Okoh AiheBy Okoh Aihe
Understandably the Nigerian government last week hailed media entrepreneur and emerging movie maker, Mo Abudu, for notching up a deal with global streaming outfit, Netflix, for on-screen adaptation of Wole Soyinkas Death and The Kings Horseman and Lola Shoneyins The Secret Lives of Baba Segis Wives.
The partnership described by the Minister of Information and Culture, Alhaji Lai Mohammed as another feather to Mo Abudus already well-adorned creative cap, will result in the creation of two original series as well as multiple Netflix-branded films.
Coming after Netflixs first Nigeria original film, Lionheart, this is a great recognition of the immense creative talents that abound in Nigeria and the provision of a global platform for Nigeria storytelling, the Minister enthused.
Forgive my shame. I know very little about Shoneyins work although this may not be for long, but I have been part of a group that produced Death and the Kings Horseman on stage, besides using it as a text in school. The play is a sustained evocative chant, a carefully woven poetic fluidity whose entertainment lore makes lithe and accommodating the seriousness of a creative masterpiece and a cultural reference point. Each time I ask myself, at what spiritual level was Soyinka operating when he created that masterpiece?
The answer may never come but faithfully interpreting that work with some level of boldness and some dash of cinematic genius and tech peppering, will perhaps transmute the work to a new age of cultural appreciation, acceptance and preservation. It will transcend time and generations and come to our children in the language they understand.
This kind of partnership is an affirmation of the countrys cultural buoyancy which can only attract more interests from within and abroad as it will provide very rich entertainment content for the television. Will such work enjoy the protection of the sixth edition of the Broadcasting Code?
This question may rile some people who believe that the new Broadcasting Code is already sacrosanct, if ever a document can be. The Code released recently has attracted very sharp reactions from different stakeholders of the industry. For some, the real deal has come for Nollywood to begin to make money while for others, it is like a book of satanic verses: it will scare investors away.
Roundly, there is superficiality in our response to a very complicated document instead of sturdy circumspection in looking at the details which, as they say, always house the devil. And there are many in this document which make it worrisome to a section of the industry.
But there is what seems to be a measured response by Mr Godfrey Ohuabunwa, Chairman Association of Licensed STB Manufacturers of Nigeria, who is also the Vice Chairman of the Broadcasting Organisation of Nigeria (BON). On the issue of Monopoly and what the Code intends to achieve, Ohuabunwa explained, the amended Code is in our favour.
It discourages warehousing of contents and creates more businesses for both platform owner and the broadcasters. It is not in any way against competition or investment. The core point is that henceforth you must sublease to other platforms and give subscribers and customers at all level the opportunity to view the content while you are still making money from everyone.
Founder of IrokotTV, Jason Njoku is not as fascinated with the development but instead expressed disgust and apprehension as he unleashed a Twitter blitz. Nigeria Broadcasting Commission (NBC) in making exclusivity illegal, compelling sub-licensing of content and regulating price, are effectively turning the private enterprise into state property. Interference distorts markets. If implemented, this 100% destroys PayTV in Nigeria.
There are quite some other reactions. For instance the amendment which gives movie makers and broadcasters the opportunity to earn more from advertising has presented some honey appeal to the industry with some members already punching the calculator to know how much is due them in the short term!
But in trying to calm industry anxieties on Monday, Acting Director General of the National Broadcasting Commission (NBC), Prof Armstrong Idachaba informed that the amendments were being carried out for the benefit of the various stakeholders in the broadcast industry.
The Commission wishes to reiterate the fact that the objectives of the amendments are in our National Best interest. We currently have a highly rated and hugely talented creative industry in Nigeria but the facts remain that content producers are unable to harness the benefits of their creative endowment due largely to monopolistic restrictions and anti-competitive behaviour. The current amendment aims to reposition the Nigerian broadcasting industry and to make it more responsive to emerging realities, he said.
