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The Evolutionary Perspective
Daily Archives: September 4, 2020
Posted: September 4, 2020 at 3:10 pm
During recent weeks and months CasinoBeats has cast the net far and wide to delve into the world of slots streaming, with affiliates taking their place in the discussions most recently.
In the latest edition casino and sportsbook affiliate program 7StarsPartners, which operates 15 brands under three licences, takes up the conversation to give its insights into the conversation.
Widely acknowledged as arguably the biggest influencers in the gambling community by many throughout the exchanges, the ability to receive feedback, particularly harsh, can be crucial in improving future games and making them more relevant and more successful.
7StarsPartners affiliate program works with well-known streamers from across the industry, giving us an audience which covers every corner of the globe. Its also helping enhance our influence in dynamic markets such as Finland, Norway, Germany, Poland, and across many parts of Asia, Mary Ivanova, affiliate director at 7StarsPartners, begins by touching upon the direct effect the rise of streamers has on the group.
Working with streamers has definitely increased our volume of traffic, but has [also] rapidly enhanced our brand awareness. Our relationship with streamers not only helps with acquisition but is great for customer retention too.
We are working on providing the most innovative solutions for streamers
Adding that working directly alongside a streamer could be a distinct possibility at an, as yet, undetermined time in the future: We are always open to new and fresh ideas and are not afraid to accept new challenges, so maybe one day we will onboard a rising star in the streaming community who will be dedicated to 7StarsPartners brands. Im sure this would be as much fun and entertainment for us as it would be for our customers.
However, when utilising streamers and their ever growing platform, what techniques can be utilised to ensure differentiation, a key operational facet across the gaming ecosystem: We are working on providing the most innovative solutions for streamers such as unique bonuses with free spins, promo-codes, and exclusive rights on our latest product promotions, Ivanova says.
For example, for the Nordic market, we recently launched the innovative new brand, Frumzi. Streamers are hugely popular in the region and have proven great entertainment for users and with single registration, along with instant depositing and withdrawal tools, its greatly influenced player acquisition.
With numerous popular streamers promoting our projects weve reached a variety of different players across countless thriving markets.
As the streaming community as a whole continues to rise, the collaboration between igaming and streaming has also never been more intertwined and is one which grows closer by the week and month.
In the light of such increases in popularity, Ivanova changes tack to look at what else companies could, or perhaps should, be doing to advertise to a new generation of tech savvy players: With every new brand launch, we add new and unique features which make our products as attractive to customers as possible.
We aim to keep users interested from the moment they register until the end of the gaming experience, as this is what creates fans rather than customers. This focus has worked effectively on all our brands and our growing number of visitors on projects such as Wazamba and Nomini have shown how effectively our model works.
Our relationship with streamers not only helps with acquisition but is great for customer retention too
Before returning to the top at hand and address what she believes that future holds for streaming both in the current climate and beyond: Streamings popularity continues to grow, and we consistently see new faces on Twitch and YouTube.
Forward-thinking companies understand that streamers are one of the best ways to ensure entertainment for casino players, and this interaction in turn helps the promotion of our products.
Due to the COVID-19 lockdown many players are seeking interaction, and that need for a fun and exciting connection means that entertaining streamers will always be popular.
To conclude,Ivanova turns attention to marketing techniques and the potential effects of the imposition of added restrictions driven by the ongoing coronavirus pandemic: As a leading casino and sportsbook affiliate program, 7StarsPartners operates 15 brands under three licences: Curacao, MGA and SGA.
New restrictions implemented on bonus and deposit limits due to the impact of OVID-19 have had a minor influence on brands in the region such as YoYoCasino.se and Campobet.se, though ultimately, any new restrictions imposed on the markets in which we operate have not really affected our player numbers.
With responsible and fair gambling having always been at the core of our business model, our marketing strategy hasnt had to change at all.
