On Feb. 10, Fox News was in lockstep with other cable news channels and major broadcast networks in presenting more than four hours of the second impeachment trial of Donald Trump.
But at 5 p.m. Eastern, Fox News pulled away from the most graphic video evidence of violence during the insurrection by pro-Trump rioters at the Capitol on Jan. 6 and switched to its popular daily roundtable show The Five.
Most of the panelists dismissed the Democratic impeachment managers presentation, defended the former president and moved on to other topics including the viral Zoom cat lawyer video despite the historic nature of the events in Washington. Viewers who wanted Fox News journalists take on the proceedings had to wait until anchor Bret Baier showed up at the top of the 6 p.m. hour.
The editorial judgment to cut away was met with derision on social media, where the conservative-leaning news network is often hammered by critics. On screen, Juan Williams, the lone liberal on The Five, angrily chastised his co-hosts for ignoring the evidence presented.
What played out that day demonstrates the pressure Fox News is under, as the network faces growing scrutiny over its role in supporting Trump and his disinformation claims that many believe helped to fuel the deadly insurrection attempt in the Capitol.
The profit engine of Rupert Murdochs Fox Corp. presents itself as a news network, but its often defined by its opinion hosts, such as Sean Hannity, who pay fealty to Trump and the former presidents devoted followers.
Those followers now have multiple options to feed their fix for right-wing opinions some of them far more extreme than what is delivered on Fox News. Satisfying those viewers while also reporting information that does not fit their worldview has become a challenge for an organization that faces vocal detractors on the political center and left, a potentially expensive lawsuit from one of Trumps baseless voter fraud targets and an increasingly outsize role in the parent companys financial performance.
I have friends who dont watch Fox anymore because they see it as untethered from reality, said Richard Goodstein, a Washington attorney who has appeared on the channel as a liberal guest. The question for Fox is balancing losing viewers like that to losing viewers who switch channels rather than watching someone like me who forcefully brings facts and opinions that they cannot tolerate.
Chris Stirewalt, the former political editor for Fox News, said in an op-ed column for The Times that he faced anger from the Trump multitudes after defending the networks election night call of the once reliably red Arizona for Joe Biden.
When I defended the call for Biden in the Arizona election, I became a target of murderous rage from consumers who were furious at not having their views confirmed, he wrote.
Giving the benefit of the doubt and often full-throated support to a president whose lies led to an attempt to overturn an election in turn led to voting software maker Smartmatics $2.7-billion defamation lawsuit against the network and three of its hosts.
The suit filed Feb. 4 alleges that Fox News and its hosts Maria Bartiromo, Lou Dobbs and Jeanine Pirro damaged Smartmatics reputation and business by spreading Trumps conspiracy theories about the election being rigged to elect President Biden. (Fox News and the hosts have filed motions to dismiss the suit, saying the Trumps claims were newsworthy, even if they were false.)
A more immediate question hanging over Fox News is the same one the Republican party is grappling with: What is the next move for Trump? Just as Republican legislators fear Trump will support primary challengers back home if they take him to task, Fox News has to determine how to navigate his expected re-emergence following his acquittal in the second impeachment trial.
Joe Walsh, a former tea party movement congressman from Illinois and conservative radio host, said the right-wing audience remains enthralled with Trump.
Thats the only thing thats going to satiate the folks who turn on Fox, Walsh said. Right now they are going on about big tech censorship and immigration. Thats not going to be enough.
The challenges come as Fox News has emerged as the most significant piece of Fox Corp., which slimmed down after selling most of its entertainment assets to the Walt Disney Co. for $71 billion. During the current fiscal year, Fox News is expected to contribute 80% or more than $2 billion to Fox Corp.'s earnings before interest, taxes, depreciation and amortization, an industry-wide measurement of profitability.
Fox News has been the most-watched cable news channel for 19 consecutive years, thanks to its effective positioning as a right-leaning alternative to other TV news outlets. As the rest of the traditional TV business declined in 2020, the channels audience grew. Fox News became the most-watched network in all of cable TV, according to Nielsen.
The network expected an audience falloff once Trump lost the White House, as it had seen viewers tune out after Barack Obama, a Democrat, defeated his Republican opponents in 2008 and 2012.
