Creating a culture of intentional inclusion – News at OU

Posted: November 19, 2021 at 5:27 pm

As important as diversity, equity and inclusion is to the future of an organization, how it is incorporated into the culture drives sustainability, success and impact.

Trina Scott, chief diversity officer, Rocket Companies, shared her journey, experience and insight into how the strategic commitment to diversity, equity and inclusion influences building a strong community and culture in an organization with Oakland University Executive MBA students and alumni in its most recent Executive Speaker Series event.

Scott, who pioneered the role for Rocket Companies almost five years ago, started with a mission to first understand the organization, its people, roles and processes.

Before I started with what does it mean to be inclusive, I had to start with what does it mean to be a mortgage banker, an underwriter, an appraiser or any of the many other roles in the organization, she said. Its so important to first understand perspective of what people are doing before you come in with implementation.

Through Scotts leadership, the model Rocket Companies adopted is centered on talent, community, culture and marketplace.

As a leader I dont talk about diversity, equity and inclusion with those terms, Scott said. Instead, I ask do you care about the work culture? Do you hire people? Do people get promoted? Do you buy things? Does the organization you work for care about the communities it is in? What does your talent look like?

Those questions start conversations, build understanding, expand perspectives and create support.

Its not about you have to hire four women, three people of color and one person with disabilities, she said. Its about having the best people on your team to have the most innovative and healthy discussions, so you come out with the best outcomes. And if you have homogeneous teams whether its all women, all men, all Black, all white, all whatever -- youre not going to get the ingenuity.

Welcoming different perspectives, experiences and skill sets help organizations grow, innovate and stay in business. Navigating that path requires a long view, intentional action and a firm commitment.

For us, it wasnt putting up numbers, it was about digging into the processes. The process of hiring, the process of promotion. Where are the gaps, where are the inequities, Scott said. Directly correlated to that is raising the awareness of why that is important, and why having a diverse panel of interviewing is important, understanding why presenting a diverse slate is important. The big piece is understanding that we all have bias and that bias plays into all our thoughts. And its being aware of that bias so you can push against it.

Intentional action distinguishes the Rocket Companys commitment to nurturing this culture in its organization.

You have to be intentional. You can shrug your shoulders and say the talent isnt out there, or you can do what you need to do to build it, Scott said.

She described the various ways Rocket Companies does that, including the Gilbert Family Foundations support as one of the founding partners in reopening Michigans only historically black college and universities (HBCU), the Lewis College of Business. Opening March 2022, the new Pensole Lewis College of Business and Design will offer free tuition and programs for Black creatives, designers, engineers and business leaders. Rocket Companies also works with HBCUs throughout the U.S., on developing sales and business programs, recruiting students, and providing mentoring and resources.

So, you can say its not there, or you can say, all right, we recognize how valuable it is, now were going to put the resources behind it to bring the talent in, said Scott.

While data and metrics are critical tools to measure success in business, two concepts Scott touched on were proof of progress and perspective not perfection.

Its not about ROI, its about the inputs that show youre progressing, Scott said. When the Rocket executive team wanted an update on the partnerships with the HBCUs, I didnt just go in with a list. We talked about outreach in terms of Black and brown home ownership, our connection with students and deans, building relationships on campus and becoming the number one employer on HBCU campuses.

While our goal may be hiring 10 percent from HBCUs, what we really care about is building those relationships so five, ten years down the line, were not at the place we are right now.

Even with a strong commitment to diversity, equity and inclusion, Scott said one of the biggest challenges to overcome is mindset.

I want people to understand, its not about othering, its not about marginalizing majority groups, she said. It is about how you continue to innovate as an organization.

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Creating a culture of intentional inclusion - News at OU

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