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Daily Archives: March 31, 2021
NASA’s Curiosity Mars Rover Takes Selfie With ‘Mont Mercou’ NASA’s Mars Exploration Program – NASA Mars Exploration
Posted: March 31, 2021 at 3:16 am
Curiosity's Selfie at Mont Mercou: The panorama is made up of 60 images from the MAHLI camera on the rovers robotic arm along with 11 images from the Mastcam on the mast, or head, of the rover. Credits: NASA/JPL-Caltech/MSSS. Full image and caption
The rover also snapped a pair of panoramas to create a 3D view of the stark cliff face featured in the selfie.
At the start of March, NASAs Curiosity Mars rover began approaching an impressive rock formation that scientists dubbed Mont Mercou, a nickname taken from a mountain in France. Standing about 20 feet (6 meters) tall, the outcrop is captured in all its majesty in a new selfie, as well as in a pair of panoramas that offer a 3D view. The selfie shows Curiosity in front of Mont Mercou with a new drill hole nearby at a rock sample nicknamed Nontron the missions 30th sample to date.
Curiositys drill powderized the sample before trickling it into instruments inside the rover so the science team could get a better understanding of the rocks composition and what clues it might offer about Mars past. This area is at the transition between the clay-bearing unit Curiosity is departing and the sulfate-bearing unit thats ahead on Mount Sharp, the 3-mile-tall (5-kilometer-tall) mountain that the rover has been rolling up since 2014. Scientists have long thought this transition might reveal what happened to Mars as it became the desert planet we see today.
Frances Mont Mercou is located near the village of Nontron in the southeast of the country. The team chose Nontron-related nicknames for this part of the Red Planet because Mars orbiters detected nontronite, a type of clay mineral found close to Nontron, in the region. Surface missions assign nicknames to landmarks to provide the missions team members a common way to refer to rocks, soils, and other geologic features of interest.
The selfie is composed of 60 images taken by the Mars Hand Lens Imager (MAHLI) on the rovers robotic arm on March 26, 2021, the 3,070th Martian day, or sol, of the mission. These were combined with 11 images taken by the Mastcam on the mast, or head, of the rover on March 16, 2021, the 3,060th Martian day of the mission.
Curiosity's 3D View of Mont 'Mercou': NASAs Curiosity Mars rover used its Mastcam instrument to take the 32 individual images that make up this panorama of the outcrop nicknamed Mont Mercou. It took a second panorama to create a stereoscopic view. Both panoramas were taken on March 4, 2021, the 3,049th Martian day, or sol, of the mission. Credits: NASA/JPL-Caltech/MSSS. Full image and caption
Curiosity also provided a pair of panoramas using its Mastcam on March 4, 2021, the 3,049th Martian day of the mission. By shooting one panorama from about 130 feet (40 meters) away from the outcrop, then rolling to the side and shooting another from the same distance, the rover created a stereoscopic effect similar to those seen in 3D viewfinders. Studying the outcrop from more than one angle helps scientists get a better idea of the 3D geometry of Mount Mercous sedimentary layers. An anaglyph of the image can be viewed through red-blue glasses, which you can learn to make here.
Curiosity's 360-Degree View Approaching 'Mont Mercou': NASAs Curiosity Mars rover used its Mastcam instrument to take the 126 individual images that make up this 360-degree panorama on March 3, 2021, the 3,048th Martian day, or sol, of the mission. Credits: NASA/JPL-Caltech/MSSS. Full image and caption
In addition to the stereo view and the selfie, Curiosity took a 360-degree panorama of Mont Mercou and its surroundings with its Mastcam.
For more about Curiosity, visit:
For more about NASAs Mars program, visit:
News Media Contacts
Andrew GoodJet Propulsion Laboratory, Pasadena, Calif.818-393-2433andrew.c.good@jpl.nasa.gov
Alana Johnson / Grey HautaluomaNASA Headquarters, Washington202-672-4780 / 202-358-0668alana.r.johnson@nasa.gov / grey.hautaluoma-1@nasa.gov
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Scientists have measured the core of Mars (and found something unexpected) – BBC Focus Magazine
Posted: at 3:16 am
Scientists have, for the first time, directly measured the core of another planet. NASAs InSight mission on Mars has discovered the Red Planets core is considerably bigger than expected.