But Trump remained the main story in the weeks after the 2020 election with his unfounded charges of voter fraud, leading to the insurrection at the Capitol by pro-Trump rioters that killed five people, followed by the second impeachment trial. Depressed Trump supporters tuned out of Fox News during coverage of those events, while the ratings for MSNBC and CNN surged as viewers who dont habitually watch cable news were tuning in.
Fox News has managed to ride out ratings fluctuations in the past, but it took longer this time. The network has ranked first in viewers since Bidens inauguration, although it still trails CNN in the 25 to 54 age group important to advertisers.
The dip was significant enough for Fox Corp. Chief Executive Lachlan Murdoch to calm the waters. On Feb. 9, Murdoch told financial analysts that the company extended the employment contract of Fox News Media Chief Executive Suzanne Scott and praised her performance.
Arnon Mishkin, director of the Fox News decision desk, explains his call of Arizona for former vice president Joe Biden.
Scott took over the operation in 2018 after it had been rocked by sexual harassment scandals and racial discrimination lawsuits related to the reign of the networks founding chief executive, Roger Ailes. After maintaining the networks ratings leadership for two years, she is now jiggering the networks lineup and will add at least two more hours of right-leaning opinion programs, which have always been the most reliable ratings performers.
Murdoch also tried to counter the notion that Fox News has veered too far to one end of the political spectrum.
We dont need to go further right, Murdoch said. Well stick where we are, and we think thats exactly right and thats the best thing for the business and for our viewers.
Despite the younger Murdochs assurances, there is a sense among some politicos and people inside Fox News that the network has already moved further right to stave off the insurgence of new outlets that are courting their audience. Even veterans of past Republican administrations, such as Matthew Dowd, who worked for George W. Bush, believe there has been a shift.
We saw them as conservative and more likely to be more friendly than others, but we never saw them as like, Oh, lets do Fox because theyre basically a propaganda arm, Dowd said. You always thought of it as a conservative outlet, but it was rational conservative.
A Fox News insider not authorized to speak publicly on the matter said the conservative bent of the network is reflective of where the Republican Party has gone under Trump.
This past year, Fox News saw the rise of a pesky new rival in Newsmax, which kept up a steadfast defense of Trumps voter fraud claims through President Bidens inauguration. Last fall, the Boca Raton, Fla.-based channel averaged as many as 1 million viewers at 7 p.m. Eastern on some days with host Greg Kelly, who on Trumps last day in office said, I miss him already.
Newsmaxs ratings have faded in recent weeks. Since the inauguration it has averaged 226,000 viewers compared with 2.5 million for Fox News.
The other right-wing Fox wannabe is the more strident San Diego-based One America News Network, which does not have enough distribution in cable and satellite homes to be measured by Nielsen.
But the new breed of conservative outlets know how to attract attention. After Fox News Media canceled Dobbs Fox Business Network program where many of Trumps election fraud falsehoods were promoted OAN founder Robert Herring asked in a tweet for the host to give him a call. We may have a position available for you in which you wouldnt be censored for speaking the truth! Herring wrote.
Dobbs remains under contract to Fox News and still gets an annual salary in the seven figures.
Neither of the upstart channels has the financial resources or infrastructure to knock Fox News off its perch. Nevertheless, Fox News is entering an era where a multitude of new contenders will try to nibble away at the conservative audience it once had to itself.
Theyve gone from having zero wing-nut competition to aggressive wing-nut competition, said Mike Murphy, a former Republican consultant and current political analyst for NBC News.
In addition to watching on cable, viewers can stream Newsmax and OAN without a pay TV subscription. There are also more digital conservative channels such as the First, which carries a nightly show from former Fox News host Bill OReilly, and Glenn Becks Blaze Live. Both are available on free ad-supported streaming services such as Pluto.
Social media has provided new outlets for right-leaning voices as well. The Facebook page of Fox News contributor Dan Bongino, a former cop and Secret Service agent turned pugnacious Trump-defending pundit, has more monthly engagements than any major mainstream news organization on the platform.
Jon Klein, a digital media entrepreneur and former CNN president, said audience fragmentation is inevitable now that streaming has reached critical mass.
Ten years ago conservative audiences were not that digitally savvy, Klein said. The early adopters of digital media were younger, more liberal, educated, et cetera. None of this digital technology is a mystery anymore to the older white males who watch Fox News and certainly not a mystery to the alt-right young men they want.
