Monthly Archives: May 2020

LVS May be Considering the Acquisition of Wynn Resorts, Analysts Suggest – GamblingNews.com

Posted: May 11, 2020 at 10:51 am

Las Vegas Sands (LVS) may be looking to acquire Wynn Resorts, an analysis by a boutique investment bank and advisory firm for the gaming industry suggests. Union Gaming LLC, in a note published Thursday overnight, cited Okada Manila in the Philippines, Australia-based Crown Resorts, and Wynn Resorts, all three as potential acquisition targets for the Nevada-based casino and hospitality operator.

Im going to add on to our strategic thinking, strategic priorities that we can acquire because most of the other companies dont have the balance sheet that we do, and they dont have the potential market that we doIm now taking on the strategy of both acquiring and building and developing.

Reading between the lines of LVS Chairmans Q1 2020 conference call, Unions analysts come up with three potential acquisition targets as the most suitable regarding LVSs preference for being as close as possible to the Asian client, with special emphasis on the Chinese consumer.

Okada Manila looks like the best bet for LVS to enter its third Asian market, after its presence in Macau and Singapore is now firmly established, with the integrated resort targeting the high-end clients in a market that resembles the early years of Macau. Analysts estimate the property, after the completion of its final hotel tower, would generate around $300 million of EBITDA, enough to attract interest from Las Vegas Sands.

The second mentioned target, Crown Resorts, has high quality assets in a first world market, plenty of owned real estates and some additional development prospects, as well as a solid Chinese VIP junket business, traits that would make it attractive to the ambitions of the 28th in the Forbes 2020 Billionaires list Sheldon Adelson.

Wynn Resorts acquisition, though, would make the most sense from strategic point of view, argue Unions analysts, as it would add $1.6 billion of EBITDA, increase LVSs hotel capacity in Macau with another 2,700 rooms and would create cost synergies both in Macau and in Las Vegas.

Last week, Wynn Resorts President and CFO Craig Billings, announced during an earnings conference call the groups Asian subsidiary, Wynn Macau, was burning a hole in the cash reserves, to the extent of $2-2.5 million per day, due to the slow restart of the industry in the Special Administrative Region of China, still under the grip of travel restrictions. Mr Billings pointed out groups management optimism remained that business would pick up as soon as travel restrictions were lifted.

Wynn Resorts posted its Q1 2020 financial report, reporting a 42% drop in revenue, outlining the significant impact on its operations from the ongoing casino closures due to the health crisis and the measures undertaken to contain the spread of the virus.

During the same conference call Wynn Resorts CEO Matt Maddox stated that the group was not looking into any M&A activities, pointing out the company was looking to utilize its expertise in the development and running of industry-leading assets.

Mr Maddox admitted though, that during these times some really interesting assets could come up and all the strongly positioned in the industry would be looking to take advantage of the strength in their balance sheets. And even if Wynns stock may not be attractive for investor stock portfolios, it may be a great acquisition for a competitor like Las Vegas Sands.

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13 outlaws including five gamblers held – The News International

Posted: at 10:51 am

Islamabad: The Islamabad Police have arrested 13 outlaws including five gamblers from various areas of the city and recovered narcotics, cash, mobile phones, gambling tools and stolen valuables from their possession, a police spokesman said.

Following the directions of IGP Islamabad Muhammad Aamir Zulfqar Khan and DIG (Operations) Waqar Uddin Syed, all officials of Islamabad police have accelerated their efforts to curb activities of anti-social elements and drug pushers.

On a tip off, Superintendent of Police (City) Omer Khan constituted special team under supervision of ASP Rana Hussain Tahir including SHO Bani Gala Sub-Inspector Muhammad Imran, ASI Muhammad Rizwan along with others to raid at a gambling den.

This team raided there and nabbed five gamblers red handed who have been identified as Wajhat Ali, Waseem Sajjad, Zeshan Shokat, Umer Safdar and Wajid Hussain. Police team recovered stake money, and gambling tools from their possession.

Meanwhile, Golra Police arrested, Habib-Ullah, and recovered 360 gram hashish from him. Shalimar police arrested two accused, Altaf and Tanveer, and recovered stolen valuables from their possession. Noon Police arrested two Afghans Imran and Ustari Gul living illegally.

Shahzad Town Police arrested accused, Adeel Hussain, and recovered stolen valuables from him. Lohi Bher Police arrested accused, Shabbir, and recovered stolen mobile phones from him. Karachi Company Police arrested, Muhammad Furqan, and recovered 15 litres alcohol from him.

