Monthly Archives: June 2020

Who are the distributors, traders and dealers of Cryptocurrency Market? – Fresno Observer

Posted: June 6, 2020 at 5:51 pm

The global cryptocurrency market to gain from increasing Internet penetration worldwide. Recently Fortune Business Insights has announced a report titled, CryptocurrencyMarket Size, Share and Global Trend by Component (Software, Services), Process (Transaction, Mining), Type (Bitcoin, Etherum, Litecoin, Ripple, Dashcoin), End User, and Geography Forecast till 2025. As per the report North America was leading the global cryptocurrency market in 2017. The growth witnessed is attributable to high adoption of digital currency in the region. The trend is unlikely to change and North America may lead the global cryptocurrency market through the forecast period.

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The rising demand for online financial services in the region is likely to contribute the growth of the market in North America. Besides this, North America holds 27% participants, 39% of wallets, 18% transactions, and 19% of cryptocurrency paymen companies. This is a primary reason behind the high demand witnessed in the region. It also facilitates the higher adoption of cryptocurrency. The cryptocurrency market in Asia pacific is anticipated to expand at a relatively higher CAGR. The growth witnessed is attributable to increasing number of cryptocurrency transactions taking place in the region. Japan is known for major investments in cryptocurrency. Rising investments cryptocurrency have resulted in the formation of new laws for legalization of cryptocurrency under financial service agency. This is a major step taken by Japan and is expected to boost the Asia Pacific cryptocurrency market.

Market Landscape and Market Scenario Includes:

Europe is also amongst the leading regions in the global cryptocurrency market. The growth witnessed is attributable to high adoption of e-financial services in the region. Moreover, Germany issued a statement to consider cryptocurrency as private currency without any payable taxes, unless held for a year or more. Tax and other benefits from cryptocurrency is expected to fuel the demand for cryptocurrency and increase the number of owners globally.

Key Market Driver

Key Market Restraint

For more information in the analysis of this report, visit:https://www.fortunebusinessinsights.com/industry-reports/Cryptocurrency-market-100149

Adoption of e-wallets to Drive Market

Government initiated awareness programs regarding cryptocurrency in developing and undeveloped nations are anticipated to enable growth in the global cryptocurrency market, said a lead analyst at Fortune Business Insights.

Some of the chief factors expected to drive the global cryptocurrency market during the forecast period 2018-2025 are rising adoption of e-wallets and consumer shift towards online platforms. Additionally, cashback, promotional, and other offers on e-currency is a factor anticipated to fuel the demand in the global market.

On the contrary, requirement of a good network connection and high cost data tariff plans are a few factors that may hamper the growth in the global cryptocurrency market

Important Features that are under Offering and Key Highlights of the Market Report:

Top Players List:

Key Industry Developments

Queries Addressed In Cryptocurrency Market Report:

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Segmentation

1. By Components

2. By Process

3. By Type

4. By End User

5. By Geography

Key Features of Market Research Report:

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Lastly, this report covers the market landscape and its growth prospects over the coming years, the Report also brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized details the potential for various applications, discussing about recent product innovations and gives an overview on potential regional market shares.

Table of Content

5.Global Cryptocurrency Market Analysis, Insights and Forecast, 2020 2027

5.1.Key Findings / Summary

5.2.Market Size Estimates and Forecasts

5.2.1.By Component (Value)

5.2.1.1.Hardware

5.2.1.1.1.FPGA

5.2.1.1.2.ASIC

5.2.1.1.3.GPU

5.2.1.1.4.Others (Paper Wallet, Web Wallet, etc.)

5.2.1.2.Software

5.2.1.2.1.Mining Software

5.2.1.2.2.Exchanges Software

5.2.1.2.3.Wallet

5.2.1.2.4.Payment

5.2.1.2.5.Others (Vaults, Encryption, etc.)

5.2.2.By Type (Value)

5.2.2.1.Bitcoin

5.2.2.2.Ether

5.2.2.3.Litecoin

5.2.2.4.Ripple

5.2.2.5.Ether Classic

5.2.2.6.Others (Dogecoin, Moneor, Dash, etc.)

