On Wednesday, the phrase Brandon administration was trending on social media after Florida Gov. Ron DeSantis used it to describe the Biden administration.
Before that, it was a Southwest flight from Houston to Albuquerque on Friday morning that propelled the Lets go, Brandon meme to new heights.
After an AP reporter on the aircraft tweeted the next day her article reporting the pilot using the phrase Lets go, Brandon, over the speaker system, an avalanche of outrage quickly followed from the left, only to meet merriment and mirth from conservatives.
While a simple story, the incident has five fascinating takeaways.
Just as the Southwest story was taking off, NPRs Saturday Weekend Edition provided its audience a primer on the Lets go, Brandon meme. The publicly funded news organization opened its explainer, If youve heard people chanting Lets go, Brandon! or seen someone with a shirt or hat sporting the seemingly jovial message lately, you might be wondering who Brandon is and why so many people are rooting for him.
Now, that might be a fair question a month ago. But surely between October 2, 2021, and this weekend, news-savvy Americans, such as NPR listeners, would have heard of reporter Kelli Stavast informing her NBC audience that the NASCAR fans in the background chanting F-ck Joe Biden were really cheering Lets go, Brandon! for driver Brandon Brown, whom she was interviewing.
That NPR needed to explain the phrase isnt actually supporting a guy named Brandon tells us everything we need to know about the prevalence of self-censorship in the corporate media and the listening (or reading) habits of much of America.
Conservative Americans who get their news from both right-leaning outlets and the corporate media have been enjoying the Lets go, Brandon! meme for nearly a month. Everyone else apparently needs a primer, making the meme even more powerful.
The right has long quipped that the left cant meme, but Lets GoGate proves they dont even know a good meme when they hear it.
After the weekend tutorial on the history of the chant, which has made its way on to everything from hand-painted placards to hats in the halls of Congress, coverage framed the issue as one of a vulgar saying that is circling in conservative circles.
But as I tweeted at the time, with G-rated jargon to make the point, what these @npr dummies dont get and what they will never get is that Lets go Brandon. is an indictment of the cowing media which has refused to report honestly about anything regarding this administration.
Lets go, Brandon works because, in three short words, conservatives can convey their displeasure with Biden while also making fun of a sycophantic media thats trying to protect him from criticism. Thats part of its brilliance. Best yet, the fawning media provided the punch.
If only conservatives could craft a pithy chant that similarly conveyed the in-the-tank medias burying of the Joe Biden pay-to-play scandal revealed from Hunters abandoned porno-filled laptop.
Equally entertaining was this weekends episode of Lets Invent a Scandal, as the left attempted to turn Lets go, Brandon into an indictment of the party of family values by framing the phrase as a vulgarity.Its not.
Its the equivalent of Gosh, darn or h.e. double hockey sticks, or as my dear dad would bark out during my childhood Oh, sugar, or if he was really mad, Oh, ship.
Lets go, Brandon isnt a vulgarity it is a substitute for a vulgarity that still expresses the sentiment of dissatisfaction with President Biden.
In any event, its awfully rich that the same folks complaining about the vulgarity substitute, were ALL CAPS SCREAMING an actual vulgarity one year ago when Trump was president.
Equally delicious is watching the same Hollywood folks bemoan Lets go, Brandon as offensive, when they found F-ck Trump worthy of a tinsel-town standing ovation.
The real icing on the cake, of course, would be if the pilot had actually said, Lets go, Braves, as some think, thereby making Lets go, Braves a new meme that, like its predecessor, both expresses disdain for Biden and mocks the press, while also ridiculing the liberal outrage over Lets go, Brandon.
Hypocrisy is one thing; delusion is an entirely different matter. And Lets go, Brandon has turned into a veritable, verbal Rorschach test for the left.
Do they hear a profanity substitute? Sane.
Do they hear F-ck Joe Biden? Borderline.
Do they hear Hitler? ISIS? Putin? Certifiable.
The weekend prognostics were not good for several public figures.
Returning now to reality, the lefts reaction to the Southwest pilots claimed use of the Lets go, Brandon chant reveals a final truth: The left couldnt handle the conservative equivalent of what the woke corporate culture hammers the right with every day.
From corporate training sessions to mandated pronoun usage, speech codes, commercials, and sponsorships, Big Business in America forces liberal identity politics and causes on customers and employees alike.
When Democrats decried the faux new Jim Crow, Major League Baseball bent the knee to flee Atlanta. When conservatives seek escape in sports, movies, or music, they are whacked back to reality with divisive politicization, disdain, and condescension. And when we fly, were expected to ignore the company-sponsored pins employees don supporting the racist and Marxist organization Black Lives Matters.
But three simple words send the left to the fainting couches.
Welcome to our world.
It isnt as crass, though. It is also definitely not as constant as the one we confront on a daily basis. It is also, however, much more fun because we see the humor in the situation, whereas the lefts just a bunch of self-deceiving scolds.
Margot Cleveland is a senior contributor to The Federalist. Cleveland served nearly 25 years as a permanent law clerk to a federal appellate judge and is a former full-time faculty member and adjunct instructor at the college of business at the University of Notre Dame.The views expressed here are those of Cleveland in her private capacity.
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5 Things We Learned From Left's Fresh Outrage Over 'Let's Go, Brandon' - The Federalist
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