Instruments on the spacecraft have listened to seismic energy deep within the planet. The data suggests a measurement of 1,810-1,860km in diameter, roughly half the size of the Earths core. Its larger than some predictions, which means the Martian core is less dense than previous estimates, probably due to the presence of lighter elements such as oxygen.
The measurements have not yet been published in a journal but were reported at a virtual gathering of the Lunar and Planetary Science Conference. The finding could help researchers piece together more about how the planet evolved and raises questions about conditions for potential life on the planet.
The measurement was taken with a seismometer, says Divya Persaud, a planetary scientist at UCL, who was not involved in the research.
Its like a very sensitive ear pressed against the ground, listening for energetic events in the interior of a planet. On Earth, these are usually earthquakes. InSight has detected hundreds of seismic events in the first Martian year of its mission. Seismic events on Mars, like marsquakes or meteorite impacts, are exciting on their own to geologists, but they are also a useful tool.
On Earth, when an earthquake releases a lot of energy, these waves of energy travel quickly throughout the interior of the planet and bounce off of different materials, like magma, or the boundaries between layers of different types of rock. They also slow down in some materials or speed up in others.
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By measuring the strength of these signals, and how they interact with material underground, scientists can detect the internal structure of the planet. The InSight team used the same technique on Mars.
Persaud is intrigued that the core isnt as dense as expected, because it may lead to new understandings about how planets and the wider Solar System evolved. Cores also tell us about energy in the Solar System over time, she says, not just for Mars but all of the terrestrial planets which formed at the same time but in very different ways from each other.
Understanding the structure of Mars tells us about how much heat it started with, at what depths, and at what rate through time, and is an important puzzle piece in the bigger mystery of how and why the planets formed the way they did.
InSight, which sits close to the Martian equator, may not be reporting many more findings. Dust is beginning to build up on its solar panels and as Mars moves farther away from the Sun in its orbit, the spacecraft will soon begin to lose its ability to recharge.
However, its discoveries are already game-changing and hint at bigger puzzles to work out. The planets core might tell us more about an ancient magnetic field that once sustained a Martian atmosphere, not unlike Earths. This could tell us more about potential life on Mars in the distant past.
Theres also significance in that InSight has been really successful, technologically, Persaud says. We only have seismic measurements from the Earth, the Moon, and Mars, and here we have a really successful, advanced instrument that is changing our perspective of Mars. In future, a seismometer on a body like Europa could give us a fantastic look into a radically different world.
The future of planetary seismology is really exciting.
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Scientists have measured the core of Mars (and found something unexpected) - BBC Focus Magazine
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President Biden Should Push for the Human Exploration of Mars – Scientific American
Posted: at 3:16 am
The triumphant landing of the Perseverance rover has inspired all Americans, and indeed much of the world. President Biden should follow it up by launching a program to send humans to Mars.
While robotic rovers are wonderful, they cannot resolve the fundamental scientific question that Mars poses to humanity, which relate to the potential prevalence and diversity of life in the universe. The early Mars was very much like the early Earth; a rocky, warm and wet planet with a carbon dioxidedominated atmosphere. Life appeared on Earth virtually as soon as our planet was cool enough for liquid water. Did it appear on Mars too? If so, did it use the same DNA-RNA information system underlying all life on Earth, or something else? We now know that billions of stars have planets. Is life likely to found everywhere? Is life as we know it on Earth what life is, or is it just a particular example drawn for a vast tapestry of possibilities?
These are questions that thinking men and women have wondered about for thousands of years. They can only be resolved by sending humans.
Finding evidence of past life requires fossil hunting. Perseverance will make a stab at that, but human rock hounds, capable of traveling far over difficult terrain, climbing, digging, doing delicate work and intuitively following up clues, can do that job vastly better. Finding extant life to determine its nature will require drilling down hundreds of meters to reach underground water where life might still thrive, bringing up samples, culturing them and subjecting them to analysis. That is light-years beyond the ability of robotic rovers.
If we dont go, we wont know.
Some say that sending humans to Mars is a task for the far future, far beyond our abilities. In fact, the means to do such a mission are close at hand.
