CES 2021 starts today: Here’s a guide to the first big tech event of the year; from schedule to what you can expect – India Today

The first big tech event of the year, the Consumer Electronics Show (CES) 2021 is here. However, unlike the previous editions, this year we're going to see CES go virtual as a result of the ongoing Coronivirus-led pandemic.

As such, thousands, if not millions, will tune into the tech show starting today -- instead of thronging to Las Vegas every other year. Yet, despite the strange nature of the event in 2021, we expect not much to change. The major brands including Samsung, Sony, LG, Microsoft, and Intel are still scheduled to feature at the event this year in a similar capacity to how we've grown accustomed to seeing them every year.

As is the case with big tech events, a lot of key announcements have already been made ahead of the actual start of the event today. For the uninitiated, CES 2021 is being held between January 11-14 in 2020. However, the official days of the show were preceded by a number of pre-show events where companies such as Sony, Samsung and LG revealed details about the products they are putting up on display during CES 2021.

As we mentioned earlier, CES 2021 is all set to start today and will run till January 14. During the next few days, the tech show will see companies virtually host their fans during pre-decided slots.'

While a complete list of the events and briefings can be found at CES 2021's official website, there are a few important events we will list here. For users in India, the major attractions today include LG's event at 6:30pm IST followed by Samsung's event an hour later.

Tomorrow, the proceedings kick off early with Sony starting the show at 3:30am IST. After this, AMD, Nidia, Intel and Asus will all host their events starting at 9:30pm at an interval of one hour each. On January 13, the notable events will be Sony which starts at 12:15am IST and Microsoft and Asus. The former will begin at 7:30pm while the latter is sc heduled for 10:30pm IST. On Thursday, MSI is scheduled to host an event at 12:30am IST.

While CES 2021 promises to be a much simpler, and digital-only affair as opposed to the full-blown extravaganza in Las Vegas every year, we don't expect it to be less impressive when it comes to showcasing futuristic technologies.

The biggest announcements at the event will come from the television segment. Ahead of the event, LG has already unveiled the world's first Eyesafe-certified TV display at CES' preview event. The display is scheduled to be showcased at the tech event and is said to be in line with EyeSafe standards for low emissions of blue light without actually compromising on the colour performance.

Samsung is set to announce its Neo QLED and MicroLED TV models at its virtual event. The company claims that the TVs will offer better TV-viewing experiences with "improved contrast and better backlighting". Samsung also says that its new TVs will offer next-generation accessibility via features such as Sign Language Zoom and Multi-Output Audio.

Of the TVs to be showcased at the event, the Neo QLED will be the most interesting. It uses a combination of Quantum Mini LED and Quantum Matrix technology to improve the luminance of the TV to 12-bit with 4,096 steps.

Apart from this, Sony and LG are also scheduled to unveil 4K and 8K TVs which will bring with themselves futuristic technologies. Companies such as Asus, Microsoft and Intel are also scheduled to make big-ticket announcements at their events during CES 2021.

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CES 2021 starts today: Here's a guide to the first big tech event of the year; from schedule to what you can expect - India Today