Nilore Police arrested accused, Israr, selling diesel and petrol illegally. Cases have been registered against these nabbed persons and further Investigation is underway from them.

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Fritz Lang’s ‘Dr. Mabuse the Gambler’ Still Casts a Spell – The New York Times

Posted: at 10:51 am

The title card for Dr. Mabuse the Gambler, the German director Fritz Langs 4-hour silent so-called super-film, promises a portrait of our time. That time was 1922. Yet Langs tale of financial panic, profiteering and doomsday revelry speaks to our own.

Mabuse, which was originally shown in two parts but may be streamed as one uncut film online, was greeted by its initial German audiences as akin to a news bulletin. One Berlin paper speculated that a century hence, the movie will show people a time that they could perhaps scarcely comprehend, a time that saw the extravagance of the newly rich, the rapid gambling on the stock exchange, the clubs, the addiction to pleasure, the speculation, the vast amount of smuggling, counterfeiting and more.

Stream Dr. Mabuse the Gambler on the Criterion Channel or Kanopy.

Adapted from a popular novel by the journalist Norbert Jacques, Mabuse was a lightning bolt that crackled across the stormy sky of Weimar Germany a newly established, shellshocked democracy where two abortive revolutions followed the loss of World War I, hyperinflation was mounting and social unrest was ubiquitous.

In his later years, Lang would maintain that Mabuse originally started with a rapid-fire montage (since lost) that juxtaposed scenes from the left-wing Spartacist uprising led by Rosa Luxemburg and Karl Liebknecht, the right-wing Kapp Putsch that enlisted nationalist military leaders and the assassination of the German foreign minister, Walther Rathenau. This seems unlikely since Rathenau was shot two months after Mabuse opened, but the intro was unnecessary. Mabuse merged with its moment and even prophesied what was to come.

Paranoia rules. A habitu of decadent Art Deco nightclubs, Mabuse (Rudolf Klein-Rogge, who would play the mad scientist Rotwang in Langs Metropolis) preys upon his wealthy victims. Not just a criminal mastermind but a psychoanalyst to boot, Mabuse has multiple ways to cloud the mind. In one newly relevant sequence, he tricks an unfortunate fall guy into self-quarantine and, having destroyed his tenuous grasp on reality, induces him to commit suicide.

Mabuse is introduced shuffling a deck of cards showing his various disguises. A more accurate translation of the title would be Dr. Mabuse the Player, for this protean villain is also an actor. Who is Behind All This? an intertitle demands. Mabuse is both ubiquitous and unknown. In his classic film history, From Caligari to Hitler: A Psychological History of the German Film, the German critic Siegfried Kracauer characterized Mabuse as everywhere present but nowhere recognizable. (Or, as President Trump described Covid-19, an invisible enemy that came out of nowhere.)

The movies first chapter concerns an elaborate scheme, directed by Mabuse from his study, whereby a secret trade pact is stolen from the suitcase of a diplomat traveling by train. News of the theft, as well as the document itself, is used to crash the commodity exchange, much to Mabuses profit.

While economic chaos is inherent in Mabuses intrigues (he also operates a counterfeit money ring, staffed with blind slaves who cannot identify him), looting the rich seems to be his preferred pastime while, thanks to his hypnotic gaze and mental powers, world domination is his ultimate goal. A behind-the-scenes manipulator whose many disguises include that of a stage mesmerist, a proletarian rabble-rouser, and a Jewish peddler, he is aided by a gang of accomplices that include his cocaine-addled manservant and a saucy dancer, Cara Carozza (the Norwegian actress Aud Egede-Nissen), a star of the Folies Bergre.

These minions are in Mabuses thrall, despite the abuse they suffer at his hands. The movie is steeped in individual as well as social pathology. In addition to practicing hypnotic mind control, Mabuse inspires the sort of unquestioning, zombielike obedience (known in German as kadavergehorsam) that, a decade later, Hitler would demand from his SS and indeed all Germans. Carozza, whom Mabuse uses as a honey-trap, insists that he is the greatest man alive even after his erotic interest has been piqued by a sultry thrill-seeking countess (Gertrude Welcker).