Sending humans to Mars does not require building gigantic nuclear-powered ion-drive science-fiction spaceships in a futuristic world of orbital spaceports. It requires sending a payload of 10 tons or more capable of supporting a small group of people from Earth to Mars, landing it and then sending that or a comparable payload back.
The currently operational SpaceX Falcon Heavy could throw a 10-ton class lander to Mars. The soon to be operational NASA SLS and SpaceX Starship booster will be able to send a 20-ton lander. So, we have that part covered. The next thing we need is the lander.
The Perseverance landing system can deliver one ton to the surface of Mars. To get started with human exploration, we need a 10-ton class lander. There are a number of ways to create such a system. For example, we could use aeroshells, parachutes and landing jets, or perhaps a miniature version of Starship. I wont go into the details. But the bottom line is if we can land one ton on Mars, we can land 10. It requires no scientific breakthroughs, just engineering.
Once we have a 10-ton lander, we can use it send large robotic expeditions to Mars. Instead of landing one rover, we land a platoon of robots. These could include science explorers like Perseverance, and much bigger versions of the Ingenuity helicopter capable of broad-ranging reconnaissance. A team of smaller rovers armed with high resolution cameras could create a high-definition map of the area and transmit it to Earth, allowing millions of people here to walk the landscape with virtual-reality gear, directly assisting the robots in exploration by calling their attention to features of interest.
But the expedition would also include construction robots, possibly humanoid in form with arms and legs, capable of building a Mars base. These would set up a power system and put in operation units for converting Martian carbon dioxide and water ice into methane and oxygen rocket propellant, which would be stored in tanks. With such a base set up and fully equipped with housing, power, a lab, a workshop and supplies in advance, all astronauts will need to do is show up with a credit card, and check in. Everything they need to live and work on Mars, and return from Mars, will be there waiting for them.
The is nothing in this plan that is beyond our capability, either technically or financially. Joe Biden could take the key step that would allow America to once again to astonish with world with what free people can do. The COVID-19 pandemic has shown the importance of science to our lives. Science comes from scientists, who come from children who want to become scientists. Youth loves adventure. As during the Apollo days, a bold space program would make science the great adventure, inspiring millions of young people to want to become scientists, engineers, inventors, medical researchers and technological entrepreneursthe ultimate resource we will need to meet whatever challenges the future may bring.
Seize the moment, Joe.
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Tracing a Modern Biosphere on Mars: Is There Life on Mars Today And Where? – SciTechDaily
Posted: at 3:16 am
Figure 1: Mars Biosphere Engine. a, The zonally averaged Mars elevation from MOLA8 shows how the formation of the planetary crustal dichotomy has driven hydrology and energy flux throughout geological times, creating both conditions for an origin of life, the formation of habitats, and dispersal pathways. While conditions do not allow sustained surface water in the present day, recent volcanic activity and subsurface water reservoirs may maintain habitats and dispersal pathways for an extant biosphere. The origin(s) of methane emissions remain enigmatic, their spatial distribution overlapping with areas of magma and water/ice accumulations at the highland/lowlands boundary. b, Young volcanoes in Coprates Chasma, Valles Marineris estimated to be 200-400 million years old by Bro et al. (2017). c, Regions of subglacial water (blue) detected at the base of the south polar layered deposits by the Mars Advanced Radar for Subsurface and Ionosphere Sounding (MARSIS) instrument. ). Credit: (b) NASA-JPL/MRO-University of Arizona (c) Lauro et al., (2020)
In a comment recently published in Nature Astronomy, Dr. Nathalie Cabrol, Director of the Carl Sagan Center for Research at the SETI Institute, challenges assumptions about the possibility of modern life on Mars held by many in the scientific community.
As the Perseverance rover embarks on a journey to seek signs of ancient life in the 3.7 billion years old Jezero crater, Cabrol theorizes that not only life could still be present on Mars today, but it could also be much more widespread and accessible than previously believed. Her conclusions are based on years of exploration of early Mars analogs in extreme environments in the Chilean altiplano and the Andes funded by the NASA Astrobiology Institute. Its essential, she argues, that we consider microbial habitability on Mars through the lens of a 4-billion-year-old environmental continuum rather than through frozen environmental snapshots as we tend to do. Also critical is to remember that, by all terrestrial standards, Mars became an extreme environment very early.
