Huawei, Facebook, and Oracle Put Pressure on Google – Market Realist

Googles (GOOGL) days as the dominant Internet search and mobile operating system provider may be numbered, all because of the actions and ambitions of Huawei, Facebook (FB), and Oracle (ORCL).

Google is on track to finish the year with 93% of the global Internet search market. Microsoft (MSFT) controls just 2.3% of the market, and Baidu (BIDU) and Yandex (YNDX), big in China and Russia, respectively, control less than 1.0%. Googles Android software is the dominant mobile operating system, with a 76% global market share. Apples iOS comes a distant second with 23%. Microsofts Windows holds less than 1.0% of the global mobile operating system market.

Android is such a strong operating software that even Google competitors Microsoft, Huawei, and Facebook rely on it to power some of their hardware products. Microsoft, for instance, has joined BlackBerry (BB) in making Android smartphones, abandoning its own Windows software. Huaweis smartphones run Android, and Facebooks Portal smart speakers are based on Android software. However, Huawei and Facebook have recently taken steps that threaten Androids dominance and Googles advertising business.

Prominent Android device maker Huawei shipped over 200 million smartphones last year, ranking as the worlds third-largest smartphone company. As Huawei smartphones typically come preloaded with Google apps, Huawei plays an important role in helping Google distribute its money-making apps.

But Huawei is exploring ditching the Android ecosystem, which could hurt Googles app distribution. Huawei is developing its own mobile operating system, Harmony, which could replace Android in future Huawei devices. Moreover, Huawei has begun recruiting developers to help it create alternatives to popular Google apps.

Facebook, another Android device maker, is also developing an Android software alternative that could power its future devices. A former Microsoft engineer is leading Facebooks efforts to create its Android alternative.

For Google, Android is an important platform for distributing its apps such as YouTube, Maps, and Gmail. These apps make money for Google through advertising, the companys main source of revenue. Therefore, the Huawei and Facebook challenge to Androids dominance puts Googles most important business, advertising, at risk.

Oracle presents Googles Android with a different challenge. The company has sued Google for allegedly copying its software code without permission to make Android. The dispute is now at the US Supreme Court, and Oracle is demanding huge compensation from Google.

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Huawei, Facebook, and Oracle Put Pressure on Google - Market Realist