Sportsbooks are constantly adjusting and tinkering with odds and lines to balance betting markets. In an ideal world, they want the same amount of money on both sides of every bet so that they can take a little off the top and have no risk.
When one side of a bet is getting significantly more of the action, they are at risk to some losses. Sportsbooks dont like that. Thats why they move the line, to entice more betting on the other side and match up a potential vulnerability.
Thats the basics of line movement. Reverse line movement is a more advanced concept that occurs when a line moves against the trend of what side of a bet is receiving more action.
Lets take an NBA game with the Phoenix Suns at the Utah Jazz. The Jazz open as a 3.5-point favorite. Sports betting sites that show public betting numbers have the Suns getting nearly 80 percent of the action. That might be enough for a sportsbook to move the spread toward the Suns with a new line of Jazz -3. When it comes to line movement, theres a big difference between the percentage of tickets and the amount of money on each side, but for the sake of this example, both numbers are aligned and the line moves to Phoenix because of all the bets going to that side.
This is standard line movement. It wont raise any red flags but is a noteworthy trend in the betting action of this Suns-Jazz game.
Reverse line movement would come into play if the line moved to Utah -4 or -4.5. An overwhelming majority of the bets are already going to Phoenix and now the line moves to Utah, creating an even more enticing bet on the Suns for a majority of the betting public. What gives? Why would a sportsbook do such a crazy thing? What does the sportsbook or a small number of bettors know that the general public does not?
Now that weve established that reverse line movement is when a betting line moves away from the general betting public consensus we can get into why a sportsbook would want to do this.
The simplest answer is that a professional bettor, maybe even more than one, bet on the Jazz in this example. They saw something that most bettors did not. When those professional bettors, also known as sharps, make bets, sportsbooks take note. They need to know who is good enough to consistently take their money and respond accordingly. If a sportsbook respects a sharp bettor enough, they will move the line in that direction because the sportsbook wants to be on the same side as that bettor.
Its somewhat risky because the sportsbook will likely have even more action on Suns, putting them in a somewhat vulnerable position. This is the sportsbook essentially making its own value bet, thinking the sharp bettor is worth betting with and they will make more money moving the line this way.
This example assumes the line move toward Utah was actually reverse line movement from a sharp bettor. It could have been because of an injury update or weather conditions for an outdoor sport. The movement would also apply to the moneyline for the game because spread and moneyline bets are correlated. The concept works for sports where moneyline is more popular than spread (like baseball or soccer).
This part is easier to explain. Assuming its real reverse line movement based on a sharp bettor, which isnt always easy to prove definitively, wouldnt you want to be on the same side of a bet as a professional bettor? They dont win every bet, but that means its likely a good bet to place.
Once you see reverse line movement it might be too late. The line has to move for the reverse line movement to be apparent, meaning the edge is already smaller after the move is made. Its possible to still get the old line at a different sportsbook before they all react. Hunting for the old line at other books is the best way to take advantage of reverse line movement.
If the sharp bettor had a model that said the Jazz were six or seven points better than the Suns, they might be waiting for the line to move more toward Phoenix before placing their bet. As more and more action goes in the Suns direction, the line keeps moving and gets more appealing to the sharp bettor. Once they get a line where their model shows a significant enough difference between its prediction and the spread, the sharp bettor places the bet. Now the reverse line movement kicks in, to a line where the sharp bettor wasnt fully comfortable placing the bet. In this hypothetical scenario, theres still an edge compared to their model, but it isnt a significant edge.
Is that the bet you want? The sharp bettor didnt, waiting for an extra half or full point before placing the bet. This is why reverse line movement is significant to take note of, but may not always be actionable. If you can find the Jazz -3.5 elsewhere, matching what the sharp bettor got, go for it. That new -4 or -4.5 line isnt as appealing.
Reverse line movement is a cool trick for whenever it happens, but it requires watching public betting numbers to identify it and then finding a line that offers a good price before the move. If you read about reverse line movement in betting coverage of a game, its probably already too late.
Get all-access to exclusive stories.