In extreme environments, while water is an essential condition, it is far from being enough. What matters most, Cabrol says, its how extreme environmental factors such as a thin atmosphere, UV radiation, salinity, aridity, temperature fluctuations and many more interact with each other, not only water. You can walk on the same landscape for miles and find nothing. Then, maybe because the slope changes by a fraction of a degree, the texture or the mineralogy of the soil is different because there is more protection from UV, all of a sudden, life is here. What matters in extreme worlds to find life is to understand the patterns resulting from these interactions. Follow the water is good. Follow the patterns is better.
This interaction unlocks lifes distribution and abundance in those landscapes. That does not necessarily make it easier to find, as the last refuges for microbes in extreme environments can be at the micro- to nanoscale within the cracks in crystals. On the other hand, observations made in terrestrial analogs suggest that these interactions considerably expand the potential territory for modern life on Mars and could bring it closer to the surface than long theorized.
If Mars still harbors life today, which Cabrol thinks it does, to find it we must take the approach of Mars as a biosphere. As such, its microbial habitat distribution and abundance are tightly connected not only to where life could theoretically survive today but also where it was able to disperse and adapt over the entire history of the planet, and the keys to that dispersion lie in early geological times. Before the Noachian/Hesperian transition, 3.7-3.5 billion years ago, rivers, oceans, wind, dust storms would have taken it everywhere across the planet. Importantly, dispersal mechanisms still exist today, and they connect the deep interior to the subsurface, Cabrol says.
But a biosphere cannot run without an engine. Cabrol proposes that the engine to sustain modern life on Mars still exists, that it is over 4 billion years old and migrated out of sight today, underground.
If thisiscorrect, these observations may modify our definition of what we call Special Regions to include the interaction of extreme environmental factors as a critical element, one that potentially expands their distribution in substantial ways and could have us rethink how to approach them. The issue, here, says Cabrol, is that we do not yet have the global environmental data at a scale and resolution that matters to understand modern microbial habitability on Mars. As human exploration gives us a deadline to retrieve pristine samples, Cabrol suggests options regarding the search for extant life, including the type of missions that could fulfill objectives critical to astrobiology, human exploration, and planetary protection.
Reference: Tracing a modern biosphere on Mars by Nathalie A. Cabrol, 16 March 2021, Nature Astronomy.DOI: 10.1038/s41550-021-01327-x
The work reported here was supported by the NASA Astrobiology Institute via Grant No. NNA15BB01A.
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NASA’s Ingenuity helicopter is getting ready to fly on Mars. This is what happens next – ABC News
Posted: at 3:16 am
A little less than 120 years after the first aircraft took to the sky above windswept fields near Kitty Hawk, a small helicopter is preparing to buzz around the surface of Mars.
In what's being billed as a Wright Brothers moment, NASA's Ingenuity helicopter will go down in history if it succeeds.
"We've never had an aircraft that can power itself off another planet," said Tim Canham, who leadsNASA's helicopter operations team.
The small table-sized helicopter arrived on Mars in February tucked up safely underneath the Perseverance rover, which charged the chopper's batteries and kept it warm.
Ingenuity has now reached its helipad and cameras onboard Perseverance have captured it slowly unfurling and hanging under the rover.
Supplied: NASA/JPL-Caltech
When the rover drops Ingenuityon the ground this week, the little helicopter'smission begins.
Not only must it survive the Martian nights where temperatures can drop to minus 100 degrees Celsius but it's on its own when it flies.
Supplied: NASA/JPL-Caltech
Its first flightcould take off aroundApril 8.
"We have 90 seconds of terror every single time we fly because once we send the command in the morning to say 'fly' we send then a whole heap of commands then hit go there's nothing we can do to change the outcome at that point," Mr Canham said.
Ingenuity might look like a mini-copter, but it could not fly on Earth.
Standing at just knee height and weighing a mere 1.8 kg, Ingenuity has been designed from scratch for the conditions on Mars.
At a cost of $80 million, the helicopter took three years to build using a combination of high-tech nous with components you can buy in a hobby shop.
Supplied: NASA/JPL-Caltech
One of the biggest sticking points the team had to overcome was the planet's thin atmosphere.
"If the mass of air is really thin, the helicopter has to work a lot harder to take off," Mr Canham said.
