By L.E. McCullough
As a teenager in the 1990s, Mary Ann McBride-Tackett dreamed of making films that would change the world. As the Director of Film Education at WQED Film Academy, shes helping Pittsburgh middle and high schoolers put their dreams onto screens around the world.
Founded in 2003 by Ellen and Gregg Kander as Steeltown Entertainment Projectand acquired earlier this year by WQED Multimedia, WQED Film Academy teaches filmmaking and digital media arts classes to students in seventh through 12th grade. Each cohort produces a short film after absorbing 100-plus hours of hands-on collaborative learning from professional filmmakers using state-of-the-art digital media technology.
McBride-Tackett grew up in Alliance, Ohio, about 20 miles east of Canton; throughout her teen years, she actively participated in school and community theater.In 2007, she graduated from Point Park Universitys Cinema and Digital Arts program with a concentration in screenwriting and directing and a minor in child development.
She went on to work on several Pittsburgh-made films including Adventureland and Shes Out of My League and as a film tax incentive specialist for Entertainment Partners, a leading industry payroll and support services company.
In 2016, she joined Steeltown Film Academy, serving initially as community outreach manager and later as program director.
NEXTpittsburgh spoke with McBride-Tackett about the academys mission to shape the next generation of Pittsburgh filmmakers.
Mary Ann McBride-Tackett presents a Film Academy scholarship to the Point Park University Conservatory of the Arts cinema program. Photo courtesy of WQED Multimedia.
NEXTpittsburgh: When did you know you had a passion for filmmaking?
Mary Ann McBride-Tackett: Age 3. I remember watching my first film with my father and really watching with as much concentration as a 3-year-old could. He was a big film enthusiast and book reader, and my mother was very involved in local theater. I had a lot of stories around me at a young age. By middle school, I wanted to seriously study filmmaking because I wanted to tell my own stories. Film was a medium that brought together the things I loved visual art, music, storytelling.
NEXTpittsburgh: Was the storytelling element what attracted you to Steeltown Film Academy?
McBride-Tackett: I saw immediately they were the type of program I wished Id had when I was a teen. Through my Entertainment Partners work, Id met Lisa Smith-Reed and Wendy Burtner at Steeltown, and the more I got involved, I just fell in love with it.
NEXTpittsburgh: What would you say is WQED Film Academys chief benefit for students?
McBride-Tackett: It creates a space for students to feel like theyre less alone; theyre with peers who understand and see the world the way they do. Making film or video can be isolating, especially when youre young. Its gratifying to see our students find an artistic home, a space where they feel they belong among other students and teachers.
Mary Ann McBride-Tackett . Photo by Sebastian Foltz.
NEXTpittsburgh: Collaboration is an essential skill in filmmaking, but many students coming to the program may not have a lot of experience in this. How do you help develop that?
McBride-Tackett: The academy brings together students from all over the city, from all kinds of backgrounds cultural, racial, economic, educational, identities, abilities. We start day one with an icebreaker exercise. We put them in small groups and give each group a three-page script. They have the week to film it and edit and see what they come up with.
NEXTpittsburgh: Toss them in the deep end right away!
McBride-Tackett: Right. Then we pull back, sort them out into their respective levels and start digging into what were working on that semester. But it gets them speaking and interacting with each other. Every single thing we do is incredibly intentional.
NEXTpittsburgh: Do students choose their own film topics?
McBride-Tackett: Yes. They pitch their story to us, and we greenlight it or guide them to rework it to where it can move forward, just the way it is in the film business. Right out of the gate they have a sense of ownership and responsibility before a camera is even picked up. You get the best content when you tap into the students passion.
NEXTpittsburgh: Have there been any stories that really surprised you?
McBride-Tackett: One that had a really big impact was The Reel Queens of Pittsburgh, an episode of our Reel Teens web series. This was a look at the local LGBTQIA+ community with drag performers discussing their art form in quite thoughtful conversations. Rat Lover was made by a student who was passionate about animals and wanted to show that rats are amazing pets. The film portrayed him convincing a friend to accept a rat as a pet. It was shown at four film festivals, and he now works for a pet store producing videos about animal care.
NEXTpittsburgh: Four film festivals?
McBride-Tackett: We submit our student films to festivals all over. In the last three years weve had 15 accepted for festival appearances, including the All-American High School Film Festival in New York. And WQEDs resources allow us to send students to the festivals and learn about the film business in terms of workshops and networking. We also have outside clients commission students to film live events or create promotional or instructional films.
