The digital era is here thanks to the Covid-19 pandemic induced lockdown. During the lockdown, we witnessed the rise of several new trends like work from home, online dating, delivery apps but more importantly, we all witnessed the rise of social media and creators. The Covid-19 pandemic induced lockdown got all of our creative juices flowing and it gave many people the time, platform and opportunity to grow their social media handles and become creators. During this time, the digital advertising market also grew, more importantly, the influencer marketing took the center stage in digital marketing.
The significant growth of social media has made it essential for brands to have a powerful presence online, especially amid the cut-throat competition in the market and in the digital world. This has also made it important for brands to not only connect with their target group via innovative content marketing strategies but also strengthen their hold and reputation by acquiring more consumer base and influencer marketing is the preferred manner in the current day and age. The reason the increasing content consumption by people across the globe.
The time of brand oriented approach to marketing is over. Its now time for a more customer-centric approach, more so because customers have also grown smarter and prefer a brand that has a problem-solving approach towards marketing their product and/or service. While consumers still trust celebs when they promote a brand, they also know that celebs are paid to say what theyre saying. But when an influencer or a creator promotes a brand, they dont just promote it, they share their consumer experience with their followers along with valuable, authentic and credible information which makes the brand the followers pick too. This is also why micro and regional influencers are trusted more by their follower base as opposed to big influencers. In fact, the rise of influencer marketing has also given rise to influencer owned brands. Several influencers have started their own companies to capitalize on their own popularity and obtain a steady source of income and growth.
Another thing to note is that with the rise of the influencer marketing industry, social media platforms have also found a way to bank on it and increase their income via ad revenue plans. The evidence in question YouTube Shorts and Facebook Reels. Both these platforms have introduced ad revenue sharing plans to attract more influencers and creators on their platform.
And we all know along with the influencers come their fans and followers as well as brands.
As per Influencer Marketing Report, the platforms that focused on influencer marketing raised over $800 million funding in 2021 and the influencer marketing industry is expected to grow to about $16.4 billion in 2022. Nearly 80% brands used Instagram for influencer marketing in 2021 and this number is expected to grow in the near future with most brands dedicating a special budget for influencer marketing. The main cause of the growth in the influencer marketing industry is the connection the influencers and creators build with their audience. With the gradual growth, influencers have built a connection with their followers and when they promote a product or service, their fans and followers follow! More importantly, this helps build consumers faith in the brand. Influencer marketing aids brands in expanding their target group and reaching a bigger audience while growing their social media presence, following as well as traffic on their site while converting leads and driving sales.
Views expressed above are the author's own.
END OF ARTICLE
Read the original:
The evolution of influencer marketing industry in post-Covid digital era! - Times of India
- Days of our Lives' Suzanne Rogers on the Evolution of Maggie: "She Knows Who She Is Now, and She's Not Relying ... - Michael Fairman TV - March 14th, 2024 [March 14th, 2024]
- Kylie Jenner Talks About Her Style Evolution - The Cut - March 14th, 2024 [March 14th, 2024]
- Equator Coffees Unveils New Packaging Design, Reflecting Brand Evolution & Vision For The Future - Sprudge - March 14th, 2024 [March 14th, 2024]
- Rosewood Hotel Group Accelerates Growth And Evolution Across Its Four Distinctive Brands - Hospitality Net - March 14th, 2024 [March 14th, 2024]
- Thomson Reuters Unveils New Brand Evolution - Adweek - March 14th, 2024 [March 14th, 2024]
- Is It Becoming Acceptable to Speak of Design? - Discovery Institute - March 14th, 2024 [March 14th, 2024]
- Did Charles Darwin Convert to Christianity and Discredit Evolution on His Deathbed? - Snopes.com - March 14th, 2024 [March 14th, 2024]