To counter this, the helicopter's 1.2-metre-long blades spin up to three times faster than they would need to on Earth.
Each blade is made out of stiff carbon fibre so they can grasp the air better, but they are so light they weigh the same as a piece of A4 paper.
"You can barely feel it because it's so thin but it's super strong," Mr Canham said.
And the legs are springy so they won't break if it bounces when it lands.
Many of the components, such as motors, have been miniaturised to stick to the weight limit.
At the heart of Ingenuity is a tiny computer designed to run its custom-made software and handle the avalanche of images and data captured by its cameras and sensors.
This computer is actually a processor you'd find in a three-year-old mobile phone. While already obsolete on Earth, it is surprisingly powerful.
"The processor on the helicopter is about 100 times more powerful than the processor on the rover itself," Mr Canham said.
The helicopter will buzz over a flat area not far from where Perseverance first landed.
Supplied: NASA/JPL-Caltech
Perseverance will observe Ingenuity from a spot about 60 metres away and relay data to and from the helicopter.
The helicopter is set to perform five flights in 31 (Earth) days.
In the days leading up to each flight, the team will do health checks to see that everything on the helicopter is working,and they'll monitor conditions such as air density and wind speed.
Once everything is OK, they'll send the "fly"commands up. Then it's up to Ingenuity.
Unlike drones on Earth, Ingenuity will have to fly itself, combining instructions about each flight with data from sensors and two onboard cameras which take 30 images per second to tell it where it's going and how fast it is travelling, as well as adjust for conditions such as wind gusts and other hazards.
Supplied: NASA/JPL-Caltech
On its first flight Ingenuity will rise about 3 metres, hover for about 30 seconds, then return back to its helipad.
"That will be very basic so we can get an idea of the dynamics of flying in the atmosphere and how much power we'd use," Mr Canham said.
"It's kind of a baby step."
On the second and third flights it will climb to a height of 5 metres and cover up to 15 metres travelling at 2 metres per second before returning to the helipad.
Once they see how those flights go, they'll work out what to do for the last two.
"If we just go bam, bam, bam, and do our first three flights and everything looks great then maybe we can do something more adventurous go further, go faster, go higher," Mr Canham said.
But first it needs to survive its first night on the ground.
Although Ingenuity has been tested on multiple occasions on Earth, there are two very stressfulpoints in the mission.
"The first scary touch point is that first drop," Mr Canham said.
After Ingenuity fully unfurls,Perseverance will drop it on the ground and drive away.
All going to plan, this will bethe first time we'll see what Ingenuity looks like on the Martian surface as Perseverance backs away and takes some snap shots.
But a lot can go wrong at this point. No longer connected to its life support, Ingenuity must get enough Sun on its solar panels to charge its batteries.
This must happen within 25 hours of dropping,said NASA systems engineer Farah Alibay, who is coordinating the two robots.
"If we dont drive off on time, if we have any problem, then theres a chance the helicopter might not survive the Martian night, she said.
The helicopter has a heater and thermostat designed to keep it warm as it sleeps through the cold Martian nights.But if this is also a bit off, the batteries will freeze.
"That first night we're going to find out whether or not our models were true about how warm it can keep itself because if we're wrong it can completely discharge the battery and the project might be over," Mr Canham said.
If it survives, the team will prepare it for its next hairy moment: the first flight.
Despite all the testing on Earth the team built a special space chamber to simulate conditions on Mars they're not really sure what the Red Planet will throw at them.
Once theysend the "fly"command up in the Martian morning, they then have to wait another four to five hours before the data starts streaming back to Earth via Perseverance in the afternoon.
"So it's going to fly when nobody is there to watch it except for the rover.
"We're pretty confident it's going to work. but you never know until you try it for the first time,MrCanham added.
"So we're going to be on the edge of our seats when that first flight data comes down."
Supplied: NASA/JPL-Caltech
Ingenuity's sensors will capture data such as height and speed as it tracks along its flight path. It will also takeimages withtwo cameras.
Perseverance will also try to capture images and video from its vantage point 60m away. That won't be easy, Dr Alibay said.
"Were going to be doing our very best to capture Ingenuity in flight," shesaid.
"Weve got to get that timing right to get that first flight, but were trying very, very hard to catch that."
