From shimmering shadow to pop culture-inspired cuts, the last quarter centurys looks.
In the same way that fashion fads fall in and out of favour, so do beauty trends.
Yes, history does repeat itself formerly thought to do so every couple of decades according to a process known as the 20-year trend cycle. Pop culture watchdog Vice has since disproved this theory, instead citing that the cyclical nature of trends is today working at breakneck speed repeating itself every five or 10 years thanks to the advent of social media and the uptick in micro-trends.
Of course, when a trend resurfaces its often with a twist to make it more appealing to the current zeitgeist.
Through the lens of beauty, the last 25 years have seen a fair share of makeup mishaps and wacky hairdos. Ranging from over-plucked eyebrows to frosted lipstick, the trailblazers of days gone by were willing to try any trend but for every questionable beauty look, there are numerous iconic ones.
Below, we chart the era-defining beauty trends as featured in Viva over the last 25 years.
A complete 180-degree turn from the glamour and gaudiness of the 80s, the 90s ushered in an aesthetic characterised by semi-sheer foundation and undone eyes.
Call it a resurgence of the no-makeup makeup of the 70s a la Kate Moss, who embodied the attitude at the time. Fresh-faced beauty took priority over an overly made-up face, which extended to a light feathering of mascara, neutral-toned eyeshadow and subtle blush.
Lipstick shades followed suit, in nude or brown shades but bold, grungy lips in bursts of burgundy or maroon werent uncommon either, lending a striking contrast to an otherwise bare face. The most memorable part, however, was the unblended lip liner, which saw everyone from Aaliyah to Naomi Campbell line their lips three to four shades darker than their lipstick. This look was one of many recreated by makeup artist Kiekie Stanners and captured by Mara Sommer for Vivas exclusive Aaliyah x M.A.C Cosmetics beauty shoot in 2018, in which model Charlee Passi of Unique Models was transformed into the 90s pop icon complete with poker-straight hair and glossy maroon lips.
Rich burgundies were echoed in pop culture with Chanels Vamp nail lacquer, a reddish-black hue donned by Uma Thurman in Pulp Fiction. The now-legendary shade was said to have been created from scratch at the French fashion maisons 1994 autumn/winter runway show.
In contrast to the clean complexions of the supermodel wunderkind came full-spectrum glitter with touches of silver or gold adorning hair, eyes and lips to disco effect. Metallic eyeshadow was out in full force think glittering purple eyelids or chrome-finish eye paints. This level of shimmer extended to lips, too, with frosted lipstick skyrocketing in popularity later in the decade. Few shots epitomise the grunge and glitter of the 90s like this shot captured by Mark Smith in Vivas October 13 issue in 1999, complete with smoked-out silver eyeshadow and aforementioned skinny brows.
Undeniably grungy, and pioneered by iconic makeup artist Kevyn Aucoin, were pencil-thin eyebrows. Its a trend wed rather forget (and are still recovering from) the overplucked, low-arch brow iconised by Gwen Stefani, Drew Barrymore and Angelina Jolie. Locally, ultra-thin brows were sported by two of the countrys most famous actors, Shortland Streets Minnie Crozier and New Zealand icon Suzy Cato of Suzys World.
For hair, the Rachel haircut defined much of the decade, with Friends fans taking pictures of Jennifer Anistons layered, face-framing haircut to their stylist in droves. Slightly edgier was the shag haircut, epitomised by Meg Ryan in Youve Got Mail. While it didnt hit cult status quite like the Rachel did, variations on the trend have stood the test of time and the style continues to be reimagined today.
Skinny brows continued their reign during the turn of the millennium, later morphing into a more sculpted, arched look towards the end of the decade.
Eyeshadow trends borrowed the same level of shimmer from the late 90s (think frosted eyelids) in baby blue, blush pink, lavender or mint green but later gave way to a smoky eye in every hue, from rusted reds and burnt oranges to nightclub-ready smoke in black, silver and white.
