The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. This year the awards introduced two new categories: eCommerce Marketing Agency of the Year and MarTech Agency of the Year.
This years MARKies saw 43 categories open for entry, across two main segments Creative Ideas and Media Usage - to recognise and reward the most innovative, creative and effective campaigns spanning Malaysias entire marketing services industry. In the first segment, new additions include Most Creative- B2B Marketing and Most Creative- Multicultural Marketing. The second segment included Most Effective Use- B2B Marketing, Most Effective Use- Customer Acquisition and Most Effective Use- Multicultural Marketing. Agencies also have the opportunity to enter our new individual categories and win awards for Best Account Manager, Best Art Director/Designer and Best Strategist.
Agency of the Year and MARKies entries were judged by an independent panel of 28 client-side marketers. One of the judges, Jessica Lee, head, group marketing, Loob Holding, said: "Most entries were consistently excellent in their own areas, making it difficult to shortlist and decide which outstanding agency stood out from the rest of entries.The deserving winners are focused on executing relevant and holistic campaigns, built from insightful audience data that eventually led to effective campaign results."
The winners will be announced on 5 August 2022.
So who made the cut? Here are the 2022 finalists.
Agency of the Year finalists:
1. Analytics Agency of the Year Ampersand Advisory Digitas Malaysia Media Funnel SKALE TDG - The D Group
2. B2B Agency of the Year Aiken Digital Archetype Malaysia FCB SHOUT GETIT LOCUS-T Pico
3. Boutique Agency of the Year Be Strategic Conten.T Creme Digital DreamsKingdoms Mad Hat Asia Mutant Communications Primal Malaysia The Chariot Agency VoxEureka
4. Branding & Design Consultancy of the Year Archetype Malaysia DreamsKingdoms FCB SHOUT FOREFRONT International
5. Consultant of the Year Ampersand Advisory Archetype Malaysia Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT GO Communications
6. Content Marketing Agency of the Year Ampersand Advisory Edelman Malaysia FCB SHOUT GO Communications Kingdom Digital Solutions
7. Creative Agency of the Year DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi The Clan
8. CRM & Loyalty Marketing Agency of the Year Ampersand Advisory Digitas Malaysia DreamsKingdoms FCB SHOUT TDG - The D Group
9. Digital Agency of the Year Ampersand Advisory Creme Digital Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi PHD Media
10. eCommerce Marketing Agency of the Year Ampersand Advisory Exabytes Network Intrepid Malaysia Maxis eCommerce & Retail Primal Malaysia
11. Event Marketing Agency of the Year Above Creative Events At Event Quest Event Plus Light Up 7 Pico
12. Experiential Marketing Agency of the Year At Event Quest DreamsKingdoms Event Plus GO Communications Light Up 7 The Gaming Company
13. Full Service Agency of the Year Be Strategic Digital Symphony DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT FOREFRONT International Light Up 7
14. Independent Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms GETIT GO Communications Kingdom Digital Solutions Mad Hat Asia Mutant Communications Trapper VoxEureka
15. Influencer Agency of the Year Buzzer FCB SHOUT GO Communications Kingdom Digital Solutions Scarlet Holdings
16. Integrated Marketing Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT GO Communications M&C Saatchi Pico VoxEureka
17. Lead Generation Agency of the Year Aforemention (subsidiary of FOREFRONT) Ampersand Advisory clickTRUE Digital Symphony FCB SHOUT LOCUS-T Primal Malaysia
18. MarTech Agency of the Year Aiken Digital Ampersand Advisory Conten.T Digital Symphony Entropia - part of Accenture Song Exabytes Network SKALE TDG - The D Group
Media Agency of the Year Ampersand Advisory Creme Digital Entropia - part of Accenture Song NKMH Media PHD Media Trapper Universal McCann