NASA is planning to live stream the momentdata starts flowing into mission control.
"Depending on how much data can be transferred during the downlink after the flight, there is [also] a good chance we will see images of the helicopter from the rover on the day the flight occurs," Mr Canham said.
Scientists are on a quest to find out if another planet other than our own ever hosted life. Clues to what they might find are hidden in the ancient landscapes of Australia.
Over the next day or so we should get even more vision of the flight taken by both Perseverance and Ingenuity.
The area has already been extensively imaged by satellites and Perseverance, so the images won't contribute to the main mission;but they will give the team a bird's-eye view of the flight path.
"It's a good proof of concept, because it gives you anidea of how far it can see when it's above the ground ... and how well it can see.
"It's not science per se, they really are just snapshots like a selfie on Mars, but there is value for the future."
After Ingenuity finishes its five flights, its job is done.
"We are just trying to get there,fly around, get a lot of performance data and see what it's like to fly in the Martian atmosphere," Mr Canham said.
Because it isa proof of concept, it was not designed to last more than 31 (Earth) days on Mars.
As Perseverance moves on to its main mission, Ingenuity will be left alone in the Martian night. Its batteries will fail and it will fallsilent.
"Many of the parts we have in [the helicopter] are commercial off-the-shelf ones and theyaren't really designed to go through -100C nights all the time," Mr Canham said.
But the data that comes from those five flights will help scientistsin the future.
Ingenuity willpave the way for bigger and better drones, just as Sojourner the first rover to land on Mars in 1997 started the rover revolution.
"It really is that first step in enabling [development of] bigger, more capable drones," Mr Canham said.
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Dronehelicopters could transform exploration on the Red Planet.
Not only can they move much faster than rovers, they can get into hard-to-reach nooks and crannies that a rover can't.
Basic data from Ingenuity will give scientists more of an idea about what it takes to fly in Mars's atmosphere, and what tweaks they need to make to their systems.
But it will take a much hardier drone than Ingenuity to fully explore Mars.
"To have a helicopterthat would last a year or two,you'd need to invest more in the hardware, making it more rugged against temperature and radiation," Mr Canham said.
"You would also need a more advanced navigation system that can look ahead and detect hazards such as rocks.
"That's not in our algorithms because ... we weren't trying to prove that part of it, we're justtrying to prove we canfly."
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NASA's Ingenuity helicopter is getting ready to fly on Mars. This is what happens next - ABC News
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Why Mars is betting on personalised nutrition for the masses – FoodNavigator.com
Posted: at 3:16 am
Mars Edge President Jean-Christophe Flatin told theFoodNavigator 2021 Digital Summit: Positive Nutrition that consumers are increasingly interested in exploring new products in thehealth and wellnessspace.
"Nutrition is moving from the fringes; where itwas for a small number of very passionate, very expert people, he said. We see this nutrition territory going mainstream and clearly the pandemic has accelerated the rising awareness on health as well the desire to take care of ourselves.
Meanwhile, huge technological advancements are giving companies better access to data about the specific needs of consumers, allowing them to target customers with individual nutrition solutions.
"Thanks to data, digital AI, machine learning, we see absolute breakthroughs happening in nutritional science, said Flatin.
He continued: What we see is higher need for solutions to empower consumers with nutritional solutions and we see a much higher opportunity to provide those answers and provide a personalised version of products, services, solutions and nudging where consumers feel empowered.
In 2019 Mars Edge acquired a majority stake in foodspring, a direct-to-consumer targeted nutrition company based in Berlin. Foodspring offers evidence-based and data-driven products for consumers with needs around sports performance, healthy living and shape, such as protein shakes, snacks and bars, muesli and porridge, and a range of beverages, explained Flatin. Alongside its product range, it offers a nutrition and fitness content platform through fitness videos, recipes, nutrition advice and a product recommendation engine.
Mars Edge has also created a nutritional supplement called CocoaVia, which is a cocoa extract dietary supplement based on Mars 20-year research on cocoa flavanols to aid cognition and heart health.
According to its president, these moves demonstrate the companys efforts to reconcile the food we want with the nutrition we need. We are taking a consumer-led and evidence-based approach, implementing data-enabled and digital solutions, all grounded in science and research, he observed.