5.2.3.By End-use (Value)

5.2.3.1.Trading

5.2.3.2.E-commerce and Retail

5.2.3.3.Peer-to-Peer Payment

5.2.3.4.Remittance

5.2.4.By Region (Value)

5.2.4.1.North America

5.2.4.2.Europe

5.2.4.3.Asia Pacific

5.2.4.4.Middle East and Africa

5.2.4.5.Latin America

6.North America Cryptocurrency Market Analysis, Insights and Forecast, 2020 2027

6.1.Key Findings / Summary

6.2.Market Size Estimates and Forecasts

6.2.1.By Component (Value)

6.2.1.1.Hardware

6.2.1.1.1.FPGA

6.2.1.1.2.ASIC

6.2.1.1.3.GPU

6.2.1.1.4.Others (Paper Wallet, Web Wallet, etc.)

6.2.1.2.Software

6.2.1.2.1.Mining Software

6.2.1.2.2.Exchanges Software

6.2.1.2.3.Wallet

6.2.1.2.4.Payment

6.2.1.2.5.Others (Vaults, Encryption, etc.)

6.2.2.By Type (Value)

6.2.2.1.Bitcoin

6.2.2.2.Ether

6.2.2.3.Litecoin

6.2.2.4.Ripple

6.2.2.5.Ether Classic

6.2.2.6.Others (Dogecoin, Moneor, Dash, etc.)

6.2.3.By End-use (Value)

6.2.3.1.Trading

6.2.3.2.E-commerce and Retail

6.2.3.3.Peer-to-Peer Payment

6.2.3.4.Remittance

6.2.4.By Country (Value)

6.2.4.1.The U.S.

6.2.4.2.Canada

7.Europe Cryptocurrency Market Analysis, Insights and Forecast, 2020 2027

7.1.Key Findings / Summary

7.2.Market Size Estimates and Forecasts

7.2.1.By Component (Value)

7.2.1.1.Hardware

7.2.1.1.1.FPGA

7.2.1.1.2.ASIC

7.2.1.1.3.GPU

7.2.1.1.4.Others (Paper Wallet, Web Wallet, etc.)

7.2.1.2.Software

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Who are the distributors, traders and dealers of Cryptocurrency Market? - Fresno Observer

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OKEx Continues Their Ongoing OKB Token Buyback – Cointelegraph

Posted: at 5:51 pm

Cryptocurrency exchange OKEx announced the eighth round of buyback for its platforms proprietary OKB token.

In a June 5 announcement, OKEx announced the start of the eighth and largest buyback of OKB tokens. From March 1 until May 31, the exchange bought and burned over 3.5 million OKB tokens, which at its current price of $5.35, translates to a total value of over $18.7 million.

OKExs OKB buyback initiative was launched in early May 2019, when there were still 300 million of the tokens in circulation. After this last burn, a total of over 20.67 million OKB tokens were burned.

All the burns result in a current total number of tokens in circulation under 280 million OKB, for a market cap just short of $321 million. The burned tokens are sent to what OKEx fittingly calls a black-hole address.

Per the announcement, the purpose of the burns is not to influence the tokens price, but to instead encourage the development of an ecosystem based on OKB. In February 2020 OKEx also burned 700 million of unissued OKB tokens and promised to not issue any more tokens. The firm claims:

This [decision] converted the OKB token into a fully deflationary token as well as the world's first fully circulating platform token.

In the future, OKEx promises that the tokens will be moved to their native blockchain, OKChain, but so far theres just a test network. According to a March 2019 announcement, the firm is developing the blockchain and plans to also launch a decentralized exchange on it.

Since March, OKEx has been the worlds top Bitcoin (BTC) futures exchange by volume and is continuing to aggressively push to expand further.

Just yesterday, the exchange launched Ether (ETH) options contracts on its trading platform and announced that EOS options will be launched on June 18. The firms CEO, Jay Hao, told Cointelegraph that he believes derivatives are important for the crypto ecosystem:

Derivatives are fundamental for the development of the crypto ecosystem and for attracting institutional funds. When you look at traditional markets, derivatives typically account for more than four times the trade volumes of the underlying asset. Yet, in crypto, spot trading is still much larger. That won't be the case for much longer.

Hao also told Cointelegraph that the firms derivatives market is three to four times bigger than its spot market. He also said that he expects that derivatives will soon become four or five times larger than spot markets in the whole crypto market. He concluded:

Crypto has grown exponentially in the last few years yet compared to traditional markets and asset classes, it's still tiny. We need a sophisticated, interesting, robust, and varied derivatives market to take crypto to the next level.

