Monthly Archives: July 2022

It could be argued that the pro-choice movement is not fully aware of the organization pro-life movement, as well as its reach when it comes to young people in particular. While your documentary will shed much needed light on the situation, why do you think the pro-choice movement isn't as clued into the demographics of the pro-life protestors?

Pro-choice audiences and I expect that the majority of audiences for this film will be pro-choice people, and we've really started to hear this already in the screenings that we've been doing people are really surprised by how little they know about the anti-abortion movement. Even for people who are very staunchly pro-choice and who consider themselves to be reasonably engaged in current events and news, a lot of people don't know about these organizations.

They don't know about the Susan B. Anthony List. They don't know about Students for Life. That same feeling was part of what compelled me to want to make this film I felt like we're seeing anti-abortion legislation passing in very sweeping ways and we're seeing the results of the power of the anti-abortion movement trickle down in various ways in state bans and other kinds of bans and legislation that were being passed prior to Roe being overturned.

There was something missing. There was something that I wasn't seeing in the equation that would help me understand why, in a country where the majority of people support abortion access, we were seeing abortion being so radically dismantled. That sense of my own not knowing who the anti-abortion movement is and how they're doing what they're doing and how they're organizing and what they believe, those were all things that compelled me as a pro-choice person to want to understand. That curiosity was behind the approach to the film.

I also was struck in making the film that Marjorie Dannenfelser has a book on her desk that is called "Know Thine Enemy: A History of the Left." It's very clear to me in making the film, and hopefully for people in watching the film, that the anti-abortion movement is certainly watching what the left is doing and what the pro-choice movement is doing and what the progressive social justice movements in the United States are doing.

You see them appropriating that language, the language of the Women's March, by calling the theme of the March for Life in 2020 "pro-life is pro woman." You see when the Black Lives Matter protests happened that Students for Life is very fast to appropriate that movement, creating all of these "Black pre-born lives matter" events across the United States.

This phenomenon is something that is attempting to mainstream the anti-abortion movement as something that is within the contemporary zeitgeist in the United States. It's also an attempt to reach people who consider themselves to be concerned about social justice, to reach young people through this appeal. By showing how much the anti-abortion movement is keeping an eye on progressive movements and using the language of the left and absorbing it and appropriating it, it's important on the flip side to shine a light on who they are and what they're doing and how they're doing it. It's something that the pro-choice movement and many people who are pro-choice aren't necessarily looking at and haven't necessarily investigated very closely.

Learn more about the documentary, "Battleground,"athttps://battlegroundfilm.org. Follow the film on Facebook at @BattlegroundTheFilm, on Twitter at @battlegrndfilm, and on Instagram at @battlegroundthefilm.

This interview has been edited for clarity.

Correction:Terrisa Bukovinac's name was initially misspelled. This has been corrected.

More here:

Battleground Director Cynthia Lowen On Roe V. Wade And Pro-Life Views - Exclusive Interview - The List

Thirty years ago, Irish youth culture took its brains to another dimension. The 1990s was a golden age for clubbing all over the world, as genres such as house music and later jungle and trip-hop briefly dominated the zeitgeist. But in Ireland the shockwaves felt especially profound as a country that had spent the previous decades languishing in poverty, religiosity and grinding hopelessness stepped into the bright lights.

This cultural insurgency was countrywide. But it manifested in different ways in different places. In Cork, Sir Henrys became the lodestar for a clubbing scene that would put the city on the international map. In Waterford, the short-lived South mega-club previously the Celtworld theme park became an epicentre (albeit slightly later in 2001) while the Bridge Hotel hosted Underworld during their Born Slippy imperial phase. Galway had the Castle in Salthill, with its regular Sex Kitchen evening.

In Dublin, the sheer size of the city ensured clubbing would become a multi-headed beast. It was simultaneously underground and commercial, niche and mainstream, grass-roots and corporate. And the full scale of that explosion is now explored and celebrated in a new exhibition, to be hosted at the Bernard Shaw pub and venue in Drumcondra July 9-10.

Analog Rhythms A Celebration of Dublin Club Culture tracks the rise and fall of venues such as Sides DC at Dame Lane, Temple of Sound on Curved Street in Temple Bar, The Ormond Multimedia Centre on Ormond Quay, The Pod on Harcourt Street, Columbia Mills on Sir John Robertsons Quay in the docklands, and The Asylum, a three-storey, pink-exterior building on Sackville Place.

