Monthly Archives: June 2020

For one year only at Royal Ascot racing won against the hats, the booze, the crush and the posing – Telegraph.co.uk

Posted: June 17, 2020 at 1:33 am

The Royal was plainly missing and the Ascot was sometimes hard to detect as well, with the racing good, the big names familiar but no crowd energy to propel Flat racings grandest meeting.

For one year only - we assume - the racing won against the hats, the booze, the crush, the posing and the paparazzi, the social climbing and the betting ring din. Boiled down, this years Royal Ascot is pure racing, stripped of the human element: the fizzing gallery that horses and jockeys thunder towards at a meeting that underpins the English social calendar.

The horses won against the traffic, the fashion, the morning rush to be ready, the afternoon clamour to be seen. At the heart of day one was action that might have been anywhere in England, on any racecourse. When the stalls opened the heart beat faster. Each time they crossed the line, a 35-minute void ensued.

Football will not face this problem. The game rolls on for 45 minutes, stops and then starts again. The theatre of racing is stop-start. The first race lasted 1m 26.19secs. The next one arrived more than half an hour later. Into that gap are usually squeezed snapshots of the English at play. As the Bollinger and the beer kick in, the early garden party feel inches towards the kind of hedonism that requires a lot of clearing up.

But Ascot did all it could to bring punters into the biosphere of the Queens course, with a new wine club, afternoon tea by home delivery, a Royal Ascot songbook and an online Racing Hub through which owners could watch their money either paying dividends or going up in smoke. No outfits, no top hats, just the people who pay the bills stuck at home on sofas, occasionally chatting to ITV Racing, for whom Mick Fitzgerald was penned in his own wooden enclosure in the parade ring.

This was about as far from the essence of Royal Ascot as you could go. But it was infinitely better than nothing - and a day for purists to savour. The old debate about how best to promote racing was irrelevant. This week it is all about the horses, the professionals, with 3.7m in prize-money fought over with all the hullabaloo of a Monday morning on the Newmarket gallops.

Theyve done so well to have the meeting. It is still Royal Ascot, said Richard Hannon, trainer of the weeks first winner, Motakhayyel. There arent 60,000 people here, but maybe there are more people at home watching and paying attention than there ever have been. Its fantastic, in what has been a very gloomy few months. It looks like sport is coming back, in the right way, racing is adapting and were showing that we can adapt to new regulations and so on.

John Gosden, the countrys leading trainer, was even more effusive. He said: This country and many countries in the world have suffered horribly from this sinister disease; it has been devastating. Everything that people are going through, let alone the destruction of our economies and people losing jobs. Its a worldwide problem.

So, to be able to come here in this very large amphitheatre in the fresh air, biosecurity everythings very tightly run, we are cleaning our hands all the time. It is a very safe place to be and its lovely to put on top-quality sport with the best racehorses in Europe, great athletes and great jockeys. We understand that its a financial blow for the racecourses, but we are putting a show on and its great that its going out.

That show went out to 120 countries, all of whom had cause to reflect on what sport is, and how it really functions, not to mention the English class system, which boards a carriage and trots down the straight before this meeting starts. Or did. That standard TV news shot of the durability of the monarchy was lost to the nation. But the racing survived, and the good news is that its still beautiful.

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For one year only at Royal Ascot racing won against the hats, the booze, the crush and the posing - Telegraph.co.uk

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A Guide to What’s Happening at the First Digital London Fashion Week – AnOther Magazine

Posted: at 1:33 am

It has almost been three months since the UK Government imposed a lockdown due to the outbreak of Covid-19 and yet normality in Britain at least still feels a long way off. This is true of fashion too, where, for the foreseeable future, runway shows are no longer possible. London Mens Fashion Week is still going ahead, though albeit in a different form: now gender neutral, the event will merge mens- and womenswear on londonfashionweek.com a new, digital-only platform hostingcontent from over 100 designers, in addition to creative individuals and cultural institutions.

Launching on Friday, this content will be available to access via a Netflix-style hub split into three streams: The LFW Schedule, which comprises timed moments, including conversations (betweenHussein Chalayan and Elise By Olsen, for example), collection launches and conversations; Explore, which aims to tell the story of Londons creativity and culture via BFC-created content (including a podcast featuring Edward Enninful and Sadiq Khan discussing the coronavirus pandemic and Black Lives Matter movement); and Designer Profiles, where the designers will introduce themselves and their work. Obviously theres a lot going on, so weve picked out a few of our highlights.

Accompanied by a trio of young South London musicians Rago Foot, Kwake Bass, andWu-Lu Nicholas Daleys Autumn/Winter 2020 collection took inspiration from Afrofuturism and the black abstract art movement of the 1970s, namely the work of Guyanese-born artistFrank Bowling whose first major retrospective opened at the Tate last year. At 12pm on Friday, the designer will be premiering The Abstract Truth, a behind-the-scenes filmby Amy Douglas that promises an insight into the making of this collection.

