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Monthly Archives: September 2020
The Quantum Dream: Are We There Yet? – Toolbox
Posted: September 7, 2020 at 2:23 am
The emergence of quantum computing has led industry heavyweights to fast track their research and innovations. This week, Google conducted the largest chemical simulation on a quantum computer to date. The U.S. Department of Energy, on the other hand, launched five new Quantum Information Science (QIS) Research Centers. Will this accelerate quantum computings progress?
Quantum technology is the next big wave in the tech landscape. As opposed to traditional computers where all the information emails, tweets, YouTube videos, and Facebook photos are streams of electrical pulses in binary digits, 1s and 0s; quantum computers rely on quantum bits or qubits to store information. Qubits are subatomic particles, such as electrons or photons which change their state regularly. Therefore, they can be 1s and 0s at the same time. This enables quantum computers to run multiple complex computational tasks simultaneously and faster when compared to digital computers, mainframes, and servers.
Introduced in the 1980s, quantum computing can unlock the complexities across different industries much faster than traditional computers. A quantum computer can decipher complex encryption systems that can easily impact digital banking, cryptocurrencies, and e-commerce sectors, which heavily depend on encrypted data. Quantum computers can expedite the discovery of new medicines, aid in climate change, power AI, transform logistics, and design new materials. In the U.S., technology giants, including IBM, Google, Honeywell, Microsoft, Intel, IonQ, and Rigetti Computing, are leading the race to build quantum computers and gain a foothold in the quantum computing space. Whereas Alibaba, Baidu, Huawei are leading companies in China.
For a long time, the U.S. and its allies, such as Japan and Germany, had been working hard to compete with China to dominate the quantum technology space. In 2018, the U.S. government released the National Strategy Overview for Quantum Information Science to reduce technical skills gaps and accelerate quantum computing research and development.
In 2019, Google claimed quantum supremacy for supercomputers when the companys Sycamore processor performed specific tasks in 200 seconds, which would have taken a supercomputer 10,000 years to complete. In the same year, Intel rolled out Horse Ridge, a cryogenic quantum control chip, to reduce the quantum computing complexities and accelerate quantum practicality.
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Whats 2020 Looking Like For Quantum Computing?
In July 2020, IBM announced a research partnership with the Japanese business and academia to advance quantum computing innovations. This alliance will deepen ties between the countries and build an ecosystem to improve quantum skills and advance research and development.
More recently, in June 2020, Honeywell announced the development of the worlds highest-performing quantum computer. AWS, Microsoft, and several other IaaS providers have announced quantum cloud services, an initiative to advance quantum computing adoption. In August 2020, AWS announced the general availability of its Amazon Braket, a quantum cloud service that allows developers to design, develop, test, and run quantum algorithms.
Since last year, auto manufacturers, such as Daimler and Volkswagen have been leveraging quantum computers to identify new methods to improve electric vehicle battery performance. Pharmaceutical companies are also using the technology to develop new medicines and drugs.
Last week, the Google AI Quantum team used their quantum processor, Sycamore, to simulate changes in the configuration of a chemical molecule, diazene. During the process, the computer was able to describe the changes in the positions of hydrogen accurately. The computer also gave an accurate description of the binding energy of hydrogen in bigger chains.
If quantum computers develop the ability to predict chemical processes, it would advance the development of a wide range of new materials with unknown properties. Current quantum computers, unfortunately, lack the augmented scaling required for such a task. Although todays computers are not ready to take on such a challenge yet, computer scientists hope to accomplish this in the near future as tech giants like Google invest in quantum computing-related research.
Tech news: Will Googles Nearby Share Have Anything Transformative to Offer?
It, therefore, came as a relief to many computer scientists when the U.S. Department of Energy announced an investment of $625 million over the next five years for five newly formed Quantum Information Science (QIS) Research Centers in the U.S. The newly formed hubs are an amalgam of research universities, national labs, and tech titans in quantum computing. Each of the research hubs is led by the Energy Departments Argonne National Laboratory, Oak Ridge National Laboratory, Brookhaven National Laboratory, Fermi National Laboratory, and Lawrence Berkeley National Laboratory; powered by Microsoft, IBM, Intel, Riggeti, and ColdQuanta. This partnership aims to advance quantum computing commercialization.
Chetan Nayak, general manager of Quantum Hardware at Microsoft, says, While quantum computing will someday have a profound impact, todays quantum computing systems are still nascent technologies. To scale these systems, we must overcome a number of scientific challenges. Microsoft has been tackling these challenges head-on through our work towards developing topological qubits, classical information processing devices for quantum control, new quantum algorithms, and simulations.
At the start of this year, Daniel Newman, principal analyst and founding partner at Futurum Research, predicted that 2020 will be a big year for investors and Silicon Valley to invest in quantum computing companies. He said, It will be incredibly impactful over the next decade, and 2020 should be a big year for advancement and investment.