The 1990s was a time of cultural awakening in Ireland for many reasons. There was a lot of [social] liberalisation. The nightlife industry gained traction over that period, says Stephen Wynne-Jones of club culture website 909 Originals, which has put on the exhibition.

It's important to tell the story of where things came from, says Wynne-Jones who began DJing and documenting the scene in the late 1990s. The nightlife industry is going through a difficult period at present. But it is well established that Dublin and Ireland is a good place to go out in. And that were attractive to foreign visitors in terms of our nightlife.

The story of clubbing in Ireland is bound up with the wider cultural history. The early 1990s were a period of huge change for the country. The despair of the Eighties had gone but the empty swagger of the Celtic Tiger had yet to come roaring through. And if Ireland was becoming recognised as a cultural hotspot, Dublin had yet to turn into a purgatory of British stag parties and Leprechaun museums. For just a moment, everything seemed possible and that sense of unfulfilled potential lit a fuse under Irish nightlife.

You can track it from the late 1980s, says Wynne-Jones. There were a few clubs. Established places like Sides and the Olympic Ballroom [on Pleasants Street in Dublin 8] were running dance events by the early 1990s. But there was also a lot of negativity about the industry. There was acid house hysteria [in the press].

This attitude of shunning youth culture had fallen away by the middle of the decade. Clubbing was recognised for its cultural currency.

As the 1990s progressed, there's an element of growing sophistication about Dublin nightlife, says Wynne-Jones. You had venues like the Pod opening up, with John Reynolds. And the Kitchen [at Bono and The Edges Clarence Hotel]. You went in terms of media coverage from clubbing being some sort of dirty underground nasty thing. To being something we should be proud of. During the mid-point of the 1990s you had countless magazines coming from overseas saying, Is this the clubbing capital of Europe?

Each clubbing scene in Ireland was unique. What set Dublin apart was the sheer diversity, says Wynne-Jones.

You had different tribes to a certain degree. This was very prevalent back in the 1980s and 1990s. For the real underground clubbers you had venues such as the Asylum. For the more sophisticated you had the Pod and the Kitchen. Even within that, if you were into drum and bass, youd go to the Funnel or Switch.

If you were into hard techno you might go to the Kitchen on a Tuesday. Dublin being the capital city and a bit of a melting pot culturally, though obviously a lot more so now, you had the development of multiple different strands of nightlife all happening at the same time. You had some promoters you took things very seriously. And others who just wanted to have a bit of a laugh, like Martin Thomass Strictly Handbag.

One of the first to recognise something was happening in Dublin was David Bowie who, by 1997 had fallen hard for drum and bass (that year saw the release of his jungle-themed Earthling LP]. He would visit the capital, attending drum and bass nights at venues such as Andrews Lane. He may have been attracted by the grass-roots character of the movement here. He will certainly have noticed the sense of self-belief and optimism in the air.

Ireland began to feel a little more self-confident about itself, agrees Wynne-Jones. Those who were in college in the 1980s who didnt emigrate, who didnt leave the country were like, why dont we create something? People would go to London and further afield and come back seized by a sense of possibility.

They were seeing what was going on in the UK with the emergence of the acid house scene. And seeing there was nothing happening here. It was really about taking a punt: could we create something in Ireland? A promoter might know a few people who played some records. They might save a few quid and bring down someone from the North to play a night. They might bring bands with them as well.

Initially, this was a DIY movement. It was born really out of the 1980s and the disillusionment and the lack of job options and career prospects, says Wynne-Jones.

From the outside, it looked like an overnight revolution. One minute Dublin was a moribund backwater, the next one of Europes party capitals. In fact, this was a story years in the making.

It depends who you talk to. The likes of Tonie Walsh [founder of Gay Community News] would say it started with Flikkers, a gay disco which opened in the late 1970s [on Fownes Street in Temple Bar]. Others should say Sides which opened in 1986 but which didnt become a house music venue until a few years after that. The UK had its 1988 and all of that [when influential acid house night Shoom began to attract media attention in London].