At once wanton and repressed, the countess is a terrific character, haunting the same casinos as Mabuse but never gambling because, as she explains, she prefers to watch. Her luckless husband (Alfred Abel, who plays Joh Frederson in Metropolis) is another sort of aesthete a collector whose mansion is overstocked with mock Cubist canvases and faux African sculptures. (The cluttered parlor offers a preview of the infamous Nazi exhibition of so-called degenerate art.) The countess also casts her indolent spell on the resolute state prosecutor Norbert von Wenk (Bernhard Goetzke), who doggedly pursues Mabuse until he is hypnotized by the master to drive a speeding death car.

It has been suggested that as a conjurer of mental images, Mabuse was a sort of alter ego for the domineering director. Lang spared no expense. Mabuse was shot in a studio vast enough to accommodate city streets and even neighborhoods. The swanky nightclubs are set pieces in themselves. One sequence juxtaposes a spiritualist soiree in a luxurious apartment with the opening of the Petit Casino, a cabaret promising all that pleases is allowed. Mabuse operates in both places simultaneously.

The Petit Casino features a shimmy by the notorious naked dancer Anita Berber, here wearing a tuxedo. (According to some accounts, she arrived late on the set and out-divad Lang.) The Petit Casino also provides the arena for Cara Carozza to lead on the most hapless of Mabuses victims, while he himself infiltrates the sance to hypnotize the countess into inviting him for dinner.

With a dozen chapters, Mabuse lends itself to both incremental and binge watching. Exerting its own form of mind control, it starts slowly and, abetted by an edgy modernist score, builds in intensity to a mad climax. The violent denouement anticipates by a decade the grand finale of Howard Hawkss Scarface. We have long since become inured to onscreen mayhem, but original reviews suggest that early audiences were stunned by the movies pace. Speed, horrifying speed characterizes the film, one critic wrote. Applause broke out during a scene of cars racing through the nocturnal streets of a studio-built Berlin.

Mabuse entered German popular culture and, over the course of his career, Lang was inspired to make several sequels. His second sound film, The Testament of Dr. Mabuse (available to stream on the Criterion Channel and Kanopy) was in postproduction when Hitler became chancellor in 1933. Now confined to a mental hospital, the spectral Mabuse (again Klein-Rogge) uses mental telepathy and a form of radio to incite a crime wave. Lang left Nazi Germany before the film was banned. Life under a terror regime could not be rendered more impressively, Kracauer wrote. It was not shown publicly in Germany until 1951.

In the late 1950s, Lang returned to Germany to make several films including his swan song, The Thousand Eyes of Dr. Mabuse (rentable from Amazon Prime). No less than its predecessors, this Cold War Mabuse is a trove of prophetic paranoia with intimations of James Bond and Dr. Strangelove. It was sufficiently popular in Germany to inspire six sequels. You can imagine an internet version made today.

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Forum: Circuit breaker a good time to kick gambling habit – The Straits Times

Posted: at 10:51 am

I enjoyed the opinion piece penned by Mr Ho Kwon Ping, founding chairman of Singapore Management University and Banyan Tree Holdings (A questioning of inequities: The legacy of Covid-19, May 2).

He presented views on how global as well as regional and domestic affairs might have changed post-Covid-19.

There were two standout segments for me: first, on our delicate co-existence with "invisible" migrant workers; and second, on concerns over complacency among the younger generation.

Other societal changes may also unfold before our eyes.

As local betting outlets have been shuttered during the circuit breaker period, I wait with bated breath to see if our national gambling rates will be brought down substantially.

Gambling is just as highly addictive as other vices and can exact a heavy price on hooked punters and their families.

It is no small issue in the Singapore context.

For those undergoing the current cold turkey treatment, my hope is that they seize this opportunity to scrutinise their finances in the light of present economic difficulties, and kick the habit for good.

Tang Kum Cheong

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Swedish Gambling Market Takes Another Hit Two Online Brands Closed by ComeOn Group – GamblingNews.com

Posted: at 10:51 am

ComeOn Group has announced the shutdown of two brands for the Swedish market. Cherrycasino.com and Sveacasino.com will close on May 18.

The online casino saga in Sweden continues. This time, ComeOn Group is shutting down two of its licenses in the country as a protest towards the countrys restrictive measures planned to come into effect on June 1. The operator has announced that the brands Cherrycasino.com and Sveacasino.com will be shut down only in Sweden.

The sites will be shut down on May 18 but the brands have already stopped accepting new sign-ups or deposits. Player accounts are also going to be closed by that date. ComeOn Group recommended consumers to check the other available ComeOn/Cherry brands which are still available in Sweden, such as Snabbare, Hajper and Mobilautomaten. Due to the planned shutdown, the countrys regulator, Spelinspektionen, will need to update its online licenses list.

