Amazon (Along with Practically Every Other Tech Giant) is Building Up its Live Audio Portfolio – Motley Fool

Posted: September 1, 2021 at 12:37 am

While watching a streamed Phish concert may not evoke all the nuanced sounds and sights (and smells) of the live performance, big tech is betting that music fans have a healthy appetite for virtual gigs.

Axios reported Tuesday that Amazon is investing heavily in a live audio feature with the goal of "disrupting traditional radio."

Hardly Amazon's first foray into audio the e-commerce giant is deep into investments in its podcast and music subscription buildout.

But with millions of Alexa and smart speaker devices deployed in people's homes, Amazon is planning to pay musicians, celebrities, and podcast hosts for the rights to beam live content into kitchens and basements across the country:

The live audio space is quickly getting crowded with many of tech's biggest names:

Refined Tastes: Along with the revelations of Amazon's increasing push into audio, today Apple announced an acquisition of Primephonic, a streaming service specializing in the classical genre. Primephonic's functionality and playlists will be adapted to Apple Music for a "significantly improved classical music experience," with a stand-alone classic music app due in '22.

Not for nothing: radio revenues dropped nearly 25% last year during the pandemic.

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Amazon (Along with Practically Every Other Tech Giant) is Building Up its Live Audio Portfolio - Motley Fool

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