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Monthly Archives: April 2022
Global Artificial Intelligence in Defense Markets, 2021-2028: Growing Adoption of AI in Unmanned Aerial Vehicles, Growing Development of Robots Using…
Posted: April 11, 2022 at 6:49 am
DUBLIN, April 05, 2022--(BUSINESS WIRE)--The "Artificial Intelligence in Defense Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Hardware, Software, and Services), Technology (Advanced Computing, AI Systems, and Learning and Intelligence), Platform (Land, Air, and Naval), and Application" report has been added to ResearchAndMarkets.com's offering.
The global artificial intelligence in defense market is expected to grow from US$ 6,404.73 million in 2021 to US$ 13,153.31 million by 2028; it is estimated to grow at a CAGR of 10.8% during 2021-2028.
As global tensions have persisted over the last few years, various affected nations plan and take measures to improve and recapitalize the defense status. Threats are continually evolving, i.e., from the conventional land-based to hybrid warfare threats. To address security threats and tackle terrorism, governments of several nations have already started to increase their defense budgets.
According to Forbes data of April 2021, global military spending grew to nearly US$ 2 trillion in 2020, a 2.6% increase in real terms in 2019. The growth in spending came in a year where global GDP contracted 4.4% due to the COVID-19 pandemic, with just five countries accounting for 62% of total expenditure. With US$ 778 billion, the US was the world's top spender once again by a considerable difference, and it accounted for 39% of total global military expenditure.
Further, the increasing geopolitical tensions and trade wars among major countries are driving high investments in the defense sector contributing to the growth of artificial intelligence in defense market. A significant portion of the investment is dedicated to the procurement of AI in defense research.
For instance, China is investing at least US$ 7 billion through 2030, including US$ 2 billion for a research park in Beijing. The Chinese government foresees a US$ 150 billion artificial intelligence industry by 2030 and has the most comprehensive national plan to become a technology leader.
Story continues
According to the AIndra Labs, new Chinese companies received 48% of all funds for artificial intelligence investments in July 2019. Further, Russia spends about US$ 12.5 million annually on AI, where many of Russia's artificial intelligence demonstrations are military in nature, such as AI-assisted combat aircraft and automatic artillery.
Therefore, the increasing government spending for incorporating AI in the defense sector drives the artificial intelligence in defense market.
Impact of COVID-19 Pandemic on Artificial Intelligence in Defense Market
The COVID-19 pandemic has shaken several industries. The tremendous growth in the spread of the virus has urged governments worldwide to impose strict restrictions on vehicles and human movement. Due to travel bans, mass lockdowns, and business shutdowns, the pandemic has affected economies and countless industries in various countries. The lockdown imposition has resulted in the lesser production of commodities, goods, and services.
Even though the COVID-19 pandemic caused a large-scale impact on economies across the globe in 2020, leading to many challenges, the artificial intelligence in defense market has continued to expand. This can be seen from both the demand as well the supply sides, as leading manufacturers such as IBM Corporation, Lockheed Martin Corporation, Raytheon Technologies Corporation, BAE Systems plc., and Northrop Grumman continue to invest heavily in developing artificial intelligence capabilities, and governments continue to invest significantly in securing these advanced systems.
Key Market Dynamics
Market Drivers
Market Restraints
Market Opportunities
Future Trends
Company Profiles
BAE Systems plc
IBM Corporation
Leidos
Lockheed Martin Corporation
Raytheon Technologies Corporation
Charles River Analytics, Inc.
General Dynamics Information Technology, Inc. (General Dynamics Corporation)
Shield AI
SparkCognition, Inc.
Thales Group
For more information about this report visit https://www.researchandmarkets.com/r/rhy4zp
View source version on businesswire.com: https://www.businesswire.com/news/home/20220405005767/en/
Contacts
ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900
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What do you do when all your source walks out the door? – The Register
Posted: at 6:49 am
Who, Me? Who has got your back up? Forget comments in code, what do you do when all your source has been packed into the trunk of a family sedan? Welcome to Who, Me?
