tried) below.

You can read my ode to this, but I'll reiterate: Thesegummy vitamins really work for me. My hair is stronger and thicker after taking these. And they don't taste too bad, either. Hum is offering 50% off sitewide, so you don't want to miss this sale.

Who What Wearbeauty editor Erin Jahns likes taking these nootropics, which have a positive impact on her productivity and mood. The Nue Co. is offering 30% off sitewide, and if you spend $120 or more, you'll get a free full-size Skin Food + Prebiotic bottle.

Moon Juice SuperYou ($49)

If you're going to try Moon Juice's product offerings, might we suggestitsbest seller, SuperYou? It's a blend of adaptogens that can help reduce stress and improve energy, mood, and focus. For Cyber Monday, Moon Juice is offering 20% off sitewide.

Sun Potion Ashwagandha Powder ($30)

Ashwagandha can be used as a natural stress- and anxiety-relieving supplement. You can add this to water, tea, smoothies, and more.

Sakara Life Metabolism Super Powder ($45)

Jahns also recently reviewed Sakara Life's new Metabolism Super Powder and felt less bloated, more energetic, and had fewer sugar cravings. You can get 25% off everything on Sakara Life until December 2.

Revly B-Complex ($12)

For Cyber Monday, Amazon is offering 15% off its vitamin and supplement brand, Revly.This one is formulated with vitamin B6, vitamin B12, vitamin C, niacin, folic acid, biotin, and inositol.

Hum Nutrition Gut Instinct ($25)

Another good option from Hum, these probiotics can help support digestion. It's recommended to take one of these a day on an empty stomach.

Garden of Life mykind Organics Immune Gummy Elderberry ($25)

Elderberry can helpboost your immunity, which is much needed during cold and flu season. The gummy versions are so easy to take. For Cyber Monday, Vitacost is offering 20% off your order with the code CYBERSAVE.

The Beauty Chef Glow Inner Beauty Powder ($70)

This powder has over 20 natural ingredients that are blended to promote healthy skin, collagen production, and gut health.

Moon Juice Magnesi-Om ($42)

I've been taking Moon Juice's new product Magnesi-Om, and it's helped ease my nerves during this busy time of year. It's supposed to improve relaxation, support brain help, and keep you regular.

Vitafusion Extra Strength Biotin ($10)

If you want healthy hair, skin, and nails, you might want to start taking biotin. This gummy version is blueberry-flavored, so you might remember to take it more.

Garden of Life Vitamin Code ($55)

This is a good option forwomen over 50. It contains ingredients that can support breast and thyroid health, bone strength, and healthy heart and digestion.

The Nue Co. Debloat+ ($60)

With 17 (yes, 17!) digestive enzymes, these supplements can really do some work when it comes to reducing bloat. It's recommended to take one in the morning and one in the evening with food and water.

Hum Nutrition Beauty zzZz ($10)

Having trouble sleeping? This can help. It's made with Vitamin B6, calcium, and melatonin to help you fall asleep faster and get better rest. Take one tablet 20 minutes before bedtime and you'll be set.

Gaia Herbs Curcumin Synergy Turmeric Supreme Extra Strength ($24)

Turmeric can help with inflammation, arthritis, and fatigueand it's been used in traditional Chinese and Ayurvedic medicine.

Sun Potion Lion's Mane ($48)

Lion's mane is said to support memory, concentration, and mood.

Vital Proteins Collagen Peptides Powder Supplement ($25)

Add some collagen into your favorite beverage for a boost that can help with hair, skin, nail, and bone health.

Love Wellness Mood Pills ($25)

Love Wellness's Mood Pills are formulated with ingredients like Saint-John's-wort, gingko leaf, vitamin B6, and GAVA to make you feel better, especially when you're dealing with PMS symptoms.

Nutrafol Women ($88)

Nutrafol's supplement contains adaptogens, antioxidants, and collagen to make your hair grow thicker and faster.