Dublin was a couple of years behind. You had venues like the Olympic Ballroom opening to dance events. And the Mansion House, which was really well covered in the mainstream media and put things in the spotlight. You had events taking place in The Point. You had clubs like The Asylum. Certainly, by 1993 or 1994 we had a broader outlook catering for different tastes.

There are lessons for today, too. Amid a seemingly unresolvable accommodation crisis, youth culture has to find new ways to express itself. There is evidence, feels Wynne-Jones, that the DIY outlook that informed 1990s clubbing may be about to come roaring through once more.

A lot of people who were clubbing back then are now the bosses, CEOs and international representatives of Ireland. Including plenty of TDs. It cant have harmed our confidence, which was obviously lifted by the Celtic Tiger as well. The problem with clubbing in Ireland and Dublin and a lot of markets is that it is cyclical. There are periods when things shut down and people ask, Is the honeymoon over? Then theres a new generation coming through saying Lets go back to basics and keep the fire burning.

Irelands Greatest 1990s Club Nights

More:

Club culture in the 1990s: How Dublin danced to a new beat - Irish Examiner

The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. This year the awards introduced two new categories: eCommerce Marketing Agency of the Year and MarTech Agency of the Year.

This years MARKies saw 43 categories open for entry, across two main segments Creative Ideas and Media Usage - to recognise and reward the most innovative, creative and effective campaigns spanning Malaysias entire marketing services industry. In the first segment, new additions include Most Creative- B2B Marketing and Most Creative- Multicultural Marketing. The second segment included Most Effective Use- B2B Marketing, Most Effective Use- Customer Acquisition and Most Effective Use- Multicultural Marketing. Agencies also have the opportunity to enter our new individual categories and win awards for Best Account Manager, Best Art Director/Designer and Best Strategist.

Agency of the Year and MARKies entries were judged by an independent panel of 28 client-side marketers. One of the judges, Jessica Lee, head, group marketing, Loob Holding, said: "Most entries were consistently excellent in their own areas, making it difficult to shortlist and decide which outstanding agency stood out from the rest of entries.The deserving winners are focused on executing relevant and holistic campaigns, built from insightful audience data that eventually led to effective campaign results."

The winners will be announced on 5 August 2022.

So who made the cut? Here are the 2022 finalists.

Agency of the Year finalists:

1. Analytics Agency of the Year Ampersand Advisory Digitas Malaysia Media Funnel SKALE TDG - The D Group

2. B2B Agency of the Year Aiken Digital Archetype Malaysia FCB SHOUT GETIT LOCUS-T Pico

3. Boutique Agency of the Year Be Strategic Conten.T Creme Digital DreamsKingdoms Mad Hat Asia Mutant Communications Primal Malaysia The Chariot Agency VoxEureka

4. Branding & Design Consultancy of the Year Archetype Malaysia DreamsKingdoms FCB SHOUT FOREFRONT International

5. Consultant of the Year Ampersand Advisory Archetype Malaysia Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT GO Communications

6. Content Marketing Agency of the Year Ampersand Advisory Edelman Malaysia FCB SHOUT GO Communications Kingdom Digital Solutions

7. Creative Agency of the Year DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi The Clan

8. CRM & Loyalty Marketing Agency of the Year Ampersand Advisory Digitas Malaysia DreamsKingdoms FCB SHOUT TDG - The D Group

9. Digital Agency of the Year Ampersand Advisory Creme Digital Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi PHD Media

10. eCommerce Marketing Agency of the Year Ampersand Advisory Exabytes Network Intrepid Malaysia Maxis eCommerce & Retail Primal Malaysia

11. Event Marketing Agency of the Year Above Creative Events At Event Quest Event Plus Light Up 7 Pico

12. Experiential Marketing Agency of the Year At Event Quest DreamsKingdoms Event Plus GO Communications Light Up 7 The Gaming Company

13. Full Service Agency of the Year Be Strategic Digital Symphony DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT FOREFRONT International Light Up 7

14. Independent Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms GETIT GO Communications Kingdom Digital Solutions Mad Hat Asia Mutant Communications Trapper VoxEureka

15. Influencer Agency of the Year Buzzer FCB SHOUT GO Communications Kingdom Digital Solutions Scarlet Holdings

16. Integrated Marketing Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT GO Communications M&C Saatchi Pico VoxEureka