Today's story, from a reader Regomised as "Al", concerns his time at a company in the 1980s. The company was working on a project to replace thousands of ageing "dumb" terminals with PCs. "The Great PC Invasion and Distributed Computing Revolution were under way," Al observed.
"The company had hired a collection of experienced PC and minicomputer programmers who were led by a management team of Mainframe Gods (as they viewed themselves)."
We know just the type.
"As a bunch of hotshot PC and UN*X types," he went on, "we demanded a version control system and a tool for backing up the source tree. In their wisdom, the Mainframe Gods chose not to invest in spurious tech like backups and version control, therefore each programmer had a personal responsibility to back up their source code."
It went about as well as you might imagine. Some staff followed the process for a bit, but after a while nobody bothered. Nobody, that is, except for the person who did the builds. "Dave" (for that was not his name) had all the current production code on his PC. Everything. In one place.
It was fine at first. Dave worked hard and also wrote a lot of code. Al couldn't tell how good it was; the words "Code Review" were alien to the company. But the builds happened and the terminal emulation software was delivered. Everyone was happy. Even though Dave had the only copy of the "official" source code.
Al described Dave as "a big guy." He was softly spoken and tended to (mostly) keep his opinions to himself. "He had his eccentricities," remembered Al, "such as a fondness for rifles that he kept in the trunk of his car."
Of course, the inevitable happened. After what Al delicately described as a series of "issues," Dave quit or was asked to leave the company (both mysteriously happened at the same time).
However, rather than march Dave directly out of the building, the geniuses in management gave him the rest of the day to finish up his work.
"During the afternoon of that day, Dave's manager looked out the window to see Dave loading boxes and boxes of floppy disks into his car," said Al.
A curious thing to do on one's last day. Perhaps Dave was just doing a final clear-out of office stationery? Or perhaps...
The manager scurried over to Dave's PC and found it coming to the end of a FORMAT operation. The hard disk containing the only complete copy of the source had been wiped. The floppies Dave was loading up into his car, nestled among the rifles, were the only backups in existence.
"To his credit, Dave's manager talked him off the cliff and got the backups returned to the office," Al told us. Dave was then politely escorted to a coffee shop to complete his last day while a panicked staffer managed to restore the backups to the now blank PC and the project could continue.
"The project did eventually succeed, but we did have further harrowing moments with more conventional causes," said Al. "We did establish regular backups and duplication of key source code."
"The moral of the story: back up your data. Trust but verify."
We like to think Dave had no malicious intent and was simply tidying up after himself. Surely not a final act of vengeance? And considering what else was in the trunk, it could have gone very, very differently.
Ever been tempted to dash out a quick FORMAT C: or a sudo shred just for giggles? Confess all with an email to Who, Me?
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What do you do when all your source walks out the door? - The Register
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Fujitsu Launches Computing as a Service for HPC and AI – insideHPC – insideHPC
Posted: at 6:49 am
Tokyo, April 6, 2022 Fujitsu today announced Fujitsu Computing as a Service (CaaS) offering computing resources such as Fujitsus quantum-inspired Digital Annealer technology; AI and machine learning software applications; and technology used in the Arm-based Fugaku, the worlds top-ranked supercomputer.
Fujitsu said it began preorders today for for Fujitsu Cloud Service HPC, which offers the computing power of the Arm-powered Fujitsu Supercomputer PRIMEHPC FX1000, with delivery start in Japanese in October. A global rollout will follow. Thissupercomputer model utilizes technologies used the worlds most powerful supercomputer, Fugaku.
Fujitsu said it also will provides HPC deployment services and, on the operational side, performance tuning and app analysis for customers conducting research and analysis. The company said compute nodes, login nodes, job scheduler, storage, and application software for HPC are set up in advance (users do not have to build their own HPC environment and only need to prepare data needed for their analysis).