Moon Juice Brain Dust ($38)

Who What Wearassistant editor Anna LaPlaca likes to add a scoop of Brain Dust to her morning coffee for extra energy and stress relief.

Natures Way Sambucus Original Standardized Elderberry Lozenges ($8)

If you don't want to take elderberry for immunity in gummy form, you can consume them in lozenge form. Keep these on hand this winter.

Nature Made Extra Strength Vitamin D3 ($11)

Combat any vitamin D deficiency with these tablets. It's recommended to take one daily with a meal.

Love Wellness Metabolove ($25)

Get your metabolism back on track with these Love Wellness supplements that are formulated to manage the thyroid. They contain selenium and green tea.

The Genius Brand Genius Joy ($39)

Another nootropic on this list, these supplements contain rhodiola, ginseng, vitamin b-12, and vitamin D. They're said to improve focus, energy, anxiety, and stress.

Vimerson Health Women's Daily Multivitamin ($15)

A multivitamin might be a good place to start if you want to add some supplements into your routine. This one is formulated to boost energy levels,support heart health, and strengthen immune and digestive symptoms.

Next up: No Liethe Instant Pot Will Change Your Life, and It's Majorly Discounted Today

This article originally appeared on The Thirty

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Nootropics Market Analysis by Recent Developments and Research 2019 to 2025 – The Market Publicist

Posted: at 7:43 pm

Global Nootropics Market Size, Status And Forecast 2019-2025

The report titledNootropics Markethas recently added by MarketInsightsReports to get a stronger and effective business outlook. It provides an in-depth analysis of different attributes of industries such as trends, policies, and clients operating in several regions. The qualitative and quantitative analysis techniques have been used by analysts to provide accurate and applicable data to the readers, business owners and industry experts.

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Top LeadingCompaniesof Global Nootropics Market areNootrobox, Cephalon, Purelife Bioscience, Peak Nootropics, Nootrico, SupNootropic Biological Technology, AlternaScript, Accelerated Intelligence, Onnit Labs, Powder City, Ceretropic, Nootropic Source, Clarity Nootropics and others.

Global Nootropics Market Split by Product Type and Applications:

This report segments the global Nootropics market on the basis ofTypesare:Attention and FocusMemory EnhancementMood and DepressionSleep and AnxietyOthers

On the basis ofApplication, the Global Nootropics market is segmented into:AdultKid

Nootropics Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The report contains basic, secondary and advanced information pertaining to the Nootropics Market global status and trend, market size, share, growth, trends analysis, segment and forecasts from 2019-2025.

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Detailed overview of Nootropics Market Changing Nootropics market dynamics of the industry In-depth market segmentation by Type, Application etc. Historical, current and projected Nootropics market size in terms of volume and value Recent industry trends and developments Competitive landscape of Nootropics Market Strategies of key players and product offerings Potential and niche segments/regions exhibiting promising growth.

The research includes historic data from 2014 to 2019 and forecasts until 2025 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.

Finally, Nootropics Market report is the believable source for gaining the market research that will exponentially accelerate your business. The report gives the principle locale, economic situations with the item value, benefit, limit, generation, supply, request and market development rate and figure and so on. Nootropics industry report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation.

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QyMarketResearchStore provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. QyMarketResearchStore provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

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Tracks of the week reviewed: Lauryn Hill, Grimes, Pet Shop Boys – The Guardian

Posted: November 23, 2019 at 12:41 pm

Lauryn Hill Guarding the Gates

Everybody wants to know, what youre gonna do, where you going to. Yes, Lauryn, probably because theyre making a seven-part Netflix biopic about you - or more specificially, the whole sad cavalcade that has dogged the biggest talent of 1998. It is jarring to hear her as she is now singing with the weathered drawl of a woman with a Wikipedia subhead for Further Activities and Imprisonment. However, this lost soul howling into the storm still sounds as though she never let the fire die. After all, as she sings: You can laugh at me. But Im in love. Dont you wish you had been in love?