Quantum computing is still in the development phase, and the lack of suppliers and skilled researchers might be one of the influential factors in its establishment. However, if tech giants, and researchers continue to collaborate on a large scale, quantum technology can turbocharge innovation at a large scale.
What are your thoughts on the progress of quantum computing? Comment below or let us know on LinkedIn, Twitter, or Facebook. Wed love to hear from you!
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What is the quantum internet? Everything you need to know about the weird future of quantum networks – ZDNet
Posted: at 2:23 am
It might all sound like a sci-fi concept, but building quantum networks is a key ambition for many countries around the world. Recently the US Department of Defense (DoE) published the first blueprint of its kind, laying out a step-by-step strategy to make the quantum internet dream come true, at least in a very preliminary form, over the next few years.
The US joined the EU and China in showing a keen interest in the concept of quantum communications. But what is the quantum internet exactly, how does it work, and what are the wonders that it can accomplish?
WHAT IS THE QUANTUM INTERNET?
The quantum internet is a network that will let quantum devices exchange some information within an environment that harnesses the weird laws of quantum mechanics. In theory, this would lend the quantum internet unprecedented capabilities that are impossible to carry out with today's web applications.
SEE: Managing AI and ML in the enterprise 2020: Tech leaders increase project development and implementation (TechRepublic Premium)
In the quantum world, data can be encoded in the state of qubits, which can be created in quantum devices like a quantum computer or a quantum processor. And the quantum internet, in simple terms, will involve sending qubits across a network of multiple quantum devices that are physically separated. Crucially, all of this would happen thanks to the whacky properties that are unique to quantum states.
That might sound similar to the standard internet. But sending qubits around through a quantum channel, rather than a classical one, effectively means leveraging the behavior of particles when taken at their smallest scale so-called "quantum states", which have caused delight and dismay among scientists for decades.
And the laws of quantum physics, which underpin the way information will be transmitted in the quantum internet, are nothing short of unfamiliar. In fact, they are strange, counter-intuitive, and at times even seemingly supernatural.
And so to understand how the quantum ecosystem of the internet 2.0 works, you might want to forget everything you know about classical computing. Because not much of the quantum internet will remind you of your favorite web browser.
WHAT TYPE OF INFORMATION CAN WE EXCHANGE WITH QUANTUM?
In short, not much that most users are accustomed to. At least for the next few decades, therefore, you shouldn't expect to one day be able to jump onto quantum Zoom meetings.
Central to quantum communication is the fact that qubits, which harness the fundamental laws of quantum mechanics, behave very differently to classical bits.
As it encodes data, a classical bit can effectively only be one of two states. Just like a light switch has to be either on or off, and just like a cat has to be either dead or alive, so does a bit have to be either 0 or 1.
Not so much with qubits. Instead, qubits are superposed: they can be 0 and 1 simultaneously, in a special quantum state that doesn't exist in the classical world. It's a little bit as if you could be both on the left-hand side and the right-hand side of your sofa, in the same moment.
The paradox is that the mere act of measuring a qubit means that it is assigned a state. A measured qubit automatically falls from its dual state, and is relegated to 0 or 1, just like a classical bit.
The whole phenomenon is called superposition, and lies at the core of quantum mechanics.
Unsurprisingly, qubits cannot be used to send the kind of data we are familiar with, like emails and WhatsApp messages. But the strange behavior of qubits is opening up huge opportunities in other, more niche applications.
QUANTUM (SAFER) COMMUNICATIONS
One of the most exciting avenues that researchers, armed with qubits, are exploring, is security.
When it comes to classical communications, most data is secured by distributing a shared key to the sender and receiver, and then using this common key to encrypt the message. The receiver can then use their key to decode the data at their end.
The security of most classical communication today is based on an algorithm for creating keys that is difficult for hackers to break, but not impossible. That's why researchers are looking at making this communication process "quantum". The concept is at the core of an emerging field of cybersecurity called quantum key distribution (QKD).
QKD works by having one of the two parties encrypt a piece of classical data by encoding the cryptography key onto qubits. The sender then transmits those qubits to the other person, who measures the qubits in order to obtain the key values.
SEE: The UK is building its first commercial quantum computer
Measuring causes the state of the qubit to collapse; but it is the value that is read out during the measurement process that is important. The qubit, in a way, is only there to transport the key value.
More importantly, QKD means that it is easy to find out whether a third party has eavesdropped on the qubits during the transmission, since the intruder would have caused the key to collapse simply by looking at it.
If a hacker looked at the qubits at any point while they were being sent, this would automatically change the state of the qubits. A spy would inevitably leave behind a sign of eavesdropping which is why cryptographers maintain that QKD is "provably" secure.