Fugaku was developed as a supercomputer featuring the latest high-performance computing technology and is being used in research and development with the aim of realizing DX and Society 5.0 to contribute to the fulfillment of various SDGs, said Satoshi Matsuoka, director, Center for Computational Science at the RIKEN Scientific Research Institue. Within the past two years, 149 companies have already utilized Fugaku in 48 use cases primarily in manufacturing, including trial operations prior to full-scale implementation. The demand for technological capabilities offered by Fugaku continues to grow, coinciding with successful use cases in the shift toward the cloud. We are working with Fujitsu to make its CaaS to be highly compatible with Fugaku to support such requirements, and we expect CaaS to become an important service for quickly connecting R & D on Fugaku to industrial use and practical implementation in society. Moving forward, we will collaborate with Fujitsu to further synergize Fugaku with this new service to provide its capabilities seamlessly in the cloud.
Vivek Mahajan, Chief Technology Officer (Corporate Executive Officer, SEVP) Fujitsu Limited, comments: CaaS will provide customers with seamless access to services on the public cloud to meet rapidly increasing computing demands, leveraging Fujitsus world-leading advanced computing technologies. In the future, we look to further expand the portfolio with access to technologies like quantum computing. This move marks an important milestone toward democratizing high-performance and quantum computing and will play an important role in the achievement of Fujitsus Purpose: to make the world more sustainable by building trust in society through innovation.
Fujitsu said that in order to realize its vision of a more sustainable world embodied by its global business brand FUJITSU Uvance, Fujitsu will draw on CaaS to promote the commercial use of a range of advanced computing technologies, which have until the present been largely limited to applications in an academic context due in part to prohibitively high investment costs and implementation and operational loads.
Cost remains a major obstacle for many companies and organizations aiming to apply advanced computing technologies like Fujitsus Digital Annealer and high performance computing (HPC) in their business, the company said. To address this issue, Fujitsu will offer users easy access to a range of services under its new CaaS portfolio, allowing users from a wide range of industries to easily tap into the power offered by Fujitsus advanced computing technologies.
Building on its new service portfolio CaaS, Fujitsu plans to conduct trials with organizations and companies to optimize designs for the manufacturing industry and optimize drug discovery for pharmaceutical companies.
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Fujitsu Launches Computing as a Service for HPC and AI - insideHPC - insideHPC
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Elon Musk won’t join Twitter’s board after all – The Register
Posted: at 6:49 am
SpaceX and Tesla tycoon Elon Musk won't be joining Twitter's board, despite last week revealing he had acquired a 9.2 per cent stake in the microblogging service.
News of the change of heart came in a tweet from Twitter CEO Parag Agrawal, who got straight to the point: "Elon has decided not to join our board. I sent a brief note to the company, sharing with you all here."
That note, added as an image bearing text, opened "Dear Team" and explained that Musk on Friday advised he would not join the board.
No explanation of the change of mind was offered.
But Agrawal's post offers a hint. It mentions that had Musk taken a seat, he would have been compelled "to act in the best interests of the company and all our shareholders."
Musk's many criticisms of Twitter and personal advocacy for features that fit his belief in maximal free speech are arguably not in the company's best interests. Having him continue to espouse them while on the company board may well have attracted the sort of regulatory attention no company desires.
An example of Musk's output that might not be entirely compatible with a board seat include these weekend missives.
The Register submits that eroding Twitter's brand equity by renaming for nervous laughter, then ditching its main revenue source, might not be proposals that deserve lengthy debate at the company's board meetings.
But what would your correspondent know, seeing as it is Musk, and not I, who found nearly $3 billion with which to buy a slab of Twitter?
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Elon Musk won't join Twitter's board after all - The Register
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Dell trials 4-day workweek in Netherlands as massive UK pilot starts – The Register
Posted: at 6:49 am
Dell employees in the Netherlands will be able to work four days a week from this month, a director of Dell Technologies Netherlands has confirmed to The Register.
The news comes just weeks before what is touted to be the biggest ever 4-day working week trial begins in the UK.
Isabel Moll, newly appointed vice president and general manager at Dell Netherlands, told us the part-time pilot has already been rolled out by the Dutch and Argentinian operations.
"On April 1 we welcomed our first starter, and we're currently in the late phases of the interviewing process with [another]. We're hoping to welcome many other candidates in the near future, once the word spreads more and more."
She noted that the scheme was also open to existing employees, with pay corresponding to hours worked.
