Ultimate Products’ Progress brand signs deal with Oprah Winfrey-backed WW – Business Live

Consumer goods brands giant Ultimate Products has signed a deal with Oprah Winfrey-backed WW, formerly known as Weight Watchers.

The Oldham-headquartered listed company's kitchenware brand, Progress, has signed a license endorsement with US firm.

The agreement will see Progress and WW collaborate to develop and promote "value-for-money" products that can help to prepare and cook nutritious and healthy foods.

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A range of 'Progress by WW' products will be launched across the small domestic appliances and cookware categories. These will include air fryers, health grills, soup makers, nut milk makers, slow cookers, blenders, food processors, food steamers, chopping boards, knives, utensils, and kitchen gadgets.

Progress was established in 1931 and was acquired by Ultimate Products in 2015 and relaunched in 2016. Its customers include Tesco, Argos and Amazon.

Simon Showman, chief executive of Ultimate Products, said: "We are thrilled to be partnering with a brand of WW's global renown, heritage and standing.

"Their endorsement of the historic Progress brand is a fantastic seal of approval, and we are delighted that 'Progress by WW' will help to inspire people to choose a healthier lifestyle.

"By buying one of these products, customers will also be playing their part in creating a more sustainable, greener and cleaner future thanks to our innovative new 'Buy me & plant a tree' initiative."

Anna Hill, GM of WW UK, added: "At WW, we want to make it as easy as possible for people to follow a healthy lifestyle.

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"Meal planning, food preparation and cooking at home are a big part of that, so we're delighted to have launched Progress by WW with Ultimate Products.

"We hope this wide range of WW licensed products will help inspire people on their wellness journeys and we look forward to seeing the range on supermarket shelves and online."

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Ultimate Products' Progress brand signs deal with Oprah Winfrey-backed WW - Business Live