The latest shut down operations is not the first challenge for the ComeOn/Cherry brands. Back in January 2019, when the brand just entered the market, Cherry received a license for duration of only two years. For example, most licenses are for a five-year period, but Cherry was deemed as an uncertain organization, thus resulting in the short-term license. Then Cherry went to an administrative court in order to appeal this decision. In October 2019, the appeal was rejected.

Other ComeOn brands also suffered from Swedens authorities. Hajper received a penalty last year after the countrys ombudsman took issue with the company cartoon mascot which was displayed on a poster. Spelinspektionen applied a penalty on ComeOn, Hajper and Snabbare under the pretext that sports betting was offered to players which were under 19 years old.

Earlier this week, ComeOn Group CEO Lahcene Merzoug joined the petition organized by the countrys operator association Branscheforenigen for Onlinespel (BOS). The petition disapproves the restrictive measures proposed in April by Social Security Minister Ardalan Shekarabi.

The restrictions, planned to be implemented on June 1 include a time limit and deposit restrictions for online gamblers. So far, twelve operators running business in Sweden have joined, which according to BOS secretary general Gustaf Hoffstedt represents nearly half of the Swedish online gambling market.

The main concern that the petition is raising is that if such restrictive measures are applied, many consumers will turn to online unregulated markets. Such occurrence can be devastating for the gambling industry as well as the countrys economy, BOS fears.

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Evolution Grille

Posted: at 10:50 am

"NEW CORONA HOURS"

Monday CLOSED 🙁

Tuesday -Thursday11am-7pm

Friday 11am-8pm

Saturday 12pm-8pm

Sunday 10am-7pm

WILL DELIVER

HAVE CURBSIDE PICK UP or TAKE-OUT!

YOU CAN PAY BY PHONE!

NEVER LEAVE YOUR CAR.

Call us at:

724-294-2088

724-766-8974

~Evolution is the gradual process of change over time~ Evolution grille is a seasonal restaurant that showcases progressive american cuisine. Wehave a unique menu blending traditionalclassics prepared with contemporary flair~We use local produce, dairy and meats and believe in fine quality ingredients.We do not use prepackaged or frozen items and yourmeals are madeto order and thoughtfully prepared. We make our own pastas and every dish is made fresh. Asthe seasons change, so do our flavors and menus, to reflect the tastesof the time.

Evolution Grille is the first restaurant of Chef/Owner Michael Barbiaux and his wife, Courtney. In 2014, we moved from our small spot in the plaza to our beautiful new location.

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Evolution Grille

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Evolution explains why you need personal space during lockdown – TNW

Posted: at 10:50 am

Humans are intensely social creatures. We all need company and social contact. But for many of us, being at home for long periods with a small group of people even those we love best can become frustrating.

One key to understanding why constant contact with our family feels so unusual comes from looking at how social groups work in other primate species.

Normally, a primates interaction with others is very well balanced. Neither our ancestors before Homo sapiens nor our close relatives like chimpanzees and bonobos would usually live in fixed, unchanging social settings. Instead, their natural social groups are flexible, which gives them space and time to change their interactions over short time periods.

These kinds of groups, which are more complex than those of many mammals, are called multi-level or fission-fusion societies. They consist of an overarching group that splits up and then comes back together on an hourly, daily, or weekly basis.

Subgroups can vary in composition, with individuals coming and going. The distance that they travel away from one another can vary, as does the length of time subgroups stay together. Some, like mother-offspring groups, can last for years. Others are much shorter-lived and reflect rapidly shifting alliances, fallings out, and friendships.

This is similar to human friendship groups, some of which last for lifetimes and others for only the brief duration of a holiday.

Zoos need to understand the importance of providing animals in captivity with appropriate social environments for them to thrive in. In monkeys and apes, disturbing behavior patterns resulting in psychotic behavior have been a topic of research for over 30 years. From this, it seems clear that the need for personal space and a desire to have control over the intensity and frequency of our contact with our families is not exclusive to humans.

Living in social groups is a fundamental survival strategy for primates and is one of the reasons why its so difficult to provide great apes with good homes in captivity.

Modern humans, meanwhile, often have the freedom to split their homes into multiple rooms and use other spaces for work and leisure. This helps us (under normal circumstances) to have a mixture of privacy, companionship, and family time. In a lockdown, of course, we have much less freedom. Social relationships that are normally maintained through a combination of intense interaction and periods of separation while children attend school and adults go to work now exist in close, long-term proximity.