SO, WHY A QUANTUM INTERNET?
QKD technology is in its very early stages. The "usual" way to create QKD at the moment consists of sending qubits in a one-directional way to the receiver, through optic-fibre cables; but those significantly limit the effectiveness of the protocol.
Qubits can easily get lost or scattered in a fibre-optic cable, which means that quantum signals are very much error-prone, and struggle to travel long distances. Current experiments, in fact, are limited to a range of hundreds of kilometers.
There is another solution, and it is the one that underpins the quantum internet: to leverage another property of quantum, called entanglement, to communicate between two devices.
When two qubits interact and become entangled, they share particular properties that depend on each other. While the qubits are in an entangled state, any change to one particle in the pair will result in changes to the other, even if they are physically separated.The state of the first qubit, therefore, can be "read" by looking at the behavior of its entangled counterpart. That's right: even Albert Einstein called the whole thing "spooky action at a distance".
And in the context of quantum communication, entanglement could in effect, teleport some information from one qubit to its entangled other half, without the need for a physical channel bridging the two during the transmission.
HOW DOES ENTANGLEMENT WORK?
The very concept of teleportation entails, by definition, the lack of a physical network bridging between communicating devices. But it remains that entanglement needs to be created in the first place, and then maintained.
To carry out QKD using entanglement, it is necessary to build the appropriate infrastructure to first create pairs of entangled qubits, and then distribute them between a sender and a receiver. This creates the "teleportation" channel over which cryptography keys can be exchanged.
Specifically, once the entangled qubits have been generated, you have to send one half of the pair to the receiver of the key. An entangled qubit can travel through networks of optical fibre, for example; but those are unable to maintain entanglement after about 60 miles.
Qubits can also be kept entangled over large distances via satellite, but covering the planet with outer-space quantum devices is expensive.
There are still huge engineering challenges, therefore, to building large-scale "teleportation networks" that could effectively link up qubits across the world. Once the entanglement network is in place, the magic can start: linked qubits won't need to run through any form of physical infrastructure anymore to deliver their message.
During transmission, therefore, the quantum key would virtually be invisible to third parties, impossible to intercept, and reliably "teleported" from one endpoint to the next. The idea will resonate well with industries that deal with sensitive data, such as banking, health services or aircraft communications. And it is likely that governments sitting on top secret information will also be early adopters of the technology.
WHAT ELSE COULD WE DO WITH THE QUANTUM INTERNET?
'Why bother with entanglement?' you may ask. After all, researchers could simply find ways to improve the "usual" form of QKD. Quantum repeaters, for example, could go a long way in increasing communication distance in fibre-optic cables, without having to go so far as to entangle qubits.
That is without accounting for the immense potential that entanglement could have for other applications. QKD is the most frequently discussed example of what the quantum internet could achieve, because it is the most accessible application of the technology. But security is far from being the only field that is causing excitement among researchers.
The entanglement network used for QKD could also be used, for example, to provide a reliable way to build up quantum clusters made of entangled qubits located in different quantum devices.
Researchers won't need a particularly powerful piece of quantum hardware to connect to the quantum internet in fact, even a single-qubit processor could do the job. But by linking together quantum devices that, as they stand, have limited capabilities, scientists expect that they could create a quantum supercomputer to surpass them all.
SEE: Guide to Becoming a Digital Transformation Champion (TechRepublic Premium)
By connecting many smaller quantum devices together, therefore, the quantum internet could start solving the problems that are currently impossible to achieve in a single quantum computer. This includes expediting the exchange of vast amounts of data, and carrying out large-scale sensing experiments in astronomy, materials discovery and life sciences.
For this reason, scientists are convinced that we could reap the benefits of the quantum internet before tech giants such as Google and IBM even achieve quantum supremacy the moment when a single quantum computer will solve a problem that is intractable for a classical computer.
Google and IBM's most advanced quantum computers currently sit around 50 qubits, which, on its own, is much less than is needed to carry out the phenomenal calculations needed to solve the problems that quantum research hopes to address.
On the other hand, linking such devices together via quantum entanglement could result in clusters worth several thousands of qubits. For many scientists, creating such computing strength is in fact the ultimate goal of the quantum internet project.
WHAT COULDN'T WE DO WITH THE QUANTUM INTERNET?
For the foreseeable future, the quantum internet could not be used to exchange data in the way that we currently do on our laptops.
Imagining a generalized, mainstream quantum internet would require anticipating a few decades (or more) of technological advancements. As much as scientists dream of the future of the quantum internet, therefore, it is impossible to draw parallels between the project as it currently stands, and the way we browse the web every day.
A lot of quantum communication research today is dedicated to finding out how to best encode, compress and transmit information thanks to quantum states. Quantum states, of course, are known for their extraordinary densities, and scientists are confident that one node could teleport a great deal of data.