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OKEx Continues Their Ongoing OKB Token Buyback - Cointelegraph

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Cryptocurrency And Blockchain Technology Market size Reap Excessive Revenues size COVID-19 2022 – Cole of Duty

Posted: at 5:51 pm

Overview:

Cryptocurrency is a digital currency that utilizes cryptography techniques to make the transactions secure and to limit the creation of additional units of currency. Cryptocurrency is decentralized and there is no third-party/central body/governing body involved in producing new currency, verifying transactions, and protecting the currency supply. The blockchain acts as a ledger that shows the transaction activities between the peers. Cryptocurrency opts as a future revenue stream in the digital finance world. Furthermore, cryptocurrency is not bound by any rules or regulations of any specific government or exchange rates, interest rates, and country to country transaction fee, which makes international transactions faster. The prime drivers of the cryptocurrency market include proper security, authentication and ease of transactions. The Cryptocurrency and Blockchain technology allows the users to send exactly what they want without involvement of third party.Globally, more than 70% of the mobile phone users prefer transactions over their phones, which is one of the major drivers for the cryptocurrency market growth.

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Market Analysis:

The Worldwide Crypto-currency and Blockchain Technology Market is estimated to witness a CAGR of 35.2% during the forecast period 20162022. The crypto-currency market is analyzed based on two segments verticals and regions. The increasing online transaction, less transaction fees, easy and faster transaction, changing consumer and business landscape have led the demand for the market growth.

Regional Analysis:

The regions covered in the report are Americas, Europe, Asia Pacific and Middle East & Africa; along with the analysis of major countries in each region. The Americas is set to be the leading region for the cryptocurrency market growth followed by Europe. The Asia Pacific and MEA are set to be the emerging regions. India is set to be the most attractive destination and in Africa, the popularity and the usage of various cryptocurrencies are expected to increase in the coming years. The MEA market revenue is expected to reach $3.02 billion by 2022. The major countries covered in this report are the US, Canada, Argentina, the UK, Germany, Italy, France, Poland, China, Japan, Singapore, Vietnam, GCC Countries, Africa and Others.

Vertical Analysis:

Day-to-day, the consumers demands are changing and they are looking for the best and less time-consuming services to make their life easier. With these changes, the industry players have started moving towards the online business services and are adopting mobile based technology in their business units to reach their customer demands. In the current market scenario, the rise of online transactions has led the demand for the cryptocurrency and blockchain technology market. The major verticals covered are BFSI, retail, media & entertainment, gaming industry, healthcare, travel & tourism, transportation & logistics and education. Globally, the industry players are showing interest towards the blockchain and crypto-currency acceptance and making a partnership and discussing with value chain players in order to understand the benefits of blockchain technology. Additionally, few of the verticals have already started the acceptance of crypto-currencies (e.g. Bitcoin) as a payment option. Especially, the retail industry is set to be the leading vertical after BFSI for the crypto-currencies acceptance and the retail market revenue is expected to reach $10,447.2 million by 2022.

Key Players:

Zebpay, Coinsecure, Coinbase, Bitstamp Ltd., Litecoin, Poloniex Inc., Bitfury Group Limited, Unocoin, Ripple, Bitfinex, Global Area Holding Inc., BTL Group Ltd., Digital Limited, IBM Corp., Microsoft Corp. and other predominate and niche players.

Competitive Analysis:

In the current market scenario, the crypto-currency and blockchain technology market is at a nascent stage. But, a lot of new players are entering the market as it holds huge business opportunities. Especially, new start-ups are coming with new products/services in the market and they are expecting to see a double-digit growth in the upcoming years. In this space, venture funding in this market is expected to grow and collaborations, merger & acquisition activities are expected to continue.

Benefits:

The report provides complete details about the usage and adoption rate of crypto-currency and blockchain technology in various industry verticals and regions. With that, key stakeholders can know about the major trends, drivers, investments, vertical players initiatives, government initiatives towards the crypto-currency market adoption in the upcoming years. In other end, the report provides details about the major challenges that are going to impact on the market growth. Furthermore, the report gives the complete details about the key business opportunities to key stakeholders to expand their business and capture the revenue in the specific verticals. In addition, each vertical provides the key reason for the crypto-currency adoption, key opportunities, and government bodies information. This will help the key stakeholders to analyze before investing or expanding the business in this market.

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Cryptocurrency And Blockchain Technology Market size Reap Excessive Revenues size COVID-19 2022 - Cole of Duty

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Do TNFis Reduce the Risk for Progression to PsA in Patients With Psoriasis? – Rheumatology Advisor

Posted: at 5:50 pm

Treatment with tumor necrosis factor inhibitors (TNFis) vs methotrexate alone is not associated with a decreased risk for progression to psoriatic arthritis (PsA) in patients with psoriasis, according to study results presented at the European League Against Rheumatism (EULAR) 2020 E-Congress, held online from June 3 to 6, 2020.