It is now evident that Beck achieved his final form on Sea Change. Peel back the onion of weird-folk, slack-rock, sex-funk, alt-hop, and underneath is just a gelatinous cube of singer-songwriter. Who knows why it happened, but somewhere along the line we have come to expect the same from him as we do from a late-period Springsteen: 1,700 warm words in Uncut that equate to perfectly serviceable modern rock songs.

Featuring Bernard Butler, it says here, but as Bernard seems to be doing nothing more than strumming open chords, thats a bit like getting Andr the Giant to open your pickle jars. One of those plangent, world-weary shuffling ones Tennant and Lowe seem to think we all expect from them, and more autumnal than seasonal affective disorder.

KSI has recruited Rick Ross and its not immediately clear who is doing whom a favour. In 2019, what do big-time rappers think when they get the call to guest on YouTubers tracks? Now that the game is Fifa on Twitch and some kind of food challenge, is Rick simply grateful for the exposure? I mean, theres everyday hustlin and then there is being the icing on someone elses vanity-rap career.

The Pixie Enya Chillout Room is open. When reports of the musicians new daily routine began filtering through this summer flotation tanks, sword fighting, an alphabet soup of nootropics it sounded as though she was having a creative breakdown. Turns out she was just becoming bulletproof. Heavy is the size of it: all this ethereal nonnying would sound trite if it werent welded to such a dense, sleek groove.

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Nootropics Market Analysis, Status and Business Outlook 2019 to 2025 – TheFinanceTime

Posted: November 17, 2019 at 1:56 pm

The estimates displayed in the report have been obtained using proven research methods and assumptions. By doing so, the research report serves as a repository of analysis and information for every aspect of the market, including: but not limited to regional markets and applications.

Key players cited in the report:



Purelife Bioscience

Peak Nootropics


SupNootropic Biological Technology


Accelerated Intelligence

Onnit Labs

Powder City


Nootropic Source

Clarity Nootropics

Click the link to get a Sample Copy of the Report:

Competitive Landscape:

Key players of the global Nootropics market are profiled on the basis of various factors, which include recent developments, business strategies, financial strength, weaknesses and main business. The Nootropics report offers a special assessment of top strategic moves of leading players such as merger and acquisition, collaboration, new product launch, and partnership.

Product Segments of the Nootropics Market on the basis of Types are:Attention and Focus

Memory Enhancement

Mood and Depression

Sleep and Anxiety


Application Segments of the Nootropics Market on the basis of Application are:Adult


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Regional Segments Analysis:

The Middle East and Africa (GCC Countries and Egypt.)

North America (the United States, Mexico, and Canada.)

South America (Brazil etc.)

Europe (Turkey, Germany, Russia UK, Italy, France, etc.)

Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia.)

Full Browse the report description and TOC:

Highlights of TOC:

Market Overview: It starts with product overview and scope of the global Nootropics market and later gives consumption and production growth rate comparisons by application and product respectively. It also includes a glimpse of the regional study and Nootropics market size analysis for the review period 2019-2025.

Company Profiles: Each company profiled in the report is assessed for its market growth keeping in view vital factors such as price; Nootropics market gross margin, revenue, production, markets served, main business, product specifications, applications, and introduction, areas served, and production sites.

Manufacturing Cost Analysis: It includes industrial chain analysis, manufacturing process analysis, the proportion of manufacturing cost structure, and the analysis of key raw materials.

Market Dynamics: Readers are provided with a comprehensive analysis of Nootropics market challenges, influence factors, drivers, opportunities, and trends.

Market Forecast: Here, the Nootropics report provides consumption forecast by application, price, revenue, and production forecast by product, consumption forecast by region, production forecast by region, and production and revenue forecast.