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Posted: at 3:10 pm
head of his appearance at the SBC Summit Barcelona - Digital virtual conference and exhibition, Marathonbets Head of Brand Dan Towse spoke to Yogonet about the importance of football sponsorships for sports betting operators, how the pandemic affected partnerships, and working within tightening regulatory regimes in Europe.
Betting companies have a huge range of promotional tools at their disposal these days - from social media and content marketing to more traditional channels such as print and TV advertising. Why does football sponsorship remain such a popular choice for operators seeking to differentiate their brands in highly-competitive markets?
Football still remains the most watched sport globally and partnering with sport brands not only contributes to amplifying awareness, but also trust. Consumers now have such a wide choice of brands to engage with and the crossover between football fans and bets placed make it a natural fit for operators to promote themselves. Trust is such an important component to decision making, especially online. The ability to partner with established clubs such as Manchester City and Sevilla provides Marathonbet with a platform to help with these objectives.
Marathonbets sponsorship of Manchester Citys training kit is an unusual arrangement. What advantages does it have over more common options, such as shirt sponsorships or conventional official betting partner deals?
The Marathonbet brand has had both betting partnerships and Front of Shirt deals with various clubs across various sports. The training kit deal provided us an opportunity to further enhance our partnership with Manchester City (from Global Betting Partner) and provide us with a greater brand exposure throughout the week - and not limit ourselves just to matchday.The clubs global reach across their own social platforms is in excess of 80 million. Add that to other publisher content and the Marathonbet brand now has a greater exposure than it has ever had before. The challenge with every partnership is how we use our rights and activate. We dont just want to be a logo on a shirt.
The Coronavirus shutdown of football leagues must have made it difficult for betting brands to maximise value from their sponsorships. How did Marathonbet approach that challenge, and has the no-fans environment posed any further problems?
Naturally, it impacted all brand sponsorships across a variety of sectors. The absence of sport meant that not only were there no markets to promote, but shareable content for social media also became limited. It wasnt just us, clubs also found it a challenge and the archives were dug into to maintain engagement.Value from primary assets (Training Kit, LEDs) were able to be displayed post lockdown, but matchday tickets etc obviously became non-existent very quickly and it is difficult to know when normality will return. When it does, we will be working with our partners to re-introduce as soon as we can.
Many football clubs in major leagues around the world now have multiple betting partners. How does that influence the success of a sponsorship? Does it limit the opportunities for activation and fan engagement?
There are some brands which dont have exclusivity within a sector, or the rights holders opt to split partnerships regionally. This may not be such a bad thing for businesses with localised strategies, which enable them to utilise club IP and technology such as DBR to promote their messages. Naturally, where there is a crossover, your success in standing out from your competitors will ultimately boil down to your contractual assets and how you activate these. Brands which choose to do more than a badging exercise and actually be seen as a partner will succeed in the longer term.
The Spanish and Italian governments have restricted football shirt sponsorships as part of tougher gambling advertising regulations, and there are now calls for the UK authorities to follow suit. How can betting brands continue to develop effective partnerships with football clubs in light of these sorts of regulatory changes?
Its a difficult one, as speculation regarding the future of UK advertising restrictions is a prominent topic and the industry will need to act accordingly - and this includes football partnerships. Naturally, Italian laws and the proposed Spanish decree due in October have already shown that other governments in Europe are restricting the promotion of products and services across all channels. The sector has taken the right steps and the introduction of the whistle to whistle [voluntary advertising ban by operators] in the UK is demonstrating a positive approach to responsible gambling, and this will continue. But, if anything, based on the current landscape, this is the most critical time for brands in the gaming sector. With the advertising landscape becoming tighter, the reliance on brand and user experience is critical to future success; operators who fail to invest in these areas may fall behind.
Which other sports offer the potential for effective partnerships for betting brands?
The obvious choice at the moment is esports. Growth in this area is significant and doesnt show any signs of slowing down. Given what we have all experienced in recent months globally, the esports area presents the perfect opportunity to plug any gaps in the sporting calendar and viewership figures are surpassing expectations.