Armstrong anchored his position on Sections 6.2.8. and 9.0.1, which particularly forbid exclusivity in the industry, especially, 9.0.1 which states that a Broadcaster or licensee shall immediately after the coming into force of this Amendment be prohibited from effecting informal agreements, written and oral agreements, explicit or implicit understandings or implementing concerted practices either exclusively or between market players that have as their object, intent, effect or purpose the restriction of competition, abuse of a dominant position or of substantial market power or create barriers to entry in the broadcast media industry in Nigeria.
How this works will unfold in the days ahead. As it is, so many players are digging deep and taking very firm positions on how to handle what portends a tinder situation awaiting a little spark. But a commonality at the centre of this rumbling development is that, at the end of the day, all parties irrespective of concerns, will have to subject themselves to modern business practices which rest on profit and shared interests.
VANGUARD
Related
See the rest here:
For Broadcasting, a tale of contradictions and apprehensions - Vanguard
- 7 Reasons to Retire and Relocate When Savings Fall Short ... - ThinkAdvisor - October 9th, 2023 [October 9th, 2023]
- Strive Asset Management vs. Engine No. 1: How Did the Activists ... - Morningstar - September 21st, 2023 [September 21st, 2023]
- New Taskforce to build UK nuclear skills - GOV.UK - July 31st, 2023 [July 31st, 2023]
- National Bank of Canada FI Has $16.22 Million Position in ... - Defense World - June 26th, 2023 [June 26th, 2023]
- RIT part of National Science Foundation grant to help spur next ... - Rochester Institute of Technology - May 22nd, 2023 [May 22nd, 2023]
- 2023 NAIA Outdoor Track & Field Regional Awards - U.S. Track & Field and Cross Country Coaches Association - May 22nd, 2023 [May 22nd, 2023]
- P&I wins ASBPE national gold award for managers microsite - Pensions & Investments - May 22nd, 2023 [May 22nd, 2023]
- The National - January 30th, 2023 [January 30th, 2023]
- Dimon Highlights Need For More Oil And Gas Investment As Vanguard Bails On ESG Group - Forbes - December 16th, 2022 [December 16th, 2022]
- About Us | National Vanguard - November 19th, 2022 [November 19th, 2022]
- Vanguard News Network - October 11th, 2022 [October 11th, 2022]
- Retirement Clearinghouse Announces Auto-Portability Network with Fidelity, Vanguard and Alight | PLANSPONSOR - PLANSPONSOR - October 11th, 2022 [October 11th, 2022]
- Abenaa Jones named Ann Atherton Hertzler Early Career Professor - Pennsylvania State University - August 6th, 2022 [August 6th, 2022]
- City of Detroit, Charles H. Wright Museum of African American History, join the Black Theatre Network (BTN) to host Broadway Comes Home to Detroit, a... - July 25th, 2022 [July 25th, 2022]
- California Senate Votes to Keep Legalized Slavery in its Prisons - The Peoples Vanguard of Davis - June 29th, 2022 [June 29th, 2022]
- Schneider National (NYSE:SNDR) Now Covered by Analysts at Credit Suisse Group - Defense World - June 29th, 2022 [June 29th, 2022]
- Introducing the Truckstop.com Partner Marketplace: A Comprehensive Transportation and Logistics Ecosystem Empowering the Freight Community - Yahoo... - June 29th, 2022 [June 29th, 2022]
- A Pilgrimage to the Birthplace of the Modern Womens Rights Movement - AFAR Media - June 29th, 2022 [June 29th, 2022]
- White Child Adopted by Black Reality TV Star Beaten to Death - June 24th, 2022 [June 24th, 2022]
- National Car Rental - Wikipedia - June 24th, 2022 [June 24th, 2022]
- Down 15% in 2022, is it time to jump on Vanguard Australian Shares Index ETF? - The Motley Fool Australia - June 24th, 2022 [June 24th, 2022]
- LIVE BLOG: 2022 Corps at the Crest - San Diego - FloMarching - June 24th, 2022 [June 24th, 2022]
