Why This Company Sent Poop to 30,000 People for Black Friday

Christmas came early this year for 30,000 people who received a box of poop in the mail last week.

The sleekly designed box filled with actual excrement came courtesy of Cards Against Humanity, a fill-in-the-blank party game where players try to one up each other with phrase cards ranging from merely politically incorrect to legitimately disgusting. Costing $6 a pop, the special offer was a part of the stunt-loving companys Black Friday sale.

We all really hate Black Friday, its just kind of a horrible day, says game co-creator Max Temkin. It comes after this day where youre supposed to be thankful for what you have, and then its just this whole huge media spectacle of people fighting each other to save $50 on a TV.

And so Cards Against Humanity decided to create a media spectacle of its own by pulling all of its products off its site and only selling Bullshit which Temkin says sold out in less than two hours. (This isnt the companys first stunt for last years Black Friday, the game was sold for $5 above the normal price.)

We also had the idea of issuing people a one penny off coupon, but that felt weird because it was still a deal, he says. Thats sort of still doing Black Friday.

But how did the makers of Cards Against Humanity get the poop in the box? Well, we didnt do anything that anyone else couldnt have done, Temkins says. We went on Google and were like, Can you buy bullshit? Can you sell bullshit?'

The team found a cattle ranch in Texas that sold pasteurized bull feces for shipments and understood what we were trying to do.

Writing on the package boasts that while the box was made in China Its the same manufacturer that does packaging for Apple! Temkin says the poop was made in America.

And now, says Temkins, Its sent, its out, its done Initially we got a dozen people who were really surprised it was poop, but it was just actual poop.

LAist journalists broke the poop apart to see if there was hidden inside, only to find that it was simply feces.

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Why This Company Sent Poop to 30,000 People for Black Friday