19. Mobile Marketing Agency of the Year Ampersand Advisory DreamsKingdoms Edelman Malaysia Entropia - part of Accenture Song Kingdom Digital Solutions TDG - The D Group
20.New Kid on the Block Buzzer Digital Symphony Kredence Creative Solutions MsOrange Solutions Creative Primal Malaysia The Chariot Agency
21. Performance Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) clickTRUE Digital Symphony Entropia - part of Accenture Song Kredence Creative Solutions
22. Programmatic Agency of the Year Ampersand Advisory Digital Symphony Entropia - part of Accenture Song Xaxis Malaysia
23. Public Relations Agency of the Year Archetype Malaysia Edelman Malaysia GO Communications Mad Hat Asia Mutant Communications VoxEureka
24. Search Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) LOCUS-T Primal Malaysia
25. Social Media Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) Be Strategic Edelman Malaysia Entropia - part of Accenture Song Exabytes Network FCB SHOUT GO Communications Kingdom Digital Solutions Lion & Lion Malaysia
26. Specialist Agency of the Year DreamsKingdoms FOREFRONT International Mad Hat Asia Maxis eCommerce & Retail SKALE The Gaming Company
27. Video / Production Company of the Year Ampersand Advisory DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Media Prima Omnia Scarlet Holdings
28. Agency Leader of the Year Be Strategic, Ashvin Anamalai Digital Symphony, Kuhan Kumar DreamsKingdoms, Yens YenKai FCB SHOUT, Shaun Tay Media Funnel, Alexander Ang Chee Chao Personedge, Choo Mei Sze Trapper, Sue-Anne Lim VoxEureka, Jonathan Tan
29. Agency Team of the Year DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Mad Hat Asia The Lenovo Archies @ Archetype Malaysia Zeno Group Malaysia, Beyond Sugar Team
30. Rising Star Creme Digital, Sam Werngren Digital Symphony, Ahdesya Harindran DreamsKingdoms, Christine Kuek Mutant Communications, Marissa Gross Personedge, Angela Lau TDG - The D Group, Hun Jie Ng
MARKies Finalists
1. Most Creative- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! PHD Media, Ensemble Worldwide, Safi - How #SISREDAHJE Anthem shake the world of hijabi transform +40% sales uplift! Scarlet, Cinta KK - TikTok Drama Series
2. Most Creative- B2B Marketing 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Noir by Entropia, WONDA Adds a Spicy Twist to Retail Experiences Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards
3. Most Creative - Campaign Pivot Ampersand Advisory, Covid Constrained? Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Ampersand Advisory, #SupportLokal allowed SMEs to connect and grow in the face of movement restrictions Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! The Clan, MAE-ke It Ong Campaign The Clan, Maybank2u Biz App Launch
4. Most Creative - Communications / Public Relations FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds GO Communications, Seasons of Change GO Communications, Take a Stand with SmectaGO Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi BLACKout Hour: Facilitating Human Connections During Mealtimes Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Clan, Grab Lejen
5. Most Creative - Content Marketing Ampersand Advisory, First Time In Malaysia Content Innovation: Shiseido Creates 7 Levels Of Virtual Reality That Bring Ginza Street Tokyo To Malaysian Women Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Noir by Entropia, Changing the Mealtime Narrative from Scrolling Phones to Screenless Companions Yellow Leads, (The Treasure of Family)
6. Most Creative - COVID-19 Response Ampersand Advisory, Covid 19? VR 7! Shiseido Creates 7 Levels Of Virtual Reality (VR) To Deliver Ginza Street Tokyo To Malaysian Women Dotace Interactive, Gold For Stix FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Light Up 7, #VaksinNation M&C Saatchi, U OK Tak Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, A Happee PPE Frontliner Makeover - Designed For the Children, By the Children! Noir by Entropia, Hijrah - Migrating Hope into the Hearts of Malaysians Rantau Golin, Brand Care, #SapotSME
