How to poison the data that Big Tech uses to surveil you – MIT Technology Review

In a new paper being presented at the Association for Computing Machinerys Fairness, Accountability, and Transparency conference next week, researchers including PhD students Nicholas Vincent and Hanlin Li propose three ways the public can exploit this to their advantage:

People already use many of these tactics to protect their own privacy. If youve ever used an ad blocker or another browser extension that modifies your search results to exclude certain websites, youve engaged in data striking and reclaimed some agency over the use of your data. But as Hill found, sporadic individual actions like these dont do much to get tech giants to change their behaviors.

What if millions of people were to coordinate to poison a tech giants data well, though? That might just give them some leverage to assert their demands.

There may have already been a few examples of this. In January, millions of users deleted their WhatsApp accounts and moved to competitors like Signal and Telegram after Facebook announced that it would begin sharing WhatsApp data with the rest of the company. The exodus caused Facebook to delay its policy changes.

Just this week, Google also announced that it would stop tracking individuals across the web and targeting ads at them. While its unclear whether this is a real change or just a rebranding, says Vincent, its possible that the increased use of tools like AdNauseam contributed to that decision by degrading the effectiveness of the companys algorithms. (Of course, its ultimately hard to tell. The only person who really knows how effectively a data leverage movement impacted a system is the tech company, he says.)

Vincent and Li think these campaigns can complement strategies such as policy advocacy and worker organizing in the movement to resist Big Tech.

Its exciting to see this kind of work, says Ali Alkhatib, a research fellow at the University of San Franciscos Center for Applied Data Ethics, who was not involved in the research. It was really interesting to see them thinking about the collective or holistic view: we can mess with the well and make demands with that threat, because it is our data and it all goes into this well together.

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How to poison the data that Big Tech uses to surveil you - MIT Technology Review