To determine if treatment with TNFis vs methotrexate alone reduce the risk of developing PsA in patients with existing psoriasis, researchers from Oregon Health and Science University, School of Medicine, Portland, assessed data from all patients with psoriasis seen at their clinic from January 2006 to June 2019. Diagnosis of PsA was made by a rheumatologist. Continuous covariates and categoric covariates were compared by the Students t-test and Pearsons chi-squared test or Fishers test, respectively.

A total of 154 patients (51.3% women) with psoriasis who did not have PsA at baseline were included in the study. A TNFi was administered to 55.2% (n=85) and methotrexate to 44.8% (n=69) of the patients during the study period. Patients in the TNFi cohort received therapy for a mean duration of 3.950.50 years and patients in the methotrexate cohort had a mean duration of therapy of 1.930.28 years. Mean follow-up time was 5.180.49 years and 2.710.37 years for the TNFi and methotrexate cohorts, respectively.

During the study period, 22.7% of patients (n=35) developed PsA. After adjusting for propensity score, nail pitting, body surface area involved in psoriasis, and depression, the investigators found that treatment with TNFi did not significantly reduce the risk for PsA, as compared with treatment with methotrexate (HR, 0.68; 95% CI, 0.32-1.41).

Use of TNFi was not associated with a statistically significant decreased risk of incident PsA compared to methotrexate in this study, but a larger cohort with longer follow-up will have better power to estimate the true association, the researchers concluded.

Reference

Lininger N, Siegel S, Kiwalkar S, Winthrop K, Ortega Loayza A, Deodhar A. Do TNF inhibitors decrease risk of incident psoriatic arthritis in psoriasis patients compared to those treated with methotrexate alone? Presented at: EULAR 2020 E-Congress; June 3-6, 2020. Abstract FRI0555.

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Do TNFis Reduce the Risk for Progression to PsA in Patients With Psoriasis? - Rheumatology Advisor

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Integrated Analysis Shows Long-Term Safety, Tolerability of Ixekizumab in Psoriasis, PsA, and axSpA – Rheumatology Advisor

Posted: at 5:50 pm

The long-term safety and tolerability is consistent with the known safety profile of ixekizumab in multiple chronic inflammatory diseases, including psoriasis, psoriatic arthritis (PsA), and axial spondyloarthritis (axSpA), according to study results published in Rheumatology.

Ixekizumab is a monoclonal antibody that targets interleukin-17A and is used for the treatment of several inflammatory diseases. In an integrated analysis of 21 clinical trials, the investigators aimed to characterize the long-term safety and tolerability of ixekizumab in patients with psoriasis, PsA, and axSpA.

Using data from randomized controlled trials, the researchers examined the rates of adverse events (AEs) and treatment-emergent adverse events (TEAEs), summarized by exposure-adjusted incidence rates, associated with ixekizumab use.

The pooled population included 8228 patients, of whom 5898 had psoriasis, 1401 had PsA, and 929 had axSpA. The percentage of men ranged from 48.5% to 69.9% in the analysis, with all groups including predominantly white patients (74%-91.3%). The cumulative exposure time was 20,895.9 person-years (PYs), with up to 5, 3 and 2 years of exposure for patients treated for psoriasis, PsA, and axSpA, respectively.

The overall incidence rates of patients with 1 TEAE were 29.5 per 100 PYs in the psoriasis group (86.6% of patients), 50.6 per 100 PYs in the PsA group (80.5% of patients), and 55.9 per 100 PYs in the axSpA group (80.4% of patients). Severe TEAEs were reported by 8.1% to 16.7% of patients across all groups. The most frequently reported events among all groups were nasopharyngitis (14.4%-25.7%), upper respiratory tract infections (10.5%-15.6%), and injection site reactions (9.7%-11.1%). The most commonly reported TEAEs of special interest were infections, including nasopharyngitis, upper respiratory tract infections, and bronchitis. Infections were most common during the first year, with incidence rates ranging from 49.5 to 56.6 per 100 PYs, and decreased over time to 40.1 per 100 PYs across all groups.

Major cardiovascular events, malignancies, and inflammatory bowel disease were rare, with incidence rates of <1 per 100 PYs across all groups. Serious adverse events were reported at an incidence rate of 5.4 to 6.0 per 100 PYs and remained stable over time. Discontinuation from the study due to adverse events was reported in <10% of patients in all groups.