7. Most Creative -Customer Engagement Ampersand Advisory, First-Of-Its-Kind Hyper-Engagement! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Astana International, Petron Jom Jalan Jalan Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 Noir by Entropia, How Goodday Got Kids to Turn Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi Creates a Retail Playland for In-Store Visitors Noir by Entropia, How Pepsi Challenged Society to Stop Scrolling and Start Speaking at Mealtimes Noir by Entropia, When KFC Tokenized Cravings SKALE, CapitaLand Plant Rewards The Clan, Grab Lejen
8. Most Creative - Digital Ampersand Advisory, First Of Its Kind Digital Experience! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysia DreamsKingdoms, Experience a billboard come to life with DuitNow Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Unified banking experience (UBX) Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Noir by Entropia, How Pepsi Triggered a Blackout on Screens to Light Up Mealtimes Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame SKALE, CapitaLand Plant Rewards
9. Most Creative - eSportsMarketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports The Chariot Agency, Gooderlympics The Gaming Company, GalAxie Cup 2021
10. Most Creative - Event (Physical/Virtual) Bellscape, Elmina 21K Strong Virtual Run and Ride Movement GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO Light Up 7, Financial Literacy Month 2021 Noir by Entropia, Triggering a Blackout on Screens to Light Up Mealtimes in Eateries Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Perk Idea, World of Effervescence VoxEureka, NEXTGen Malaysia
11. Most Creative - Experiential DreamsKingdoms, Experience a billboard come to life with DuitNow GO Communications, Take a Stand with SmectaGO Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! Noir by Entropia, Pepsi Transforms an Ordinary Action to an Extraordinary Experience Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, When KFC Tokenized Cravings Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Rantau Golin, Brand Care, First Braille-Enabled Vending Machine SKALE, CapitaLand Plant Rewards
12. Most Creative - Government Sector/Non-Profit Marketing Event Plus, Making Asthma Interesting - Kawal Lelah Sebelum Parah FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day Media Funnel, Rediscover Fun 2021 Campaign Noir by Entropia, How Goodday Milk turned frowns into smiles! Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Chariot Agency, The Balls Towel Trinergy Digital, Colours of Togetherness Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart
13. Most Creative - Influencers/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkYWorlds GO Communications, Seasons of Change Noir by Entropia, YOU.th can make an imP.A.C.T Noir by Entropia, How Pepsi Swapped the Companions in Our Pockets to Our Companions at the Table The Chariot Agency, C27, Money Heist: La Banda ke Bandar / La Banda is Coming to Town The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign
14. Most Creative - Integrated Media Astana International, Petron Jom Jalan Jalan Conten.T, Best of Sports Conten.T, Greenstride Interactive Comic Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, Goodday Milk Yellow Leads, (The Treasure of Family)
15. Most Creative - Launch/Re-Launch 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Ampersand Advisory, Launching In Covid 19 With VR 7! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Hawt Dotz, AT&S Groundbreaking Ceremony Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, The Sweet Goodbye Noir by Entropia, 1st AR Concert In A Bottle
16. Most Creative- Multicultural Marketing 4 Thirteen Group, ADA, Truth Communications, Pilihan Riang Raya Acendus Communications, Regulate Vape FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements M&C Saatchi, Celcom Penang MsOrange Solutions Creative, Initiative Media, PayNet makes the driest topic in the world FUN and relatable to different cultures, I Dah. You Bila Lagi? Noir by Entropia, TNB Presents: Raikan Malaysia Kita