Humans also have the most flexible and variable social networks of any primate species. Our social groups of roughly 150 individuals include circles of predictable sizes of successively closer people. And unlike chimpanzees, we have no firm boundaries for our groups.

A human social network is not a clear cut unit where any individual is either in or out. Instead, the boundaries are fluid, and at the edges, new people come in as others leave. Bonobos have a similar approach.

Each of our social networks also overlaps to differing degrees with others. A friend who is definitely part of my network will have their own network that overlaps with mine to a greater degree than a distant acquaintance.

For human hunter-gatherers, this sort of network structure with close ties and distant ones, and non-overlapping connections among members of the same tribe is vital to survival. At times of extreme stress, like a serious drought, having one or two contacts a long way away gives you somewhere to go if you cant stay at home.

A homegroup may fission (split) for a season, with each family heading off to their distant friends, and come back together when conditions improve. The group can do this without losing their overall identity. This can also help at times of social conflict, allowing much needed time to cool off.

Quiet time. Shutterstock/Stokkete

In essence, while we have evolved to be very sociable, we are nevertheless accustomed (culturally and evolutionarily) to flexible social networks that give us personal space to manage our lives and relationships. Both isolation and too much-enforced proximity to the same people can be detrimental to our mental health.

There is hope, however. Humans are resilient creatures who will find strategies to achieve some sense of personal space during lockdown, whether its through modern technology or a simple solitary stroll.

Negotiating ways for each individual in a household to control their natural need for personal space, at least some of the time, is key. Knowing that your personal time will be respected can help to ease the strain of enforced sociability.

This article is republished from The ConversationbyVivien Shaw, Lecturer in Anatomy, Bangor University and Isabelle Catherine Winder, Lecturer in Zoology, Bangor Universityunder a Creative Commons license. Read the original article.

Read next: Small errors in coronavirus testing might lead to surprisingly big problems

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‘Single-minded and unavoidable’: Evolution of the government’s Covid-19 comms plan – Campaign US

Posted: at 10:50 am

"Stay home. Protect the NHS. Save lives" is likely to go down as one of the most effective messages in the history of government communications. The vast majority of Britons heeded the warning about coronavirus and stayed at home in a remarkable act of civil obedience that few could have predicted before the middle of March.

Spontaneous and prompted awareness of the campaign were 77% and 92% respectively, the Cabinet Office told Campaign at the start of May, adding that 83% of people understood how their own behaviour can affect the spread of coronavirus. The marketing costs were undisclosed but were already thought to be more than "Get ready for Brexit", which cost 46m.

The three-part coronavirus slogan worked because it was "hard-hitting", "single-minded" and "unavoidable", according to Stephen Woodford, chief executive of the Advertising Association. "Nobody could be in any doubt about the need to stay at home, protect the NHS and save lives."

A Whitehall source added: "The messaging has been simple. Thats why its been effective. Its got three points and people can remember it. Policy is important, but so are communications."

Yet it was also evident that Boris Johnsons government made mistakes in the early stages of the crisis. On 22 January, the UK rated the risk from the epidemic in China as "low" and, a week later, "moderate".

Within four weeks, and, following the first confirmed UK death on 28 February, the government was forced to reassess its position.

So began what would turn out to be a complex, multichannel public-information campaign that would have to adapt to the evolving situation.

Whitehall set up the Covid-19 Communications Hub to be what it called a "cross-government function to support the UKs efforts to mitigate the impact of the coronavirus pandemic".

Senior executives from its existing agencies, MullenLowe and Manning Gottlieb OMD, joined the effort inside the Cabinet Office.

The first phase was a "hygiene" campaign, which broke on radio, print, digital out-of-home, social, display and programmatic, and ran in rotation for the rest of the month.

At the crux of its message was the importance of washing hands regularly for 20 seconds.

However, in those early weeks, decision-making was slow because there were many stakeholders, including Number 10, the Department of Health, Public Health England and leading scientists, who all needed to approve the communications. As the death toll started to grow, policy shifted beyond the "contain" phase.

The "delay" part of the campaign launched on 15 March and featured Professor Chris Whitty, the chief medical officer, urging anyone with symptoms to self-isolate and, for the first time, it included TV advertising.

One day later the government advised people to work from home and, two days later, the announcement was made that schools would be closing as well as pubs, restaurants, gyms and other social venues.