NEXTpittsburgh: Like a small-scale production company.
McBride-Tackett: Exactly. Weve worked with Pandora radio, Industrial Arts Workshop, Wilkins Township, Saltworks Theatre Company and New America, which is a Washington, D.C., think tank.
NEXTpittsburgh: Why do you think its important forthis programto happen in Pittsburgh with young people now?
McBride-Tackett: Were fortunate to live in a culturally diverse city, albeit one that has had friction or tension between certain groups. Filmmaking creates content for the community but also builds relationships in that community from the ground up. Getting youth to engage with each other is a huge benefit to the community, now and in the future. The film industry here is thriving, and we need to get students up to speed because theyre going to be our next media makers.
Mary Ann McBride-Tackett (right) works with a class. Photo courtesy of WQED Multimedia.
NEXTpittsburgh: What will WQED Film Academy look like in five or 10 years? Any new directions?
McBride-Tackett: Theres a really strong drive to reach more students. Were always trying to reach as many people in the community, all ages. The WQED education department has a stellar reputation for getting into the community and reaching people, especially with early childhood and elementary school programs. The Film Academy is striving to reach tweens and teens.
Its also vital to broaden our reach geographically, to grow the virtual space and offer our programs to a student living anywhere. We started our Virtual Program in 2020 out of pandemic necessity but quickly realized its a valuable tool to reach students who cant physically come to the studio. Students are shipped a film-at-home kit adaptable to their mobile device and take classes on Zoom.
NEXTpittsburgh: And they keep the equipment to continue learning?
McBride-Tackett: Yes. We have a terrific Harrisburg-based partner in Reach Cyber Charter School that connects us with students across the state. Reaching students in rural communities is part of our diversity-equity-inclusion commitment. I grew up in a small town and would have loved to have had this kind of access.
NEXTpittsburgh: And now you have the access and the technology to bring it to others.
McBride-Tackett: Were in a time when media is in every aspect of our life. Being able to create a space where every single person, no matter what their background, has a place and a voice is super important. The more diverse of a landscape we can create, the more tolerable and equitable world we can have. I think thats the academys biggest benefit providing a diverse landscape for content creators, because it does affect all of us.
WQED Film Academys in-person fall session runs Sept. 27-Dec. 22 with enrollment information here; scholarships are available.
L.E. McCullough is a Pittsburgh musician/writer/journalist with a lifelong curiosity about who, what, when, where, why and especially how.
film industryWQED
Excerpt from:
Mary Ann McBride-Tackett is inspiring the next generation of filmmakers - NEXTpittsburgh
- Intentional Community and Capitalism - Shareable - April 10th, 2024 [April 10th, 2024]
- How alternative communities have evolved from pacifist communes to a solution to the ageing population - The Conversation - March 12th, 2024 [March 12th, 2024]
- Georgia Power Announced T. Dallas Smith named to Georgia ... - All On Georgia - November 18th, 2023 [November 18th, 2023]
- CSRWire - Thought Leaders Gather for Critical Community ... - CSRwire.com - November 18th, 2023 [November 18th, 2023]
- EPA centers diversity with first-ever environmental youth advisory council - Yahoo News - November 18th, 2023 [November 18th, 2023]
- Rigor, Relevance, & Reality: Education Collaboratory at Yale ... - Yale School of Medicine - November 18th, 2023 [November 18th, 2023]
- Gaza: UN experts call on international community to prevent ... - ReliefWeb - November 18th, 2023 [November 18th, 2023]
- Fathering Together Announces Acquisition of City Dads Group - PR Web - November 18th, 2023 [November 18th, 2023]
- Company to pay over $50 million in largest environmental lawsuit settlement in D.C. history: Health risks to the public - Yahoo News - November 18th, 2023 [November 18th, 2023]