17. Most Creative - Out-of-Home Conten.T, Coach x Basquiat Conten.T, Rexy Gone Rogue Conten.T, Best of Sports DreamsKingdoms, Experience a billboard come to life with DuitNow M&C Saatchi, Xpax Revamp
18. Most Creative- Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, Nian-tastic New Start
19. Most Creative- Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Creates Tokyo Ginza Street In Malaysia Blanc by Entropia, Courage & Kindness Entropia - part of Accenture Song, From niche to mass - inspiring travelers with personalized journeys FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, EXPECTATIONS - Resetting The Benchmarks For Mothers GO Communications, LEGO x Adidas Brick Kicks M&C Saatchi, Xpax Revamp Noir by Entropia, The World's First Child-Friendly PPE Suit - Designed For the Children, By the Children! Rantau Golin, Brand Care, #SapotSME The Clan, Grab Lejen
20. Most Creative- Video 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Entropia Blanc, foodpanda "My Ammama" FCB SHOUT, LOVE CARRIES ON - A Chinese New Year story that took the world by storm FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign M&C Saatchi, Xpax Revamp M&C Saatchi, U OK Tak Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, TNB Presents: Seed-sational Deepavali Noir by Entropia, TNB Presents: Hikmah Raya Aida Noir by Entropia, Nian-tastic New Start
21. Most Effective Use- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign OMD, Leo Burnett, Extending the heat of the 3x Spicy Ayam Goreng McD with audio channel Scarlet, KK Supermart Audio Jingle
22. Most Effective Use- B2B Marketing Aiken Digital, When Crypto gets married to Esports clickTRUE Malaysia, Epson Knowledge Hub LOCUS-T, From RM10,000 to RM300,000. We get the Leads, You Close the Sales. Maxis eCommerce & Retail, Redefining Digital Resiliency with Maxis eCommerce Noir by Entropia, CTOS Credit Manager Always-on Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards Star Media Group Berhad Kuali (Food Vertical), Driving SME home baker entrepreneur VoxEureka, RE:GENERATE
23. Most Effective Use - Consumer Insights and Analytics Ampersand Advisory, Data Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series PHD Media, Annalect, Stomping down barriers in O2O marketing to deliver 10x growth
24. Most Effective Use - Content Entropia, BMW 5 Series The Exchange Entropia, U Mobile MadeByU: Papercraft Arfa Adam FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO VoxEureka, Doing Well by Doing Good Yellow Paper Plane, Asian Tiger Moms Knows Better Than Dr Google, Dr Facebook And Dr Whatsapp
25. Most Effective Use- Customer Acquisition ADA, 4 Thirteen Group, Yoodo Unlimited Plan - #WhatYooWant Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings TokyoS Ginza Street To Malaysia Creme Digital, GUESS E-commerce Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, TIME Kabel Besar - The Ultimate Strategy for Customer Acquisition
26. Most Effective Use - Digital Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain Entropia - Part of Accenture Song, Unified banking experience (UBX) Mad Hat Asia, Sekuat Rasa Teh, Seerat Ikatan Kasih Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time Noir by Entropia, TIME Kabel Besar - The Strong Connection To The Digital Realm Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, C27, Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance The Clan, MAE-mang Boleh Raya Campaign
27. Most Effective Use - Esports Marketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 OMD, Leo Burnett, C27, First Blood: Strengthening McDeliverys Ownership of the E-sports Segment through a Global-first Partnership The Gaming Company, Ultimate Warrior Showdown: PUBG MOBILE Asia Invitational