Fox News does have an internal image problem resulting from the Arizona election call, which it stood by, despite an angry response from the Trump campaign and his supporters.
Stirewalt was fired from Fox News in a company restructuring on Jan. 19. Bill Sammon, the longtime executive in charge of the Washington bureau, which has long fought to remain independent from the networks opinion side, announced his retirement a day earlier.
Both moves were seen as responses to their roles on election night, leaving some of the journalists at the company stunned and concerned that the network is lessening its commitment to straight news.
Rupert Murdoch recently told the Washington Post that Stirewalts exit was not related to the Arizona call. It was known among Fox News executives that Murdoch was not a fan of Stirewalt, who declined comment.
Even the perception that Fox News ousted journalists over reporting an election result that was ultimately accurate could damage one of the foundational constructs of the channel. The integrity of the Fox News polling unit and the precision accuracy of its election decision desk has helped define the divide between news and opinion.
But keeping the core conservative Fox News viewer happy is the companys primary goal. Rupert Murdochs U.S. newspapers the Wall Street Journal and the New York Post have been highly critical of Trumps actions on their editorial pages since he lost the election. Any personal political convictions he has on the matter are not worth alienating fickle TV viewers who could ultimately have an impact on the companys balance sheet.
They are not sentimental about their programming decisions, Klein said of the Murdochs. They do what they need to do to get an audience.
Excerpt from:
Fox News tries to satisfy Trump fans, but at what cost? - Los Angeles Times
- 'Donald Trump Did This': How to Beat MAGA on Border Security - The Bulwark - April 29th, 2024 [April 29th, 2024]
- Potential Trump running mate JD Vance and Donald Trump Jr. have become so close that they text or talk on a 'nearly ... - Business Insider - April 29th, 2024 [April 29th, 2024]
- Trump Second Term: How the World and U.S. Allies Can Prepare for the Election - Foreign Policy - April 29th, 2024 [April 29th, 2024]
- Poll: Biden and Trump supporters sharply divided by the media they consume - NBC News - April 29th, 2024 [April 29th, 2024]
- Master Calendar of Trump Court Dates: Criminal and Civil Cases - Just Security - April 29th, 2024 [April 29th, 2024]
- Donald Trump's Sleepy, Sleazy Criminal Trial - The New Yorker - April 29th, 2024 [April 29th, 2024]
- Trump, GOP seize on campus protests to depict chaos under Biden - The Washington Post - April 29th, 2024 [April 29th, 2024]
- UK briefing: How Donald Trump plans to survive hush money trial with his campaign intact newsletter - The Guardian - April 29th, 2024 [April 29th, 2024]
- Opinion | We Are Talking About the Manhattan Case Against Trump All Wrong - The New York Times - April 29th, 2024 [April 29th, 2024]
- Election 2024: Biden jokes, Trump still leads and updates from the Sunday shows. - The New York Times - April 29th, 2024 [April 29th, 2024]
- Donald Trump Pans White House Correspondents' Dinner: 'Colin Jost BOMBED' - The Daily Beast - April 29th, 2024 [April 29th, 2024]
- Trump's Trial Could Bring a Rarity: Consequences for His Words - The New York Times - April 29th, 2024 [April 29th, 2024]
- Donald Trump Bemoans Really Bad WHCD, Biden & Colin Jost After All Mock Much Indicted Ex-POTUS - Deadline - April 29th, 2024 [April 29th, 2024]
- The Supreme Court's epic failure in dealing with Trump's cases - The Hill - April 29th, 2024 [April 29th, 2024]
- Donald Trump: In America's most important swing state, a key Biden group wants to hand the presidency to Trump. - Slate - April 29th, 2024 [April 29th, 2024]
- Donald Trump Is Being Ritually Humiliated in Court - The New Yorker - April 29th, 2024 [April 29th, 2024]
- Joe Biden trails Donald Trump in new national poll on 2024 election - USA TODAY - April 29th, 2024 [April 29th, 2024]