17. Lead Generation Agency of the Year Aforemention (subsidiary of FOREFRONT) Ampersand Advisory clickTRUE Digital Symphony FCB SHOUT LOCUS-T Primal Malaysia

18. MarTech Agency of the Year Aiken Digital Ampersand Advisory Conten.T Digital Symphony Entropia - part of Accenture Song Exabytes Network SKALE TDG - The D Group

Media Agency of the Year Ampersand Advisory Creme Digital Entropia - part of Accenture Song NKMH Media PHD Media Trapper Universal McCann

19. Mobile Marketing Agency of the Year Ampersand Advisory DreamsKingdoms Edelman Malaysia Entropia - part of Accenture Song Kingdom Digital Solutions TDG - The D Group

20.New Kid on the Block Buzzer Digital Symphony Kredence Creative Solutions MsOrange Solutions Creative Primal Malaysia The Chariot Agency

21. Performance Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) clickTRUE Digital Symphony Entropia - part of Accenture Song Kredence Creative Solutions

22. Programmatic Agency of the Year Ampersand Advisory Digital Symphony Entropia - part of Accenture Song Xaxis Malaysia

23. Public Relations Agency of the Year Archetype Malaysia Edelman Malaysia GO Communications Mad Hat Asia Mutant Communications VoxEureka

24. Search Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) LOCUS-T Primal Malaysia

25. Social Media Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) Be Strategic Edelman Malaysia Entropia - part of Accenture Song Exabytes Network FCB SHOUT GO Communications Kingdom Digital Solutions Lion & Lion Malaysia

26. Specialist Agency of the Year DreamsKingdoms FOREFRONT International Mad Hat Asia Maxis eCommerce & Retail SKALE The Gaming Company

27. Video / Production Company of the Year Ampersand Advisory DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Media Prima Omnia Scarlet Holdings

28. Agency Leader of the Year Be Strategic, Ashvin Anamalai Digital Symphony, Kuhan Kumar DreamsKingdoms, Yens YenKai FCB SHOUT, Shaun Tay Media Funnel, Alexander Ang Chee Chao Personedge, Choo Mei Sze Trapper, Sue-Anne Lim VoxEureka, Jonathan Tan

29. Agency Team of the Year DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Mad Hat Asia The Lenovo Archies @ Archetype Malaysia Zeno Group Malaysia, Beyond Sugar Team

30. Rising Star Creme Digital, Sam Werngren Digital Symphony, Ahdesya Harindran DreamsKingdoms, Christine Kuek Mutant Communications, Marissa Gross Personedge, Angela Lau TDG - The D Group, Hun Jie Ng

MARKies Finalists

1. Most Creative- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! PHD Media, Ensemble Worldwide, Safi - How #SISREDAHJE Anthem shake the world of hijabi transform +40% sales uplift! Scarlet, Cinta KK - TikTok Drama Series

2. Most Creative- B2B Marketing 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Noir by Entropia, WONDA Adds a Spicy Twist to Retail Experiences Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards

3. Most Creative - Campaign Pivot Ampersand Advisory, Covid Constrained? Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Ampersand Advisory, #SupportLokal allowed SMEs to connect and grow in the face of movement restrictions Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! The Clan, MAE-ke It Ong Campaign The Clan, Maybank2u Biz App Launch

4. Most Creative - Communications / Public Relations FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds GO Communications, Seasons of Change GO Communications, Take a Stand with SmectaGO Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi BLACKout Hour: Facilitating Human Connections During Mealtimes Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Clan, Grab Lejen

5. Most Creative - Content Marketing Ampersand Advisory, First Time In Malaysia Content Innovation: Shiseido Creates 7 Levels Of Virtual Reality That Bring Ginza Street Tokyo To Malaysian Women Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Noir by Entropia, Changing the Mealtime Narrative from Scrolling Phones to Screenless Companions Yellow Leads, (The Treasure of Family)

6. Most Creative - COVID-19 Response Ampersand Advisory, Covid 19? VR 7! Shiseido Creates 7 Levels Of Virtual Reality (VR) To Deliver Ginza Street Tokyo To Malaysian Women Dotace Interactive, Gold For Stix FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Light Up 7, #VaksinNation M&C Saatchi, U OK Tak Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, A Happee PPE Frontliner Makeover - Designed For the Children, By the Children! Noir by Entropia, Hijrah - Migrating Hope into the Hearts of Malaysians Rantau Golin, Brand Care, #SapotSME