28. Most Effective Use - Events (Physical/Visual) Edelman, #GetMoving Challenge GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Hawt Dotz, AT&S Groundbreaking Ceremony Kredence Creative Solutions, Scholastic Asia Young Storytellers Award (SAYSA) Light Up 7, Bursa Marketplace Fair 2021 MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 Perk Idea, World of Effervescence The Chariot Agency, C27, Squid Game: Live the Game VoxEureka, NEXTGen Malaysia
29. Most Effective Use - Experiential Ampersand Advisory, No Events? No Problem! ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings The Tokyo Ginza Street Experience To Your Mobile Phone Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies GO Communications, Take a Stand with SmectaGO GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds Noir by Entropia, Calpis Creates an Aspirational Filter for Gen Z's Perk Idea, World of Effervescence SKALE, CapitaLand Plant Rewards
30. Most Effective Use - Government Sector/Non-Profit Ampersand Advisory, Grey, Go Comm, For the People, By the People, With the People: how Coways WE STAND AS ONE CSR campaign drove record sales without hard-selling any product Blanc by Entropia, From Social Outcries to Smiles of Happiness - Proton Flood Relief Program FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day INFLUASIA, Voter Suppression LOCUS-T, Bald & Beautiful 4.0 Rantau Golin, Selangor Maritime Gateway: Gateway To A Better Tomorrow Vennea, Program Kembara Qurban VoxEureka, Digi Yellow Heart Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart
31. Most Effective Use - Influencers/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi Entropia Blanc, foodpanda Influencer Campaign FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks Invictus Blue Group, Empowering Frontliners & Sprinting Sales MsOrange Solutions Creative, Initiative Media, PayNet teams up with influencers to make the driest topic in the world FUN and relatable to young adults, I Dah. You Bila Lagi? The Chariot Agency, Costa Smart Cafes: The Cafe You Can Find Everywhere The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers
32. Most Effective Use - Integrated Media Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, How Goodday Milk turned frowns into smiles! Noir by Entropia, Taylor'sphere Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Living The Best Life With Strong Connections SKALE, CapitaLand Plant Rewards Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart
33. Most Effective Use - Launch / Re-launch FCB SHOUT, GUM & TEETH PROTECT - Waking Millennials To The Truth Of Gum Problems GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO GO Communications, Seasons of Change Noir by Entropia, NIPPON Paint - The Unsung Hero For All Malaysians Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Stamped Its Territory With The Strongest Connection! OMD, Leo Burnett, You asked for it, and you got it: Re-igniting the Heat with 3x Spicy Ayam Goreng McD PHD Media, How Aiken tap into cultural zeitgeist creates a viral triumph PHD Media, Ensemble Worldwide, How Safi Influence Hijabi with #SISREDAHJE translate to 40% Sales Growth Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers
34. Most Effective Use - Loyalty & CRM Astana International, Petron Jom Jalan Jalan Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 With CRM Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia, Always On - Stay Thirsty Entropia - Part of Accenture Song, Informal loyalty - a game beyond points Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
35. Most Effective Use - Mobile Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Edelman, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Entropia - Part of Accenture Song, Unified banking experience (UBX) Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, Leo Burnett, Navigating the Way to Increase Footwall to McD with Waze
36. Most Effective Use- Multicultural Marketing Blanc by Entropia, Kongsi Your Gong Xi Edelman, #GetMoving Challenge FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight Noir by Entropia, Reminding Malaysian's that We are ALL Wonda-ful Inside Scarlet, Life After Season 4