- Student death is now part of the routine at Middlebury - The Middlebury Campus - November 18th, 2023 [November 18th, 2023]
- We welcomed an abandoned dog into our family. But dog dumping ... - Kansas Reflector - November 18th, 2023 [November 18th, 2023]
- The National Climate Assessment Goes Woke - Dallasweekly - November 18th, 2023 [November 18th, 2023]
- A Conversation about History, Race and the Meaning of True ... - Philanthropy Roundtable - November 18th, 2023 [November 18th, 2023]
- The color of community | WORLD - WORLD News Group - November 18th, 2023 [November 18th, 2023]
- Kindness has good benefits | News, Sports, Jobs - The Review - November 18th, 2023 [November 18th, 2023]
- Georgia Power Foundation awards grant for BIG Edge ... - Georgia Southern University Newsroom - November 18th, 2023 [November 18th, 2023]
- "Chilling": Maryland lawmakers threaten to cut aid to immigrants ... - Salon - November 18th, 2023 [November 18th, 2023]
- Three water options come with high cost | News, Sports, Jobs - Evening Observer - November 18th, 2023 [November 18th, 2023]
- Welcome to the Team, Kintan! | Office of Immigrant Affairs - Philadelphia Water Department - July 11th, 2023 [July 11th, 2023]
- Fannie Mae Recognized for Its DEI Efforts - DSNews.com - July 11th, 2023 [July 11th, 2023]
- Fannie Mae Named 'Best Place to Work for Disability Inclusion' and ... - Fannie Mae - July 11th, 2023 [July 11th, 2023]
- Focused on progress - Weekly Challenger - July 11th, 2023 [July 11th, 2023]
- Good Ancestors and Messengers of Hope - Digital Journal - July 11th, 2023 [July 11th, 2023]
- 'Make it intentional': 3-N-1 Trinity Services helps young ... - Longview News-Journal - July 11th, 2023 [July 11th, 2023]
- 'Latinistas' is the World's First All-Latina Fashion Doll Line - hiplatina.com - July 11th, 2023 [July 11th, 2023]
- CSU Releases Findings of Three-Year Research Study on NAVA'S ... - InvestorsObserver - July 11th, 2023 [July 11th, 2023]
- Press Ganey's Physician of the Year on a cardiology 'game changer ... - Becker's Hospital Review - July 11th, 2023 [July 11th, 2023]
- City Officials Join Summer Campers and Local Artists to Kick Off ... - Philadelphia Water Department - July 11th, 2023 [July 11th, 2023]
- Merrill and Linda Hutchinson on Communication for a Summer of ... - Digital Journal - July 11th, 2023 [July 11th, 2023]
- Feathers installed as Rotary District Governor | News, Sports, Jobs - The Inter-Mountain - July 11th, 2023 [July 11th, 2023]
- Theatre at St. Luke's: All Shook Up to The Little Mermaid - Orlando Sentinel - July 11th, 2023 [July 11th, 2023]
- Culture wars rage on, forcing marketers to decide whether to ... - Marketing Dive - July 11th, 2023 [July 11th, 2023]
- Some thoughts on governance of the local variety - Resilience - July 6th, 2023 [July 6th, 2023]
- 988 is saving lives, but more awareness and support needed - Alton Telegraph - July 6th, 2023 [July 6th, 2023]
- The Limitations of Eco-Anxiety | Atmos - Atmos Magazine - July 6th, 2023 [July 6th, 2023]
- Welcome Back: How JAPER Becomes Real for the People in Brazil ... - Just Security - July 6th, 2023 [July 6th, 2023]
- Now Is the Time to Go All In on Heat Pumps - Rocky Mountain Institute - July 6th, 2023 [July 6th, 2023]
- Tennessee Department of Transportation (TDOT) celebrates 40th ... - Elizabethton.com - July 6th, 2023 [July 6th, 2023]
- Discrimination or bureaucracy? A Jewish community in Germany ... - The Jerusalem Post - July 6th, 2023 [July 6th, 2023]
- AAP Rules And Guidelines For How To Keep Kids Safe From Cars - Fatherly - July 6th, 2023 [July 6th, 2023]
- Pine County Sheriff's Report and Jail Roster | Communities ... - Pine City Pioneer - July 6th, 2023 [July 6th, 2023]
- Is a Hanan Ben Ari concert the solution for Jewish divisions? - opinion - The Jerusalem Post - July 6th, 2023 [July 6th, 2023]
- What the LGBT wedding website Supreme Court ruling means for ... - The Atlanta Journal Constitution - July 6th, 2023 [July 6th, 2023]
- Out at CHM hosts its first 2023 event - Windy City Times - July 6th, 2023 [July 6th, 2023]
