Onitsuka Tiger x The Other Tribe – ‘My Town, My Tracks’

Pioneering both in terms of performance and design, Onitsuka Tiger produces shoes which are consistently contemporary yet undeniably classic. Inspired by the trends of the past whilst retaining a cutting-edge reputation, the visual influence of their shoe designs call to mind the urban landscapes married with traditional craftsmanship in an arresting aesthetic coalition of heritage and futurism.

The AW13 collection, which features shoes for everyday wear is as distinctive and fresh as one would expect, with diverse design details and multiple colourways. The asymmetric, irregularly laced HARANDIA is a modern winner as the first Onitsuka Tiger shoe to incorporate GEL technology, whilst the retro-infused ULT-RACER is an inspired interpretation of the iconic Ultimate 81 style.

Its campaign reflects an essence of artistic flair coupled with individuality. A series of short promotional films entitled My Town, My Tracksfollows captivating people on a journey through their own urban environments and cites the influences and inspirations their respective neighbourhoods have had on them.

The Other Tribe, a young six-piece from Bristol, are an effervescent dance act melding irrepressible indie with infectious club tracks to create ebullient, feel good music. Here they take us on a journey around their incredible town; the venues where they got their first breaks, the coffee shops where theyve hung out, and the vintage shop where they buy their flamboyant stage gear. My Town, My Tracks presents the port city of Bristol - itself bursting with a robust historical legacy and forward-thinking creativity - through the eyes of The Other Tribe.

Join us on this true insiders tour.

Watch the teaser below.

To view the full video click here.

Words: Anna Wilson

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Onitsuka Tiger x The Other Tribe - 'My Town, My Tracks'