37. Most Effective Use- Programmatic Marketing Assembly, YES Drives Digital Connectivity In Malaysia Noir by Entropia, TIME Kabel Besar - When Precision Meets Planning OMD, Leo Burnett, Discover the World Japan PHD Media, VMLY&R Commerce, Subway - A Cookie for a Footfall in the Cookieless World Xaxis Malaysia, Colgate Optic White
38. Most Effective Use - Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi GO Communications, Take a Stand with SmectaGO Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Kingdom Digital Solutions, SILKYGIRLs Sweet Treats Campaign Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, REEL-ing an Opportunity to Fame with Calpis OMD, Leo Burnett, C27, McDonalds x BTS: Creating a DYNAMITE Social Buzz with Pop Culture
39. Most Effective Use - Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time SKALE, CapitaLand Plant Rewards The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign VoxEureka, Digi Yellow Heart VoxEureka, Doing Well by Doing Good
40. Most Effective Use - Video Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Storytelling At Its Best OMD, Leo Burnett, #SyukurBersyukur: How Good Content Can Travel Further and Make a Big Impact The Clan, MAE-ke It Ong Campaign Xaxis Malaysia, JIKSOO Hyper & Hyper Rose Gold (Jul Aug Campaign) Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers
41. Best Account Manager Astana International, Helena Hassan Be Strategic, Daniel Wong Creme Digital, Sam Werngren Personedge, Lim Shan Yen The Gaming Company, Bowie Lim
42. Best Art Director/Designer At Event Quest, CE Tan Borderless, Sandra Sin Clan Malaysia, Afiq Marzuki SKALE, Shah Al Zefflee Zeno Malaysia, Yap Park Mun
43. Best Strategist Astana International, Danial Asyraf Bin Shafri Be Strategic, Dan Iskandar Borderless, Edward Ong Digitas Malaysia, Grace Loh Kingdom Digital Solutions, Edmund Lou TDG - The D Group, Ng Hun Jie The Gaming Company, Stephanie Wong
Reserve your place at the ceremony by contacting:
Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: czarinas@marketing-interactive.com
Mohanesh Kumar
Project Manager
Tel: +65 6423 0329
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Agency of the Year and MARKies Malaysia 2022 shortlists unveiled - Marketing Interactive
- NBC Has a Huge Opportunity with Law & Order: SVU's 25th Season - CBR - Comic Book Resources - November 30th, 2023 [November 30th, 2023]
- Seeding a gay community in LA, the gay liberation revolution - Los Angeles Blade - November 30th, 2023 [November 30th, 2023]
- Britney Spears's 'Baby One More Time' music video debuted on ... - Yahoo Entertainment - November 30th, 2023 [November 30th, 2023]
- 13 Of The Greatest And Most Famous Britpop Bands - Hello Music Theory - November 30th, 2023 [November 30th, 2023]
- The top advertising campaigns of 2023 according to Australian ... - AdNews - November 30th, 2023 [November 30th, 2023]
- The 25 Best New Movies Streaming in November 2023 - TheWrap - November 30th, 2023 [November 30th, 2023]
- Jets' Aaron Rodgers 'attacking' rehab, eyes return this season - WABC-TV - October 3rd, 2023 [October 3rd, 2023]
- ESG counteroffensive is missing big guns - POLITICO - POLITICO - October 3rd, 2023 [October 3rd, 2023]
- The increasingly radical climate movement, explained - Vox.com - October 3rd, 2023 [October 3rd, 2023]
- Imani Winds inspires with recital celebrating composers of color at ... - EarRelevant - October 3rd, 2023 [October 3rd, 2023]
- The Super Models Tells the Story of the Original Fashion Influencers - AnOther Magazine - October 3rd, 2023 [October 3rd, 2023]
- What constitutes a master? Don't ask Jann Wenner The Daily ... - Daily Free Press - October 3rd, 2023 [October 3rd, 2023]
- The Conviviality of Ivan Illich (Part I) | by O.G. Rose | Oct, 2023 ... - Medium - October 3rd, 2023 [October 3rd, 2023]
- SickKids unveils more future-focused VS campaign to match new ... - The Message - October 3rd, 2023 [October 3rd, 2023]
- Top 6 Iconic Classic Rock Bands of the '60s - American Songwriter - October 3rd, 2023 [October 3rd, 2023]