Another trademark of this era was a highly glossed lip bubblegum pink and glittery hues dominated. Formulas at the time were thick and promised to cast a sheen over lips when worn solo or layered on top of lipstick for extra shine. A fusion of both frost and gloss, makeup artist Steph Lai liberally applied frosted lipstick to model Marcellie Viezzers lips for a shoot that featured in Vivas Winter Fashion special in March 2006, as photographed by Carolyn Robertson.
Spurred on by the emo music movement, inky black eyeliner defined the eyes of musicians and models alike, on stage or on the runway. Tightlining was the best application method, with the upper and lower lash line coated in thick, ultra-dark formula for a sultry, mysterious finish. Kiwi singer Gin Wigmore made the look her own, and was very seldom spotted without her signature smudged-out liner and glossy nude lip.
Poker-straight hair was paired with the pouf (aka the bump or the quiff), a style that called for the top section of hair to be sectioned off, then pulled back over the top of the head, pushing the hair slightly forward to create a speedbump at the front. It also did an excellent job of disguising an unruly fringe or showing off two-toned, chunky highlights typical of the time.
Considerably more time-consuming than straightening hair was crimping often coupled with sections of straight or curled hair, something that was oddly popular at the time.
Fringes came in two formats, either ultra wispy (think French girl beauty) or of the thick, chunky and cover-your-entire-face variety. Personally, my preference was for the latter, and my left eye went on hiatus for five years from 2004-2009. Slightly less dramatic was the side-swept fringe, worn by model Sarah from Clyne Models in the March 2005 edition of Viva, photographed by Carolyn Robertson.
If the commitment of chopping a fringe felt too daunting, then free-flowing front strands were a great way to dip your toe in the trend where two thin pieces of hair were left to hang free from the rest of the hair (that was often slicked back into a high ponytail or bun).
The advent of social media birthed countless beauty trends, largely thanks to the rising obsession with selfies, which quickly became synonymous with celebrity and influencer culture.
Makeup had a major moment, especially where perfected, heavily filtered finishes were concerned. Think airbrushed foundation, false lashes, overlined lips, bold brows and a heavy focus on facial contouring.
Such glamorous beauty trends were excellent social media fodder for platforms like Instagram and YouTube, which experienced a surge in tutorials by makeup artists-slash-influencers like Jaclyn Hill and James Charles.
Elsewhere, reality TV shows like Keeping Up with the Kardashians set off a global fascination with extreme highlighting, face baking, full-face contouring and overlined lips.
As one of the prevailing makeup trends of the 2010s, contouring was intended to enhance bone structure by using cream, powder and liquid contouring products to add shadows or highlights to the face.
Famed for his ability to chisel cheekbones and refine noses, Kim Kardashians makeup artist, Mario Dedivanovic, shared tips on Instagram, YouTube and via live masterclasses, before launching his eponymous makeup line, which included a now-viral contouring kit.
The face-framing powers of eyebrows never rang truer in the 2010s, when brows went from being a second thought to top priority. Brow makeup boomed and treatments like threading, waxing, microblading and laminating soared in popularity.
In 2017, K-beauty rose to fame with its 10-step skincare routines and obsession with niche ingredients like snail mucin and bee propolis to achieve a glass skin finish. The collective adoption of K-beauty saw people smoothing on all manner of essences, jellies and single-use sheet masks geared towards specific areas of the face and body. The trickle-down effect saw K-beauty brands like Hikoco and La La Beauty open doors to Auckland boutiques dotted around the CBD.
A complete 180-degree shift from the pile-it-on approach elsewhere this decade, K-beauty made a strong case for barely there, your-skin-but-better makeup using BB or CC creams. Perfected but not overly made-up was the brief for Vivas Accessories issue in May 2016, in which we highlighted Clyne model Paige Honeycutts glowing complexion while keeping the overlook look light and natural.