- Amid Cases on Abortion and Trump, Roberts Reflects on Supreme Court's Work - The New York Times - April 29th, 2024 [April 29th, 2024]
- Donald Trump Is Used to the Finer Things in Life. At the Courthouse, 'He's Miserable.' - The Wall Street Journal - April 29th, 2024 [April 29th, 2024]
- How Trumps Rhetoric at Rallies Has Escalated - The New York Times - April 29th, 2024 [April 29th, 2024]
- The Supreme Court Appears Poised to Protect the Presidencyand Donald Trump - The New Yorker - April 29th, 2024 [April 29th, 2024]
- The Supreme Court seems divided over Donald Trump's immunity - The Economist - April 29th, 2024 [April 29th, 2024]
- John Dean Says 1 Thing 'Keeping Me On The Edge Of My Seat' In Trump Trial - Yahoo! Voices - April 29th, 2024 [April 29th, 2024]
- Five Moments That Have Defined Donald Trump's Trial So Far - The New York Times - April 29th, 2024 [April 29th, 2024]
- How Trumps trial is playing, politically - The Washington Post - April 29th, 2024 [April 29th, 2024]
- Opinion | The Ukraine aid vote helps, but U.S. allies complacency would be unwise - The Washington Post - April 29th, 2024 [April 29th, 2024]
- Hey, SCOTUS your hypocrisy is showing - The Hill - April 29th, 2024 [April 29th, 2024]
- Bill Barr Is Happy to Debase Himself for Donald Trump Again Mother Jones - Mother Jones - April 29th, 2024 [April 29th, 2024]
- The Supreme Court is likely to place Donald Trump above the law in its immunity case - Vox.com - April 29th, 2024 [April 29th, 2024]
- RFK is openly gunning for Trump voters now and Republicans are starting to worry - Salon - April 29th, 2024 [April 29th, 2024]
- Trump Pushes Immigration Conspiracy Theories and Mass Deportations - The New York Times - February 5th, 2024 [February 5th, 2024]
- Nikki Haley makes surprise appearance on SNL, mocking Donald Trump and Joe Biden - NPR - February 5th, 2024 [February 5th, 2024]
- Trump feud with UAW reaches fever pitch - The Hill - February 5th, 2024 [February 5th, 2024]
- Donald Trump tightens his grip on GOP, bolsters ties with Mike Johnson - USA TODAY - February 5th, 2024 [February 5th, 2024]
- 1/31/24 - 2024 Matchups: Biden Opens Up Lead Over Trump In Head-To-Head, Quinnipiac University National Poll ... - Quinnipiac University Poll - February 5th, 2024 [February 5th, 2024]
- Here's how 2 sentences in the Constitution rose from obscurity to ensnare Donald Trump - Yahoo News - February 5th, 2024 [February 5th, 2024]
- Donald Trump floats tariff of more than 60% on imports from China and denies it would start a trade war - Fortune - February 5th, 2024 [February 5th, 2024]
- Jeffries on House Republicans: Wholly owned subsidiaries of Donald Trump - The Hill - February 5th, 2024 [February 5th, 2024]
- Ex-DOJ Official Says He's 'Now At The Freakout Stage' Over 1 Donald Trump Case - Yahoo News - February 5th, 2024 [February 5th, 2024]
- Nikki Haley to GOP: Let's wait to see if Donald Trump is convicted - USA TODAY - February 5th, 2024 [February 5th, 2024]
- Why Supreme Court appeal will be no 'open mic night' for Donald Trump - USA TODAY - February 5th, 2024 [February 5th, 2024]
- Nikki Haley hits Donald Trump during 'SNL' sketch ahead of SC primary - USA TODAY - February 5th, 2024 [February 5th, 2024]
- Donald Trump's legal fees are draining his campaign funds - The Economist - February 5th, 2024 [February 5th, 2024]
- Donald Trump Mentions These Names When Asked About Vice Presidential Picks - NDTV - February 5th, 2024 [February 5th, 2024]
- Trump's lead over Biden may be smaller than it looks - The Economist - February 5th, 2024 [February 5th, 2024]
- Tory rising star described Donald Trump as 'refreshing' - The Independent - February 5th, 2024 [February 5th, 2024]
- Joe Biden v Donald Trump - where contest will be won and lost - BBC.com - February 5th, 2024 [February 5th, 2024]
- Donald Trump's fed trial on election interference postponed from March - USA TODAY - February 5th, 2024 [February 5th, 2024]
- Inside Trump's growing influence over congressional Republicans - POLITICO - POLITICO - February 5th, 2024 [February 5th, 2024]