- Brent Harold: The renaissance of union logic - Arizona Daily Star - October 3rd, 2023 [October 3rd, 2023]
- German bishops conclude tense gathering with all eyes on Synod ... - Catholic World Report - October 3rd, 2023 [October 3rd, 2023]
- Slasher Saturdays: The Hills Have Eyes (1977) Vs. The Hills Have ... - Horror Obsessive - October 3rd, 2023 [October 3rd, 2023]
- Listen to Scott Drebit Discuss His New Book A CUT BELOW: A ... - Daily Dead - October 3rd, 2023 [October 3rd, 2023]
- Whitney Houston Hairstyles: Tribute to Her Unparalleled Elegance - PINKVILLA - October 3rd, 2023 [October 3rd, 2023]
- Frosted Lipstick, Chunky Highlights & Thick Eyeliner: Every Beauty ... - New Zealand Herald - October 3rd, 2023 [October 3rd, 2023]
- From Alphas To Betas: Science Says There Are Three Types Of ... - Evie Magazine - October 3rd, 2023 [October 3rd, 2023]
- Russell Brand is a product of the horrifically misogynistic noughties - Prospect Magazine - October 3rd, 2023 [October 3rd, 2023]
- The Enduring Magic of Lorde's Pure Heroine and HAIM's Days Are ... - Paste Magazine - October 3rd, 2023 [October 3rd, 2023]
- Climate activists: How far is too far in raising the climate alarm? - Daily Maverick - October 3rd, 2023 [October 3rd, 2023]
- Pride Anthems at WHBPAC June 2nd at 8PM - Hamptons.com - May 28th, 2023 [May 28th, 2023]
- The illuminating influence of Eric Huntley - Peoples Dispatch - May 28th, 2023 [May 28th, 2023]
- Want Sofia Richie Style? Try These Cheap Nordstrom Finds - Who What Wear - May 28th, 2023 [May 28th, 2023]
- What will Saudi-Iran rapprochement mean for the Palestinians? - +972 Magazine - May 28th, 2023 [May 28th, 2023]
- EU as Arbiter of Ideological Elegance? The European Conservative - The European Conservative - May 28th, 2023 [May 28th, 2023]
- Catholic theology yesterday and today: A Thomist's response to Dr ... - Catholic World Report - May 28th, 2023 [May 28th, 2023]
- Andy Warhol exhibition coming to College of DuPage - Chicago Tribune - May 28th, 2023 [May 28th, 2023]
- COVER STORY | Arlo Parks Embraces the Intimacy of Aliveness - Paste Magazine - May 28th, 2023 [May 28th, 2023]
- The Number Ones: The Black Eyed Peas' Boom Boom Pow - Stereogum - May 28th, 2023 [May 28th, 2023]
- 7 First-time ASTRA Exhibitors You Don't Want to Miss This June - Gifts & Decorative Accessories - May 28th, 2023 [May 28th, 2023]
- Curator Lesley Lokko on the Venice Architecture Biennale: 'It's about ... - Financial Times - May 18th, 2023 [May 18th, 2023]
- German revolution of 1848: A precursor to today's democracy - DW (English) - May 18th, 2023 [May 18th, 2023]
- The Hoxton, Lloyd Amsterdam to open 21st August 2023 - Hospitality Net - May 18th, 2023 [May 18th, 2023]
- Ruin America? Joe Manchin is just getting started. | Will Bunch ... - The Philadelphia Inquirer - May 18th, 2023 [May 18th, 2023]
- How the MTV logo captured the creative spirit of the 1980s - Creative Bloq - May 18th, 2023 [May 18th, 2023]
- I give up I cant do that: The song that made David Crosby want to quit music - Far Out Magazine - May 18th, 2023 [May 18th, 2023]
- How We Loved and Lost the Hot Girl Summer - The Swaddle - May 18th, 2023 [May 18th, 2023]
- 5 Laid Back Essentials From Faherty Prove The Hype - Fatherly - May 18th, 2023 [May 18th, 2023]
- 'How to Blow Up a Pipeline' director Daniel Goldhaber explains the ... - The Real News Network - May 18th, 2023 [May 18th, 2023]
- The Totally Rockin' History of Dr. Teeth and the Electric Mayhem - Collider - May 18th, 2023 [May 18th, 2023]
- Was The Hunger Games Renaissance Planned All Along? - GameRant - May 18th, 2023 [May 18th, 2023]
- Michael J. Fox Looks Back on Hollywood Triumphs, Setbacks and Why Parkinsons Is the Gift That Keeps on Taking - Variety - May 18th, 2023 [May 18th, 2023]
- It's Raining Ramen! A Brief History of Jewish Asian Fusion - Aish - May 18th, 2023 [May 18th, 2023]
- Ted Weber's Wesleyan Political Theology - Juicy Ecumenism - May 18th, 2023 [May 18th, 2023]