Developments in hair colouring techniques meant experimental hair hues were made possible, resulting in dramatic transformations in either rainbow brights or muted pastels. Originally developed in the 1970s, the French painterly highlighting technique of balayage allowed colourists to create a more natural finish with blended roots and sunkissed ends.
Hair stylist Katie Melody Rogers transformed Clyne model Seon Hwangs hair into the brightest shade of pink for Vivas beach-ready shoot photographed by Guy Coombes in December 2015. Flyaway, hot pink strands appeared all the more striking when set against coloured backgrounds in shades of blue, yellow and orange.
It was long overdue, but Fenty Beauty spearheaded the need for the diversification of complexion shade ranges. While M.A.C made excellent headway with its extensive shade range in the years prior, Fenty Beauty launched with 40 shades (now 50). More significantly, the brand fostered an important conversation around inclusivity connecting to people who felt previously ignored by the industry in both the shades offered and the representation in campaigns.
Were only three years into the 2020s, but so far, weve witnessed an eclectic co-mingle of beauty trends this decade, dewy, skin-finish makeup peacefully coexists with boundary-pushing graphic neon eyeshadow and bold siren liner.
A little bit of both were featured in this summer-ready beauty shoot creative directed and photographed by Carolyn Haslett for Viva Magazine Volume Two. The makeup artist/photographer worked with canary-yellow eyeliner to draw attention to 62 Managements model Portia Princes eyes, keeping the rest of her complexion fairly pared-back.
Glowing skin will always be in, and the emphasis on using skincare that promotes a healthy skin barrier continues. The concept of makeup-as-skincare has seen the rise in hybrid formulas like serum-based foundations, concealers and highlighters coming to the fore.
Makeup artist Sam Hart put skin in the spotlight on models Izzi Zigan and Denver Gray of Super Mgmt, creating a lit-from-within glow for the main beauty shoot featured inside Viva Magazine Volume Seven, photographed by Carolyn Haslett.
Grappling with a pandemic for two years heavily influenced routines, with being housebound meaning people had more time to perform lengthy skincare rituals. Makeup was tailored to mask-wearers, with the absence of day-to-day lipstick-wearing in favour of playing up what was visible instead eyes, brows and cheeks.
The rise of conscious consumerism has seen brands respond with greater transparency around their ingredient sourcing and manufacturing processes. Sustainability, ethics, ingredient provenance and traceability, representation and inclusivity are just the tip of the proverbial when it comes to consumers using their purchasing powers to align with brands that reflect their own values. Its brands like Aleph Beauty, Emma Lewisham, Ecostore, Ethique, Kester Black and Sans Ceuticals (among others) that are pioneering the charge locally; combatting the beauty industrys waste problem by introducing recycling initiatives, having open conversations about ingredient sourcing and aiming to de-clutter bathrooms with multipurpose products.
Healthy, wealthy-looking blow-outs continue their reign, typically styled with a round brush to achieve loose, bouncy curls with ample volume. The swishy style has long been the Duchess of Cambridges signature, but the uptick in popularity of hot tools like the Dyson Airwrap and Ghd Glide have made it even easier to achieve salon-worthy blow-outs from home.
Many iconic nail moments have been had over the past 25 years, more so after the turn of the millennium when social media platforms like Pinterest and Instagram helped showcase nail art designs. These mini canvasses were utilised as the ultimate form of self-expression a medium on which to make a literal statement. Today, its a rolling roster of trends like strawberry milk nails, mismatched manicures, artistic accents, micro-French and aura nails. Nail technician Tanya Barlow captured this perfectly with this fat-positive nail set she created for Viva Magazine Volume Two, sported by Katherine Lowe of Super Mgmt and shot by Babiche Martens.
So, whats next in beauty? The evolution of makeup, hair, skincare and nail trends over the last 25 years reflects the culture and mood of the moment, each one leaving a significant mark on the beauty world. Moving forward, beauty standards will continue to evolve and adapt, driven by the constant innovation within the category and the ongoing celebration of self-expression.
