When cognitive health is mentioned, the geriatric population may come to mind. But the supplement industry is marketing toward college students, gamers and other younger generations who are looking for an energy boost, better mental focus, memory enhancement and blue light exposure protection.
The global nootropics market size is expected to reach $4.94 billion by 2025, according to a new report by Grand View Research. It is projected to register a CAGR of 12.5% during the forecast period. Rising healthcare costs and mental health awareness is anticipated to fuel the demand for nootropics, also known as smart drugs. Other factors which influenced growth is the elderly population battling mild Alzheimer's disease as well as those looking to gain a competitive edge in academic performance.
The memory enhancement application segment led the nootropics market in 2018 and it is expected to remain ahead over the forecast period. As the worlds elderly population grows to an estimated 2 billion by 2050, memory loss remains a major health concern.
Common nootropic ingredients include botanicals like Panax ginseng or Ginkgo biloba, as well as adaptogens like Rhodiola rosea. But recent researchshows that polyphenols from grapes and blueberries combined may help boost declining memory among some older adults.
Researchers in France and Canada piggybacked off their own previous work onmice with other preclinical and clinical studies showing that blueberries and grapes or their extracts may offer benefits for age-related cognitive decline. Their previous animal research also showed a synergistic effect, where grape extract enhanced the absorption of polyphenols in the blueberry extract.
To determine whether an extract of both fruits may affect human cognition, researchers studied 215 men and women aged 60 to 70 years in a 6-month clinical trial. Participants randomly received either a placebo or 600 mg per day of a polyphenol-rich grape and blueberry extract that contained 258 mg of flavonoids. The fruity extract, is marketed under the brand name Memophenol, a trademark of Activ'Inside. Located in Bordeaux, France, the company is also a grape extract specialist.
At the beginning of the trial, researchers administered several baseline cognitive ability tests, including visuospatial skills and episodic memory tests in which participants watched patterned boxes open on a touchscreen computer. When the patterns then appeared in the middle of the screen, participants had to match them to the appropriate box. Additional testing assessed episodic verbal memory and working memory.
All participants improved on the touchscreen computer test after 6 months. However, when researchers divided the participants into 4 groups according to their baseline test performance, they found significant improvement among extract recipients with the greatest cognitive decline. In this group, cognitive age estimated from baseline test results improved by nearly 14 years, compared with about 5.5 years in the placebo group. Overall, the extract group also improved in verbal recall.
[O]ur study confirms the need to define a recommended dietary allowance for flavonoids and revise recommendations for foods rich in these bioactives, the authors concluded.
Benoit Lemaire, CEO of Activ'Inside, told NutraIngredients-USA that their grape and blueberry extract Memophenol is also used in studies of younger populations.
This supplement is not only for seniors. Polyphenol-rich Extract from Grape and Blueberry (PEGB) marketed under the brand Memophenol has been subject of a 2nd clinical study on students.
Indeed, the randomized, double-blind, placebo controlled and crossover clinical study (study title pending) is forthcoming. Lemaire said this clinical work included 30 students ages 18-25 years old under exam conditions, who were supplemented with 600mg Memophenol in one shot. Significant results shown a 36% higher cognitive performance on Memophenol group compared to placebo after 90 minutes.
Memophenol comes in capsules, tablets, sachets and shots.
