Tom Ford Waxes Nostalgic and Prada Plays the Slime Card – The New York Times

Posted: September 28, 2023 at 5:18 am

Ever dreamed of a do-over? Wished you could climb into a special mystery machine like Dr. Who and end up sometime in the late 20th century, before smartphones and social media, before alternative facts and the return of autocracy, when climate change was still a question mark, air conditioning could blast with impunity and hedonism was a subversively appealing marketing concept?

That kind of magical thinking is exactly how it felt on Thursday, walking through a wall-to-wall-carpet-lined tunnel into the Tom Ford show: the first major new designer debut of the Milan fashion season. It was the first live show since Mr. Ford sold his namesake brand to Este Lauder, who in turn handed over the reins of the ready-to-wear to the Zegna Group; the first since Mr. Ford stepped down, and his longtime No. 2, Peter Hawkings, was appointed creative director in his place.

One minute you were outside in the Milanese rain, a crowd of looky-loos shrieking happily at Elizabeth Banks and Rebecca Dayan. The next minute, you were swirling down the decade drain into 1995 or 96 or 97, the era when Mr. Ford was busy reinventing Gucci and bringing excitement back to Milan with show sites covered in plush carpet to recreate a haute nightclub circa 1979.

It has been almost 20 years, cultural schisms and a whole other company since Mr. Ford left Gucci, and yet Mr. Hawkings, who could have taken his mentors brand almost anywhere (literally and aesthetically), chose to bring everyone right back to the beginning.

And not just with the carpet and the dcor, but with the clothes: an effective tour through Mr. Fords greatest Gucci hits (with a touch of his Yves Saint Laurent) in 50-plus moments of dj vu.

Remember the slinky jersey dresses cinched at the hip with a curvy, Elsa Peretti-inspired buckle from Gucci fall 96? They were here, in black with a bronze-buckle belt, the backs cut to the lowest curve of the spine. Remember the rock-star velvet pantsuits from the same collection? Ditto, in teal and raspberry (one with shorts, instead of pants). Remember the slick pencil skirts that Mr. Fords Gucci stylist, Carine Roitfeld (sitting front row at Mr. Hawkingss show), once made her signature, along with slinky silk charmeuse silk shirts unbuttoned to the navel? Those too, though this time the skirts, like the slick suits for both men and women, were in faux patent leather croc rather than the real thing.

Every look came with a pair of shades and a stiletto sandal (or, for the men, a sharp leather boot). Most also included some gold chains and a clutch. The only thing lacking, really, was the follow spot. Oh, and the frisson of discovering the gleeful sex-power-strut thing.

After all, its not quite the same any more. The world isnt; gender isnt; the relationship of sex and power isnt. So why double down on the past?

Maybe this was a transition collection; an attempt by a protg to pay homage to the man who trained him by proving that he understood the legacy, and to show his new owners that he was a steady pair of hands. Maybe, in a season in which a new designer is about to debut at Gucci itself and rumors have been floating around about a return to that brands classics, it was an effort to reclaim those looks; to out-Tom Ford the house that Mr. Ford helped build. Maybe, after 25 years of working with Mr. Ford, this is simply what Mr. Hawkings knows.

Or maybe Mr. Hawkings believes (correctly) that we live in a time of nostalgia for the past, especially that turn-of-the-millennium past, where generations that didnt experience it the first time around try to recreate it as closely possible the only way they really know how: pants!

After decades in mens wear, Mr. Hawkings is a dab hand at those (and he did succeed in uniting the Tom Ford mens wear and womens wear. But in doing that, he forgot one thing: When Mr. Ford first blew fashion open, he wasnt going through the motions of existing norms. He was unzipping them, with a dash of irony and a self-aware wink.

If Mr. Hawkings learned one thing from his mentor, it should have been that: Real seduction comes garbed in the confidence of an original point of view. After all, you cant repeat the past. You can just play dress-up in it.

Its not that a designer needs to reject history (theirs, ours, a brands) entirely if you dont learn from it, you are doomed to repeat it and yadda, yadda, yadda. But it needs to be remixed rather than reproduced, so that suddenly the familiar looks entirely different. Thats how progress happens.

Thats what Miuccia Prada and Raf Simons do so brilliantly at Prada, and what they did again this season.

Starting with slime, which oozed down from the ceiling in long, transparent sheets, bisecting the runway and pooling in sea-foam clumps on the floor, like some sort of delicate alien plasma (or sneaky metaphor).

We had the 20s, 30s, sort of sliding together, and then the 90s, and some 80s, Mr. Simons said backstage after the show, as he and Mrs. Prada were swarmed by the usual flock of well-wishers and journalists pecking at their crumbs of wisdom.

He was talking about the echoes of decades past in iridescent organza shift dresses bathed in dawn shades, wisps of material floating behind them like mist. Talking about the strong-shoulder suit jackets that narrowed to a point at the waist over tiny tailored shorts. With, perhaps, a shard of a chiffon scarf thrown over the shoulders for good measure and a gold or silver carwash skirt, or at least notional skirt, belted atop, like a can-can dancer on her way to a board meeting.

He was talking about the Milky Way swirls of rhinestones and comet trails of silver grommets that decorated leather and velvet frocks, under distressed oversize barn coats (they are turning into something of a trend this season, as seen in 80s-style dyed denim at Max Mara and at Etro). Not to mention the freaky little baldheaded icon that doubled as a handbag clasp and turned out to be a recreation of a bag clasp from around 1913, when Mrs. Pradas grandfather founded the brand.

It was, Mrs. Prada said, a mythological head, but set against the ominous strains of the Vertigo soundtrack, it bore an unsettling resemblance to Alfred Hitchcock, peering out from an alternate accessories dimension.

The effect was to de- and re- contextualize the clichs of femininity and masculinity; to challenge any entrenched sense of surety about what is fancy, what is professional, what is kitschy, what is tough, what is fragile. And in doing so, open up the sense of what is possible.

Its about shifting things, Mr. Simons said backstage. Expectations, preconceptions, the ground under everyones feet.

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Tom Ford Waxes Nostalgic and Prada Plays the Slime Card - The New York Times

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