- Milk, it's not just for mammals: An amphibian makes it too - NPR - March 14th, 2024 [March 14th, 2024]
- Discover Puerto Rico Debuts Evolution of Its Successful 'Live Boricua' Brand Campaign Aimed at Engaging Visitors ... - Yahoo Finance - March 14th, 2024 [March 14th, 2024]
- A Journey Through Time: The Evolution of Ras Al Khaimah Art - Business Wire - March 14th, 2024 [March 14th, 2024]
- Empowering Women: The Evolution and Innovation of coto Social Platform - CXOToday.com - March 14th, 2024 [March 14th, 2024]
- The Evolution of Da'Vine Joy Randolph - The Root - March 14th, 2024 [March 14th, 2024]
- Study on mating behaviors offers clues into the evolution of attraction - Phys.org - March 14th, 2024 [March 14th, 2024]
- Dragonball Evolutions live-action Goku says goodbye to Toriyama: Sorry we messed up - AS USA - March 14th, 2024 [March 14th, 2024]
- Investec, evolution of SMEs in the materials handling sector - Leasing Life - March 14th, 2024 [March 14th, 2024]
- Pride & Prejudice and the evolution of the female gaze on screen - Yahoo News UK - March 6th, 2024 [March 6th, 2024]
- Joe Wong's Musical Evolution - Shepherd Express - March 6th, 2024 [March 6th, 2024]
- A global survey of prokaryotic genomes reveals the eco-evolutionary pressures driving horizontal gene transfer - Nature.com - March 6th, 2024 [March 6th, 2024]
- Redefining Intelligence: Chimpanzees Break Through the Cultural Evolution Barrier - Medriva - March 6th, 2024 [March 6th, 2024]
- Mollusk Eyes Reveal How Future Evolution Depends on the Past - Quanta Magazine - March 6th, 2024 [March 6th, 2024]
- Levy Delves Into the Evolution of ADCs in NSCLC - OncLive - March 6th, 2024 [March 6th, 2024]
- The Snake Is The Spearhead of Reptile Evolution, But Why? - ScienceAlert - March 6th, 2024 [March 6th, 2024]
- 'A very special day: Birds linked to Darwins theory of evolution reintroduced to Galapagos Islands - Euronews - March 6th, 2024 [March 6th, 2024]
- Why the Powerhouses of Cells Evolve Differently in Plants - College of Natural Sciences - March 6th, 2024 [March 6th, 2024]
- Driving the DevOps Evolution: ArgoCD, Tekton and Seamless Migrations - DevOps.com - March 6th, 2024 [March 6th, 2024]
- Finding the Balance: The Evolution of Public Health Guidance Amidst Controversy - Medriva - March 6th, 2024 [March 6th, 2024]
- Insider Podcast: Paolini dishes on her Polish roots and hard-court evolution - WTA Tennis - March 6th, 2024 [March 6th, 2024]
- Interview: Sara Gruen and Rick Elice Talk About the Inspiration and Evolution of the New Musical Water for Elephants - TheaterMania.com - March 6th, 2024 [March 6th, 2024]
- The Evolution of the Laravel Welcome Page - Laravel News - March 6th, 2024 [March 6th, 2024]
- A Serpentine 'Explosion' 125 Million Years Ago Primed Snakes for Rapid, Diverse Evolution - Smithsonian Magazine - March 6th, 2024 [March 6th, 2024]
- The Evolution of Modern Technologies in Car Development - FinSMEs - March 6th, 2024 [March 6th, 2024]
- Milwaukee Transformed: From Bronzeville to Veterans Park, Aerial Timelapses Reveal City's Evolution - BNN Breaking - March 6th, 2024 [March 6th, 2024]
- The eyes are a gateway to evolution of daddy longlegs at least. - University of Wisconsin-Madison - March 6th, 2024 [March 6th, 2024]
- Adrian Newey: RB20 is the next step in Red Bull's design evolution - PlanetSport - March 6th, 2024 [March 6th, 2024]
- LiveScore releases its 'Evolution of Fan' report - Gambling Insider - March 6th, 2024 [March 6th, 2024]
- The loyalty program evolution makes its way to the full-service restaurant category - Nation's Restaurant News - March 6th, 2024 [March 6th, 2024]
- Teenage Mutant Ninja Turtles: The Last Ronin II - Re-Evolution #1 spoiler-free review: goes hard on the action, but ... - Gamesradar - March 6th, 2024 [March 6th, 2024]
- Exploring U.S. Financial Evolution: DAR Hosts Talk on Federal Reserve History in Thomasville - BNN Breaking - March 6th, 2024 [March 6th, 2024]
- Why cloud evolution needs a cohesive approach to succeed - CIO - March 6th, 2024 [March 6th, 2024]
- Gilead Sciences CEO on Company's Evolution and Commitment to the Bay Area - BioSpace - March 6th, 2024 [March 6th, 2024]
- Navigating the AI Quandary: Human Supremacy vs Machine Intelligence Evolution - BNN Breaking - March 6th, 2024 [March 6th, 2024]
- Denis Villeneuve breaks down the evolution of sandworms in 'Dune: Part Two' - Mashable - March 6th, 2024 [March 6th, 2024]
- Continued evolution of law improves governing capacity - Chinadaily.com.cn - China Daily - March 6th, 2024 [March 6th, 2024]
- The Evolution of the DEX Space with dYdX's CEO Antonio Juliano - Blockster - March 6th, 2024 [March 6th, 2024]