Dan Towse will be speaking on the The Future of Sports Sponsorship panel on Thursday 10 September, the third day of the SBC Summit Barcelona - Digital virtual conference and exhibition. The full agenda for the event, which takes place on 8 - 11 September, features almost 300 high-level speakers sharing insights on 50 panels covering the sports betting, online casino, affiliate marketing and payments sectors. To access all the content, click here to register for your free pass.
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SBC Summit Barcelona – Digital to open with Sportradar and DraftKings executives’ keynote – Yogonet International
Posted: at 3:10 pm
SBC Summit Barcelona - Digital is set to open with two of the sports betting & gaming industrys most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session.
The theme of the events keynote, which is scheduled for Tuesday 8 September at 10am CEST, is The Future of Sports Betting and it will see the pair sharing their thoughts on the changing face of the industry and ideas for its future direction.
The pair are uniquely well placed to offer insights into the industry. Koerl has built Sportradar into the worlds largest sports data, content and integrity services provider, driving the ecosystem for online and mobile sports betting and being a trusted partner to more than 1,000 companies around the globe.
Robins has emerged as one of the key leaders in the development of the fast-growing US sports betting industry, having guided DraftKings from its roots as a DFS start-up to its current status as a Nasdaq listed digital entertainment and gaming company.
Rasmus Sojmark, CEO and Founder of SBC, said: What a great way to start our flagship event. I know our audience will be excited to hear from Carsten and Jason, and ready to learn from two of the industrys leaders and biggest success stories.
The session will undoubtedly set the tone for what promises to be a hugely valuable four days for all attendees, with more than 275 expert speakers sharing insights on the issues shaping the future of the industry, and plenty of opportunities for people to connect and talk business.
SBC Summit Barcelona - Digital, which takes place on 8 - 11 September 2020, is the largest ever virtual conference and exhibition for the sports betting & gaming industry.
The event platform has four main zones - Sports Betting, Casino & Gaming, Payments & Compliance, and Affiliate & Marketing - each of which features tailored conference content with input from senior industry executives, an interactive expo, a program of skills workshops and a selection of themed networking roundtables.
To join the 10,000 delegates at the event, click here to register for a free pass.
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Posted: at 3:10 pm
#Casinosis_Metamorphosis #NewGamesInCasinos #CasinosMoneyService
Game Revenue has recently extended its lobby of games with over 200 titles from a popular Red Tiger Gaming software provider. What is more, it is possible to play them with deposits made with the help of a new convenient payment method.
This affiliate program includes such popular brands asArgoandZigZag 777. Players of these operators now have access to more to 200+ titles byRed Tiger Gaming.
This software provider was established in 2014 on the Isle of Man. The studio boasts a big portfolio of high-quality slots and other casino games developed in HD. Some of the most popular releases by this company are:
Game Revenue has also added the newTethercryptocurrency to all its brands. This payment method is now available for deposits and withdrawals.
At the same time, casinos from the L&L Europe group becameavailable on a new market.
Originally posted here:
Posted: at 3:10 pm
Spearhead Studios, a real-money game production brand within EveryMatrix group of companies, has announced that they will start the 2020 fall with a Book of the Kings video slot. This is another title for those who are adventurers at heart. It follows the expeditions of the popular explorer Lara Jones, previously featured in several other brands blockbusters.
Those who have followed Spearheads series starring this character know that she has a special passion for things ancient. Jones has already taken us to Egypt to a grand quest to enter Cleopatra's tomb. This time she is traveling again to a land of numerous mysteries, trying to discover treasures hidden deep inside the tomb of a powerful pharaoh.
The slot was specially developed to rise to the high expectation of this software provider's key operators. This high-volatility game features a 5x3 grid with 10 pay lines and a maximum win of over x11,000.