7. Most Creative -Customer Engagement Ampersand Advisory, First-Of-Its-Kind Hyper-Engagement! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Astana International, Petron Jom Jalan Jalan Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 Noir by Entropia, How Goodday Got Kids to Turn Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi Creates a Retail Playland for In-Store Visitors Noir by Entropia, How Pepsi Challenged Society to Stop Scrolling and Start Speaking at Mealtimes Noir by Entropia, When KFC Tokenized Cravings SKALE, CapitaLand Plant Rewards The Clan, Grab Lejen

8. Most Creative - Digital Ampersand Advisory, First Of Its Kind Digital Experience! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysia DreamsKingdoms, Experience a billboard come to life with DuitNow Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Unified banking experience (UBX) Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Noir by Entropia, How Pepsi Triggered a Blackout on Screens to Light Up Mealtimes Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame SKALE, CapitaLand Plant Rewards

9. Most Creative - eSportsMarketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports The Chariot Agency, Gooderlympics The Gaming Company, GalAxie Cup 2021

10. Most Creative - Event (Physical/Virtual) Bellscape, Elmina 21K Strong Virtual Run and Ride Movement GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO Light Up 7, Financial Literacy Month 2021 Noir by Entropia, Triggering a Blackout on Screens to Light Up Mealtimes in Eateries Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Perk Idea, World of Effervescence VoxEureka, NEXTGen Malaysia

11. Most Creative - Experiential DreamsKingdoms, Experience a billboard come to life with DuitNow GO Communications, Take a Stand with SmectaGO Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! Noir by Entropia, Pepsi Transforms an Ordinary Action to an Extraordinary Experience Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, When KFC Tokenized Cravings Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Rantau Golin, Brand Care, First Braille-Enabled Vending Machine SKALE, CapitaLand Plant Rewards

12. Most Creative - Government Sector/Non-Profit Marketing Event Plus, Making Asthma Interesting - Kawal Lelah Sebelum Parah FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day Media Funnel, Rediscover Fun 2021 Campaign Noir by Entropia, How Goodday Milk turned frowns into smiles! Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Chariot Agency, The Balls Towel Trinergy Digital, Colours of Togetherness Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

13. Most Creative - Influencers/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkYWorlds GO Communications, Seasons of Change Noir by Entropia, YOU.th can make an imP.A.C.T Noir by Entropia, How Pepsi Swapped the Companions in Our Pockets to Our Companions at the Table The Chariot Agency, C27, Money Heist: La Banda ke Bandar / La Banda is Coming to Town The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign

14. Most Creative - Integrated Media Astana International, Petron Jom Jalan Jalan Conten.T, Best of Sports Conten.T, Greenstride Interactive Comic Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, Goodday Milk Yellow Leads, (The Treasure of Family)

15. Most Creative - Launch/Re-Launch 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Ampersand Advisory, Launching In Covid 19 With VR 7! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Hawt Dotz, AT&S Groundbreaking Ceremony Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, The Sweet Goodbye Noir by Entropia, 1st AR Concert In A Bottle

16. Most Creative- Multicultural Marketing 4 Thirteen Group, ADA, Truth Communications, Pilihan Riang Raya Acendus Communications, Regulate Vape FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements M&C Saatchi, Celcom Penang MsOrange Solutions Creative, Initiative Media, PayNet makes the driest topic in the world FUN and relatable to different cultures, I Dah. You Bila Lagi? Noir by Entropia, TNB Presents: Raikan Malaysia Kita

17. Most Creative - Out-of-Home Conten.T, Coach x Basquiat Conten.T, Rexy Gone Rogue Conten.T, Best of Sports DreamsKingdoms, Experience a billboard come to life with DuitNow M&C Saatchi, Xpax Revamp