Lockdown had begun. Daily, televised government news conferences, with the "Stay home" slogan on the lecterns, reinforced the messaging. "We saw that as our prime real estate," an insider said.

The business support part of the campaign launched on 1 April, with details of chancellor Rishi Sunaks furlough scheme and other emergency measures.

As Johnson fell gravely ill with coronavirus, the "Stay home" campaign took on a "crisis" tone with updated hygiene assets released.

Conrad Bird, who had worked on the governments Great Britain trade campaign, led what amounted to a virtual agency in the communications hub.

Isaac Levido, an Australian comms expert, who worked on Johnsons 2019 general election victory, also joined at the end of March and the messaging became harder-hitting. "If you go out, you can spread it. People will die," one ad warned.

Following the announcement on 17 April that lockdown would be extended for another three weeks, refined "stay home" messages were targeted at key demographics, including younger people and BAME communities.

Towards the end of the month, as testing came on stream, a campaign targeting key workers was launched as well as a mood film to thank people for staying at home and reminding them why they were doing so.

The communications challenge was far from over. As Woodford says, maintaining social distancing as the UK emerges from lockdown was going to require a new messaging with considerable "subtlety".

Never has the saying "If youre going through hell, keep going" by Johnsons hero, Winston Churchill seemed so apposite.

Joint chief strategy officer, Abbott Mead Vickers BBDO

Early in March, Campaign reported that "some of the governments best comms people are being drafted into a Cabinet Office war room in an attempt to win the information war over coronavirus".

Two months on, and what school report should we give them? Pretty good, Id say.

The best public information does two things: it tells people what they should do and it gives them a compelling reason to do it. As simply and succinctly as possible.

"Dig for victory" (during WW2) being one of the very best examples of this.

We want you to grow your own vegetables to help Britain have a fighting chance of winning the war.

And I would say the most memorable of all the government Covid-19 messages to date does this well.

"Stay home. Protect the NHS. Saves lives."

We want you to stay at home to ensure the NHS can cope and as many people are spared as possible.

This particular message has the added bonus of being a tricolon (a rhetorical term for a series of three parallel words, phrases or clauses, as per "I came , I saw, I conquered"), which has helped make it sticky and memorable.

Of course, there have been numerous other messages from the government over the past eight weeks, from how to wash our hands, how often we can go out and for what reason, the symptoms to look out for, what to do (or not do) if we develop any and so forth. Fear has probably meant we are more of a captive audience than usual, but many of these less dramatic messages have also registered with us, and been followed.

And one final reflection on jeopardy. There have been many reports suggesting that positive messages are more effective in changing behaviour than negative ones. "Stay home. Protect the NHS. Save lives" is obviously an example of positive framing. But given that the "If you go out, you can spread it. People will die" comms is possibly the most memorable single piece of communication from the whole campaign, it does seem to make the case for occasionally needing to scare.

So far, then, so good. Easing us out of lockdown might not be quite so straightforward.

During March and April, the governments Covid-19 campaign broke in three phases and in several waves, using different channels to take account of the developing situation.

4 March

15 March

23 March

25 March

31 March

1 April

6 April

10 April

13 April

20 April

27 April

Chairman, Saatchi & Saatchi London

At the beginning of the crisis, I wrote in these very pages that our industry doesnt save lives. But in the case of the good folk at MullenLowe, I was wrong.

For a month, the agency has had the unenviable task of communicating the governments coronavirus advice to the nation. That it is doing this with extraordinarily limited production capabilities and at breakneck speed deserves our utmost respect.

But the brutal truth is that this work will be judged in one way only on its effectiveness. So, lets address this and this alone.

In this campaign, we have none of the strategic depth of the best government behaviour-change comms such as Abbott Mead Vickers BBDOs "30 for a reason" work or Euro RSCGs "fatty fags" campaign, honed by months of painstaking planning.

But what we do have is absolute clarity, particularly as the campaign has settled down around the message: "Stay home. Protect the NHS. Save lives."

It does have a whiff of the "message out" rather than "message received" style of communications favoured by politicians but sometimes we do get a little lost in the behavioural economics playbook when the task is far simpler.

And the task here is so incredibly simple. Stop people leaving their homes and putting the NHS and other peoples lives in danger. I dont need Millward Brown to know this work is effective the emptiness of our streets is testament to the fact.

Effectiveness that is amplified by the most powerful "distinctive brand asset" of this year, the emergency tape art direction. And by the choice of the NHS as the author of the communication, a brand that has stratospheric potency right now.