Subscribe to The Athletic for in-depth, exclusive coverage of your favorite players, teams, leagues and clubs. Try a week on us.
Read more:
- Iowa-based athletes in betting inquiry sue, say rights violated - ESPN - April 29th, 2024 [April 29th, 2024]
- Roger Goodell tries to reconcile the NFL's embrace of sports betting - NBC Sports - April 29th, 2024 [April 29th, 2024]
- Shedeur Sanders is the betting favorite to go first overall in the 2024 NFL draft - Yahoo Sports - April 29th, 2024 [April 29th, 2024]
- In its second full year, mobile sports betting in Arkansas is set to make over $500 million dollars | Arkansas Democrat ... - Arkansas Online - April 29th, 2024 [April 29th, 2024]
- Rhode Island sports betting revenue dips in March despite handle increase - iGaming Business - April 29th, 2024 [April 29th, 2024]
- Nevada Sports Betting Handle Fails To Hit $800 Million For March - Sports Handle - April 29th, 2024 [April 29th, 2024]
- ESPN BET Vermont Promo Code For April 29th, 2024: Everything You Need to Know - Bookies.com - April 29th, 2024 [April 29th, 2024]
- Minnesota senator's arrest could upend sports betting, other bills - iGaming Business - April 29th, 2024 [April 29th, 2024]
- An Under In A Braves Game? It Could Happen Tonight - Outkick - April 29th, 2024 [April 29th, 2024]
- BetMGM Bonus Code BOOKIES: Get Up To $1,500 In Bonuses On April 28th, 2024 - Bookies.com - April 29th, 2024 [April 29th, 2024]
- Boston Celtics vs Miami Heat Odds, Picks, Props & Injury Reports for Game 4 - Sports Betting Dime - April 29th, 2024 [April 29th, 2024]
- Thanks to NCAA Tournament, Delaware sees uptick in sports betting numbers in March - Delaware First Media - April 29th, 2024 [April 29th, 2024]
- The impacts of banning bonuses on the sports betting and online gaming market in Brazil - Games Magazine Brasil - GAMES MAGAZINE BRASIL - April 29th, 2024 [April 29th, 2024]
- Elon faculty featured in FOX8 report on legalized sports betting in N.C. - Today at Elon - April 29th, 2024 [April 29th, 2024]
- NASCAR Dover 2024 Weekend Betting Recap I NASCAR Gambling Podcast (Ep. 401) - SGPN - April 29th, 2024 [April 29th, 2024]
- MLB Betting and DFS Podcast: The Solo Shot, Monday 4/29/24 - FanDuel Research - April 29th, 2024 [April 29th, 2024]
- Iowa athletes file federal lawsuit against DCI over sports betting probe - The Gazette - April 29th, 2024 [April 29th, 2024]
- Fanatics Sportsbook North Carolina Promo: Bet And Get $1K In Bonuses For April 29th, 2024 - Bookies.com - April 29th, 2024 [April 29th, 2024]
- The Coyotes Are Now Inactive. Their Sports Betting License Is Not - Sportico - April 29th, 2024 [April 29th, 2024]
- DraftKings $200 Promo Code: Bet $5, Get $200 In Bonuses On April 29th, 2024 - Bookies.com - April 29th, 2024 [April 29th, 2024]
- SeguroBet sees sports betting and iGaming strengthened after participation in BiS SiGMA Americas - Games Magazine ... - GAMES MAGAZINE BRASIL - April 29th, 2024 [April 29th, 2024]
- Iowa College Athletes Going to Federal Courts Over Sports Betting Violations - OddsShopper.com - April 29th, 2024 [April 29th, 2024]
- What are the Main Differences Between Esports and Traditional Sports Betting? - Esports News UK - April 29th, 2024 [April 29th, 2024]
- Iowa athletes file federal lawsuit against DCI after sports betting investigation - UI The Daily Iowan - April 29th, 2024 [April 29th, 2024]
- Minnesota Timberwolves vs Phoenix Suns Game 4 Predictions, Player Props & Odds (April 28) - Sports Betting Dime - April 29th, 2024 [April 29th, 2024]