Products, pro-tips and the business of beauty.
View original post here:
Frosted Lipstick, Chunky Highlights & Thick Eyeliner: Every Beauty ... - New Zealand Herald
- NBC Has a Huge Opportunity with Law & Order: SVU's 25th Season - CBR - Comic Book Resources - November 30th, 2023 [November 30th, 2023]
- Seeding a gay community in LA, the gay liberation revolution - Los Angeles Blade - November 30th, 2023 [November 30th, 2023]
- Britney Spears's 'Baby One More Time' music video debuted on ... - Yahoo Entertainment - November 30th, 2023 [November 30th, 2023]
- 13 Of The Greatest And Most Famous Britpop Bands - Hello Music Theory - November 30th, 2023 [November 30th, 2023]
- The top advertising campaigns of 2023 according to Australian ... - AdNews - November 30th, 2023 [November 30th, 2023]
- The 25 Best New Movies Streaming in November 2023 - TheWrap - November 30th, 2023 [November 30th, 2023]
- Jets' Aaron Rodgers 'attacking' rehab, eyes return this season - WABC-TV - October 3rd, 2023 [October 3rd, 2023]
- ESG counteroffensive is missing big guns - POLITICO - POLITICO - October 3rd, 2023 [October 3rd, 2023]
- The increasingly radical climate movement, explained - Vox.com - October 3rd, 2023 [October 3rd, 2023]
- Imani Winds inspires with recital celebrating composers of color at ... - EarRelevant - October 3rd, 2023 [October 3rd, 2023]
- The Super Models Tells the Story of the Original Fashion Influencers - AnOther Magazine - October 3rd, 2023 [October 3rd, 2023]
- What constitutes a master? Don't ask Jann Wenner The Daily ... - Daily Free Press - October 3rd, 2023 [October 3rd, 2023]
- The Conviviality of Ivan Illich (Part I) | by O.G. Rose | Oct, 2023 ... - Medium - October 3rd, 2023 [October 3rd, 2023]
- SickKids unveils more future-focused VS campaign to match new ... - The Message - October 3rd, 2023 [October 3rd, 2023]
- Top 6 Iconic Classic Rock Bands of the '60s - American Songwriter - October 3rd, 2023 [October 3rd, 2023]
- Brent Harold: The renaissance of union logic - Arizona Daily Star - October 3rd, 2023 [October 3rd, 2023]
- German bishops conclude tense gathering with all eyes on Synod ... - Catholic World Report - October 3rd, 2023 [October 3rd, 2023]
- Slasher Saturdays: The Hills Have Eyes (1977) Vs. The Hills Have ... - Horror Obsessive - October 3rd, 2023 [October 3rd, 2023]
- Listen to Scott Drebit Discuss His New Book A CUT BELOW: A ... - Daily Dead - October 3rd, 2023 [October 3rd, 2023]
- Whitney Houston Hairstyles: Tribute to Her Unparalleled Elegance - PINKVILLA - October 3rd, 2023 [October 3rd, 2023]
- From Alphas To Betas: Science Says There Are Three Types Of ... - Evie Magazine - October 3rd, 2023 [October 3rd, 2023]
- Russell Brand is a product of the horrifically misogynistic noughties - Prospect Magazine - October 3rd, 2023 [October 3rd, 2023]
- The Enduring Magic of Lorde's Pure Heroine and HAIM's Days Are ... - Paste Magazine - October 3rd, 2023 [October 3rd, 2023]
- Climate activists: How far is too far in raising the climate alarm? - Daily Maverick - October 3rd, 2023 [October 3rd, 2023]
- Pride Anthems at WHBPAC June 2nd at 8PM - Hamptons.com - May 28th, 2023 [May 28th, 2023]
- The illuminating influence of Eric Huntley - Peoples Dispatch - May 28th, 2023 [May 28th, 2023]
- Want Sofia Richie Style? Try These Cheap Nordstrom Finds - Who What Wear - May 28th, 2023 [May 28th, 2023]