- Greater Sacramento Attends Bio International Convention in San Diego - The Peoples Vanguard of Davis - June 22nd, 2022 [June 22nd, 2022]
- Vanguard International Semiconductor : VIS and National Yang Ming Chiao Tung University Cofound Intelligent Manufacturing and Management Laboratory -... - June 22nd, 2022 [June 22nd, 2022]
- The Shadow Of June 12 - The Left and Nigeria's Democratic Revolution, By Baba Aye - SaharaReporters.com - June 22nd, 2022 [June 22nd, 2022]
- Yolo County Honors Juneteenth with Celebration - The Peoples Vanguard of Davis - June 22nd, 2022 [June 22nd, 2022]
- Commentary: Why San Francisco May Not Be the Best Test Case for Progressivism - The Peoples Vanguard of Davis - June 22nd, 2022 [June 22nd, 2022]
- As tennis fans gather Wimbledon worries expansion won't get over the line - The National - June 22nd, 2022 [June 22nd, 2022]
- Vanguard Charitable survey: More than 1 in 3 American donors gave half or more of their charitable contributions to disaster relief efforts in the... - May 20th, 2022 [May 20th, 2022]
- National Grid warns on cost-of-living challenges after strong profit (NYSE:NGG) - Seeking Alpha - May 20th, 2022 [May 20th, 2022]
- Is it a good time to buy the Vanguard Australian Shares Index ETF? - The Motley Fool Australia - May 20th, 2022 [May 20th, 2022]
- Student Opinion: The Biden Administration and Cable Companies Working Together to Bring Internet to Millions of Households - The Peoples Vanguard of... - May 20th, 2022 [May 20th, 2022]
- THE POWER OF LEADERSHIP - THISDAY Newspapers - May 20th, 2022 [May 20th, 2022]
- Vanguard may be shorting much vaunted 'owners' of its low-cost index funds as it upshifts to more Wall Street-style exec-comp tactics to thwart... - May 17th, 2022 [May 17th, 2022]
- Opinion | BlackRock, Vanguard and State Street Control a Piece of Nearly Everything - The New York Times - May 17th, 2022 [May 17th, 2022]
- Somalis receive explosive threat reduction training | Shephard - Shephard News - May 17th, 2022 [May 17th, 2022]
- JV Article: Platinum Group Metals is at the vanguard of next generation lithium-ion batteries - The Northern Miner - May 17th, 2022 [May 17th, 2022]
- Neo-Nazi Alex Davies guilty of belonging to banned terror group National Action - Tell MAMA - May 17th, 2022 [May 17th, 2022]
- Firearm-Related Homicides Reach an Unprecedented Level in the 21st Century - The Peoples Vanguard of Davis - May 17th, 2022 [May 17th, 2022]
- Satellites, the Space Race, and Supercomputing: How NASA Goddard's Beowulf Cluster Computer Became an Award-Winning Space Technology - NASA (.gov) - May 17th, 2022 [May 17th, 2022]
- Vanguard may be shorting much vaunted 'owners' of its low-cost index funds as it shifts to Wall Street-style exec-comp tactics to thwart competitors... - May 15th, 2022 [May 15th, 2022]
- Senate Democrats Fail to Codify Abortion Rights; Don't Have Votes to Overcome Filibuster Dem Manchin Votes with GOP - The Peoples Vanguard of Davis - May 15th, 2022 [May 15th, 2022]
- The School Buzz: Vanguard rocketry team competing for national title - KRDO - May 9th, 2022 [May 9th, 2022]
- The Anglo-Indian-Nigerian designer at the vanguard of British fashion - The National - May 9th, 2022 [May 9th, 2022]
- Candidate for Yolo County District Attorney Cynthia Rodriguez Announced Her Growing List of Endorsements in a Press Release on Thursday - The Peoples... - May 9th, 2022 [May 9th, 2022]
- Commentary: Trends Are Pushing Tech, Housing Toward Sacramento Region - The Peoples Vanguard of Davis - May 9th, 2022 [May 9th, 2022]
- UK Government announces 2 billion investment into nuclear submarines - The National - May 9th, 2022 [May 9th, 2022]
- Workers grapple with new stresses as they return to office - Tampa Bay Times - May 9th, 2022 [May 9th, 2022]
- Who is Ib Kamara, the new Off-White art director to fill Virgil Abloh's shoes? - The National - May 9th, 2022 [May 9th, 2022]