Speaking to local financial news daily Financieele Dagblad, Dell GM Moll described the April Argentinian and Dutch pilot as addressing both the issues of scarcity in the labor market and a way to bring in a more diverse group, including women and younger people, who are no longer interested in working until "they drop" or have other obligations.
She said such people often end up leaving the sector, to its detriment, or use their technical skills in other sectors which have less intensive hours, telling the paper: "Working harder won't pay off, because the pond is empty..."
As for scarcity in the market, the Netherlands has a large pool of part-timers to draw from. According to data from The World Bank, the part-time workforce in the Netherlands is over 55 percent, with Dell noting this went up to 60 percent for women in the Dutch labor force. This compares to 43 percent in Germany, 41 percent in the UK, and just 28 percent in the United States, although these figures are not broken down into business sectors. For the Netherlands, then, it's an opportunity to make hires from a group it wouldn't usually have access to when trying to fill a five-day-a-week role.
Moll told us she knows from her network in the IT world that other American tech companies who have bases in the country, including Microsoft, are watching the pilot closely.
She told The Register via email: "Other big American tech companies in the Netherlands did not adjust their KPIs to the amount of worked hours up until now and are looking at our pilot with warm interest."
The US is one of the top 10 countries for most overtime worked, according to data from the Organization for Economic Co-operation and Development. Latest figures from the US bureau of labor say that around 33 percent of developers and IT professionals work overtime, clocking an average of 7.4 hours extra (declared) per week.
Meanwhile, over in the UK, for a period of six months stretching from June to December this year, 3,000 workers across 60 companies will work for four days instead of five with no loss of pay, among them workers from Canon's UK arm.
According to the Guardian, the UK trial is being run by Autonomy (the British think tank, not the software company controversially acquired by HP), Boston College in the US, the British universities of Oxford and Cambridge, as well as the campaign groups 4 Day Week Global, and 4 Day Week UK.
Crucially, Dell Netherlands' four-day work week trial will avoid cramming five days' worth of work into the four days, with Moll stating: "For now we're piloting four days a week of eight hours. However, it's a pilot, so three days of eight hours will definitely also be an option in the future."
Other working hours experiments have condensed five working days' worth of hours into four days using the so-called "410 schedule," (four 10-hour shifts) tested by Atlassian, among others.
According to one of the broader studies of the past few years, performed from 2015 to 2019 in Iceland, productivity gains made up for fewer working hours [PDF], although it is worth noting that test subjects still worked more than four days a week. Some 2,500 people took part in the study, which again was backed by Autonomy along with Icelandic NGO Alda. In the study, the working week was reduced from 40 hours to 35 or 36 hours and 40-hour pay levels were maintained. Productivity either stayed the same or improved, the research found.
Critics say that the idea is expensive to implement, and that hand-offs between shift workers can affect business continuity, with clients of four-day workers potentially impacted as they switch between staffers and teams. On the question of expenditure, the "cost component" is "actually a bit more complex and nuanced than just saying it's a 20 percent saving," Dell's Moll told us.
Separate from the working hours issue is the question of in-person, hybrid, and fully remote work, which similar to a reduction in working hours is being seen by some as an antidote to the Great Resignation. Software companies appear to be adjusting their product sets for a post-pandemic world where people work from both their homes and the office.
Microsoft and Google have continued to push productivity software services via cloud, with Redmond promising something called "Windows 365 Offline."
Microsoft, incidentally, has productivity software as part of its Workplace Analytics platform called Week in the Life that discerns levels of collaboration among workers, among other things. It looks at aspects like "meeting hours" and "email hours" as well as "after-hours collaboration hours" although it notes that the intended purpose of monitoring "after-hours activity" is to "help identify employees who are at risk of getting overworked or have an unsustainable workload."
Meanwhile, the popularity of remote tools like VMware's Horizon virtualization platform is making them a target for opportunistic attackers.
Even as countries loosen COVID restrictions, HP has just spent $3.3 billion on office telco firm Poly, seen by many as a bet on the future of remote and hybrid work as the tech will help enterprises turn their meeting rooms into hybrid-capable spaces.