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Sorry, These 11 Wellness Trends Are Out (and These 4 Are Officially In) – Yahoo Lifestyle

Posted: at 1:56 pm

Wanting to get healthy should never be considered a "trend," but sometimes new concepts or ideas in the wellness space can seem a bit unbelievable or far-fetched. And with changing lifestyles and new research, we just might find once-popular wellness trends could be seen as outdated, unsafe, or ineffective.

To figure out which trends call for some caution, we asked fitness and wellness experts and influencers for their opinions on the fads they regret taking part in or that they think are on the way out. Some even shared the new wellness trends to keep on our radars, too.

As a note, we know wellness isn't one-size-fits-all, and we're not trying to shame people here, nor set a mandate. A doctor or medical professional is always the best resource to find out what will work for you.

One of our experts, Claire Fountain of Trill Yoga, put it best: "Now, I'm not in the business of making people feel bad about themselves or their choices in 'wellness.' There are many paths to fitness and health, as you define it. So even if I find something lame, doesn't mean someone else doesn't love it and find goodness in it. And I think as long as we stay away from gimmicks, diet culture disguised as wellness, and the massive privilege in most 'wellness' we will all be okay."

So read these opinions below, but make your own decision about your health. It's your body, after all!

"CBD that is not regulated, and being mass marketed really has to go. It supposedly is in everything, and yet it's not when you actually do the research on the products. On top of that, do we really need it in everything? Do you even know how itmight help you or be of use in your life?" Claire Fountain,Trill Yoga

Our take? We've written about thebenefits of CBDand what to watch out for(and our editors do have favorite products), but the product market iscurrently unregulated. In fact, the FDA held itsfirst CBD hearing on May 31, so it may take some time to get more answers. Do your research on what you buy and consult with your doctor before you stock up on everything CBD.

This"trend" was pretty much unanimous with our experts and influencers. Here's what they had to say:

"I regret taking part in any restrictive diet in the past and feeling guilty or not good enough for not following or staying on track with the latest trendy diet, from Paleo to sugar-free to keto to Whole30. True, I saw short-term results, but it wasnt sustainable and left me disconnected from the people around me. I have realized our bodies are all different; our nutritional needs and how we metabolize foods are unique to our bodies and lifestyle choices. One size does not fit all when it comes to diets." Katherine Chen, @intentionally_kat

"I spent years destroying my body trying every crazy restrictive diet there is. So many of them are marketed as 'healthy,' but at the end of the day, any time you are restricting entire food groups or essential macro and micronutrients from your diet, it's nothealthy. When I finally lost 45 pounds, it was only because I created a healthy,balanceddiet for myself, and that's the only reason I've been able to keep the weight off for eight years and continue to get stronger each day." Katie Dunlop, Love Sweat Fitness

"If you follow me, you know I want to get rid of the obsession with everything, from food to body to 'wellness.' This goes for keto, poorly informed vegan diets, gluten-free when you don't truly have a gluten intolerance or allergy, and anything else that is sold as 'healthy' but is really just obsession and control by any other name. We don't need a cleanse from anything. Our bodies and organs will figure it out, as long as we keep giving it nutrient-dense food and water (plus sleep, plus breathing, etc.)." Fountain

Sure, we just went over restrictive diets, but this phenomenon that took the wellness community (and beyond) by storm was called out by almost all of our experts, so we thought it deserved its own spot on the list. Our take? We found that goingketo is different for everyone, so we might sound like a broken record at this point, but discuss with your doctor first if it's right for you.