Kevin Corti, Game Development Director at Spearhead Studios, says: Lara Jones is our most beloved character. Book of the Kings is following her adventures in the auspicious subterranean tomb of the ancient pharaohs, decorated with rich stone carvings, golden flourishes, and eternal flames of long-lost spirits. The world comes to life when the bonus game is triggered, leaving the player in no doubt that they are now battling with the Egyptian spirits in a mission to discover their secret riches.
The provider has managed to take graphics to a new level and has put a considerable effort into creating a bespoke soundscape for the titles; one that truly conveys the presence of the pharaohs, and the quest that our hero is embarked on.
As always, Spearhead has optimized the Book of the Kings for playing on mobile devices with minimized file size and loading times for perfect player experience. In the bonus feature with extra spins, a special symbol is selected which then acts as an expanding scatter and which can generate big payouts. All base and feature wins can be entered into the Gamble Ladder to potentially increase them (up to 30,000).
The team behind this brand believes in challenging the ordinary. Their mission is to change the game of game making. Their titles are characterized by high-levels of entertainment and fairness. It's a multi-sided studio developing a wide range of products and services. Part of their portfolio are world-class HTML5 video slots, table, and other online real-money releases.
The provider is part of the EveryMatrix group, known for delivering a modular and API driven product suite for a casino, sports betting, payments, and affiliate/agent management. EveryMatrix's B2B iGaming solutions are designed to help clients unleash bold ideas and deliver an outstanding player experience in regulated markets.
Spearhead Studios Launches Book of The Kings, spearheadstudios.com, September 3, 2020.
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Posted: at 3:08 pm
The search for extraterrestrial life just got a whole lot more expansive a team of scientists keeping an ear out for alien transmissions just ballooned their operation to examine 200 times the number of star systems it had previously.
The Breakthrough Listen Initiative, an effort to intercept radio transmissions sent out by extraterrestrial civilizations, is now listening to 288,315 star systems instead of its previous 1,327, according to preprint research shared online last week. In all, the change represents a major upgrade to one of the more prominent attempts to find intelligent life in the Milky Way.
The University of Manchester scientists behind the project made the improvements after combing through existing European Space Agency data about the locations and distance from Earth of celestial bodies within 33,000 lightyears, which is the range of their radio telescope.
Knowing the locations and distances to these additional sources, Manchester researcher and team leader Michael Garrett said in a press release, greatly improves our ability to constrain the prevalence of extraterrestrial intelligence in our own galaxy and beyond. We expect future SETI surveys to also make good use of this approach.
The idea is to identify extraterrestrial civilizations by picking up radio broadcasts, so figuring out how feasible it is for each star system to get a message to Earth helped them narrow down their search while adding the new candidates.
Our results help to put meaningful limits on the prevalence of transmitters comparable to what we ourselves can build using twenty-first-century technology, study coauthor Bart Wlodarczyk-Sroka said in the release.
READ MORE: Breakthrough narrows intelligent life search in Milky Way [University of Manchester]
More on SETI: Scientists Say Life Could Survive Inside Stars
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SETI Team Increases Number of Stars That Might Host Life by 200x - Futurism
Posted: at 3:08 pm
According to Anthony Fauci, the United States top infectious disease expert, there could be a safe way to start giving out a COVID vaccine earlier than expected.
Fauci said during aTuesday interview with Kaiser Health News that the Data and Safety Monitoring Board, a committee made up of independent experts who evaluate the safety of vaccine development, could decide that the data is so good right now that you can say its safe and effective.'
In other words, researchers could end the trials early and start giving out the vaccine.
Three COVID vaccines have reached late stage large-scale trials in the US, according to CNN, including one by pharmaceutical company Moderna.
Its a touchy subject and complicating matters is the politicization of the vaccine by U.S. president Donald Trump. Experts have claimed that Trump is pressuring regulators to release a vaccine early to help with his reelection later this year.