But the type of information that scientists are looking at sending over the quantum internet has little to do with opening up an inbox and scrolling through emails. And in fact, replacing the classical internet is not what the technology has set out to do.
Rather, researchers are hoping that the quantum internet will sit next to the classical internet, and would be used for more specialized applications. The quantum internet will perform tasks that can be done faster on a quantum computer than on classical computers, or which are too difficult to perform even on the best supercomputers that exist today.
SO, WHAT ARE WE WAITING FOR?
Scientists already know how to create entanglement between qubits, and they have even been successfully leveraging entanglement for QKD.
China, a long-time investor in quantum networks, has broken records on satellite-induced entanglement. Chinese scientists recently established entanglement and achieved QKD over a record-breaking 745 miles.
The next stage, however, is scaling up the infrastructure. All experiments so far have only connected two end-points. Now that point-to-point communication has been achieved, scientists are working on creating a network in which multiple senders and multiple receivers could exchange over the quantum internet on a global scale.
The idea, essentially, is to find the best ways to churn out lots of entangled qubits on demand, over long distances, and between many different points at the same time. This is much easier said than done: for example, maintaining the entanglement between a device in China and one in the US would probably require an intermediate node, on top of new routing protocols.
And countries are opting for different technologies when it comes to establishing entanglement in the first place. While China is picking satellite technology, optical fibre is the method favored by the US DoE, which is now trying to create a network of quantum repeaters that can augment the distance that separates entangled qubits.
In the US, particles have remained entangled through optical fibre over a 52-mile "quantum loop" in the suburbs of Chicago, without the need for quantum repeaters. The network will soon be connected to one of the DoE's laboratories to establish an 80-mile quantum testbed.
In the EU, the Quantum Internet Alliance was formed in 2018 to develop a strategy for a quantum internet, and demonstrated entanglement over 31 miles last year.
For quantum researchers, the goal is to scale the networks up to a national level first, and one day even internationally. The vast majority of scientists agree that this is unlikely to happen before a couple of decades. The quantum internet is without doubt a very long-term project, with many technical obstacles still standing in the way. But the unexpected outcomes that the technology will inevitably bring about on the way will make for an invaluable scientific journey, complete with a plethora of outlandish quantum applications that, for now, cannot even be predicted.
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How Amazon Quietly Powers The Internet – Forbes
Posted: at 2:23 am
Amazon (AMZN)
What was the last thing you heard about Amazon (AMZN)?
Let me guess. Its battle with Walmart WMT ? Or was it the FAAs approval of Amazons delivery drones? Most of this news about Amazons store is just noise that distracts investors from Amazons real force.
As Ill show, Amazon is running an operating system that powers some of todays most important technologies such as virtual reality, machine learning, and even quantum computing. Behind the scenes, it is utilized by over a million companiesincluding tech giants Apple AAPL , Netflix NFLX , and Facebook FB .
This is Amazons key and ever-growing moneymaker that has been driving Amazon stock to the moon. But before I pull the curtains, lets step back for a moment.
First, how Amazon makes moneyfor real
For all the online shopping fuss, Amazon doesn't earn much from its store. Yes, Amazon.com AMZN flips hundreds of billions of dollars worth of products every yearand its revenues are on a tear. But Amazon turns only a sliver of that into profits.
In the past year, Amazons store generated a record $282 billion in revenue from Amazon.com. That translated to just $5.6 billion in profitskeep in mind that was Amazon.coms most profitable year ever.
Meanwhile, most of Amazons profits came from the lesser-known side of its business called Amazon Web Services (AWS), as you can see below:
Amazon's profits from AWS vs Amazon.com
Its Amazons cloud arm that is serving over a million companies across the world. You may have heard that AWS has something to do with storing data in the cloud. But its much,muchmore than that.
AWS is the operating system of the internet
To get an idea of how AWS works, take your computer as an example.
Like every other computer, it runs on an operating system such as Windows or MacOS, which comes with a set of programs. This software puts your computer resources to use and helps you carry out daily taskssuch as sending emails or sorting out your files.
Now, think of AWS as an operating system thats running not one, but hundreds of thousands of big computers (in tech lingo: servers). It gives companies nearly unlimited computing power and storageas well as tools to build and run their software on the internet.
The difference is that these big computers sit in Amazons warehouses. And companies work on them remotelyor via the cloud. In other words, AWS is like the operating system of the internet.
Amazons operating system now powers AI, blockchain, and other next-gen technologies
In 2003, when Amazons AWS first started out, it offered only a couple of basic cloud services for storage and mail. Today, this system offers an unmatched set of 175+ tools that help companies build software harnesses todays top technologies.
The list includes blockchain, VR, machine learning (AI), quantum computing, augmented reality (AR), and other technologies that are the building blocks of todays internet.