- Sports betting CPI hears from Brazilian Footbal Confederation representatives this Monday - Games Magazine Brasil - GAMES MAGAZINE BRASIL - April 29th, 2024 [April 29th, 2024]
- NBA Betting Promos For Heat vs. Celtics, Game 4 - Winners and Whiners - April 29th, 2024 [April 29th, 2024]
- Betway Sportsbook Promo Code: Grab A First Bet Reset Of Up To $250 For NBA On April 29th 2024 - Bookies.com - April 29th, 2024 [April 29th, 2024]
- Kentucky Derby Projected to Receive More Attention in 2024 - Covers - April 29th, 2024 [April 29th, 2024]
- 38 states rake in millions in sports betting while Oklahoma still waits for legalization - KOKI FOX 23 TULSA - March 29th, 2024 [March 29th, 2024]
- Sports Betting Scandals Are Piling Up. What It Means for Gambling Stocks. - Barron's - March 29th, 2024 [March 29th, 2024]
- Sports betting: How gambling can impact the integrity of the game - WRAL News - March 29th, 2024 [March 29th, 2024]
- A new coalition wants to address the risks of youth sports betting in Massachusetts - Boston Herald - March 29th, 2024 [March 29th, 2024]
- A Better East Texas: Professional sports betting scandals - KLTV - March 29th, 2024 [March 29th, 2024]
- Sports betting won't be legal in Georgia after lawmakers couldn't agree on how to spend taxes - goskagit.com - March 29th, 2024 [March 29th, 2024]
- Sports betting bill will help MN veterans, charities - ECM Publishers - March 29th, 2024 [March 29th, 2024]
- Sports betting won't be legal in Georgia after lawmakers couldn't agree on how to spend taxes - Bowling Green Daily News - March 29th, 2024 [March 29th, 2024]
- NCAA set to push states with legalized sports betting to ban prop bets for all college sporting events - Yahoo Sports - March 29th, 2024 [March 29th, 2024]
- Sports betting addiction on the rise - Toledo - WTVG - March 29th, 2024 [March 29th, 2024]
- Pritzker eyes bigger piece of Illinois sports betting action after 4 booming years - WVIK - March 29th, 2024 [March 29th, 2024]
- All Eyes on Georgia Sports Betting During Final Legislative Day - Sports Betting Dime - March 29th, 2024 [March 29th, 2024]
- Best North Carolina sports betting promos for UNC vs. Alabama in Sweet 16: Claim thousands in NC sportsbook ... - Sporting News - March 29th, 2024 [March 29th, 2024]
- South Carolina Sports Betting 2024: Best SC Sportsbooks - The Hudson Reporter - March 29th, 2024 [March 29th, 2024]
- A Better East Texas: Professional sports betting scandals - KTRE - March 29th, 2024 [March 29th, 2024]
- Sports betting hits ground running | wltx.com - WLTX.com - March 29th, 2024 [March 29th, 2024]
- North Carolina reports nearly $200m in handle in first week of legalized sports gambling - EGR Global - March 29th, 2024 [March 29th, 2024]
- I got over 100 messages telling me I suck: UNC basketball star concerned with hate messages after sports betting takes off - WGHP FOX8 Greensboro - March 29th, 2024 [March 29th, 2024]
- Fanatics replaces PointsBet in Kansas - Sports betting - iGB - iGaming Business - March 29th, 2024 [March 29th, 2024]
- Sports betting addiction on the rise - Wichita - KWCH - March 29th, 2024 [March 29th, 2024]
- 'March Madness' Sports Betting Is Big Business - Investopedia - March 29th, 2024 [March 29th, 2024]
- Get $250 in bonus bets for UNC vs. Alabama with this NC sports betting bonus before tonight's 9:39 p.m. ET tip-off - syracuse.com - March 29th, 2024 [March 29th, 2024]
- IGA executive director confident of California sports betting with tribal help - iGaming Business - March 29th, 2024 [March 29th, 2024]