"While a properly executed keto meal plan can do wonders for some, it's absolutely not the right diet for everyone. Every single body is so unique, and we all require completely different foods to feel our best. Extremely low levels of carbohydrates can create excess stress on our systems, and potentially exacerbate blood sugar imbalances, hormonal issues, and chronic stress levels. The takeaway: There is no such thing as a perfect diet, or one-size-fits-all when it comes to food!" Hannah Schmitt, @wholisticallyhannah_

"I fully regret taking part in the keto craze, and I hope to see it move on out! Like most people, I read about all of keto's wild effects. It was a SURE WAY to lose weight, feel younger, healthier, etc. And given my diet was already pretty low-carb, it seemed pretty easy. But I found two major problems with the diet:

"One, it totally changed my relationship with food. Food was no longer meant to be enjoyed or nourished, it was only eaten if it fit into my day's calculation. I soon realized the diet was NOT sustainable. I was turning down social plans so I could stick to my diet, and if I accidentally went over on my macros, I felt terrible about it. And two, women need carbs for hormone and thyroid balance. I lost my period for months during and following my keto diet.

"The worst part of the diet was when I 'broke keto.' It took me months to indulge in the foods I once enjoyed without feeling guilty about it. This kind of relationship with food and health was SO unhealthy physically and mentally. I do believe there are people who benefit from the diet, but I am sad to see the extremes it can take people to." Nicole Cogan, @nobread

"How these are even still a thing is beyond me. Major celebrities and influencers endorsing skinny teas and things like lollipops that claim to help you shed pounds is super irresponsible and truly just complete BS. Luckily, I feel like most people are starting to realize it and aren't buying into the hype anymore." Dunlop

"Can we please stop this? It's not a godsend to 'detox' your life. We don't need to detox our lives anyway. It's trendy and might not be so great for your insides or your teeth. Save your money for whole foods and therapy." Fountain

There are a lot of different beliefs from experts about what activated charcoal can do for you, but again, it all depends on the individual, so you'll need to talk to your doctor. When we spoke to nutritionist Samantha Franceschini, MS, she offered up some advice: "Activated charcoal when consulting with a health practitioner can be very beneficial to aid in digestion and remove toxins from the body." She also recommends trying chlorella as an alternative.

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"Your body does not burn enough calories to produce sweat to make any drastic change to adipose tissue. All that you are losing is water, and this increases the potential for dehydration. This can be super dangerous if you don't drink enough water. Hence the bad headaches you may experience!" Keely Ahrold,@keelya

Our take? Proceed with caution when you go to a heated workout class, and we agree with Keely: Don't expect to lose a lot of weight from one. There are some benefits to ahot yoga class or something similar, though. The heat can make you more flexible, and sweating it out can help you release toxins. If you do decide to head to a class, make sure you hydrate and prep before.

"Fasting is another technique that can be very supportive for certain people and very destructive to others. Blood sugar imbalances, stress load, and where a woman is in her menstrual cycle are all important factors to look at before deciding if fasting is suitable." Schmitt

Our take? There isresearch that intermittent fasting can be beneficial for some people. But we agree with Schmitt: Listen to your body, and speak to your doctor before you give it a try.

No, don't throw out your cartons of almond/oat/cashew milk just yet. Just read the labels carefully, as Claire Fountain explains:

"So many trendy milks are mostly sugar. It's fine if you'd like to have a creamy substance to enjoy, but I would not look to alternative milks as nutrient-dense foodstuffs, or vilify dairy if you enjoy it." Fountain

"Working from a state of 'hustle.'The idea of continuously grinding to achieve goals became super trendy over the last couple of years. I went through a period of continuously pushing myself, both mentally and physically. I thought it was glamorous to always be busy and felt rewarded for doing so. But in the end, I was left chronically stressed, burned-out, uninspired, and completely exhausted. Now, I choose to operate from a place of intuition, balance, and flow. I listen to my body and honor the times I need to rest." Schmitt

Our thoughts? We'd never begrudge anyone for working hard. In fact, we are big advocates of it. But thepressure to hustle sometimes pushes us beyond our limits, which can lead to burnout. Take some moments throughout your day, or week, to check in with yourself and leave some room for self-care.