- Federal judge postpones Trump's March 4 election interference trial - NPR - February 5th, 2024 [February 5th, 2024]
- Trump Says He Would Not Reappoint Powell as Fed Chair if Elected - Bloomberg - February 5th, 2024 [February 5th, 2024]
- I Prosecuted Donald Trump and Won. Here's How It's Done. - The Daily Beast - February 5th, 2024 [February 5th, 2024]
- Donald Trump Loses London Case Against Ex-MI6 Spy Over Kremlin Dossier - Bloomberg - February 5th, 2024 [February 5th, 2024]
- After Speedy Start, Appeals Court Slows Down on Trump Immunity Decision - The New York Times - February 5th, 2024 [February 5th, 2024]
- Donald Trump and UAW President Shawn Fain exchange barbs: 'Get rid of this dope' - USA TODAY - February 5th, 2024 [February 5th, 2024]
- Donald Trump dispels rumors that he reached out to RFK Jr for VP: Never happened - Fox News - February 5th, 2024 [February 5th, 2024]
- How Donald Trump Got Disqualified From The Ballot And His Entire Candidacy Wound Up Before The Supreme Court - HuffPost - February 5th, 2024 [February 5th, 2024]
- Trump Says Nikki Haley Is Unlikely to Be His Running Mate - The New York Times - January 20th, 2024 [January 20th, 2024]
- Donald Trump Goes From Calm To Indignant In Newly Released Deposition Video Of Civil Fraud Lawsuit - HuffPost - January 20th, 2024 [January 20th, 2024]
- Trump: Haley 'probably ... is not going to be chosen as the vice president' - POLITICO - January 20th, 2024 [January 20th, 2024]
- Trump returns to New Hampshire as primary nears - The Washington Post - January 20th, 2024 [January 20th, 2024]
- Boris Johnson: Trump's return could be 'big win for the world' - POLITICO Europe - January 20th, 2024 [January 20th, 2024]
- Zelenskyy invites Trump to Kyiv POLITICO - POLITICO Europe - January 20th, 2024 [January 20th, 2024]
- 'New Hampshire Is Close to a Make-or-Break for Keeping the Nomination Out of Donald Trump's Hands.' - POLITICO - January 20th, 2024 [January 20th, 2024]
- Trump's pitch in New Hampshire is more about Nikki Haley as he hopes for big win - NPR - January 20th, 2024 [January 20th, 2024]
- Donald Trump's tax cuts would add to American growthand debt - The Economist - January 20th, 2024 [January 20th, 2024]
- Donald Trump's populism is turning off corporate donors - The Economist - January 20th, 2024 [January 20th, 2024]
- Why DeSantis Says Trump's Romp in Iowa Is Actually a Sign of His Weakness - The New York Times - January 20th, 2024 [January 20th, 2024]
- The GOP Is Already Clashing Over Trump's VP Pick - POLITICO - January 20th, 2024 [January 20th, 2024]
- There is still a way to stop Donald Trump but time is running out - The Guardian - January 20th, 2024 [January 20th, 2024]
- The Davos Consensus: Donald Trump Will Win Re-Election - The New York Times - January 20th, 2024 [January 20th, 2024]
- Maine Secretary of State to Appeal Ruling on Her Decision to Exclude Trump From Ballot - The New York Times - January 20th, 2024 [January 20th, 2024]
- Vice President Harris says she's 'scared as heck' that Donald Trump could win - The Associated Press - January 20th, 2024 [January 20th, 2024]
- What is the point of coming second to Donald Trump? - The Economist - January 20th, 2024 [January 20th, 2024]
- Thousands Sign Christian Petition Urging Bishops Not to Back Donald Trump - Newsweek - January 20th, 2024 [January 20th, 2024]
- Why Donald Trump Is Facing E. Jean Carroll in Court a Second Time - The New York Times - January 20th, 2024 [January 20th, 2024]
- Donald Trump Claims He Will Never Allow Creation of CBDC in the US if Reelected - Yahoo Finance - January 20th, 2024 [January 20th, 2024]
- Keller @ Large: What Donald Trump's win in Iowa means for the presidential race - CBS Boston - January 20th, 2024 [January 20th, 2024]
- Donald Trump tries to twist felony charges, lawsuits after Iowa win - USA TODAY - January 20th, 2024 [January 20th, 2024]
- Donald Trump Just Incriminated Himself on Truth Social: Legal Analyst - Newsweek - January 20th, 2024 [January 20th, 2024]