But heres the thing. While effectiveness is about the strategy, the message, the creative and the spend, it is also about the timing.

When the public inquiry is held into the disastrous way the government has handled the coronavirus crisis, this campaign will inevitably be dragged into its blades. The unequivocal "stay at home" message only appeared after Boris Johnsons decision to lockdown the UK on 23 March, by any objective measure far too late.

And ads that arent on air cant change anything.

So, yes, the good folk at MullenLowe are saving lives every single day.

But imagine how many more they could have saved had they been asked to do this sooner.

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'Single-minded and unavoidable': Evolution of the government's Covid-19 comms plan - Campaign US

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The inevitability of evolution, after COVID-19 – Coronavirus (COVID-19) – Australia – Mondaq News Alerts

Posted: at 10:50 am

10 May 2020

by

BRI Ferrier

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As the lock down measures are wound back and we are nowconsidering life after COVID19 in Australia, the question is, howdo we recover?

It appears accepted that some businesses simply won'tre-open. That position probably reflects businesses that werealready struggling, or a business has now become marginal orterminal in the wake of the market dislocation created by theCOVID19 crisis.

By the time the Australia-wide lock down ceases, the bulk of thecountry would have spent several months within the confines oftheir own house. We know that there will be significant debts thatneed repayment and a recession, that has already been foreshadowed,to navigate through. It is likely that the real financial pain isyet to come.

Ideally, we would like to see Job Keeper kept going for at least30 days post lock down, this will ease the burden of transition andin reality, the Commonwealth and State undertakings designed tokeep the economy alive will need to be amended to get it growingagain.

Just as "all bets were off" when this process started,the same attitude may be needed to make for a smooth, seamlesstransition, rather than an abrupt shock to the system where youeither survive or don't.

The next period of time is an important stage of businessevolution, your desire and financial ability to implement change isgoing to be your biggest hurdle.

The content of this article is intended to provide a generalguide to the subject matter. Specialist advice should be soughtabout your specific circumstances.

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The inevitability of evolution, after COVID-19 - Coronavirus (COVID-19) - Australia - Mondaq News Alerts

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How the evolution of the linebacker position has changed in Bobby Wagner’s eyes – NBCSports.com

Posted: at 10:50 am

There are a number of lenses worth looking through when the NFL releases the regular season schedule each year. One of them is which top rookies Seattle will face. The Seahawks 2020 schedule is loaded with first-year talent, especially within the NFC West.

Heres a glance at who theyll have to deal with this season and when.

Week 1 at Atlanta Falcons

Notable picks: CB A.J. Terrell, DL Marlon Davidson

It will be interesting to see whether or not Atlanta chooses to play Davidson as a defensive tackle or a defensive end. Regardless, he could be a Day 1 difference maker on Dan Quinns defense.

Week 2 vs. New England Patriots (SNF)

Notable picks: S Kyle Dugger, LB Josh Uche

The Patriots took Dugger, a Division II star our of Lenoir-Rhyne, at the top of the second round. Hes got elite size and athleticism that Bill Belichick is surely eager to see at the back end of his defense. Uche is a raw pass rusher out of Michigan that many Seahawks fans had on their draft wish list. New England feels like a great fit that should allow him to maximize his unrefined tools and traits.

Week 3 vs. Dallas Cowboys

Notable picks: WR CeeDee Lamb, CB Trevon Diggs, DE Bradlee Anae

Cowboys fans are still celebrating Lamb falling to them with the 17th-overall pick. Lamb put up 1,327 yards and 14 touchdowns for Oklahoma in 2019. The trio of Lamb, Amari Cooper and Michael Gallup is arguably the best in the NFL. Diggs was thought to have first-round potential, but Dallas nabbed him in the second. Anae offers supreme value in the fifth round given he racked up 13.0 sacks for Utah last season.

Week 4 at Miami Dolphins

Notable picks: QB Tua Tagovailoa, T Austin Jackson

Seattle will be one of the first teams to see Tagovailoa on an NFL stage, assuming he's able to win the job immediately. The Dolphins chose the Alabama product over Oregons Justin Herbert. Miami taking Jackson to protect his blindside was a wise choice in the back half of the first round.

Week 5 vs Minnesota Vikings (SNF)

Notable picks: WR Justin Jefferson, CB Jeff Gladney, T Ezra Cleveland

The Eagles picking Jalen Reagor over Jefferson was a bit of a surprise, but I doubt Minnesota is arguing. Jefferson was Joe Burrows top receiving threat and put up video game numbers in 2019: 111 receptions, 1,540 yards and 18 touchdowns. Cleveland was a nice get in the second round when many draft analysts thought hed be off the board in the first.