Among the pooled population, 43 deaths were reported, including 35, 6, and 2 in the psoriasis, PsA, and axSpA groups, respectively. The predominant cause of death was major cardiovascular events in the psoriasis and PsA groups, though ixekizumab was not associated with individual causes of death.

The most significant limitation of the analysis included the survival bias that occurs in long-term study extensions, since only patients who continue to respond to treatment are enrolled in such studies.

Chronic diseases such as [psoriasis], PsA and axSpA require long-term treatment management. Therefore, long-term assessment of safety is needed to evaluate the benefit-risk of treatment, the researchers concluded. This long-term analysis on the safety of ixekizumab was consistent with previously published reports and did not show any new safety signals.

Disclosures: The clinical trial was supported by Eli Lilly and Company. Several authors declared affiliations with the pharmaceutical industry. Please see the original reference for a full list of disclosures.

Reference

Genovese MC, Mysler E, Tomita T, Papp KA, Salvarani C, Schwartzman S, et al. Safety of ixekizumab in adult patients with plaque psoriasis, psoriatic arthritis and axial spondyloarthritis: data from 21 clinical trials [published online May 25, 2020]. Rheumatology (Oxford). doi:10.1093/rheumatology/keaa189

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Integrated Analysis Shows Long-Term Safety, Tolerability of Ixekizumab in Psoriasis, PsA, and axSpA - Rheumatology Advisor

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Infection-Related Hospitalization & Mortality in Patients With Psoriasis – Physician’s Weekly

Posted: at 5:50 pm

Although previous studies suggest that psoriasis may be independently associated with an increased risk of serious infectionthat which leads to hospitalizationthe research had various limitations, and thus, the relationship remains unclear, explains Zenas Yiu, PhD. In a study published in the British Journal of Dermatology, Dr. Yiu and colleagues sought to determine if patients with psoriasis, when compared with those without the condition, have a higher risk of hospitalization due to any infection, respiratory infections, soft tissue and skin infections, or death due to infection.

Using data from the nationally representative UK Clinical Practice Research Datalink linked to Hospital Episode Statistics (HES) and Office for National Statistics (ONS) mortality records between January 2003 and December 2016, the researchers matched adults with psoriasis with up to six comparators on age, sex, and general practice. Hospitalization due to infection was ascertained from HES records and death from ONS mortality records. Stratified Cox proportional hazard models were estimated, with stepwise adjustment in different models for confounding factors, including body mass index, smoking, alcohol intake, socioeconomic status, and comorbid conditions. Approximately 70,000 patients with psoriasis and nearly 340,000 comparators were followed for a median of about 5 years.

People with psoriasis had a higher incidence rate of serious infection, at 20.5 per 1,000 person-years, than the comparators, at 16.1 per 1,000 person-years, says Dr. Yiu. After adjustment, people with psoriasis had a 36% increased relative probability of developing a serious infection during follow-up compared with the general population (hazard ratio, 1.36). However, this only translated to three out of 100 more people with psoriasis developing a serious infection after 10 years of follow-up, compared with the general population.

Dr. Yiu notes that while patients with psoriasis were found to have a small but increased risk of serious infection when compared with those without the condition, because the absolute increased probability of serious infection is small, people with psoriasis should not be unduly concerned. We recommend further research to investigate whether this slight increase in the risk of infection can be explained by biological mechanisms.

Risk of Hospitalization and Death due to Infection in People with Psoriasis: a Populationbased Cohort Study using the Clinical Practice Research Datalinkhttps://onlinelibrary.wiley.com/doi/abs/10.1111/bjd.19052

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Upadacitinib Application for Active Psoriatic Arthritis Submitted for Review – Monthly Prescribing Reference

Posted: at 5:49 pm

AbbVie has submitted an application to the Food and Drug Administration (FDA) for review of upadacitinib in the treatment of active psoriatic arthritis (PsA) in adults.

The application is supported by data from two phase 3 studies (SELECT-PsA 1 and SELECT-PsA 2) that assessed the efficacy and safety of upadacitinib (15mg and 30mg) in more than 2000 adults with active PsA. SELECT-PsA 1 compared upadacitinib with placebo and adalimumab; SELECT-PsA 2 compared upadacitinib with placebo. The primary end point for both studies was the proportion of patients who achieved an American College of Rheumatology (ACR) 20 response at week 12.