We put data at the centre of what we do to drive differentiation, innovation, personalization and accuracy. And we focused on digital solutions with Direct-to-Consumer businesses that would enable us to stay close to consumers, listen and respond to their needs. We are doing so by focusing on consumers who are looking to keep healthy through sports, fitness, weight management, heart and brain health.
Mars Edge demonstrates how a global giant like Mars is cultivating its entrepreneurial mind set and reinventing itself to remain relevant for the next generation of consumers.
Through its acquisition of KIND, for example, Mars is expanding choices for consumers in the on-the-go snacking options. "Equally in our Mars food business we are constantly evolving our portfolio bring more vegetables, more legumes, more grains," noted Flatin.
Now, Mars Edge is focussed on offering 'better lives through nutrition'.
There are millions of people out there that have a genuine motivation of wanting to be healthier, sharper and who are looking for solutions to solve their pain points, he said. That's why Im convinced we are moving into mainstream territory here and so are the solutions we are democratising.
With increasing numbers of consumers able, for example via nutrition apps on mobile phones, to take control of their nutrition and diet, Flatin also predicts prices in the realm of personalised nutrition will democratise too. I see [prices] going much more into the mainstream territory, he said.
Democratising solutions to bring access to millions of people is exactly what we intend and what we endeavour to do, he insisted.
Meanwhile, direct-to-consumer business models have clearly gained during the pandemic. Will the D2C channel remain as relevant after COVID? Yes, as long as we consider the D2C as part of the multiple channels that we as consumers like to shop into, responded Flatin.
The mix of different channels will continue to evolve and what's important for us as companies is to remember that not one single channel can be the winning one. We need to learn, and we need to develop how to be omnipresent in those different channels and offer the consumers a seamless navigation across those channels so that you can find us everywhere.
Missed any of the FoodNavigator Digital Summit 2021: Positive Nutrition? Don't worry, you can still access all of our sessions and handouts, which will be available on-demand for the next 90 days.Click here to REGISTER FOR FREE.
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Elon Musk posts a photograph of Mars and people already think it looks like a flying Tesla – San Antonio Express-News
Posted: at 3:16 am
In one of the images taken by the Perseverance rover, a black dot of unknown origin can be seen. What will it be?
Entrepreneur en Espaol
March 28, 2021Updated: March 29, 2021 12:22p.m.
The billionaire and CEO of SpaceX and Tesla , Elon Musk, posted on his favorite social network, Twitter, a photograph of Mars taken by NASA's Perseverance r over. In it, you can see the footprints left by the rover on the red planet.
"A Mars rover looking back," Musk wrote in the same message next to the image. However, the comments and conspiracy theories did not wait on the platform.
The reason for the confusion is a small black point, which is located on top of the mountains of the planet in question. But what is it?. Some users described it as a "glitch in the matrix" or even "a Martian fly ." While other more daring indicated that it was "a UFO sighted!" or a "flying Tesla".
Actually, it is not yet known what the mysterious black dot may be. But there is no doubt that speculation and even memes will continue to circulate.
Image: @ProductHunt, Twitter
Image: @PrinceHabibiTTV, Twitter
What do you think it could be?
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Florida Big Tech Censorship Bill Takes Another Step Forward – Government Technology
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Do social media and big tech companies have too much power when it comes to blocking political candidates from using their platforms? According to abill backed by Gov. Ron DeSantis, the answer to that question is "yes," a position that has prompted no small amount of debate among state lawmakers.
If passed, the bill would impose a daily $100,000 fine on social media platforms for de-platforming statewide candidates and a daily $10,000 fine for all other Florida candidates.
The bill also attempts to provide equal access for news organizations and political candidates to reach users free from manipulation by algorithms and give users the power to opt out of algorithms.
House Speaker Chris Sprowls, a supporter of the legislation, also spoke out about the bill during the news conference, saying how it would let Florida take back the virtual public square as a place where information and ideas can flow freely.
However, not all House members agree.
Were going to pass something that we have very strong reason to think is unconstitutional, Rep. Joe Geller, D-Aventura, said during a House Appropriations Committee hearing. Ultimately, were probably going to lose, and the people who are going to pay are really not us sitting at these tables; its going to be the taxpayers.
The main concern if the bill is passed is that it could infringe on companies right to free speech by regulating the content they publish, possibly violating the First Amendment.