Week 6 BYE

Week 7 at Arizona Cardinals

Notable picks: LB Isaiah Simmons, T Josh Jones

Arizona has had a fantastic offseason beginning in free agency, stealing DeAndre Hopkins via trade from the Texans and retooling one of the leagues worst defenses last season. Now theyve added one of this years the most exciting defensive prospects in Simmons, who offers similar versatility to Chargers star defensive back Derwin James. Theres a ton of potential there, and it will be interesting to see how Arizona deploys him.

Jones was seen as a potential first-round pick but somehow slid all the way to the third round. He should serve as one of Arizonas tackles of the future.

Week 8 vs. San Francisco 49ers

Notable picks: DT Javon Kinlaw, WR Brandon Aiyuk

The 49ers were masterful on draft weekend, landing a pair of first-round picks as well as acquiring star left tackle Trent Williams in a trade with the Redskins. San Francisco will have the luxury of transitioning seamlessly from Joe Staley to Williams and DeForest Buckner to Kinlaw.

The selection of Kinlaw ensures that the 49ers will continue to have one of, if not the best defensive line in all of football. Kyle Shanahan said Aiyuk was his favorite receiver in what was considered an all-time great class of wideouts. You can decide whether or not you believe him, but its hard to argue that the reigning NFC West champs arent at least as good as they were in 2019, if not a tick better.

Week 9 at Buffalo Bills

Notable picks: DE A.J. Epenesa, RB Zach Moss, WR Isaiah Hodgins

A number of Seahawks fans were hoping Seattle would land Epenesa as an edge rusher of the future. Hodgins was a nice value pick at the end of the sixth round. The Oregon State wideout put up 1,171 yards and 13 touchdowns for the Beavers in 2019.

Week 10 at Los Angeles Rams

Notable picks: RB Cam Akers, WR Van Jefferson

Akers will be the Rams long-term replacement for Todd Gurley. He posted two separate 1,000-yard seasons at Florida state as well as 34 total touchdowns. Jefferson was a player who many draft experts liked as a potential fit with the Seahawks. Hes coming off of a foot injury, but he was seen as maybe the purest route runner in this years class.

The Seahawks have had trouble dealing with Sean McVays offense in previous seasons. Stopping them in 2020 should be just as challenging.

Week 11 vs. Arizona Cardinals (TNF)

Week 12 at Philadelphia Eagles (MNF)

Notable picks: WR Jalen Reagor, QB Jalen Hurts

I expected the Eagles to go with LSUs Justin Jefferson, but everyone knew Philadelphia was going to go receiver in the first round so it still Reagor still makes sense. How will the Eagles utilize Hurts? What does that pick mean for the future of Carson Wentz. Hurts might be a special player, but it was a head-scratching pick all the same.

Week 13 vs. New York Giants

Notable picks: T Andrew Thomas, S Xavier McKinney

The Giants landed one of the Big Four tackles in this years class as well as arguably this years top safety prospect in McKinney, who slipped out of the first round to the Giants benefit.

Week 14 vs. New York Jets

Notable picks: T Mekhi Becton, WR Denzel Mims

Both New York teams grabbed a Big Four tackle. Mims, an athlete build like DK Metcalf, had a similar Metcalf-like fall in the draft to the bottom of the second round. He ran a 4.38 40-yard dash and posted 1,020 yards and 12 touchdowns for Baylor in 2019. This could turn out to be one of the steals of the draft.

Week 15 at Washington Redskins

Notable picks: DE Chase Young, WR Antonio Gibson, WR Antonio Gandy-Golden

Young is expected to have a Nick Bosa-like immediate impact as a rookie. Seattle already sees Bosa twice a year. Young will surely be a handful as well. Gandy-Golden was a prospect many analysts like as a fit in Seattle on Day 3. Theyll have to face him in 2020 instead.

Week 16 vs. Los Angeles Rams

Week 17 at. San Francisco 49ers

Be sure to listen to the latest Talkin' Seahawks Podcast with host Joe Fann and special guest Texas Tech head football coach Matt Wells.

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How the evolution of the linebacker position has changed in Bobby Wagner's eyes - NBCSports.com

Posted in Evolution | Comments Off on How the evolution of the linebacker position has changed in Bobby Wagner’s eyes – NBCSports.com