Results from SELECT-PsA 1 showed that upadacitinib 15mg and 30mg achieved noninferiority at week 12 compared with adalimumab, with the 30mg dose showing superiority. Both doses of upadacitinib achieved statistically significant ACR20, ACR50, and ACR70 responses at week 12 compared with placebo, along with significant improvements for key secondary end points, including the Health Assessment Questionnaire Disability Index (HAQ-DI), Psoriasis Area Severity Index (PASI 75), and Minimal disease activity (MDA).

Additionally, findings from SELECT-PsA 2 demonstrated both doses of upadacitinib achieved statistically significant ACR 20, ACR50, and ACR70 responses at week 12 compared with placebo. Both doses of upadacitinib also achieved statistically significant responses for PASI 75 and MDA compared with placebo.

With regard to safety, upadacitinib demonstrated a profile consistent with that seen in previous clinical studies.

Upadacitinib, a selective and reversible Janus Kinase (JAK) inhibitor, is currently marketed under the brand name Rinvoq and is indicated for the treatment of moderately to severely active rheumatoid arthritis in adults who have had an inadequate response or intolerance to methotrexate.

For more information visit abbvie.com.

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Novartis’ Cosentyx chases Lilly’s just-approved Taltz with long-term data in spondyloarthritis – FiercePharma

Posted: at 5:49 pm

Novartis' Cosentyx lost a race against Eli Lilly's Taltz after the latter scored an FDA approval in spondyloarthritis earlier this week. But Cosentyx, which facesan FDA review in that indication, is touting long-term data that will help it keep the pressure on Lilly's rival.

The drugbestedplacebo atreducing the symptoms ofnon-radiographic axial spondyloarthritis in patients after 52 weeks, according to long-term data from the phase 3 Prevent study released Thursday at the European League Against Rheumatology (EULAR)meeting.

The 52-week data adds to earlier 16-week data that showed Cosentyx significantly reduced disease symptoms over placebo. More than 35%of patients treated with Cosentyx hit the study's primary endpoint of reducing a targeted set of disease symptoms at 52 weeks compared with 19% of patients taking placebo. At 16 weeks, 42.2% of patients hit the same markversus 29.2% for placebo.

Cosentyx notched a European MedicinesAgency approval to treat non-radiographic axial spondyloarthritis in April and has already filed for regulatory approval in the U.S. and Japan.

The newest Cosentyx data will keep things competitive with Lilly's Taltz, which scored an FDA approval earlier this week as the first IL-17 inhibitor green-lighted in that indication.

RELATED:Eli Lilly's Taltz beats Novartis to the punch with FDA approval in spondyloarthritis

Taltz won its approval based onresults from the phase 3 Coast-X trial, which showed 30% of patients treated with Taltz saw reduced targeted disease symptoms after 52 weeks of treatment compared with 13% of patients treated with placebo.

At 16 weeks, 35% of Taltz patients stayed above that mark compared with 19% of placebo patients.

Non-radiographic axial spondyloarthritis is believed to affect more than 1 million U.S. patients each year, Lilly said.An FDA approval for Cosentyx would be the drug'sfourth, as it was for Taltz; both drugs are also cleared in psoriatic arthritis, ankylosing spondylitis and psoriasis.

In March, UCBs anti-TNF antibody Cimzia became the first FDA-approved drugfor non-radiographic axial spondyloarthritis. But that drug carries a boxed warning about the increased risk of serious infections.

RELATED:Novartis' Cosentyx can't top AbbVie's Humira in head-to-head psoriatic arthritis contest

Lilly and Novartis are not only jockeying for position in spondyloarthritis. The companies are also battling it out across their other indications.

In June, Lilly posted head-to-head phase 3 trial data showing TaltzbestedAbbVie's megablockbuster Humira at reducing psoriatic disease activity by half and completely clearing patient skin after 24 weeks. Lilly also went after Johnson & Johnson's Tremfya in psoriasis with a round of phase 4 data, showing in early August its drug hadtoppedTremfya at achieving total skin clearance after 12 weeks of treatment.

Meanwhile, Cosentyx posted middling results in November in a head-to-head matchup with Humira,failing to outdo AbbVie's behemothin active psoriatic arthritis patients.

While Cosentyx helped more patients numerically reach ACR20a benchmark on a commonly used scale from the American College of Rheumatology to measure joint swelling and moreits lead wasnt statistically relevant, Novartis said.

Editors' Note: This story has been updated to correct an error.