For example, Netflix is using AWS for more than simply storing and streaming its shows on the internet. Its also employing AWS machine learning technology to recommend movies and shows to you.
Youve also probably heard of Slack (WORK), the most popular messaging app for business. Slack recently announced it will use Amazons media technology to introduce video and audio calls on its app.
And its not just tech companies that are utilizing Amazons AWS tools.
Take GE Power. The worlds energy leader is using AWS analytics technology to store and sift through avalanches of data from its plants. Or Fidelity. Americas mutual fund giant experiments with Amazons VR technology to build VR chat rooms for its clients.
In a picture, Amazons AWS works like this:
How Amazon's AWS powers the internet
Amazons AWS is earning more and more... and more
Amazon is not the only company running a cloud service. Google, Microsoft MSFT , Alibibaba, IBM IBM , and other tech giants are all duking it out for a slice of this lucrative business. But Amazon is the biggest and most feature-rich.
Today, Amazon controls 33% of the market, leaving its closest competitors Microsoft (2nd with 18%) and Google (3rd with 9%) far behind in the dust. That means nearly one third of the internet is running on Amazons AWS.
And it doesnt appear that Amazon will step down from its cloud throne anytime soon. Amazons sales from AWS soared 10X in the past six years. And last year, Amazon reported a bigger sales gain from AWS (dollar-wise) than any other cloud company.
Heres the main takeaway for investors
If you are looking into Amazon stock, dont get caught up in the online shopping fuss.
For years, AWS has been the linchpin of Amazons business. And this invisible side of Amazon is where Amazons largest gears turn.
Problem is, AWS is like a black box. Amazon reports very little on its operations. So if you want to dig deeper, youll have to do your own research.
Youll also have to weigh a couple of risks before putting your money into Amazon stock:
Other than that, Amazon is an outstanding stock, killing it in one of the most lucrative businesses on the planet. And its proven to be resilient to Covid, whose spread could hit the markers again.
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7StarsPartners: Streamers are one of the best ways to ensure entertainment – Casino Beats
Posted: September 4, 2020 at 3:10 pm
During recent weeks and months CasinoBeats has cast the net far and wide to delve into the world of slots streaming, with affiliates taking their place in the discussions most recently.
In the latest edition casino and sportsbook affiliate program 7StarsPartners, which operates 15 brands under three licences, takes up the conversation to give its insights into the conversation.
Widely acknowledged as arguably the biggest influencers in the gambling community by many throughout the exchanges, the ability to receive feedback, particularly harsh, can be crucial in improving future games and making them more relevant and more successful.
7StarsPartners affiliate program works with well-known streamers from across the industry, giving us an audience which covers every corner of the globe. Its also helping enhance our influence in dynamic markets such as Finland, Norway, Germany, Poland, and across many parts of Asia, Mary Ivanova, affiliate director at 7StarsPartners, begins by touching upon the direct effect the rise of streamers has on the group.
Working with streamers has definitely increased our volume of traffic, but has [also] rapidly enhanced our brand awareness. Our relationship with streamers not only helps with acquisition but is great for customer retention too.
We are working on providing the most innovative solutions for streamers
Adding that working directly alongside a streamer could be a distinct possibility at an, as yet, undetermined time in the future: We are always open to new and fresh ideas and are not afraid to accept new challenges, so maybe one day we will onboard a rising star in the streaming community who will be dedicated to 7StarsPartners brands. Im sure this would be as much fun and entertainment for us as it would be for our customers.
However, when utilising streamers and their ever growing platform, what techniques can be utilised to ensure differentiation, a key operational facet across the gaming ecosystem: We are working on providing the most innovative solutions for streamers such as unique bonuses with free spins, promo-codes, and exclusive rights on our latest product promotions, Ivanova says.
For example, for the Nordic market, we recently launched the innovative new brand, Frumzi. Streamers are hugely popular in the region and have proven great entertainment for users and with single registration, along with instant depositing and withdrawal tools, its greatly influenced player acquisition.
With numerous popular streamers promoting our projects weve reached a variety of different players across countless thriving markets.
As the streaming community as a whole continues to rise, the collaboration between igaming and streaming has also never been more intertwined and is one which grows closer by the week and month.
In the light of such increases in popularity, Ivanova changes tack to look at what else companies could, or perhaps should, be doing to advertise to a new generation of tech savvy players: With every new brand launch, we add new and unique features which make our products as attractive to customers as possible.
We aim to keep users interested from the moment they register until the end of the gaming experience, as this is what creates fans rather than customers. This focus has worked effectively on all our brands and our growing number of visitors on projects such as Wazamba and Nomini have shown how effectively our model works.