18. Most Creative- Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, Nian-tastic New Start

19. Most Creative- Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Creates Tokyo Ginza Street In Malaysia Blanc by Entropia, Courage & Kindness Entropia - part of Accenture Song, From niche to mass - inspiring travelers with personalized journeys FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, EXPECTATIONS - Resetting The Benchmarks For Mothers GO Communications, LEGO x Adidas Brick Kicks M&C Saatchi, Xpax Revamp Noir by Entropia, The World's First Child-Friendly PPE Suit - Designed For the Children, By the Children! Rantau Golin, Brand Care, #SapotSME The Clan, Grab Lejen

20. Most Creative- Video 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Entropia Blanc, foodpanda "My Ammama" FCB SHOUT, LOVE CARRIES ON - A Chinese New Year story that took the world by storm FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign M&C Saatchi, Xpax Revamp M&C Saatchi, U OK Tak Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, TNB Presents: Seed-sational Deepavali Noir by Entropia, TNB Presents: Hikmah Raya Aida Noir by Entropia, Nian-tastic New Start

21. Most Effective Use- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign OMD, Leo Burnett, Extending the heat of the 3x Spicy Ayam Goreng McD with audio channel Scarlet, KK Supermart Audio Jingle

22. Most Effective Use- B2B Marketing Aiken Digital, When Crypto gets married to Esports clickTRUE Malaysia, Epson Knowledge Hub LOCUS-T, From RM10,000 to RM300,000. We get the Leads, You Close the Sales. Maxis eCommerce & Retail, Redefining Digital Resiliency with Maxis eCommerce Noir by Entropia, CTOS Credit Manager Always-on Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards Star Media Group Berhad Kuali (Food Vertical), Driving SME home baker entrepreneur VoxEureka, RE:GENERATE

23. Most Effective Use - Consumer Insights and Analytics Ampersand Advisory, Data Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series PHD Media, Annalect, Stomping down barriers in O2O marketing to deliver 10x growth

24. Most Effective Use - Content Entropia, BMW 5 Series The Exchange Entropia, U Mobile MadeByU: Papercraft Arfa Adam FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO VoxEureka, Doing Well by Doing Good Yellow Paper Plane, Asian Tiger Moms Knows Better Than Dr Google, Dr Facebook And Dr Whatsapp

25. Most Effective Use- Customer Acquisition ADA, 4 Thirteen Group, Yoodo Unlimited Plan - #WhatYooWant Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings TokyoS Ginza Street To Malaysia Creme Digital, GUESS E-commerce Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, TIME Kabel Besar - The Ultimate Strategy for Customer Acquisition

26. Most Effective Use - Digital Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain Entropia - Part of Accenture Song, Unified banking experience (UBX) Mad Hat Asia, Sekuat Rasa Teh, Seerat Ikatan Kasih Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time Noir by Entropia, TIME Kabel Besar - The Strong Connection To The Digital Realm Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, C27, Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance The Clan, MAE-mang Boleh Raya Campaign

27. Most Effective Use - Esports Marketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 OMD, Leo Burnett, C27, First Blood: Strengthening McDeliverys Ownership of the E-sports Segment through a Global-first Partnership The Gaming Company, Ultimate Warrior Showdown: PUBG MOBILE Asia Invitational

28. Most Effective Use - Events (Physical/Visual) Edelman, #GetMoving Challenge GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Hawt Dotz, AT&S Groundbreaking Ceremony Kredence Creative Solutions, Scholastic Asia Young Storytellers Award (SAYSA) Light Up 7, Bursa Marketplace Fair 2021 MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 Perk Idea, World of Effervescence The Chariot Agency, C27, Squid Game: Live the Game VoxEureka, NEXTGen Malaysia

29. Most Effective Use - Experiential Ampersand Advisory, No Events? No Problem! ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings The Tokyo Ginza Street Experience To Your Mobile Phone Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies GO Communications, Take a Stand with SmectaGO GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds Noir by Entropia, Calpis Creates an Aspirational Filter for Gen Z's Perk Idea, World of Effervescence SKALE, CapitaLand Plant Rewards

30. Most Effective Use - Government Sector/Non-Profit Ampersand Advisory, Grey, Go Comm, For the People, By the People, With the People: how Coways WE STAND AS ONE CSR campaign drove record sales without hard-selling any product Blanc by Entropia, From Social Outcries to Smiles of Happiness - Proton Flood Relief Program FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day INFLUASIA, Voter Suppression LOCUS-T, Bald & Beautiful 4.0 Rantau Golin, Selangor Maritime Gateway: Gateway To A Better Tomorrow Vennea, Program Kembara Qurban VoxEureka, Digi Yellow Heart Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