- Quick Commerce Evolution: 3PL Firms Aim for Same Day Delivery, Chasing Blinkit and Zepto's Lead - BNN Breaking - March 6th, 2024 [March 6th, 2024]
- What If...? Star Jeffrey Wright Addreses the Watcher's Evolution and 'Epic' Season 2 Finale - CBR - Comic Book Resources - December 31st, 2023 [December 31st, 2023]
- Evolution of the Connected Autonomous Vehicle - Ward's Auto - December 31st, 2023 [December 31st, 2023]
- A project to capture the evolution of human culture. - Psychology Today - December 31st, 2023 [December 31st, 2023]
- The Evolution of a Digital Soul. Beyond Code: A Journey of Heart and | by Mark Randall Havens | Dec, 2023 - Medium - December 31st, 2023 [December 31st, 2023]
- 4 Clues That Reid Is Finally Returning In Criminal Minds: Evolution Season 2 - Screen Rant - December 31st, 2023 [December 31st, 2023]
- Evolution of Samoyed and Kitten's Friendship Delights Internet: 'Wholesome' - Newsweek - December 31st, 2023 [December 31st, 2023]
- Crypto Evolution: Pullix (PLX) vs OKB (OKB) & KuCoin (KCS) - Crypto Reporter - December 31st, 2023 [December 31st, 2023]
- Alfa Romeos mediocre F1 season heralded its era of evolution: Prime Tire - The Athletic - December 31st, 2023 [December 31st, 2023]
- Beyond The Uniform: 10 Years of Evolution in SYNC Performance's Custom Program - SkiRacing.com - December 31st, 2023 [December 31st, 2023]
- Why SZA's evolution into a popstar has earned her recognition as artist of the year - Salon - December 31st, 2023 [December 31st, 2023]
- AI in 2023 Rises, Falls and Evolution - Finance Magnates - December 31st, 2023 [December 31st, 2023]
- Indonesia's Indosat pursues evolution from telecom to tech company - Nikkei Asia - December 31st, 2023 [December 31st, 2023]
- EdTech Evolution: 3 Stocks Educating the Next Generation - InvestorPlace - December 31st, 2023 [December 31st, 2023]
- Informa Tech Interview with Huawei about voice evolution and innovations at 5G Core Summit 2023 - Informa Tech ... - Light Reading - December 31st, 2023 [December 31st, 2023]
- Looking ahead: What will the DeFi evolution look like in 2024? - Ledger Insights - Ledger Insights - December 31st, 2023 [December 31st, 2023]
- Why Cat Bohannon wrote 'Eve, How the Female Body Drove 200 Million Years of Human Evolution' | India News ... - IndiaTimes - December 31st, 2023 [December 31st, 2023]
- The smart-design evolution of the laboratory space - pharmaphorum - December 31st, 2023 [December 31st, 2023]
- The WILD Evolution of Teenage Mutant Ninja Turtles TMNT (VIDEO) - FandomWire - December 31st, 2023 [December 31st, 2023]
- The supernatural invades American museums via indigenous artifacts - Why Evolution Is True - December 31st, 2023 [December 31st, 2023]
- Baleen Whales First Evolved Large Body Size in Cold Southern Waters, New Fossil Shows - Sci.News - December 31st, 2023 [December 31st, 2023]
- The Evolution of Identity in Taiwan The Diplomat - The Diplomat - December 31st, 2023 [December 31st, 2023]
- From the Archive: The Evolution Of Hockey Pools - The Hockey News - December 31st, 2023 [December 31st, 2023]
- 'X-Men: Evolution' Is Better Than 'X-Men: The Animated Series' - Collider - December 31st, 2023 [December 31st, 2023]
- Unveiling the Silver Screen: The Evolution of Celebrity Nudity in Cinema - The Hype Magazine - December 31st, 2023 [December 31st, 2023]
- Are Humans Still Evolving? 'Maybe More Rapidly Than Ever,' Says Scientist - Newsweek - December 31st, 2023 [December 31st, 2023]
- The Intersection of Real Estate and Fintech: Evolution, Impact of Policies, and Global Dynamics - CXOToday.com - December 31st, 2023 [December 31st, 2023]
- Kyle Richards' Style Evolution: Her Best Looks - Us Weekly - December 31st, 2023 [December 31st, 2023]
- Criminal Minds: Evolution Season 2's "Deeper Secrets" Teased By Aisha Tyler - Screen Rant - December 31st, 2023 [December 31st, 2023]
- Saturday: Hili dialogue Why Evolution Is True - Why Evolution Is True - December 31st, 2023 [December 31st, 2023]
- NBA 2K24 MyTEAM New Year Resolution Adds 14 Evolution Cards - ClutchPoints - December 31st, 2023 [December 31st, 2023]
- dive into the history of NASA's logo evolution from the space ... - Designboom - November 8th, 2023 [November 8th, 2023]
- Resolving the puzzle of same-sex sexual interactions - Nature.com - November 8th, 2023 [November 8th, 2023]
- The History and Evolution of Black Friday And How It Got Its Name - Yahoo Life - November 8th, 2023 [November 8th, 2023]
- Evolution of Terran R, with Tim Ellis (Relativity Space) - Payload - November 8th, 2023 [November 8th, 2023]
- Brownell Raves About Breakout Junior's Evolution - The Clemson Insider - November 8th, 2023 [November 8th, 2023]