"Believing big weights will make you bulkyit's trendy now in dance cardio and many other classes to see no more than three- or five-pound weights for women. Ladies, one more time, heavy weights will NOT make you bulky. Weight lifting for women remains one of the best ways women can feel confident, shape, and tone their bodies and create longevity that is healthy. Not to mention weight-bearing exercise help with bone density. (And if you need to see this to believe it, come hang with me on @cbquality. I lift more than most men weigh and have yet to be 'bulky.')" Fountain

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"Everything from fit teas to adaptogens to CBD There are a lot of claims being made that use the power of words and marketing to get us to buy their products. I say look for transparency and brands that are built around science and research, when possible." Fountain

We couldn't have said it better.

We also asked our group of experts and influencers to share emerging wellness trends that they're excited about. Here's what they had to say:

"I'm absolutely in love with the idea of structuring your life around your menstrual cycle. This includes the foods we eat, the exercise we partake in, and the way we schedule our days. I have a feeling this practice is going to continue gaining popularity within the next year." Schmitt

"The days of squatting 150 pounds just to say you did are over. When it comes to women's fitness, I see more and more of a trend toward functional fitness. This means more workouts that are focused on training your muscle groups to work together and improve your performance in daily tasks. It's super unlikely you'll need to squat a person anytime soon, but you definitely need the strength, mobility, and endurance to get off the floor and reach overhead on the regular." Dunlop

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"Eating whole foods, drinking water, spending time outside, getting enough sleep, and making space to just be. In an already complex and busy world, there's no need to overcomplicate things. I have a feeling that our society will continue to develop a new and greater appreciation for slow and simple living." Schmitt

"Looking ahead, I think we are going to hear more people work their way towards intuitive eating and creating SUSTAINABLE eating and lifestyle habits rather than counting on a 30-/60-/90-day cleanse or eating plan. I also think meditation and sound healing will find a bigger place at home, in school, and in corporate wellness. No longer is meditation a hippie-dippie experience but, I believe, a critical element in stress and anxiety management for both grown-ups and kids alike! I've incorporated sound healing music into our bedtime routine for myself and my son. It has worked wonders in getting us off to sleep by lowering BPMand any lingering bedtime stress or anxiety." Chen

Next up: Everyone Will Be Talking About Nootropics in 2020Here's What They Really Do

This article originally appeared on The Thirty

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Crush Your Fitness Goals with This Fat Burner and Testosterone Booster – Men’s Journal

Posted: at 1:56 pm

Mens Journal aims to feature only the best products and services. We update when possible, but deals expire and prices can change. If you buy something via one of our links, we may earn a commission.Questions? Reach us at

We all need a boost once in a while. If youre having trouble dropping those last few pounds, maintaining a ripped physique, or just motivating to get off the couch and work out, try Modern Man v.3 Intense 2-in-1 Thermogenic and Testosterone Support.

This is far more than your typical testosterone booster. Modern Man delivers fast-acting results you can see and feel, ultimately enhancing your flow state to keep you in the zone and reach your fitness goals. If youre looking to get ripped, this is the stuff you need to take your fitness over the top. It transcends both testosterone boosters and fat burners.

If you find yourself in an endless cycle of stress, fatigue, and irritability, rest assured youre not alone. All guys go through this. How do some men stay positive, energized and focused? Modern Man can help.

A constant state of stress can torpedo your natural testosterone production. With less testosterone, youre more prone to store fat, have trouble building muscle, experience brain fog, and lose your drive.

With muscle-preserving, fat-burning ingredients and natural testosterone support, bodybuilding experts and business professionals alike swear by Modern Man. Its formulated with a very specific purpose: to help you reach your fitness goals. Getting in shape and achieving your goals adds confidence, which aids in natural testosterone production.

So break the cycle of stress and fatigue. Get Modern Man.