One of fashions rising stars, designer Priya Ahluwalia launched her eponymous brand in 2017, which draws both on her Indian-Nigerian heritage and her upbringing in London (herSpring/Summer 2020 collection took inspiration from old family photographs). At 1.15pm on Friday, Ahluwalia will be launching her second book, Jalebi, a limited-edition photography tome, shot by Laurence Ellis, which explores the designers work and what it means to be a young mixed-heritage person living in the UK. Jalebi will be showcased via an interactive and virtual gallery space.

Bianca Saunders, another rising star, launched her eponymous brand in 2017 too, and has since garnered attention for her thoughtful exploration of topics surrounding gender, race and her own Caribbean heritage, as well as the cut of her clothes, which imbuesthegarments with a sense of movement. At 11.30am on Saturday, Saunders will be launching a zine in addition to hosting a panel discussion with photographer Joshua Woods, stylistMatt Holmes and model Jess Cole.

Charles Jeffreys label is of course synonymous with his LOVERBOY club night at Vogue Fabrics in Dalston and all the hedonism that comes with. While club nights and hedonismmay feel like distant memory at this point in the pandemic, Jeffrey will be live-streaming a LOVERBOY party at 7pm on Saturday, to launch a new capsule collection and perhaps offer a foretaste of the freedoms we will be able to enjoy again once lockdown measures finally lift.

The alma mater of some of the greatest designers in fashion history, Central Saint Martins will present Class of 2021 Fieldwork material at11.20amon Sunday,produced by the colleges MA Fashion students engaged in the process of design; in its purest, almost abstract form. Precisely what this entails, youll have to wait and see.

The emerging Amsterdam-based designer Duran Lantink who was nominated for the LVMH Prize in 2019 for his innovate repurposing of deadstock has invited the multidisciplinary artist Angel-Ho to take over his platform on London Fashion Weeks digital hub. The music and performance artist continuously subverts and questions gender stereotypes with their work, and for London Fashion Week has chosen to spotlight a series of organisations which support Black Lives Matter and gender movements (SWEAT, Sistaaz Hood, The Marsha P Johnson Institute, Lovedale Press, and a petition for justice for Khosa Collins)alongside two emerging South African artists (Haneem Christian and River Moon).

East London-based shoe brand ROKER celebrates its signature box-toed boots with a series of films created for London Fashion Week. Claire Wang, Jordon Byron Britton, Luke Farley,Anna Engerstrm and Nina Kunzendorf, each wearing a pair of bespoke ROKER boots, captured themselves in their homes for the five films, which are now available to watch on the gender neutral brands Youtube channel.

Londons firstdigital fashion week launches on June 12, 2020.

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A Guide to What's Happening at the First Digital London Fashion Week - AnOther Magazine

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Why you should watch… Elle Fanning fight to seize the crown in The Great – harpersbazaar.com

Posted: at 1:33 am

Its very easy to be dismissive of period dramas. At their most stuffily conventional, these shows create a whitewashed world of upper-class manners where conversations are mealy-mouthed, love lives strain against buttoned-up puritanism and there is usually someone tinkling away on a pianoforte for no particular reason. The poster for the 10-part series The Great a wonderfully oxymoronic image of its star Elle Fanning cinched into a corset and wearily flipping off the camera promises to blast the cobwebs from what can be a tiresome genre. And boy does it deliver.

This is, as each episodes disclaimer warns, the occasionally true story of Catherine the Great (Fanning, shucking off her butter-wouldnt-melt persona with aplomb). A dreamy, idealistic teenager, she imagines a charmed life for herself as Russian empress in which she will be free to propagate Western ideas on philosophy, literature and science to her people. After marrying into the royal family, she is horrified to discover that her new husband Peter (Nicholas Hoult, deliciously odious) is a mercurial buffoon whod much rather humiliate courtiers and fool around with his mistress than modernise his country. It may be the age of enlightenment but Russia is wilfully living in the darkness and Peter is to blame.

The Great is the brainchild of Tony McNamara, the Oscar-nominated screenwriter behind The Favourite, and his latest project shares that films mischievous spirit. The palace is a playground of debauchery, doused in vodka and decadence. During one banquet, a string quartet is instructed to play louder to muffle the sounds of their emperor loudly having adulterous sex in an adjacent room; at another, guests are ordered to gouge out the eyes of decapitated heads served alongside their dinnerplates. The Great takes liberties with realism, tossing in anachronisms that give the show a modern sensibility.

Being lax on historical accuracy allows McNamara to mine the series for laughs, and there are plenty of them. Most of its comedy derives from the clash between how we expect 18th-century royalty to behave and how they actually do. The genre-upsetting writing is so pleasingly vulgar, both in terms of its scatological humour (the bed chambers soon descend into a swirling morass of vomit, ejaculate and diarrhoea) and blue language. Therein lies its appeal. The shuddering thrill at hearing characters, in powdered wigs and laced-up bodices, effing and blinding as profusely as mobsters in a Scorsese movie cannot be overstated. Much like The Favourite before it, The Great trades in obscenity and hedonism, cheekily undercutting traditional period-drama politesse.