- Georgia Sports Betting Legislation Fails Once Again - Winners and Whiners - March 29th, 2024 [March 29th, 2024]
- Sports betting won't be legal in Georgia after lawmakers couldn't agree on how to spend taxes - The Caledonian-Record - March 29th, 2024 [March 29th, 2024]
- Sports Betting Scandals: Ohtani Fallout and NCAA Prop Betting Ban - SportsGrid - March 29th, 2024 [March 29th, 2024]
- Sports gambling has gotten out of control - The Philadelphia Inquirer - March 29th, 2024 [March 29th, 2024]
- Best Sports Betting Apps in the US in March 2024 - Gaming Today - March 29th, 2024 [March 29th, 2024]
- Survey finds majority of Canadians want immediate nationwide sports betting ad ban - EGR Global - March 29th, 2024 [March 29th, 2024]
- Authorizing sports betting in Georgia may lack needed votes from lawmakers - goskagit.com - March 29th, 2024 [March 29th, 2024]
- Sports Betting is coming to NC in one month - WWAY NewsChannel 3 - February 13th, 2024 [February 13th, 2024]
- $3.5 million wagered across Maine in first Super Bowl since launch of online sports betting - Maine Public - February 13th, 2024 [February 13th, 2024]
- Sports Betting Bill Clears Another Missouri House Committee - Covers - February 13th, 2024 [February 13th, 2024]
- I-TEAM: Sports Betting/Online Gambling Addictions growing on CT college campuses - Eyewitness News 3 - February 13th, 2024 [February 13th, 2024]
- Ohio gamblers place more than $7.6B in bets in first year - Dayton Daily News - February 13th, 2024 [February 13th, 2024]
- Sports betting in Minnesota: What are the odds it becomes legal? - KARE11.com - February 13th, 2024 [February 13th, 2024]
- North Carolina Issues First Batch of Sports Betting Licenses to Suppliers - Covers - February 13th, 2024 [February 13th, 2024]
- Will Kentucky cover the spread vs. Ole Miss? Betting Trends, Record ATS - WYMT - February 13th, 2024 [February 13th, 2024]
- NFL Playoffs Fuel Record-Breaking Contributions From Maryland's Sports Betting - Bay Net - February 13th, 2024 [February 13th, 2024]
- Will Louisville cover the spread vs. Boston College? Betting Trends, Record ATS - WYMT - February 13th, 2024 [February 13th, 2024]
- BetMGM and X Sign Exclusive Sports Betting Partnership - PR Newswire - February 13th, 2024 [February 13th, 2024]
- Gambling disorders on the rise nationwide after legalization of sports betting - Q2 News - February 13th, 2024 [February 13th, 2024]
- Why US sports betting could become a $45 billion business - Goldman Sachs - February 13th, 2024 [February 13th, 2024]
- Will Colorado State cover the spread vs. San Diego State? Betting Trends, Record ATS - Wyoming News Now - February 13th, 2024 [February 13th, 2024]
- Will Michigan cover the spread vs. Illinois? Betting Trends, Record ATS - WLUC - February 13th, 2024 [February 13th, 2024]
- Are the Suns favored vs. the Kings on February 13? Game odds, spread, over/under - WYMT - February 13th, 2024 [February 13th, 2024]
- With three months in the books, Maine sports betting readies for Super Bowl - Press Herald - February 13th, 2024 [February 13th, 2024]
- Sports betting is coming to X as Musk's site partners with BetMGM - Washington Times - February 13th, 2024 [February 13th, 2024]
- Hard Rock Bet Promo Code: Sign Up And Claim $100 In Bonuses - RotoWire - February 13th, 2024 [February 13th, 2024]
- Will North Carolina cover the spread vs. Syracuse? Betting Trends, Record ATS - KNOP - February 13th, 2024 [February 13th, 2024]
- State Rep. Blackshear: 'Nave' to think sports betting isn't already taking place in Alabama - Yellowhammer News - February 13th, 2024 [February 13th, 2024]