Walmart integrates Walmart Connect with automation platform – Chain Store Age

CPG brands participating in Walmarts retail media network have a new artificial intelligence (AI) option for automating and optimizing ad management.

Walmart is partnering with e-commerce management platform CommerceIQ to offers automated management of sponsored product and sponsored brand amplifier advertising for CPG brands that target its customers via Walmart Connect.

Walmart Connect is the closed-loop media business for Walmart. It offers advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices, and corporate events.

[Read more: Walmart has big plans for its Walmart Connect ad platform]

The new CommerceIQ Retail Media Management for Walmart Connect offering will provide Walmart advertisers solutions including:

In a previouscorporate blog post, Rich Lehrfeld, senior VP and GM, Walmart Connect, outlined several important steps the retailer plans to take with the platform this year:

Improve and innovate new ways for suppliers and sellers to connect with customers throughout the shopper journey.

Enable growth for suppliers and sellers ofallsizes via automation.

Exceed advertiser performance goals.

Walmart is a leader and true innovator in omnichannel and retail e-commerce. It is an honor to be selected as a Walmart platform partner, said Guru Hariharan, CEO of CommerceIQ. Advertisers love the reach of Walmart Connects retail media platform and have driven its explosive growth. Were thrilled that this partnership will help brands crush their ad performance goals and broader business objectives of driving profitable market share growth on Walmart.

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Walmart integrates Walmart Connect with automation platform - Chain Store Age