Our relationship with streamers not only helps with acquisition but is great for customer retention too
Before returning to the top at hand and address what she believes that future holds for streaming both in the current climate and beyond: Streamings popularity continues to grow, and we consistently see new faces on Twitch and YouTube.
Forward-thinking companies understand that streamers are one of the best ways to ensure entertainment for casino players, and this interaction in turn helps the promotion of our products.
Due to the COVID-19 lockdown many players are seeking interaction, and that need for a fun and exciting connection means that entertaining streamers will always be popular.
To conclude,Ivanova turns attention to marketing techniques and the potential effects of the imposition of added restrictions driven by the ongoing coronavirus pandemic: As a leading casino and sportsbook affiliate program, 7StarsPartners operates 15 brands under three licences: Curacao, MGA and SGA.
New restrictions implemented on bonus and deposit limits due to the impact of OVID-19 have had a minor influence on brands in the region such as YoYoCasino.se and Campobet.se, though ultimately, any new restrictions imposed on the markets in which we operate have not really affected our player numbers.
With responsible and fair gambling having always been at the core of our business model, our marketing strategy hasnt had to change at all.
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7StarsPartners: Streamers are one of the best ways to ensure entertainment - Casino Beats
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‘Operators who fail to invest in brand and user experience may fall behind’ – Yogonet International
Posted: at 3:10 pm
A
head of his appearance at the SBC Summit Barcelona - Digital virtual conference and exhibition, Marathonbets Head of Brand Dan Towse spoke to Yogonet about the importance of football sponsorships for sports betting operators, how the pandemic affected partnerships, and working within tightening regulatory regimes in Europe.
Betting companies have a huge range of promotional tools at their disposal these days - from social media and content marketing to more traditional channels such as print and TV advertising. Why does football sponsorship remain such a popular choice for operators seeking to differentiate their brands in highly-competitive markets?
Football still remains the most watched sport globally and partnering with sport brands not only contributes to amplifying awareness, but also trust. Consumers now have such a wide choice of brands to engage with and the crossover between football fans and bets placed make it a natural fit for operators to promote themselves. Trust is such an important component to decision making, especially online. The ability to partner with established clubs such as Manchester City and Sevilla provides Marathonbet with a platform to help with these objectives.
Marathonbets sponsorship of Manchester Citys training kit is an unusual arrangement. What advantages does it have over more common options, such as shirt sponsorships or conventional official betting partner deals?
The Marathonbet brand has had both betting partnerships and Front of Shirt deals with various clubs across various sports. The training kit deal provided us an opportunity to further enhance our partnership with Manchester City (from Global Betting Partner) and provide us with a greater brand exposure throughout the week - and not limit ourselves just to matchday.The clubs global reach across their own social platforms is in excess of 80 million. Add that to other publisher content and the Marathonbet brand now has a greater exposure than it has ever had before. The challenge with every partnership is how we use our rights and activate. We dont just want to be a logo on a shirt.
The Coronavirus shutdown of football leagues must have made it difficult for betting brands to maximise value from their sponsorships. How did Marathonbet approach that challenge, and has the no-fans environment posed any further problems?
Naturally, it impacted all brand sponsorships across a variety of sectors. The absence of sport meant that not only were there no markets to promote, but shareable content for social media also became limited. It wasnt just us, clubs also found it a challenge and the archives were dug into to maintain engagement.Value from primary assets (Training Kit, LEDs) were able to be displayed post lockdown, but matchday tickets etc obviously became non-existent very quickly and it is difficult to know when normality will return. When it does, we will be working with our partners to re-introduce as soon as we can.
Many football clubs in major leagues around the world now have multiple betting partners. How does that influence the success of a sponsorship? Does it limit the opportunities for activation and fan engagement?
There are some brands which dont have exclusivity within a sector, or the rights holders opt to split partnerships regionally. This may not be such a bad thing for businesses with localised strategies, which enable them to utilise club IP and technology such as DBR to promote their messages. Naturally, where there is a crossover, your success in standing out from your competitors will ultimately boil down to your contractual assets and how you activate these. Brands which choose to do more than a badging exercise and actually be seen as a partner will succeed in the longer term.
The Spanish and Italian governments have restricted football shirt sponsorships as part of tougher gambling advertising regulations, and there are now calls for the UK authorities to follow suit. How can betting brands continue to develop effective partnerships with football clubs in light of these sorts of regulatory changes?
Its a difficult one, as speculation regarding the future of UK advertising restrictions is a prominent topic and the industry will need to act accordingly - and this includes football partnerships. Naturally, Italian laws and the proposed Spanish decree due in October have already shown that other governments in Europe are restricting the promotion of products and services across all channels. The sector has taken the right steps and the introduction of the whistle to whistle [voluntary advertising ban by operators] in the UK is demonstrating a positive approach to responsible gambling, and this will continue. But, if anything, based on the current landscape, this is the most critical time for brands in the gaming sector. With the advertising landscape becoming tighter, the reliance on brand and user experience is critical to future success; operators who fail to invest in these areas may fall behind.
