Fanatics replaces PointsBet in Kansas – Sports betting – iGB – iGaming Business

Fanatics Betting and Gaming (FBG) has announced the launch of its Fanatics Sportsbook in Kansas, replacing PointsBet with immediate effect.

Players in Kansas can now download the Fanatics Sportsbook and begin placing sports bets.

Existing PointsBet customers will have their information automatically migrated to the new Fanatics Sportsbook. This includes their username, password, account balance, rewards points and any responsible gaming settings.

The Kansas launch means Fanatics now has a sports betting presence in 17 states across the US. It follows theroll-out in North Carolina earlier this monthwhen the state officially launched its legal sports betting market.

Other recent launches for Fanatics includeNew York, where it also replaced the PointsBet brand.FBG acquired PointsBet USin August 2023 and has been phasing out the PointsBet brand ever since, withIndiana another state where Fanatics took the place of PointsBet.

This month, FBG also picked up an event wagering licence from theArizona Department of Gaming, clearing it to launch in the state.

Aside from sports betting, FBG also operates the Fanatics Casino in Michigan, Pennsylvania and West Virginia.

The latest set of monthly results in Kansas,covering February, show year-on-year growth in the states sports betting market. This included total betting handle increasing 4.6% year-on-year to $203.0m (160.5m/187.7m).

Of this, $193.9m was bet with online sportsbooks while the remaining $9.1m was spent at retail locations.

Revenue in the state also rocketed by 8,405.8% to $3.1m. Some $3.0m came from online betting, while just $5,025 was generated by retail sportsbooks. Kansas was also able to post $305,494 in tax during the month.

As for legacy PointsBet, the brand had been offering online sports wagering with Kansas Crossing. However, in February, despite players wagering $1.6m, the partnership did not generate any revenue.

In fact, the Kansas City-PointsBet partnership performed the worst of all six online betting ventures in Kansas. DraftKings and Boot Hill Casino led the way with $2.0m in revenue from $87.7m in total wagers.

However, only half of online operators reported any sort of positive revenue in February. FanDuel and Kansas Star, posted revenue of $885,938 from $58.5m, while Caesars, also partnered with Kansas Crossing, hit $198,496 in revenue off $11.2m.

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Fanatics replaces PointsBet in Kansas - Sports betting - iGB - iGaming Business