- Vanguard Lions Defeat Statesmen To End The Year - Victory Sports Network - April 15th, 2022 [April 15th, 2022]
- Other days - Arkansas Online - April 15th, 2022 [April 15th, 2022]
- Democrats are in danger of losing three congressional strongholds in South Texas - Standard-Times - April 15th, 2022 [April 15th, 2022]
- Remembering the WNBA's Portland Fire - Vanguard - Psuvanguard.com - April 13th, 2022 [April 13th, 2022]
- Honoring the life of Amara Marluke - Vanguard - Psuvanguard.com - April 13th, 2022 [April 13th, 2022]
- The grim outlook of owning and renting - Vanguard - Psuvanguard.com - April 13th, 2022 [April 13th, 2022]
- 2022 NAIA Women's Outdoor Track & Field Rating Index Week 3 - U.S. Track & Field and Cross Country Coaches Association - April 13th, 2022 [April 13th, 2022]
- ECOWAS and Nigeria Agree on a Roadmap to Institutionalise a Government and Society Wide Approach - African Business - March 17th, 2022 [March 17th, 2022]
- LA Treasurer joins other states in divesting Russian investments - KATC News - March 8th, 2022 [March 8th, 2022]
- How the US and Europe helped Ukraine prep for insurgency - ArmyTimes.com - March 8th, 2022 [March 8th, 2022]
- A Trailblazing Engineer Says Invention Is in Everything I Do - Tufts Now - March 8th, 2022 [March 8th, 2022]
- Russias Invasion of Ukraine and Implications for the Korean Peninsula - Council on Foreign Relations - March 8th, 2022 [March 8th, 2022]
- Vanguard University saying goodbye to the Pit - Los Angeles Times - January 14th, 2022 [January 14th, 2022]
- Energy Ended Up as a Good Bet Last Year. But Now What? - The New York Times - January 14th, 2022 [January 14th, 2022]
- Kensington Vanguard National Land Services - December 19th, 2021 [December 19th, 2021]
- Barry Harris, Pianist and Devoted Scholar of Bebop, Dies at 91 - The New York Times - December 10th, 2021 [December 10th, 2021]
- From Our Archives: a Profile of Bob Dole, Once the Senate's "Funniest Member" - Washingtonian - December 7th, 2021 [December 7th, 2021]
- National Auto Care on acquisition spree amid F&I consolidation - Automotive News - December 5th, 2021 [December 5th, 2021]
- A decade of marketisation has left lecturers with no choice but to strike - The Guardian - December 5th, 2021 [December 5th, 2021]
- A New Vanguard Is Reshaping the Art World - HarpersBAZAAR.com - December 5th, 2021 [December 5th, 2021]
- Opinion | The Trump Conspiracy Is Hiding in Plain Sight - The New York Times - December 5th, 2021 [December 5th, 2021]
- The forgotten importance of the War of Jenkins' Ear - The Economist - December 5th, 2021 [December 5th, 2021]
- What Conservative Critics of Higher Education Share - The Atlantic - December 5th, 2021 [December 5th, 2021]
- The Unite the Right trial is exposing the chasm between who plans White nationalism's battles and who does the fighting - ABC17News.com - November 19th, 2021 [November 19th, 2021]
- Tordue Salem: Journalists ask National Assembly to order independent inquiry into death of missing reporter - Premium Times - November 19th, 2021 [November 19th, 2021]
- Abu Dhabi to Welcome Two New Museums in Addition to Guggenheim and Zayed - Artforum - November 19th, 2021 [November 19th, 2021]
- Gauteng government at the vanguard of SAs green economy plans - Business Day - November 17th, 2021 [November 17th, 2021]
- 25 years of school and family connections | Hub - The Hub at Johns Hopkins - November 17th, 2021 [November 17th, 2021]
- Opinion: Organized crime is a top driver of global deforestation and climate change - Houston Chronicle - November 17th, 2021 [November 17th, 2021]
- Letters to the editor: Lend a hand to these family caregivers - Austin American-Statesman - November 15th, 2021 [November 15th, 2021]
- University of Chicago to award four honorary degrees at 2022 Convocation - UChicago News - November 9th, 2021 [November 9th, 2021]