Which other sports offer the potential for effective partnerships for betting brands?
The obvious choice at the moment is esports. Growth in this area is significant and doesnt show any signs of slowing down. Given what we have all experienced in recent months globally, the esports area presents the perfect opportunity to plug any gaps in the sporting calendar and viewership figures are surpassing expectations.
Dan Towse will be speaking on the The Future of Sports Sponsorship panel on Thursday 10 September, the third day of the SBC Summit Barcelona - Digital virtual conference and exhibition. The full agenda for the event, which takes place on 8 - 11 September, features almost 300 high-level speakers sharing insights on 50 panels covering the sports betting, online casino, affiliate marketing and payments sectors. To access all the content, click here to register for your free pass.
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'Operators who fail to invest in brand and user experience may fall behind' - Yogonet International
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SBC Summit Barcelona – Digital to open with Sportradar and DraftKings executives’ keynote – Yogonet International
Posted: at 3:10 pm
SBC Summit Barcelona - Digital is set to open with two of the sports betting & gaming industrys most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session.
The theme of the events keynote, which is scheduled for Tuesday 8 September at 10am CEST, is The Future of Sports Betting and it will see the pair sharing their thoughts on the changing face of the industry and ideas for its future direction.
The pair are uniquely well placed to offer insights into the industry. Koerl has built Sportradar into the worlds largest sports data, content and integrity services provider, driving the ecosystem for online and mobile sports betting and being a trusted partner to more than 1,000 companies around the globe.
Robins has emerged as one of the key leaders in the development of the fast-growing US sports betting industry, having guided DraftKings from its roots as a DFS start-up to its current status as a Nasdaq listed digital entertainment and gaming company.
Rasmus Sojmark, CEO and Founder of SBC, said: What a great way to start our flagship event. I know our audience will be excited to hear from Carsten and Jason, and ready to learn from two of the industrys leaders and biggest success stories.
The session will undoubtedly set the tone for what promises to be a hugely valuable four days for all attendees, with more than 275 expert speakers sharing insights on the issues shaping the future of the industry, and plenty of opportunities for people to connect and talk business.
SBC Summit Barcelona - Digital, which takes place on 8 - 11 September 2020, is the largest ever virtual conference and exhibition for the sports betting & gaming industry.
The event platform has four main zones - Sports Betting, Casino & Gaming, Payments & Compliance, and Affiliate & Marketing - each of which features tailored conference content with input from senior industry executives, an interactive expo, a program of skills workshops and a selection of themed networking roundtables.
To join the 10,000 delegates at the event, click here to register for a free pass.
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Game Revenue Casinos Add Red Tiger Games and Tether – Key To Casinos
Posted: at 3:10 pm
#Casinosis_Metamorphosis #NewGamesInCasinos #CasinosMoneyService
Game Revenue has recently extended its lobby of games with over 200 titles from a popular Red Tiger Gaming software provider. What is more, it is possible to play them with deposits made with the help of a new convenient payment method.
This affiliate program includes such popular brands asArgoandZigZag 777. Players of these operators now have access to more to 200+ titles byRed Tiger Gaming.
This software provider was established in 2014 on the Isle of Man. The studio boasts a big portfolio of high-quality slots and other casino games developed in HD. Some of the most popular releases by this company are:
Game Revenue has also added the newTethercryptocurrency to all its brands. This payment method is now available for deposits and withdrawals.
At the same time, casinos from the L&L Europe group becameavailable on a new market.
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Spearhead Studios Starts the Fall with The Launch of Book of the Kings Slot – Latest Casino Bonuses
Posted: at 3:10 pm
Spearhead Studios, a real-money game production brand within EveryMatrix group of companies, has announced that they will start the 2020 fall with a Book of the Kings video slot. This is another title for those who are adventurers at heart. It follows the expeditions of the popular explorer Lara Jones, previously featured in several other brands blockbusters.
Those who have followed Spearheads series starring this character know that she has a special passion for things ancient. Jones has already taken us to Egypt to a grand quest to enter Cleopatra's tomb. This time she is traveling again to a land of numerous mysteries, trying to discover treasures hidden deep inside the tomb of a powerful pharaoh.
The slot was specially developed to rise to the high expectation of this software provider's key operators. This high-volatility game features a 5x3 grid with 10 pay lines and a maximum win of over x11,000.
Kevin Corti, Game Development Director at Spearhead Studios, says: Lara Jones is our most beloved character. Book of the Kings is following her adventures in the auspicious subterranean tomb of the ancient pharaohs, decorated with rich stone carvings, golden flourishes, and eternal flames of long-lost spirits. The world comes to life when the bonus game is triggered, leaving the player in no doubt that they are now battling with the Egyptian spirits in a mission to discover their secret riches.