Source:
The Journals of Gerontology: Series A
Volume 74, Issue 7, July 2019, doi.org/10.1093/gerona/gly166
Polyphenols From Grape and Blueberry Improve Episodic Memory in Healthy Elderly with Lower Level of Memory Performance: A Bicentric Double-Blind, Randomized, Placebo-Controlled Clinical Study
Authors: J. Bensalem, et al
Read the rest here:
- Curious About Brain Optimization? Thesis Nootropics May Be Your In - The Edge - April 20th, 2024 [April 20th, 2024]
- Do nootropics and prebiotics actually do anything? Here's what the experts say - New York Post - April 20th, 2024 [April 20th, 2024]
- This coffee is amazing rave fans of London Nootropics Zen blend now 15% off... - The Sun - April 20th, 2024 [April 20th, 2024]
- What science reveals about adaptogens, probiotics, nootropics and CBD in rising functional drink trends - The Northlines - April 20th, 2024 [April 20th, 2024]
- A Forty-Something's Guide to the Best Brain Boosting Nootropics - Psychedelic Spotlight - October 29th, 2023 [October 29th, 2023]
- Unlocking brain health: The nootropic revolution - Smartbrief - October 29th, 2023 [October 29th, 2023]
- Customer Review: How I Dropped Two Pants Sizes With Inno Supps ... - Muscle & Fitness - October 29th, 2023 [October 29th, 2023]
- One research firm thinks Mississippi is a lot smarter than everyone ... - Darkhorse Press - October 29th, 2023 [October 29th, 2023]
- Assistance from AI: Virginian students struggle the most in the U.S. ... - Augusta Free Press - October 29th, 2023 [October 29th, 2023]
- Building better cognitive health supplements with smart formulations - Natural Products Insider - May 18th, 2023 [May 18th, 2023]
- Podiatry Treatment Market: Forthcoming Developments and ... - Cottonwood Holladay Journal - May 18th, 2023 [May 18th, 2023]
- That movie where Russell Crowe plays an exorcist might have ... - PC Gamer - May 18th, 2023 [May 18th, 2023]
- We tried the new soft drink called 'g-spot' by Gillian Anderson - Metro.co.uk - May 18th, 2023 [May 18th, 2023]
- Brain Health Supplements Market New Pathways for Research and Innovation are Being Opened by Trends ,Growth 20 - openPR - May 18th, 2023 [May 18th, 2023]
- Aussie nootropics start-up, Yootropics, eyes opportunities in healthy ... - NutraIngredients-Asia - May 2nd, 2023 [May 2nd, 2023]
- Nootropics Market Opportunities, Share, Growth and Competitive Analysis and Forecast 2029 - openPR - May 2nd, 2023 [May 2nd, 2023]
- SmartProtein Rebrands As Nutriv With Expanded Vision On ... - Digital Journal - May 2nd, 2023 [May 2nd, 2023]
- The Industry-Loved Supplement That Can Boost Brain Power - SheerLuxe - May 2nd, 2023 [May 2nd, 2023]
- Filler Bite Reaches 100% Funding Goal in Less Than 2 Days on ... - Digital Journal - May 2nd, 2023 [May 2nd, 2023]
- Social Shrooms Have Inspired The Next Wave Of Sober Curiosity - mindbodygreen - May 2nd, 2023 [May 2nd, 2023]
- The 12 Best Nootropics 2022: Top Smart Drugs and Brain Supplements - February 5th, 2023 [February 5th, 2023]
- The 10 Best Nootropic Supplements to Boost Brain Power - Healthline - February 5th, 2023 [February 5th, 2023]
- 8 Natural Nootropics To Improve Intelligence, Memory, And... - Biostrap - December 28th, 2022 [December 28th, 2022]
- London Nootropics adaptogenic coffee has all the perks without the crash - The Independent - October 19th, 2022 [October 19th, 2022]
- Keeping Your Brain In Shape Is Equally Important And Here's How To Do It - Seen in the City - October 19th, 2022 [October 19th, 2022]
- The keto diet and mental health: how closely should the food industry watch this trend? - FoodNavigator.com - October 19th, 2022 [October 19th, 2022]
