Can Big Tech manage the surging wave of unionization? – eMarketer

The news: Tech workers around the country are preparing to embrace the labor movement after decades of being left behind.

It is going to be a great change, said David Sullivan, an executive of the union that recently celebrated a first-of-its kind election at an Apple retail store, per Bloomberg.

Why this matters: As Big Tech companies become wealthier and more influential, many of their workers are looking to unions to negotiate more equitable compensation and benefits as well as organize around ethical issues.

Efforts to unionize in the US:

Whats next? 50% of tech workers are interested in joining a union, according to a 2021 Tech Employee Survey conducted by Protocol and Morning Consult.

Big Tech has been responding with a measured mix of compensation raises and union-busting maneuvers to avoid unionization.

The bigger picture: Expect the situation to intensify as momentum from Amazon and Apple employees union wins could inspire a domino effect in other shops.

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Can Big Tech manage the surging wave of unionization? - eMarketer