The provider has managed to take graphics to a new level and has put a considerable effort into creating a bespoke soundscape for the titles; one that truly conveys the presence of the pharaohs, and the quest that our hero is embarked on.
As always, Spearhead has optimized the Book of the Kings for playing on mobile devices with minimized file size and loading times for perfect player experience. In the bonus feature with extra spins, a special symbol is selected which then acts as an expanding scatter and which can generate big payouts. All base and feature wins can be entered into the Gamble Ladder to potentially increase them (up to 30,000).
The team behind this brand believes in challenging the ordinary. Their mission is to change the game of game making. Their titles are characterized by high-levels of entertainment and fairness. It's a multi-sided studio developing a wide range of products and services. Part of their portfolio are world-class HTML5 video slots, table, and other online real-money releases.
The provider is part of the EveryMatrix group, known for delivering a modular and API driven product suite for a casino, sports betting, payments, and affiliate/agent management. EveryMatrix's B2B iGaming solutions are designed to help clients unleash bold ideas and deliver an outstanding player experience in regulated markets.
Source:
Spearhead Studios Launches Book of The Kings, spearheadstudios.com, September 3, 2020.
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Spearhead Studios Starts the Fall with The Launch of Book of the Kings Slot - Latest Casino Bonuses
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SETI Team Increases Number of Stars That Might Host Life by 200x – Futurism
Posted: at 3:08 pm
Branching Out
The search for extraterrestrial life just got a whole lot more expansive a team of scientists keeping an ear out for alien transmissions just ballooned their operation to examine 200 times the number of star systems it had previously.
The Breakthrough Listen Initiative, an effort to intercept radio transmissions sent out by extraterrestrial civilizations, is now listening to 288,315 star systems instead of its previous 1,327, according to preprint research shared online last week. In all, the change represents a major upgrade to one of the more prominent attempts to find intelligent life in the Milky Way.
The University of Manchester scientists behind the project made the improvements after combing through existing European Space Agency data about the locations and distance from Earth of celestial bodies within 33,000 lightyears, which is the range of their radio telescope.
Knowing the locations and distances to these additional sources, Manchester researcher and team leader Michael Garrett said in a press release, greatly improves our ability to constrain the prevalence of extraterrestrial intelligence in our own galaxy and beyond. We expect future SETI surveys to also make good use of this approach.
The idea is to identify extraterrestrial civilizations by picking up radio broadcasts, so figuring out how feasible it is for each star system to get a message to Earth helped them narrow down their search while adding the new candidates.
Our results help to put meaningful limits on the prevalence of transmitters comparable to what we ourselves can build using twenty-first-century technology, study coauthor Bart Wlodarczyk-Sroka said in the release.
READ MORE: Breakthrough narrows intelligent life search in Milky Way [University of Manchester]
More on SETI: Scientists Say Life Could Survive Inside Stars
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Fauci: We Could Cut Trials Short and Give Out COVID Vaccine "Right Now" – Futurism
Posted: at 3:08 pm
According to Anthony Fauci, the United States top infectious disease expert, there could be a safe way to start giving out a COVID vaccine earlier than expected.
Fauci said during aTuesday interview with Kaiser Health News that the Data and Safety Monitoring Board, a committee made up of independent experts who evaluate the safety of vaccine development, could decide that the data is so good right now that you can say its safe and effective.'
In other words, researchers could end the trials early and start giving out the vaccine.
Three COVID vaccines have reached late stage large-scale trials in the US, according to CNN, including one by pharmaceutical company Moderna.
Its a touchy subject and complicating matters is the politicization of the vaccine by U.S. president Donald Trump. Experts have claimed that Trump is pressuring regulators to release a vaccine early to help with his reelection later this year.
Fauci remained steadfast during Tuesdays interview. If you are making a decision about the vaccine, youd better be sure you have very good evidence that it is both safe and effective, Fauci said. Im not concerned about political pressure.
Health experts are reluctant to make any claims as to when a coronavirus vaccine will be made available. Some claim that ending trials early would likely come with inherent safety risks, as CNN reports.
Fauci is optimistic. He believes that we could make rapid progress before the end of 2020.
I believe that by the time we get to the end of this calendar year that we will feel comfortable that we do have a safe and effective vaccine, Fauci told NBC today.
Faucis main concern right now, actually, is the upcoming flu season, something the nation needs to get ahead of.
What Id really like to see is a full court press to get us way down as a baseline, so that when you get these cases in the fall, they wont surge up, Fauci added.
READ MORE: Theres a legitimate way to end coronavirus vaccine trials early, Fauci says [CNN]
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