Its more than just testosterone. By combining some of the top, most researched ingredients recommended by professional biohackers, Modern Mans focus-enhancing complex provides a daily brain boost. Multiple nootropics work to boost cognitive function and increase your attention to detail. You will bust out of whats known as brain fog and feel more alert and energetic in your mind. And that will help you be more energetic physically.

And its more than just a brain boost. Modern Man uses clinically studied ingredients like KSM 66, ashwagandha, and Eurycoma Longifolia to support your lean physique and unleash raw power.

And its is made for daily use. So even if youre frequently on-the-go or traveling, you can still supply your body with what it needs on a daily basis to stay strong.

Modern Man will help you optimize your bodys capacity for stress relief, too. So negative thoughts and anxiety cant bring you down. Youll feel calmer in the face of adversity and boost your mood because Modern Man supports healthy dopamine production to further keep you in a positive state of mind.

With over 1,200 reviews and an impressive 4.3-star rating by real users, its safe to say that Modern Man works for a ton of men. Break out of your downward spiral, and be the Modern Man you were born to be.

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The Risks of Nootropic Use – Psychology Today

Posted: November 11, 2019 at 3:47 am

Source: Image by the author

Nootropicsfor example, caffeinearecompounds that,if used correctly, are safeand can enhance your cognitive performance and mood.

You can develop tolerance to some nootropics if you dont cycle them. Its even possible to develop an addiction to some. If you have a history of substance abuse, I would suggest you start only with the less potent ones. For example,N-acetylcysteine can help against addictions.

A criterion for a compound to be a nootropic is that the compound should have no risk of addiction if used right. This is not true for certain compounds that some regard as nootropics. Examples of compounds that are risky, especially if you have a history of substance abuse, are Modafinil, Phenibut, caffeine, and Tianepeptine.

The dose makes the poison Paracelsus

In the initial phase of getting to know the effects of a compound on your body and mind, you should experiment very carefully. Take it slow in the early stages of your exploration.Research the individual compoundand be present to what is happening in your body and mind upon consumption.

The goal of nootropic use for most people is to enhance your psyche, not only the underlying biochemistry. Lets find out what can go wrong in pursuing that.

The risk is that any good effects you feel are placebo, which means youre really just wasting your money. I would argue thatyou are the placebo, though, which entails the fact that placebo effects are as real as non-placeboones.

On the other hand, its better to find things that work on the biochemical level over the long term. Nootropics vary widely in their efficacy throughout the human population.

For example, one particular SNP (gene variation)Single Nucleotide Polymorphismalters the efficacy of Modafinil on the user.

The SNP rs4680 has been linked to the production of an enzyme that breaks down dopamine in the prefrontal cortex. If your SNP variant is GG you will have the best response to Modafinil. If youre AGyou will have an intermediate response, and if youre AA you will have a less notable result.

I had my gene test, and my variant is AG, which means I would respond, though not very strongly (comparatively), to Modafinil. (I will write about genetic testing for biohacking purposes in a later post.)

The example of the SNP rs4680 and Modafinil illustrates that we all react differently to what were exposed to. Thats true both for the biochemical and psychological constituents of our minds. Genetic testing is one method for finding out how you react on the biochemical level. Psychological reactions can be indicative of your biochemical reaction.

Psychological problems are not something you can be completely guarded against, whether you use nootropics or not.

Many nootropics can help people with various psychological conditions, for example, depression and anxiety. The risk you expose yourself to is dependent on which nootropics you use, and most of all,how you use them.

If you have prior psychiatric conditions, you have to be extra cautious. Nootropics can be more useful for people with cognitive impairment, or people with ADHD, than people without psychiatric conditions. But the mind and biochemical state of people with psychiatric conditions are often already full of both medications and psychological problems.

Ive gained a lot in my ability to engineer my experience away from psychological problems and psychiatric conditions from reading a lot of books concerning psychiatry, psychology, and mental disorders. While it is good for me in the long term to have explored those waters, it wasnt a pleasant process. It was very humbling and I discovered how little has to go wrong for a person to end up in a bad place.