The fact that business is selling into the trend doesn't mean that executives have fully bought into the idea, though. A 31-country, 31,000-person survey last month showed a clear disconnect between the needs of managers and employees, with half of the leaders in IT roles reckoning their company needed full-time in-person staffers in the coming year while over half of the staffers already performing "hybrid" work (some in-office, some WFH) were actually considering a shift to fully remote work.
Dell said in August 2020 it anticipated 60 percent of its 160,000-strong workforce would not return to an office permanently after the pandemic ends.
Reg readers seem to feel that being given the ability to work from home is a good motivator, with most saying they preferred two days in the office, three at home. Workday CEO Aneel Bhusri, meanwhile, is in the other camp, and has said that "one or two days is a good amount" of "family time" and "perhaps five days is too much." We wonder why he would say that.
While a shorter working week and hybrid work are both creative ideas to address chronic staff shortages and issues with staff retention, we have to mention there's another method of persuasion: a bit of a salary top-up. What's your biggest motivator? More free time to enjoy what's left of your life; working in pajamas with a 30-second commute; or cold hard cash? Have your say in the comments below.
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The 3 biggest mistakes companies make with return to office, according to Googles head of Workspace – CNBC
Posted: at 6:48 am
Google employees returned to the office this week after more than two years of remote work and changing plans about when and how to bring people back.
The tech behemoth joins a growing list of companies bringing workers back on-site this spring that includes Meta, American Express and Apple. Google's new hybrid work arrangement requires most employees to be in the office at least three days per week, with the other two days spent working remotely.
Javier Soltero, the vice president and general manager of Google Workspace, has been looking forward to the return for months. "I've missed working alongside people," he tells CNBC Make It. "There's a certain joy and sense of optimism I feel coming back."
There's the practical benefits of returning to the office, too: Soltero joined Google in October 2019, five months before the onset of the Covid-19 pandemic.
"Between the holidays and business travel, I didn't have the chance to really meet and build strong connections with the people on my team," he says. "I hardly even know where the bathroom was!"
Soltero is planning to be in the office at least two days a week and while he's excited about Google's hybrid work arrangement, he notes that companies can get "a lot wrong" while initiating their return to the office.
Here are the three "biggest mistakes" Soltero recommends leaders avoid:
While some jobs need to be done in person, others can be accomplished anywhere with a strong internet connection and companies' return-to-office strategies should take these nuances into serious consideration.
Conversations about hybrid work so often focus on where people are working instead of when or how, often leaving front-line workers, whose jobs largely require in-person work, out of the equation.
"Managers should think more about how they can provide flexible, hybrid work arrangements even to people whose jobs require them to be on-site," Soltero says.
That means empowering on-site employees with flexible hours and tools like apps that help them see schedule changes in real-time, connect faster with corporate headquarters and meet with customers over video.
Soltero adds that his team is constantly working to improve the functionalities of the Google Workplace products including Gmail, Google Meet and Google Calendar to meet these needs.
Some companies are quick to blame failed experiments of working from home on tech problems whether it's a slow internet connection, outdated software or a lack of in-person IT support.
"A lot of people are still uncomfortable with video conferencing and other tech programs, and neglecting to learn how to use it to their advantage until it becomes a serious problem," he adds.
Instead of throwing their hands up and forcing employees to return to the familiar routine of being in an office 5 days a week, Soltero says companies need to embrace technology and include clear instructions as to how it fits into their return-to-office plans.
Managers should communicate with employees about which methods work best for communication, video meetings and sharing documents and establish guidelines for how to use each.
As more companies adopt hybrid work models, managers and HR leaders have raised concerns about proximity bias, or leaders favoring employees who are in the office more often for promotions and pay raises.
In an effort to solve this problem, some companies have become fixated on how to better engage employees through meetings, often adding more, or longer, meetings onto employees' calendars, so people get equal opportunities for face time with their bosses no matter where they're located.
While Soltero recognizes that proximity bias is a "real, pertinent issue" that companies will have to grapple with in the months ahead, "there's a lot more to work than meetings and client calls," he says.