31. Most Effective Use - Influencers/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi Entropia Blanc, foodpanda Influencer Campaign FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks Invictus Blue Group, Empowering Frontliners & Sprinting Sales MsOrange Solutions Creative, Initiative Media, PayNet teams up with influencers to make the driest topic in the world FUN and relatable to young adults, I Dah. You Bila Lagi? The Chariot Agency, Costa Smart Cafes: The Cafe You Can Find Everywhere The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

32. Most Effective Use - Integrated Media Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, How Goodday Milk turned frowns into smiles! Noir by Entropia, Taylor'sphere Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Living The Best Life With Strong Connections SKALE, CapitaLand Plant Rewards Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

33. Most Effective Use - Launch / Re-launch FCB SHOUT, GUM & TEETH PROTECT - Waking Millennials To The Truth Of Gum Problems GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO GO Communications, Seasons of Change Noir by Entropia, NIPPON Paint - The Unsung Hero For All Malaysians Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Stamped Its Territory With The Strongest Connection! OMD, Leo Burnett, You asked for it, and you got it: Re-igniting the Heat with 3x Spicy Ayam Goreng McD PHD Media, How Aiken tap into cultural zeitgeist creates a viral triumph PHD Media, Ensemble Worldwide, How Safi Influence Hijabi with #SISREDAHJE translate to 40% Sales Growth Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

34. Most Effective Use - Loyalty & CRM Astana International, Petron Jom Jalan Jalan Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 With CRM Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia, Always On - Stay Thirsty Entropia - Part of Accenture Song, Informal loyalty - a game beyond points Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling

35. Most Effective Use - Mobile Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Edelman, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Entropia - Part of Accenture Song, Unified banking experience (UBX) Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, Leo Burnett, Navigating the Way to Increase Footwall to McD with Waze

36. Most Effective Use- Multicultural Marketing Blanc by Entropia, Kongsi Your Gong Xi Edelman, #GetMoving Challenge FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight Noir by Entropia, Reminding Malaysian's that We are ALL Wonda-ful Inside Scarlet, Life After Season 4

37. Most Effective Use- Programmatic Marketing Assembly, YES Drives Digital Connectivity In Malaysia Noir by Entropia, TIME Kabel Besar - When Precision Meets Planning OMD, Leo Burnett, Discover the World Japan PHD Media, VMLY&R Commerce, Subway - A Cookie for a Footfall in the Cookieless World Xaxis Malaysia, Colgate Optic White

38. Most Effective Use - Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi GO Communications, Take a Stand with SmectaGO Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Kingdom Digital Solutions, SILKYGIRLs Sweet Treats Campaign Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, REEL-ing an Opportunity to Fame with Calpis OMD, Leo Burnett, C27, McDonalds x BTS: Creating a DYNAMITE Social Buzz with Pop Culture

39. Most Effective Use - Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time SKALE, CapitaLand Plant Rewards The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign VoxEureka, Digi Yellow Heart VoxEureka, Doing Well by Doing Good

40. Most Effective Use - Video Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Storytelling At Its Best OMD, Leo Burnett, #SyukurBersyukur: How Good Content Can Travel Further and Make a Big Impact The Clan, MAE-ke It Ong Campaign Xaxis Malaysia, JIKSOO Hyper & Hyper Rose Gold (Jul Aug Campaign) Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

41. Best Account Manager Astana International, Helena Hassan Be Strategic, Daniel Wong Creme Digital, Sam Werngren Personedge, Lim Shan Yen The Gaming Company, Bowie Lim

42. Best Art Director/Designer At Event Quest, CE Tan Borderless, Sandra Sin Clan Malaysia, Afiq Marzuki SKALE, Shah Al Zefflee Zeno Malaysia, Yap Park Mun

43. Best Strategist Astana International, Danial Asyraf Bin Shafri Be Strategic, Dan Iskandar Borderless, Edward Ong Digitas Malaysia, Grace Loh Kingdom Digital Solutions, Edmund Lou TDG - The D Group, Ng Hun Jie The Gaming Company, Stephanie Wong