- What do the British Royals and Cleopatra have in common? - Firstpost - May 18th, 2023 [May 18th, 2023]
- Pakistan Army won't bounce back easily this time. Imran Khan ... - ThePrint - May 18th, 2023 [May 18th, 2023]
- Five years since #MeToo, Tarana Burke is looking beyond the hashtag - Yahoo News - October 15th, 2022 [October 15th, 2022]
- After Florence Pugh Freed The Nipple, Olivia Wilde Supported The Movement On New Magazine Cover - CinemaBlend - October 15th, 2022 [October 15th, 2022]
- Barbara Kay: The Movement to Normalize Pedophilia Hits a Roadblock, but We Mustn't Let Our Guard Down - The Epoch Times - October 15th, 2022 [October 15th, 2022]
- Is it Time to Decolonize Global Health Data? - Research Blog - Duke University - October 15th, 2022 [October 15th, 2022]
- Claire Foy Doesnt Think Women Talking Could Have Been Made Before #MeToo - Yahoo Entertainment - October 15th, 2022 [October 15th, 2022]
- Can the Congress rewrite its chronicle of a death foretold? - Scroll.in - October 15th, 2022 [October 15th, 2022]
- We need a strong nationalist as a president - Daily Sun - October 15th, 2022 [October 15th, 2022]
- The 19th Century Movement to Canonize Columbus - Catholic Exchange - October 13th, 2022 [October 13th, 2022]
- Audemars Piguet toasts 50 years of Royal Oak with new watches, book - New York Post - October 13th, 2022 [October 13th, 2022]
- Claire Foy Doesn't Think 'Women Talking' Could Have Been Made Before #MeToo - Yahoo! Voices - October 13th, 2022 [October 13th, 2022]
- Best Bets: 6 nights of live music at Wussow's and more - Duluth News Tribune - October 13th, 2022 [October 13th, 2022]
- Five Burning Questions: Bad Bunny Spends a 13th Week at No. 1 With Un Verano Sin Ti - Billboard - October 13th, 2022 [October 13th, 2022]
- San Diego artist uses creativity to uplift Black culture and 'determine how we are seen' - The San Diego Union-Tribune - October 13th, 2022 [October 13th, 2022]
- The Premier League at thirty - what should it sound like next? - Broadcast - October 13th, 2022 [October 13th, 2022]
- Steve Braunias on Peter Ellis case: 'Moral panic, contaminated evidence and an innocent ghost' - New Zealand Herald - October 13th, 2022 [October 13th, 2022]
- Constituency Statutes: The Overlooked Predecessor to the ESG Movement - JD Supra - October 2nd, 2022 [October 2nd, 2022]
- 10 books to add to your reading list in October 2022 - Los Angeles Times - October 2nd, 2022 [October 2nd, 2022]
- The Multiple Religions Coexisting Within the Catholic Church - Crisis Magazine - October 2nd, 2022 [October 2nd, 2022]
- 2023 Oscar Predictions The Rules of the Game - Awards Daily - October 2nd, 2022 [October 2nd, 2022]
- Kathy Sheridan: Brace yourselves for where Giorgia Meloni and Italy end up - The Irish Times - October 2nd, 2022 [October 2nd, 2022]
- The rise and fall of Sir Philip Green, the retail king who fell from grace - Evening Standard - October 2nd, 2022 [October 2nd, 2022]
- The lying flat movement standing in the way of China ... - Brookings - September 29th, 2022 [September 29th, 2022]
- Namwali Serpell Distills the Disorienting Experience of Grief in 'The Furrows' - Shondaland.com - September 29th, 2022 [September 29th, 2022]
- Dance & House Music Ruled the Summer. What Now? - Complex - September 29th, 2022 [September 29th, 2022]
- It is time to back a new party in the elections - Morning Star Online - September 29th, 2022 [September 29th, 2022]
- The empty feminism of Dont Worry Darling - The Guardian - September 27th, 2022 [September 27th, 2022]
- Sunburn The morning read of what's hot in Florida politics 9.26.22 - Florida Politics - September 27th, 2022 [September 27th, 2022]
- GOP candidate Trevor Lee ran a secret Twitter account that attacked LGBTQ people and Utah Gov. Cox. Now he's been rebuked by Republican leadership. -... - September 27th, 2022 [September 27th, 2022]
- Peeling Back the Slasher-Inspired Look of HBO Maxs Pretty Little Liars: Original Sin with Cinematographer Anka Malatynska - Dread Central - September 27th, 2022 [September 27th, 2022]