- Nootropics revolution - patentability in the UK and EU - Lexology - October 13th, 2022 [October 13th, 2022]
- 'Sober' drinks are popular: Why? Are they a good alcohol alternative? - USA TODAY - October 13th, 2022 [October 13th, 2022]
- Almost Half Of US Adults Face Stress - This Company Believes Its Wearable Tech Is The Answer - Benzinga - October 13th, 2022 [October 13th, 2022]
- Focus On Functional Foods: 22 October | Feature Synopsis - The Grocer - September 22nd, 2022 [September 22nd, 2022]
- Nootropics That Actually Might Work, Say Experts Eat This Not That - Eat This, Not That - September 11th, 2022 [September 11th, 2022]
- The Nootropic Supplement This Former Gymnast Swears By For All-Day Energy - mindbodygreen - August 15th, 2022 [August 15th, 2022]
- Best Weight Loss Pills That Actually Work - Outlook India - August 2nd, 2022 [August 2nd, 2022]
- NooCube Reviews: Does It Work? - The Daily World - July 29th, 2022 [July 29th, 2022]
- Global Nootropics Market Report 2022: Market is Expected to Grow to $6.61 Billion in 2026 at a CAGR of 13 - Benzinga - July 29th, 2022 [July 29th, 2022]
- This Week's New Beverages: Black Adam-Themed Energy Drinks, Non-Alcoholic Aperitivos and Psychedelic Microdoses - BevNET.com - July 29th, 2022 [July 29th, 2022]
- The Terminal List season 1, episode 5 recap "Disruption" - Ready Steady Cut - July 4th, 2022 [July 4th, 2022]
- Improve Your Performance and Neurogenesis With These Five Easy Tips - Sporteluxe - July 4th, 2022 [July 4th, 2022]
- Supporting Brain Health with Foods, Beverages, and Supplements - WholeFoods Magazine - July 4th, 2022 [July 4th, 2022]
- Kin Euphorics Expands With a Mood-Boosting Ros, and Other News - Surface Magazine - May 21st, 2022 [May 21st, 2022]
- Alkalife pH Booster Drops Rated #1 for the Second Year in a Row - Digital Journal - May 11th, 2022 [May 11th, 2022]
- Reality goes beyond fiction. This cryptocurrency can change the future of businesses - Yahoo Finance UK - May 11th, 2022 [May 11th, 2022]
- Nootropics Market by Manufacturers, Types, Regions and Application Research Report Forecast to 2028 Queen Anne and Mangolia News - Queen Anne and... - May 7th, 2022 [May 7th, 2022]
- More than human: What is biohacking? - Daily Maverick - May 7th, 2022 [May 7th, 2022]
- Healthy Extracts First Major Brand Influencer Launches New Line of Natural Health and Fitness Formulations on WhitneyJohns.com - Yahoo Finance - May 7th, 2022 [May 7th, 2022]
- Best Brain Supplements, Nootropics and Memory Pills - NDTV - April 9th, 2022 [April 9th, 2022]
- These New Drinks Are Taking Over Your Grocery Store's Alcohol Aisle Eat This Not That - Eat This, Not That - April 9th, 2022 [April 9th, 2022]
- Best Nootropics - Buy the Top Brain Booster Nootropic Supplements - Okanogan Valley Gazette Tribune - March 13th, 2022 [March 13th, 2022]
- 4 Best Nootropics in 2022: Top 4 Brain Supplements and Smart Drugs - The Hindu - March 8th, 2022 [March 8th, 2022]
- HOP WTR Leans Into the Positive Power of "No" With "Up To No Good" Campaign - BevNET.com - March 8th, 2022 [March 8th, 2022]
- In the Aisle: Non-alcoholic beverages go beyond zero proof - New Hope Network - March 8th, 2022 [March 8th, 2022]
- Smart Pill Technologies Market 2022 Size, Share, Growth, Trends, COVID-19 Impact Analysis, and Forecasts to 2028 - Digital Journal - February 21st, 2022 [February 21st, 2022]
- Read This Before You Buy Nootropics. What are the Best Nootropics? Thesis Customized Nootropics Review: The Most Effective Brain Supplements. -... - February 11th, 2022 [February 11th, 2022]