- What will Saudi-Iran rapprochement mean for the Palestinians? - +972 Magazine - May 28th, 2023 [May 28th, 2023]
- EU as Arbiter of Ideological Elegance? The European Conservative - The European Conservative - May 28th, 2023 [May 28th, 2023]
- Catholic theology yesterday and today: A Thomist's response to Dr ... - Catholic World Report - May 28th, 2023 [May 28th, 2023]
- Andy Warhol exhibition coming to College of DuPage - Chicago Tribune - May 28th, 2023 [May 28th, 2023]
- COVER STORY | Arlo Parks Embraces the Intimacy of Aliveness - Paste Magazine - May 28th, 2023 [May 28th, 2023]
- The Number Ones: The Black Eyed Peas' Boom Boom Pow - Stereogum - May 28th, 2023 [May 28th, 2023]
- 7 First-time ASTRA Exhibitors You Don't Want to Miss This June - Gifts & Decorative Accessories - May 28th, 2023 [May 28th, 2023]
- Curator Lesley Lokko on the Venice Architecture Biennale: 'It's about ... - Financial Times - May 18th, 2023 [May 18th, 2023]
- German revolution of 1848: A precursor to today's democracy - DW (English) - May 18th, 2023 [May 18th, 2023]
- The Hoxton, Lloyd Amsterdam to open 21st August 2023 - Hospitality Net - May 18th, 2023 [May 18th, 2023]
- Ruin America? Joe Manchin is just getting started. | Will Bunch ... - The Philadelphia Inquirer - May 18th, 2023 [May 18th, 2023]
- How the MTV logo captured the creative spirit of the 1980s - Creative Bloq - May 18th, 2023 [May 18th, 2023]
- I give up I cant do that: The song that made David Crosby want to quit music - Far Out Magazine - May 18th, 2023 [May 18th, 2023]
- How We Loved and Lost the Hot Girl Summer - The Swaddle - May 18th, 2023 [May 18th, 2023]
- 5 Laid Back Essentials From Faherty Prove The Hype - Fatherly - May 18th, 2023 [May 18th, 2023]
- 'How to Blow Up a Pipeline' director Daniel Goldhaber explains the ... - The Real News Network - May 18th, 2023 [May 18th, 2023]
- The Totally Rockin' History of Dr. Teeth and the Electric Mayhem - Collider - May 18th, 2023 [May 18th, 2023]
- Was The Hunger Games Renaissance Planned All Along? - GameRant - May 18th, 2023 [May 18th, 2023]
- Michael J. Fox Looks Back on Hollywood Triumphs, Setbacks and Why Parkinsons Is the Gift That Keeps on Taking - Variety - May 18th, 2023 [May 18th, 2023]
- It's Raining Ramen! A Brief History of Jewish Asian Fusion - Aish - May 18th, 2023 [May 18th, 2023]
- Ted Weber's Wesleyan Political Theology - Juicy Ecumenism - May 18th, 2023 [May 18th, 2023]
- What do the British Royals and Cleopatra have in common? - Firstpost - May 18th, 2023 [May 18th, 2023]
- Pakistan Army won't bounce back easily this time. Imran Khan ... - ThePrint - May 18th, 2023 [May 18th, 2023]
- Five years since #MeToo, Tarana Burke is looking beyond the hashtag - Yahoo News - October 15th, 2022 [October 15th, 2022]
- After Florence Pugh Freed The Nipple, Olivia Wilde Supported The Movement On New Magazine Cover - CinemaBlend - October 15th, 2022 [October 15th, 2022]
- Barbara Kay: The Movement to Normalize Pedophilia Hits a Roadblock, but We Mustn't Let Our Guard Down - The Epoch Times - October 15th, 2022 [October 15th, 2022]
- Is it Time to Decolonize Global Health Data? - Research Blog - Duke University - October 15th, 2022 [October 15th, 2022]
- Claire Foy Doesnt Think Women Talking Could Have Been Made Before #MeToo - Yahoo Entertainment - October 15th, 2022 [October 15th, 2022]