However, the bills primary sponsor, Commerce Committee Chair Blaise Ingoglia, says that the bill would do more good than harm.
The bill, which the House Appropriations Committee cleared by a 19-8 vote, is now being reviewed by the House Judiciary Committee.
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‘Decoding Big Tech’ webinar to offer conversations around policy and big tech | Penn State University – Penn State News
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UNIVERSITY PARK, Pa. Tackling issues in technology requires robust solutions that prioritize peoples interest, but currently, there are many roadblocks to pass legislation to accomplish this. To initiate productive conversations centered around big tech and policy, the Penn State Law, Policy, and Engineering (LPE) initiative and the Penn State Science Policy Society student organization are hosting a webinar titled "Decoding Big Tech." This webinar will discuss improved data privacy laws, anti-trust enforcement with the big tech industry and increased broadband access in rural and underserved communities.
The expert panel will discuss big tech in the context of data privacy laws, anti-trust enforcement, broadband access in rural and underserved communities, content moderation and tech-ethics. The discussion, a free virtual event, will be held online at noon on Friday, April 2.
Sandra Allain, director of the Law, Policy, and Engineering initiative will serve as the colloquium moderator. Allain is also a professor of practice and lecturer in law.
Andrea Matwyshyn, associate dean for innovation and technology and professor of law and engineering policy at Penn State Law at University Park and professor in the School of Engineering Design, Technology, and Professional Programs
Sascha Meinrath, Palmer Chair in Telecommunications in the Donald P. Bellisario College of Communications
Margaret Hu, associate dean for non-JD (juris doctor) programs at Penn State Law at University Park, and professor of law and international affairs
Daniel Susser, assistant professor of information sciences and technology
The Law, Policy, and Engineering initiative at Penn State is an interdisciplinary academic and research initiative among the College of Engineering, Penn State Law, and the School of International Affairs. The initiative will provide a transformative educational experience for students by actively integrating components of all three disciplines into the curriculum to prepare students for the competitive, interdisciplinary, global workplaces of the future.
Last Updated March 30, 2021
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Why Big Tech Shouldnt Be Scared of Unions – The Nation
Posted: at 3:14 am
A workers walk-out at Google's Mountain View, Calif., main quad, on November 1, 2018. (Noah Berger / AP Photo)
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In January, workers at Alphabet, Googles parent company, announced that they were forming a union with the Communications Workers of America (CWA). Im a technology and telecommunications lawyer and lobbyist who has worked with both tech companies and labor unions. CWA is a client of mine, and, until recently, so was Google.
I helped facilitate conversations in 2014 between Bay Area shuttle bus drivers, who were organizing to join a union so they could bargain for better pay and health care benefits, and Silicon Valley tech companies. It was a great example of what can happen when tech companies understand the value of working together with labor.
Unfortunately, Googles response to worker organizing shows that it has become trapped in an old, adversarial paradigm for labor relations. Instead of viewing the union as an opportunity to facilitate communication within the company and build a stronger, more supportive workplace, Google has retained IRI Consultants, a firm that specializes in preventing workers from organizing to join unions.
It is the workers, in fact, who are thinking outside the box. Recognizing the challenges of mounting a traditional union recognition campaign at a corporation that has unlimited resources to interfere in a union election by exploiting loopholes in the National Labor Relations Act, they have opened union membership to all Alphabet workers, including the temps, vendors and contractors upon which Google increasingly relies. Instead of focusing on winning formal recognition, they are systematically building power within the company through a transparent, democratic, worker-led process.Related Article
In announcing the formation of their union, the Alphabet workers called on Google to live up to its values, and I realized that I also need to live up to mine, so I am no longer a registered lobbyist for Google. But I have not given up hope that tech companies will update their thinking and encourage their employees to join unions.
Here are four ways that doing so could strengthen tech companies and improve tech policy-making:
At a time when so many divisions rip Americans apart, from income inequality and wealth disparities to opportunity gaps and ethnic, religious, and cultural differences, increased union membership would help to heal America by raising incomes, uniting workers, and building trust just as it did in the decades following World War II, when the USA boasted the biggest per-capita middle class in the world. What better place to start than in the heart of Americas tech industry? It would help workers, industry, and American society itself.
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