Fauci remained steadfast during Tuesdays interview. If you are making a decision about the vaccine, youd better be sure you have very good evidence that it is both safe and effective, Fauci said. Im not concerned about political pressure.
Health experts are reluctant to make any claims as to when a coronavirus vaccine will be made available. Some claim that ending trials early would likely come with inherent safety risks, as CNN reports.
Fauci is optimistic. He believes that we could make rapid progress before the end of 2020.
I believe that by the time we get to the end of this calendar year that we will feel comfortable that we do have a safe and effective vaccine, Fauci told NBC today.
Faucis main concern right now, actually, is the upcoming flu season, something the nation needs to get ahead of.
What Id really like to see is a full court press to get us way down as a baseline, so that when you get these cases in the fall, they wont surge up, Fauci added.
READ MORE: Theres a legitimate way to end coronavirus vaccine trials early, Fauci says [CNN]
More on Fauci: Trump Wants to Approve a COVID Vaccine Before Theyre Done Testing It
Continue reading here:
Fauci: We Could Cut Trials Short and Give Out COVID Vaccine "Right Now" - Futurism
Posted: at 3:08 pm
Chadwick Bosemans tragic death at the all too young age of 43 from colorectal cancer has been weighing on me the past couple of days. I am a fan. But I also am battling cancer, and I think I understand his incredible productivity in his last years, as he knew he was fighting for his life. He was also fighting for a legacy, something to bequeath those he would leave behind. Having played Thurgood Marshall, Jackie Robinson, James Brown and King TChalla among others, he produced a string of pearls, of multi-dimensional performances. At a time when young Black men need hope and role models, he stepped up.
I thought I would say something about the Afro-Futurism that was much discussed with regard to the Wakanda whose ruler he played in the Marvel Cinematic Universe. At the end of The Black Panther, TChalla announces that Wakanda would begin sharing its technology with the world. Someone in the audience asks what a largely agricultural country had to offer, and Boseman just smiles.
Of all the world regions, Africa and the Middle East most suffer from stereotypes in the US media. Elliot Ross at Africaasacountry wrote in 2014 about historian Steven Simons observation that publishers seemed to like putting acacia trees on the covers of novels set in Africa, and, indeed, on books about Africa in general.
I lived about a tenth of my life on the African continent, and can attest that acacias or plane trees just arent common everywhere there.
What has been obscured by Americans stereotypes of Africa as one big wild animal reservation is its own spheres of hyper-modernity.
The complaints of white American conservatives that Wakanda is not a country are peculiarly tone deaf and betray an inability to understand genres of literature. It has been observed that George Orwells 1984 was not about the future. Eric Blair writing as Orwell was describing in the present the worst excesses of fascist and Stalinist societies (and as an anarcho-syndicalist was not above indicting British capitalism either).
Science Fiction and comic books often appeal to hyperbole and exaggeration as their central figure of speech, just as literary fiction likes irony. Wakanda is not the opposite of reality, but an exaggeration of an existing reality, a piling up of realities in one place that are instead scattered.
We dont often see Africa skylines like that of Nairobi in our media:
As for science, there is a lot of it being done on the continent, especially in South Africa, as Cheryl Kahla wrote at The South African.
She points out that Sandile Ngcobo and some physicist colleagues at the University of KwaZuluNatal developed the first digital laser, which can be controlled by computer and does not have to be reset each time it is used.
Some of the inventions come out of Africas special challenges. These obstacles can spur innovation.
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For instance, Africa mostly did not have a network of physical telephone wires, so when cell phone technology came along, Africans adopted it even more widely than other global populations. By 2013 there were 650 million cell phones in Africa, more than in the United States or Europe. We all remember how North African youth wielded this technology to unseat a string of dictators.
Thus, in a BBC report on technological innovations in Africa for 2017 we find that Ugandan engineer Brian Turyabagye has designed a biomedical smart jacket to quickly and accurately diagnose pneumonia in children. In that population it is hard to distinguish it from malaria, but Turyabagye linked a stethoscope in a vest to a mobile phone app that records the audio of the patients chest. Analysis of that audio can detect lung crackles and can lead to preliminary diagnoses.