Reserve your place at the ceremony by contacting:

Czarina Solomon

Head, Project Management

Tel: +65 6423 0329

Mobile: +65 8112 6351

Email: czarinas@marketing-interactive.com

Mohanesh Kumar

Project Manager

Tel: +65 6423 0329

Mobile: +65 9895 3365

Email: mohaneshk@marketing-interactive.com

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Agency of the Year and MARKies Malaysia 2022 shortlists unveiled - Marketing Interactive

Here in 2022, West Africa is primed for a gaming revolution. The gaming market across the continent has grown substantially in the past few years, and with new developments in hardware and gaming technologies on the horizon, well soon see a massive shift in terms of how West Africans are playing games and the types of games theyre playing.

In Ghana, in particular, the gaming market is expected to be worth the equivalent of $33 million US dollars by the end of 2023. With such substantial potential growth on the horizon, what does the present and future of gaming in Ghana look like?

Mobile Gaming Surges Ahead

Last decade, the vast majority of the African gaming audience was accessing games on consoles or PCs at their local cyber cafes. Then, as eSports began to pick up in popularity across the country, many gamers began searching for more accessible and cheaper ways to game. Enter the smartphone.

Mobile gaming has experienced amassive uptake across Africain general, with the number of gamers doubling over the past five years. Thanks to affordable hardware, cheap data connections, and the proliferation of different mobile gaming apps that are downloadable from app stores, mobile gaming has mass appeal to Ghanaians that is unlikely to diminish any time soon.

The Emergence of iGaming

For decades, Ghana has been leading at the forefront of real money gaming in West Africa. This vastly popular pastime has been legislated in the country since the 1960s. Then, in 2006, the Ghana GC was established to further regulate land-based casinos and bookmakers.

While land-based gaming is still enjoyed across the globe, digital poker and casino gaming aka iGaming has emerged to be the most dominant segment.

As weve seen in the rise of mobile gaming, modern gamers prioritise convenience and accessibility, which is why online poker and casino gaming platforms are out-performing land-based venues across the globe. Platforms operating in Western markets have set the trend for what gamers expect, offering up a huge variety in terms of the gaming experiences that players can engage with. Brand newdigital variants like Spin & Go tournaments, for example, have mass appeal for time-pressed players who want a quick gaming fix.

While South Africa has been the most prominent African market for iGaming adoption, we can expect West Africa to make strides over the coming years, particularly sinceadvanced technologies like Cryptocurrencies are on the rise here in Ghana.

Harnessing the Storytelling Power of Gaming

Games are a unique medium in that they hold the potential to tell stories and preserve culture while entertaining audiences on a mass scale. Take classic board games like Monopoly, for example. Not only are these traditional games ever-lasting favourites, but they also manage to capture the zeitgeist of the eras in which theyre released.

The same is true for digital games. Even games that would be easy to dismiss as entertaining ways to pass the time are still very much of the moment, in the way that all contemporary culture is. Games like the Candy Crush Saga may not hold much value in terms of their socio-economic impact, but theres something contained in them that still resonates with global audiences.

Until now, African gamers have had limited access to games that centre the African experience or are built here on the continent. While the region has generated annual revenues in excess of $590 million and Africa is the worlds fastest growing market in terms of mobile gaming, the games driving this have largely been Western imports.

Developers like Usiku Games Africa and Teddy Kossoko are working hard to change that. Based in Kenya, Usikus focus is on providing Africa with Social Impact games that utilise blockchain technology to offer new, African-centred ways of play.

Kossokos impact, meanwhile, is firmly within storytelling. His first venture, Kissoro Tribal Game,launched in 2018, becoming the worlds first 100% African mobile gaming app in the process. Based on the Mancala board game, Kissoro Tribal Game updated this centuries-old classic for a modern audience.

His most recent release, Golden Georges, is a mobile football game with a storyline inspored by Ballon dOr winner George Weah.

As the entrepreneur has stated when interviewed recently, the African market as a whole is especially complex, with each country and region wanting different things from their gaming experience. However, Kossoko does see a movement happening both in terms of widespread gaming engagement and Africa-centric game development. It is, after all, only a matter of time before everything changes.

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Gaming In Ghana and Beyond | General Sports | Peacefmonline.com - Peace FM Online