Leaders should instead focus on re-vamping the social contracts, or expectations, within their organization: keeping meetings shorter, setting clear "off-hours" for communication and being deliberate about where, and how, creative brainstorms take place.
Check out:
People spend more than half their day doing busy work, according to survey of 10,000-plus workers
Ex-Google CEO Eric Schmidt on why in-office work is better: 'I don't know how you build great management' virtually
Going back to the office? Do these 10 things first to have a stress-free return, experts say
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Google now lets you search for things you can’t describe by starting with a picture – The Verge
Posted: at 6:48 am
You like the way that dress looks but youd rather have it in green. You want those shoes but prefer flats to heels. What if you could have drapes with the same pattern as your favorite notebook? I dont know how to Google for these things, but Google Search product manager Belinda Zeng showed me real-world examples of each earlier this week, and the answer was always the same: take a picture, then type a single word into Google Lens.
Today, Google is launching a US-only beta of the Google Lens Multisearch feature it teased last September at its Search On event, and while Ive only seen a rough demo so far, you shouldnt have to wait long to try it for yourself: its rolling out in the Google app on iOS and Android.
While its mostly aimed at shopping to start it was one of the most common requests Googles Zeng and the companys search director Lou Wang suggest it could do a lot more than that. You could imagine you have something broken in front of you, dont have the words to describe it, but you want to fix it... you can just type how to fix, says Wang.
In fact, it might already work with some broken bicycles, Zeng adds. She says she also learned about styling nails by screenshotting pictures of beautiful nails on Instagram, then typing the keyword tutorial to get the kind of video results that werent automatically coming up on social media. You may also be able to take a picture of, say, a rosemary plant, and get instructions on how to care for it.
We want to help people understand questions naturally, says Wang, explaining how multisearch will expand to more videos, images in general, and even the kinds of answers you might find in a traditional Google text search.
It sounds like the intent is to put everyone on even footing, too: rather than partnering with specific shops or even limiting video results to Google-owned YouTube, Wang says itll surface results from any platform were able to index from the open web.
But it wont work with everything like your voice assistant doesnt work with everything because there are infinite possible requests and Googles still figuring out intent. Should the system pay more attention to the picture or your text search if they seem to contradict? Good question. For now, you do have one additional bit of control: if youd rather match a pattern, like the leafy notebook, get up close to it so that Lens cant see its a notebook. Because remember, Google Lens is trying to recognize your image: if it thinks you want more notebooks, you might have to tell it that you actually dont.
Google is hoping AI models can drive a new era of search, and there are big open questions about whether context and not just text can take it there. This experiment seems limited enough (it doesnt even use its latest MUM AI models) that it probably wont give us the answer. But it does seem like a neat trick that could go fascinating places if it became a core Google Search feature.
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Google now lets you search for things you can't describe by starting with a picture - The Verge
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The Smart Lab: How To Take Advantage of ‘Google My Business’ – National Jeweler
Posted: at 6:48 am
A Google My Business profile is a must-have for your jewelry stores marketing plan. Its one of the most effective ways to ensure your jewelry store is visible in your community and seen by your customers.
With a Google My Business profile you can provide store hours, photos, location, types of jewelry and services you offer, customer reviews, links to your social media channels, answers to common jewelry questions and more. Google wants you to include as much information as possible.
Once you have a profile, your jewelry store can start showing up in Googles search results, maps, and more.
Your profile is seen across all Googles services and the best part is, its free.
Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you just sell online, then you cant create one.
Its the one big advantage independent jewelers have over larger, online-only jewelry sellers; use it.
Here are four ways you can maximize your Google My Business profile and generate more business in 2022.
1. Interact with jewelry consumers.
Your Google My Business profile gives you an opportunity to interact online with people who are looking for an engagement ring or other jewelry.
Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews. Google allows you to do all this and more.
There are many interactive features that can help you to become the trusted, jewelry expert in your area.
Always focus on what your audiences needs are and take advantage of every community-building feature Google offers.
2. Showcase your jewelry business.
When customers are searching online for an engagement ring or jewelry gift, you are what people can see. Most people wont be aware of you and have never visited your store.