- 'The time is now': Longtime friends launch support organization for ... - The Lawrence Times - July 6th, 2023 [July 6th, 2023]
- La Vergne Receives Municipal League Award for Excellence in Fire ... - rutherfordsource.com - July 6th, 2023 [July 6th, 2023]
- UW System offers status update on its five-year strategic plan (day 1 ... - University of Wisconsin System - July 6th, 2023 [July 6th, 2023]
- Hawaii Native Krystal Ka'ai Tackles Equity And Anti-Asian Hate For ... - Honolulu Civil Beat - July 6th, 2023 [July 6th, 2023]
- News & events / News - Diocese of York - July 6th, 2023 [July 6th, 2023]
- Businesses that address social or environmental problems often ... - The Conversation - July 6th, 2023 [July 6th, 2023]
- EFOC: Is This Happening To Me Because I'm Black? Combating ... - Essence - July 6th, 2023 [July 6th, 2023]
- Stations Telling Diverse Stories With Sponsored Segments from ... - Next TV - July 6th, 2023 [July 6th, 2023]
- Ex-Prisoners Face Headwinds as Job Seekers, Even as Openings ... - The New York Times - July 6th, 2023 [July 6th, 2023]
- Bungie weighs in on the current argument raging through the ... - PC Gamer - July 6th, 2023 [July 6th, 2023]
- Myanmar: Dire humanitarian and human rights situation ... - OHCHR - June 30th, 2023 [June 30th, 2023]
- Invest in our public schools - EdNC - June 30th, 2023 [June 30th, 2023]
- N.Y. stands up for LGBTQ equality: Having Pride 12 months a year - New York Daily News - June 30th, 2023 [June 30th, 2023]
- NASCAR, Bubba Wallace bring 'Bubba's Block Party' to Chicago - Daytona Times - June 30th, 2023 [June 30th, 2023]
- Fifth Third's 2022 Sustainability Report Shares Progress on Priorities ... - InvestorsObserver - June 30th, 2023 [June 30th, 2023]
- Top LGBTQ+ Financial Influencers to Learn from in 2023 - Investopedia - June 30th, 2023 [June 30th, 2023]
- 'Retirement is so traditional,' try periodic retirement to figure out ... - Morningstar - June 30th, 2023 [June 30th, 2023]
- Crisis of missing and murdered Indigenous people brings federal ... - New Mexico In Depth - June 30th, 2023 [June 30th, 2023]
- The Astounding Power of Intentional Productivity (And How You Can ... - The Good Men Project - June 30th, 2023 [June 30th, 2023]
- What SCOTUS ruling on affirmative action means for UL schools - Louisiana Radio Network - June 30th, 2023 [June 30th, 2023]
- Community managers find the path for developers and players to ... - VentureBeat - June 30th, 2023 [June 30th, 2023]
- The EPA was ready to clean up 'Cancer Alley.' Then it backed off. - Grist - June 30th, 2023 [June 30th, 2023]
- What Bidenomics Means for Workers and Families - UpNorthNews - June 30th, 2023 [June 30th, 2023]
- The vital link between a healthy press and our republic - The Fulcrum - June 30th, 2023 [June 30th, 2023]
- Death, Drag, and Decadence shows off the queer joy of DnD - Wargamer - June 30th, 2023 [June 30th, 2023]
- Israeli Expats in the U.S.: 'I Speak English, but I Don't Speak American' - Tablet Magazine - June 30th, 2023 [June 30th, 2023]
- NTSB hearings end with talks on tanker conditions, fire's aftermath - Marietta Times - June 30th, 2023 [June 30th, 2023]
- Can 'Friendship Clubs' Cure the Loneliness Created by Remote Work? - The San Francisco Standard - June 4th, 2023 [June 4th, 2023]
- 'Men in Blazers' Podcast Comes to Higher Ground to Talk Vermont ... - Seven Days - June 4th, 2023 [June 4th, 2023]
- Mindfulness, breathwork expert preaches value of slow living to Black and brown communities - Yahoo News - June 4th, 2023 [June 4th, 2023]
- Idaho's physician shortage is here. Here's what we can do about it. - Idaho Capital Sun - June 4th, 2023 [June 4th, 2023]
- Awards Ceremony Shines Spotlight on Caltech's Trailblazers in ... - Caltech - June 4th, 2023 [June 4th, 2023]
- The African American Museum of Iowa Announces Juneteenth ... - River Cities Reader - June 4th, 2023 [June 4th, 2023]
- US Supreme Court Rules Against Striking Drivers Who Abandoned ... - Engineering News-Record - June 4th, 2023 [June 4th, 2023]
- The Future of the Thomaston Green is Green (or should be) - PenBayPilot.com - June 4th, 2023 [June 4th, 2023]
- The Elephant in the Ethernet Port - City Journal - June 4th, 2023 [June 4th, 2023]