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Novartis' Cosentyx chases Lilly's just-approved Taltz with long-term data in spondyloarthritis - FiercePharma

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AbbVie, Pfizer, Novartis and more air TV ads to offer COVID-19 thank-you’s, support – FiercePharma

Posted: at 5:49 pm

The challenges of the COVID-19 pandemic have spurred many marketers to create reassuring and empathetic TV ads, including some pharma companies. Several pharmas have adjusted TV strategies to run, along withtypical DTC or disease awareness commercials, ads that offerthanks to frontline healthcare workers ordetails about help to payfor medicine.

AbbVie is leading the way in televised financial support messages, starting with the Humira and Rinvoq brands. The pharma added messages to the end of those ads directed at people who have lost jobs or insurance during the crisis, with re-directs to where they can find assistance.

For Skyrizi, its newer-to-the-airwaves psoriasis medication, AbbVie created an entirely new spot talking about the challenging times and the potential for financial help. The commercial, which aired several times during the popular ESPN Sunday night series The Last Dance about basketball star Michael Jordan, speaks directly to patients who take Skyrizi, telling them financial assistance may be available to help you afford your medication.

RELATED:Pharma ups April TV spending for stuck-at-home viewers with AbbVie leading the way

The TV ads are part of the Illinois drugmaker'sbroader efforts to help patients continue to get their medications,AbbVie said in an emailed statement.

AbbVie understands this is a difficult time for patients affected by the COVID-19 crisis, and we are here to support them. Patients access news in a variety of ways, so AbbVie has updated television spots with COVID-19 support information, in addition to newspaper and social media ads to help increase awareness about our patient assistance resources, the statementsaid.

Other pharma companies offering financial assistancethat may be especially needed during the pandemic include Novo Nordisk for its diabetes brand Ozempic, Novartis for psoriasis med Cosentyx and Sunovion for bipolar depression treatment Latuda.

Some other pharma companies joined the broader thank you-themed TV ad trend that many brands have adopted. Marketers from Google and McDonalds to Dove and Glad are airing commercials expressing appreciation and pledging donations to help.

Pfizer, Amgen and Johnson & Johnson all created TV ads with messages of gratitude to people helping in the fight against COVID-19and offered hope for the future. Novartis also included thank-yous to heroic healthcare workers in a commercial for heart failure medicine Entresto as well as in the Cosentyx Connect financial assistance ad.

RELATED:AstraZeneca tackles COPD, asthma patients' COVID-19 concerns in new YouTube series

While the new ads offer help and hope, theyre also likely reaching more viewers. During the pandemic, the number of TV watchers has grown for the first time since 2012, according to market researcher eMarketer. It predicts an increase of 3% in TV viewer growth for the year, driven by stay-at-home orders during COVID-19, after more than seven years of single-digit slides. Still, the trend may not last for longeMarketer predicts a reversal in 2021 and an overall dip again next year.

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AbbVie, Pfizer, Novartis and more air TV ads to offer COVID-19 thank-you's, support - FiercePharma

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Is the Crisis Putting the Republican Senate in Jeopardy? – POLITICO

Posted: at 5:49 pm

As a general proposition, when the nation is in a state of crisis, things do not go well for the Presidents party. When a war becomes a quagmire (Korea in 52, Vietnam in 68), when the economy craters (1980, 2008), voters look for a different leader. Far from a retreat to safety or a rally round the flag sentiment, there is an instinct to show the people in charge the way to the exit. (George W. Bushs re-election in 2004 may be a counterexample, but it took place in the broad wake of anxiety over the attacks of September 11three years before the electionand before the baleful consequences of the Iraq War were fully clear.)

This trend also has clear consequences for the Senate. When things are going reasonably well, and voters re-elect a President, senators from the other party often feel no impact at all. In 1972, Richard Nixon was returned to office in a historic landslide, winning 49 states and 60 per cent of the popular vote. But there wasnt a corresponding Republican sweep of Congress; in fact, Democrats picked up two Senate seats. In 1988, in a country buoyed by the flush economy of the Reagan years, George H.W. Bush won with an electoral landslide of 442 votesbut again, Democrats gained a Senate seat. In 1996, Bill Clinton glided to an easy re-election, but it was Republicans who picked up two Senate seats.