The first impression youll make is when your Google My Business profile pops up in search results or on Google Maps.
Photos become your best marketing tool so its important to show both the outside and inside of your store, as well as a good view of the jewelry styles and collections you offer. Photos of you and your staff are also a great way to put a face on your business, as people like to do business with friends.
The bottom line is, the more information you provide a potential customer, the more chances you have to win them over.
3. Learn more about your audience.
The Google My Business dashboard is a gold mine of information. You can gain insights about your audience and how your jewelry business is performing within the Google search results.
In the analytics area of the platform, you can see what keywords people are searching for to find your store and how they discovered you.
Google also shows you a breakdown of the actions taken on your business listing and which photos were viewed most in your profile.
With the right type of UTM tagging, you can track clicks from your Google My Business profile to your website and quantify how much traffic its driving and how many resulting sales youve made.
4. Optimize your profile for local SEO.
Google My Business was created by Google specifically for local SEO. Its sole purpose is to help people in their city or town find local businesses that serve their needs. Obviously, if someone is located in a different area thats not close by, then you wont be seen.
When someone searches for a specific keyword or service in their area, Google wants to show the best choice possible among all the businesses that are registered with it. If your listing is relevant, then Google is more likely to promote you.
As Google helps more searchers find what theyre looking for, Google is rewarded with repeat loyalty, and youre rewarded with a new visitor to your website or store. Googles search results become a self-fulfilling prophecy.
Local SEO should always be a core part of your marketing strategy, if it isnt already.
Excerpt from:
The Smart Lab: How To Take Advantage of 'Google My Business' - National Jeweler
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Recent Chrome OS updates broke some Chromebooks’ cameras, but Google has released a fix – The Verge
Posted: at 6:48 am
Recent Chrome OS updates have broken the camera on some Chromebooks for some users, as reported by About Chromebooks, but Google said Thursday it released a fix.
Some bug reports found by About Chromebooks before the fix was available listed differing issues; one said the camera simply does not work, while another said the camera is unable to focus properly. People also reported problems across a few different updates, with at least one dating back to Chrome 97. (Chrome OS is currently on version 100.)
There have been some reports of camera issues with the following devices, according to About Chromebooks:
In a Reddit thread about recent camera problems with the Duet 5, a person with a Verified Googler tag said Tuesday that the company is working on a fix. Our team anticipates that the fix will be available later this week with a software update and is not related to your device, said the person, who identified themselves as Alisha. We will share an update on this thread once the fix has rolled out.
Shortly after we first published this article, Google said on its support forums that it had released a fix for the issues in an update. Heres a guide from Google on how to update your Chromebook.
Update April 7th, 7:48PM ET: Google says it has released a fix.
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Recent Chrome OS updates broke some Chromebooks' cameras, but Google has released a fix - The Verge
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Emoji reactions are coming to Google Docs – The Verge
Posted: at 6:48 am
Google Docs is getting support for emoji reactions, allowing you to respond to text with a simple symbol rather than a fully written comment. In an announcement post, the company says the feature supports all the emoji available in the latest release, which includes gender-neutral options and sillier symbols like melting face and biting lip.
A gif released by Google shows how the emoji reaction feature will appear as a third option alongside Add Comment and Suggest Edits when you highlight text. You can also type to search the emoji catalog. Google says these responses provide a less formal alternative to comments.
Emoji reactions have become a staple of modern software, and are available in numerous messaging apps (iMessage, Facebook Messenger), and social networks (Facebook, and Twitter as part of a limited test). Emoji reactions are coming to Google Docs as the service is undergoing a big overhaul and expanding from being a word processor into more of a a remote working collaboration tool.
Other new Google Docs features announced recently include markdown support, a new pageless layout, and the ability to seamlessly draft emails from a document.
Google says emoji reactions will be on by default and cannot be disabled. Theyre rolling out now for rapid release domains, but will come to most Google Docs users after April 20th. Theyll be available for Google Workspace Essentials, Business Starter, Business Standard, Business Plus, Enterprise Standard and Enterprise Plus subscribers, but not more basic tiers like Enterprise Essentials.
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