Google turns off cookies for 30 million Chrome users, and that’s just 1% – Insider Intelligence

The news: Googles long-expected purge of third-party cookies has begun. The company turned off cookies for 1% of Chrome users last week, amounting to approximately 30 million users.

The context: If youre a digital advertising professional, the end of third-party cookies is likely looming large this year. But for those who arent aware, heres a brief summary of what cookies are and why theyre going away.

A long shadow: Google has been warning advertisers about an end to third-party cookies for years, but as The Wall Street Journal puts it, they still arent ready.

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Google turns off cookies for 30 million Chrome users, and that's just 1% - Insider Intelligence