As for Wakandas new-found vocation of philanthropy, Kenya, Nigeria, South Africa and Uganda are highly rated for charitable giving. Even Liberia, despite its legacy of civil war, is more generous in world rankings than Belgium.
The Black Panthers own Orientalism can get in the way of its futurism. It makes Wakanda a monarchy when Africa is almost entirely made up of republics. Ghana and Senegal have made strides in democracy (and Killmonger could not so easily have taken over a democracy). It garbles Pharaonic religion with Hinduism and displaces both to the south of the subcontinent, whereas the vast majority of Africans are Muslims and Christians, and they have innovated in those traditions. Sufi Murids in Senegal contributed to a powerful strain of Muslim pacifism. If anything the film does not make Africa futuristic enough.
Of course, Africa can sometimes offer a low-tech critique of an overly industrialized, scientistic way of life.
Ironically, if Boseman had actually been, say, a South African, he would have been much less likely to die of that form of cancer. A 2018 paper in the American Journal of Pathology says that:
Incidence rates of CRC are vastly different for African Americans (60 per 100,000 per year) and South African blacks (5 per 100,000 per year). Of the many differences that characterize the environment for these different individuals, diet can play an outsize role in the incidence rates for CRC. The diet for rural South African blacks is highly enriched in fiber and low in meat and fat, whereas the Western diet is low in fiber and high in meat and fat.
Americans would do well to adopt this low tech but life-saving way of life from Africans, cutting down on red meat and fat in favor of nutritious fruits and vegetables. Since red meat is also a high carbon food, reducing its consumption would also help the environment. Africas carbon dioxide and methane emissions are tiny compared to those of supposedly technologically more sophisticated countries.
In one of his many achievements, Boseman (along with the MCU creative team) deployed the tropes of science fiction to create new images of Africa, but African scientific and technological advance is in the present. If it does not get the big international awards, I suspect, it is because it is oriented to practical problem-solving for populations that were set back by a history of European colonialism and exploitation.
These thoughts came to me as I rewatched The Black Panther for the nth time.
I am just one of millions of grieving fans trying to find a way to say goodbye to someone whose spirit I had expected to inspire and guide me for many years to come, and who was cut down in his prime. I am grateful for his life even as I mourn his death.
Posted: at 3:08 pm
Right now, anyone in the U.S. trying to develop a vaccine for COVID-19 will likely run into a crucial roadblock: There simply arent enough primate research subjects to go around.
American labs have run into a critical shortage of monkeys, The Atlantic reports. And without them, scientists have no hope of completing the animal testing phases of clinical tests before they can move on to trials with human volunteers. The bottleneck is a bad sign for future attempts to develop a treatment, as scientists who might develop a working vaccine have no way to actually test it out.
Koen Van Rompay is an infectious disease expert at the California National Primate Research Center. He told The Atlantic that due to the shortage, he gets significantly more requests from companies that want to run studies at the facility than he can handle.
I have to tell them, Im sorry, we are not allowed to start your research,' Van Rompay told The Atlantic.
There are numerous problems at play, The Atlantic reports. Theres more demand for monkeys to use in clinical research due to the coronavirus pandemic, but there are fewer monkeys available than ever. China had been supplying 60 percent of monkeys used in American research, but closed down exports due to the pandemic. On top of that, monkeys were already a hot commodity in short supply.
And because hindsight can be cruel, the National Institutes of Health actually discussed creating a strategic monkey reserve back in 2018, but never acted on it. If they had, scientists might still be able to do their important work.