Those were essentially feel-good elections, where the nation was more or less comfortable with things as they were, and that comfort extended to whichever party held a Congressional majority. In contrast, look at what happened to the Senate the last two times voters were buffeted by economic woes. In 1980, when Ronald Reagan beat Jimmy Carter by 10 points, Democrats lost a remarkable 12 Senate seatsand with them, control of the chamber. In 2008, when Barack Obama was elected in the midst of a financial meltdown, Republicans lost eight senate seats, greatly strengthening the Democratic majority. (In the 2012 Obama re-election, only two Senate seats changed, and in the 1984 Reagan re-election 49 state landslide, Democrats picked up two.)

This year, the Senate Republicans hold a majority, again making them vulnerable to any vote to toss out the status quo. But dont voters make different choices when they vote for a President and then a Senator? Once upon a time, yes.

The potentially awful news for Republican Senate candidates is another historical trend: the increasing link between votes cast for a Presidential contender and votes cast for senators, which makes it harder to create distance from an unpopular incumbent.

It wasnt that long ago that ticket-splitting was commonplace. In 1992, 10 Senate candidates were elected from states that had given their electoral votes to the other party. But as party identification became more and more the key indicator of how votes were cast, this impulse all but disappeared. In 2016, every victorious Senate candidate came from a state whose presidential votes had gone to the same party. The days when Republican Al DAmato could retain his New York Senate seat in the wake of a million-vote plurality for Bill Clinton in 1992 seem a distant memory.

Now turn to the Senate map, and its clear how these factors combine to produce a migraine for any strategist looking to hold the Senate for the Republicans. Not that long ago, Republicans were a good bet to hold the Senate even though they held 23 of the 35 contested seats. Only twoCory Gardner of Colorado and Susan Collins of Mainewere in states that Hillary Clinton carried in 2016. Even with Arizona and North Carolina as potential Presidential battlegrounds, that left at most four vulnerable Republicans. And with Alabama Democrat Doug Jones a very likely loser, there was little breathing room for Democrats to pick up the three net seats theyd need to capture the Senate, assuming Biden wins in November.

Nowat least measured by pollsa passel of states now seem within Bidens reach, many of them with incumbent Republican senators up for re-election. Hes even in Georgia, where both incumbent Republican senators will be on the ballot; hes even in Iowa, where Joni Ernst is up for re-election. And if Biden is going to make a real fight in Georgia and Iowa, that means a get-out-the-vote effort that will bring a lot of Democrats to the polls there.

Nor is it necessary for Biden to actually win a state to provide aid to a Senate candidate: In Montana, Democratic Governor Steve Bullock won re-election in 2016 while Trump was winning the state by 20 points. The most recent Presidential poll shows Trump leading in Montana by only five points; a margin that would give Bullock, now the Democrats Senate candidate, a real shot at unseating Steve Daines and flipping that seat to the Dems. A close race in North Carolinawhich Trump carried by 3 1/2 points four years ago, and where he trails by four in the most recent surveyis a clear and present danger to Senator Tom Tillis. (Most recent surveys show Trump falling further behind Biden in the wake of his disastrous leadership in the George Floyd casealthough if job numbers continue this weeks apparent turnaround, Trumps fortunes could improve.)

Now put yourself in the position of one of these endangered incumbents, especially in states where Trump is particularly unpopular, like Colorado or Maine. If youre tempted to create some distance from President Trump, to assert your independence, youre facing one pesky obstacle: The Republican Party is effectively now a wholly owned subsidiary of Trumpworld, and independence from the President is a trait that all but guarantees instant and massive pushback from your own party.

You have only to gaze around the Senate chamber, where ex-Senator Dean Heller, ex-Senator Jeff Flake, and ex-Senator Bob Corker sat, to see what happened to colleagues who did not tug the forelock with sufficient enthusiasm. If youre Gardner, or Collins, the temptation to confront the Presidents behavior has to be weighed against the likely outrage from the party apparatus whose help you need in an election, to say nothing of the populist media that animates your rank-and-file voters.

This election, of course, is taking place with even fewer known knowns than usual. Before the pandemic, before the killing of George Floyd, wed gone from Biden is toast to can Sanders be stopped? to contested convention! to Bidens the nominee in roughly 10 days. Since Trump has broken pretty much every rule about Presidential politics so far, he may well be able to defy history and turn the current crises to his advantage. (Its also possible that if Trump drops further in the polls, GOP incumbents may conclude that their chances for survival are better if they leave the burning ship of stateand discover some safety in numbers.)

But if you are playing the percentages, the odds say that if the President cannot persuade a rattled, fretful electorate to say with him, he will take the Republican Senate down with him.

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Is the Crisis Putting the Republican Senate in Jeopardy? - POLITICO

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