- Can the Congress rewrite its chronicle of a death foretold? - Scroll.in - October 15th, 2022 [October 15th, 2022]
- We need a strong nationalist as a president - Daily Sun - October 15th, 2022 [October 15th, 2022]
- The 19th Century Movement to Canonize Columbus - Catholic Exchange - October 13th, 2022 [October 13th, 2022]
- Audemars Piguet toasts 50 years of Royal Oak with new watches, book - New York Post - October 13th, 2022 [October 13th, 2022]
- Claire Foy Doesn't Think 'Women Talking' Could Have Been Made Before #MeToo - Yahoo! Voices - October 13th, 2022 [October 13th, 2022]
- Best Bets: 6 nights of live music at Wussow's and more - Duluth News Tribune - October 13th, 2022 [October 13th, 2022]
- Five Burning Questions: Bad Bunny Spends a 13th Week at No. 1 With Un Verano Sin Ti - Billboard - October 13th, 2022 [October 13th, 2022]
- San Diego artist uses creativity to uplift Black culture and 'determine how we are seen' - The San Diego Union-Tribune - October 13th, 2022 [October 13th, 2022]
- The Premier League at thirty - what should it sound like next? - Broadcast - October 13th, 2022 [October 13th, 2022]
- Steve Braunias on Peter Ellis case: 'Moral panic, contaminated evidence and an innocent ghost' - New Zealand Herald - October 13th, 2022 [October 13th, 2022]
- Constituency Statutes: The Overlooked Predecessor to the ESG Movement - JD Supra - October 2nd, 2022 [October 2nd, 2022]
- 10 books to add to your reading list in October 2022 - Los Angeles Times - October 2nd, 2022 [October 2nd, 2022]
- The Multiple Religions Coexisting Within the Catholic Church - Crisis Magazine - October 2nd, 2022 [October 2nd, 2022]
- 2023 Oscar Predictions The Rules of the Game - Awards Daily - October 2nd, 2022 [October 2nd, 2022]
- Kathy Sheridan: Brace yourselves for where Giorgia Meloni and Italy end up - The Irish Times - October 2nd, 2022 [October 2nd, 2022]
- The rise and fall of Sir Philip Green, the retail king who fell from grace - Evening Standard - October 2nd, 2022 [October 2nd, 2022]
- The lying flat movement standing in the way of China ... - Brookings - September 29th, 2022 [September 29th, 2022]
- Namwali Serpell Distills the Disorienting Experience of Grief in 'The Furrows' - Shondaland.com - September 29th, 2022 [September 29th, 2022]
- Dance & House Music Ruled the Summer. What Now? - Complex - September 29th, 2022 [September 29th, 2022]
- It is time to back a new party in the elections - Morning Star Online - September 29th, 2022 [September 29th, 2022]
- The empty feminism of Dont Worry Darling - The Guardian - September 27th, 2022 [September 27th, 2022]
- Sunburn The morning read of what's hot in Florida politics 9.26.22 - Florida Politics - September 27th, 2022 [September 27th, 2022]
- GOP candidate Trevor Lee ran a secret Twitter account that attacked LGBTQ people and Utah Gov. Cox. Now he's been rebuked by Republican leadership. -... - September 27th, 2022 [September 27th, 2022]
- Peeling Back the Slasher-Inspired Look of HBO Maxs Pretty Little Liars: Original Sin with Cinematographer Anka Malatynska - Dread Central - September 27th, 2022 [September 27th, 2022]
- If theres a settlement, XRP will pump: Finder founder and other experts speculate on ... - Stockhead - September 27th, 2022 [September 27th, 2022]