In my experience, the most challenging experiences psychologically have been some of the most growth-inducing ones. If you recover from a psychologically problematic state and reflect on what happened, you will have new perspectives and develop as a person. You will understand nootropics better, you will understand your own psyche better, and you will understand the human psyche better.

Having agrowth mindsethas been crucial in helping me make sure all the negative effects I ever had from nootropic use were short-term and solvable.

If you get cognitive problems or experience side effects from nootropics, it can definitely affect your career and relationships. Neither themindnor the biochemical building blocks of which it is made exist in a vacuum; they interact with their environment. Naturally, you will have difficulty performing if youre experiencing psychological problems.

In my opinion, nootropics used well can help solve most problems you may have with social anxiety. If you do suffer from social anxiety, please know this: Youre an animal, youre conditioned, and you can recondition yourself. Nootropics can help you to smoothly start exposing yourself to what was once outside your comfort zone. Lets say you boost your calm with ashwagandha and have to make a public speech. For the long term, it is better for your confidence, career, and abilities to have done it well. In my experience, the memory formation of how your public speech went is stronger than what nootropics you take.

You can use nootropics to get into new habitual ways of being and continue to live the same way after stopping the use of the nootropic.

I cannot stress this point enough: Nootropics should give you benefits and no significant side effects. I believe you can boost your odds of achievingthis by being aware of the risks and experimentingcautiously.

Theres limited research on most nootropic compounds, and, for some, the best source of knowledge is peoples personal experience.

There are somenootropics with an inverse riskthat have a lot of scientific evidence of being harmless. If you experiment with the most potent pharmaceutical nootropics, there is a risk that you maycreate long-term problems for yourselfby doingsome real damage to your DNA, or by some otherunknownmechanism.

My personal philosophy on the more potent ones is to use only some of them, the ones in which I see the least risk and biggest rewards. I only use these for special occasions. I never use them two days in a row and am conservative in using them at all.

I'm not concerned with changes in life expectancy as a result of using these nootropics. I believeIve already increased my life expectancy way above average by deliberatelyexercising, eating, meditating, and sleeping.

Technology is evolving at a rapid pace. Theres a great chance that any harm onemay do will be fixable when the problem arises.

Im fully aware I could end up with health problems from using nootropics the wrong way. Theres a big difference between the possibility and probability of that happening, though. Im doing everything in my power to reduce the probability.

The unknown anduncertaintyentail an inherent risk for problems. Were more or less programmedto be anxious and fearful of the unknown by our genes. It served us well on the savanna. Unless we develop deliberate, intentional strategies for handling this fearwe will stay in our comfort zones, at the expense of our well-being and self-actualization.

Being anti-fragile meansgainingfrom disorders or problems. If youre mindful and aware of whats going on in your mind when you take nootropics instead ofbeing inside whats going on, you will become robust or anti-fragile to it.Whether or not you can detach is biochemically dependent. Our ability to embrace uncertainty is constantly changing. It is in itself uncertain. Should we accept that?

Should we embrace the uncertainty of our constantly changing ability to embrace uncertainty? My personal opinion is that, no, I dont want to spend hours every day practicing mindfulness to possibly get into a state of mind thatembraces uncertainty.

Its simply more economical time-wise and results-wise to work with your body deliberately, for example, by usingnootropics that work well for you specifically, in contrast to going with the flow of your body'sfluctuations and mishaps.

Biohackingdoes not entail going against your own nature; on the contrary, it involves re-aligning yourself with your nature (being healthy). I choose to engineer my experience. I do this to optimize cognitive performance and happiness and help others do the same.

But how doyoureduce the probabilities of all of these risks and still reap the benefits of nootropics? Research every compound and experiment slowly. Theres no substitute for knowing the risks and how to mitigate them if you want to biohack safely.

This post is not a substitute for professional medical advice, diagnosis, or treatment.

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