Read more from the original source:
Scientists Are Running Out of Primates to Test Vaccines On - Futurism
What Goes Right and Wrong When We Predict a High-Tech Future – Walter Bradley Center for Natural and Artificial Intelligence
Posted: at 3:08 pm
An article in Ladies Home Journal predicted 2001 a century earlier. Heres a video version:
Futurism is a hit and miss business: Fast food is predicted (3:40) but so is the extinction of the horse (3:20). Apparently, the futurist, John Elfreth Watkins, Jr., did not foresee a future for horses in recreation and sports except for the rich.
He predicted the internet and wireless communications in principle (5:57, 13:29): A husband sitting in the middle of the Atlantic will be able to converse with his wife sitting in her boudoir in Chicago. But, surprisingly, he did not see much of a commercial future for the airplane but rather favored dirigibles and electrified ships (8:20ff).
He predicted high-speed trains but also electric sleighs for kids (17:16) Hmm. Did he not pause to think about concussion? No surprise, that idea never took off.
When predicting the future, we all may tend to either underestimate the advances:
The average American will live fifty years, as opposed to thirty-five
US life expectancy was about 78.6 years in 2017, principally due to clean water, healthier living conditions, and emergency medicine.
Or else we overestimate them:
The trip to suburban home to office will require only a few minutes a penny will pay the fare Dreamin
Commenters at YouTube offer some thoughts about what the 1901 futurist got right and wrong:
giant guns will fire 25 miles or more Paris gun 13 years later could fire 81 miles.
The whole well get rid of all the annoying flying bugs- thing showed that we clearly hadnt quite figured out the whole everything is connected aspect of the biosphere.
He predicted spy satellites in space before man had sent anything into space, granted he said theyd be balloons with cameras attached but they describe satellites
2010 looks back on a 1909 prediction, in this case by Nicola Tesla (18561943) in Popular Mechanics:
He wrote in the magazine that, one day it would be possible to transmit wireless messages all over the world.
Tesla, who spent most of his adult life in America before his death in New York in 1943, imagined such a hand-held device would be simple to use and that, one day, everyone in the world would communicate to friends using it.
This, he added, would usher in a new era of technology.
Imagine. A handheld device
2014 looks back on (roughly) 1914s predictions via French vintage postcards popular during the 1900 Worlds Fair and following:
One thing you see in the cards is a tendency to assume some things wont change, even though they undoubtedly will. In one image, a couple flags down an aerotaxi. Thats futuristic enough, but the man is wearing spats and carrying a cane, while she has a parasol and an enormous hat with a feather. Did they really think transportation would undergo a revolution while fashion stayed frozen in time? In every one of these you see a mix of a futuristic concept with stuff that looks to us to be very old fashioned, [collector Ed] Fries said.
At the same time, theres virtually no hint in the postcards of the truly transformative technologies of the last centurynamely personal computers and the internet.
Heres one card (public domain) depicting an aerocab station as seen from 1900:
Some of the jealously guarded cards are shown in this YouTube video.
2018 looks back on 1918s predictions:
On January 6, 1918, the headline of an article in The Washington Times announced that the Automobile of Tomorrow Will Be Constructed Like a Moving Drawing Room. The author was writing about a prediction in Scientific American that described the car of the future. It would be water-tight and weather-proof, with sides made entirely of glass, and seats that could be moved anywhere in the vehicle. It would be decked out with power steering, brakes, heating, and a small control board for navigation. A finger lever would replace the steering wheel. Other designs imagined that cars would roll around on just three wheels, or on air-filled spheres to remove the need for shocks.
So much is right; again, the parts that the futurist gets wrong likely stem from not envisioning practical issues like the increased hazard from smashed glass during a minor collision.
The big disadvantage of making predictions for a century hence is that we probably wont get to find out if they come true.
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Truth is not only stranger than fiction, it sometimes grows out of it. A senior editor at Wired told us a while back that science fiction writer H. G. Wellss 1914 tale, The World Set Free, formed part of the inspiration for the atomic bomb, exploded over Hiroshima in 1945.
Brilliant vision from a century ago foretells todays internet. In E. M. Forsters dystopia, people interact only through the Machine.