- Here's Why the Jonas Brothers Invested in a Vegan Snack Company - VegOut Magazine - February 11th, 2022 [February 11th, 2022]
- Global Connected Healthcare Market Growing Demand, Future Trends, Competitive Regions and Forecast 2021 to 2027 The Grundy Register - The Grundy... - February 9th, 2022 [February 9th, 2022]
- Sometimes you feel like a nut: almonds in the mood food movement - FoodNavigator-USA.com - February 9th, 2022 [February 9th, 2022]
- Global Nootropics Market Is Set To Reach $5959 Million By 2024 | Exclusive Report by Esticast Research The Grundy Register - The Grundy Register - February 7th, 2022 [February 7th, 2022]
- Hop Wtr Heads Into 2022 With Zest: Introducing Lime - Brewbound.com - February 7th, 2022 [February 7th, 2022]
- Brain health: how to age-proof your brain and stay sharp - Get The Gloss - February 7th, 2022 [February 7th, 2022]
- Best Nootropics (2022) Review Top-Rated Nootropic Supplements - Kirkland Reporter - January 30th, 2022 [January 30th, 2022]
- You Wont Believe What Bella Hadid Just Revealed About Her DrinkingWere So Surprised! - SheFinds - January 30th, 2022 [January 30th, 2022]
- Beverages With Benefits: Do They Really Work? OR Are Beauty Drinks Too Good to Be True? - The New York Times - January 21st, 2022 [January 21st, 2022]
- 3 Key Supplement and Wellness Trends to Watch in 2022 - Green Entrepreneur - January 21st, 2022 [January 21st, 2022]
- Global Smart Drugs Market 2021 Valuable Growth Prospects and Upcoming Trends till 2027 Discovery Sports Media - Discovery Sports Media - January 21st, 2022 [January 21st, 2022]
- How To Clear Your Frazzled Brain and Regain Your Focus - Intelligent Living - January 21st, 2022 [January 21st, 2022]
- LifeVantage to Announce Second Quarter Fiscal Year 2022 Results on February 1, 2022 - Stockhouse - January 21st, 2022 [January 21st, 2022]
- The Different Types Of Supplements And Their Main Benefits - Toys Matrix - January 17th, 2022 [January 17th, 2022]
- This Energy Drink Uses Nootropics To Give Your Brain The Boost It Needs - TMZ - January 9th, 2022 [January 9th, 2022]
- Keep yourself healthy this winter with up to 30% off supplements from Amazon - SFGate - January 9th, 2022 [January 9th, 2022]
- Methylene Blue Nootropics Expert - December 7th, 2021 [December 7th, 2021]
- Can Mushrooms Help in Managing Alzheimer's Disease? Here's What we Know - India.com - December 7th, 2021 [December 7th, 2021]
- These 3 Trends Will Impact the Future of Snacking - NACS Online - December 7th, 2021 [December 7th, 2021]
- Drinking To The Future: Heres How Bella Hadid And Jen Batchelor Are Leading The Age Of Sober Curiosity With Kin Euphorics - Forbes - December 7th, 2021 [December 7th, 2021]
- Nootropics Expert | The Authority on Nootropic Supplements - December 3rd, 2021 [December 3rd, 2021]
- IFF Health Advances in Brain Health Innovation with New Research that Demonstrates Benefits on Cognitive Performance - PR Web - December 3rd, 2021 [December 3rd, 2021]
- Mondelez executive expects three issues to impact snacks category - Food Business News - December 3rd, 2021 [December 3rd, 2021]
- The Complete Introduction To Nootropics, From Beginner To ... - November 28th, 2021 [November 28th, 2021]
- Buy Piracetam Powder | Nootropics Depot - November 28th, 2021 [November 28th, 2021]
- RTD beverages broaden appeal with functional ingredients - Natural Products INSIDER - November 19th, 2021 [November 19th, 2021]
- Buy Piracetam Capsules 800mg | Nootropics Depot - November 15th, 2021 [November 15th, 2021]