The shows unconventional approach is also apparent in its presentation of Catherine. Nominally, she is the woman behind the man; in reality, shes plotting to overthrow him and seize control of his empire. Perhaps because she was a child star, Elle Fanning has almost exclusively played ingnue roles that never really require more than sweetness from her. In The Great (for which she also serves as executive producer), the actress unleashes a whole new side of herself, flushed cheeks glowing devilishly against alabaster skin.

She initially endows Catherine with the genial navet we have come to anticipate from an Elle Fanning character. By the end of the pilot, hardened by Peters oafishness, her eyes glint with menace while she smiles sanguinely. Appearances, she learns, are what count at Russian court, and in order to get what she wants she must conceal her true feelings. This dance between seeming and being forms the basis of Fannings most mature performance to date. And, lets face it, its a joy to watch her give in to baser urges for a change (the moment when she bites a man for placing a shushing finger on her lips is a real highlight).

As on-screen husband and wife, Elle Fanning and Nicholas Hoult are perfect foils for one another: where he destroys, she creates; where he is ignorant, she is knowledgeable. Their whip-smart back-and-forth is like a sweary screwball comedy, laden with double entendre and throwaway insults (Our fucking is as dull as a beaver chomping at a log). Hoult aces the deadpan delivery of these jokes, while also scratching at Peters insecurity. When not striding naked along palace corridors or bumbling through military-strategy meetings, the emperor worries that he is not living up to the legacy of his father Peter the Great a legitimate concern since his wife secretly calls him Peter the Not Quite Adequate. The actor lends depth to what could have been a caricature of a villain, adding a smidge of pathos to the characters officiousness.

Funny and fantastically engaging, The Great is an orgy of excess where the only leverageable commodity is power. Advisors, seeking their own political advancement, seesaw between loyalty and manipulation, their slippery allegiances as changeable as Peters temper. In the capable hands of Tony McNamara and his two nimble leads, 18th-century Russia has never been so outrageously bawdy and back-stabbing. Its all the better for it.

The Great will be available to stream on Starzplay from Thursday 18 June.

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Why you should watch... Elle Fanning fight to seize the crown in The Great - harpersbazaar.com

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The Year Alternative Rock Went Massive and Defined a Decade – PopMatters

Posted: at 1:33 am

At the dawn of 1991, no one would have dreamed that alt-rock would dethrone the King of Pop. Of all the developments that occurred during that seminal year for pop music, none is more celebrated or dissected than the popularization of the alternative rock genre, a style previously marginalized to music's underground trenches. This was the year that the United States' leading college rock band R.E.M. became a global top-tier act, the inaugural Lollapalooza festival plopped myriad abrasive sounds upon the doorstep of suburban America, and, like some storybook dream, a grungy trio from the backwoods of the Pacific Northwest named Nirvana leapt from obscurity to worldwide fame with its major-label debut Nevermind, a feat that would be capped by the shocking displacement of pop's biggest name, Michael Jackson, at the top of the US album charts in January 1992.

Nirvana's breakthrough LP wasn't alone in '91, as equally-important alterna-blockbusters by Pearl Jam (Ten), the Red Hot Chili Peppers (Blood Sugar Sex Magik), and R.E.M. (Out of Time) flew off record store shelves as often as anything by MC Hammer or Guns N' Roses. Even without getting into the acclaimed cult favorites and pivotal releases by the Smashing Pumpkins, Primal Scream, Soundgarden, My Bloody Valentine, Slint, the Pixies, Dinosaur Jr., Teenage Fanclub, Hole, and more that shared calendar space during that 365-day span, it's clear that the genre was a driving force in making 1991 one of the most impressive years ever for the LP format.

Funny enough, some journalists like to refer to 1991 in shorthand as "the year punk broke", a title drawn from a Sonic Youth tour documentary of the same name released the following year. It wasn't -- that would be 1977 or 1994, depending on which country you come from. Commentators often take the name at face value, not realizing that "The Year Punk Broke" was the official name of Sonic Youth's tour -- it was inspired by the group seeing the promo for Mtley Cre's "Anarchy in the UK" cover and joking sarcastically that in '91 punk would break into the mainstream -- and not a name dreamt up after the fact. The Ramones aside, that bill lacked the sort of short, speedy three-chord rockers that still thrived in punk scenes around the globe, instead offering Sonic Youth's very post-punk guitar deconstructionism (the band after all started out as a No Wave Johnny-come-lately, the very antithesis of conventional punk), Dinosaur Jr.'s wanky lead licks and stoner/slacker attitude, and Nirvana's marriage of equal parts Beatles, Led Zeppelin, and the Pixies. Furthermore, much of alt-rock's frontline at the time -- R.E.M., Jane's Addiction, Morrissey, Pearl Jam, Nine Inch Nails, etc. -- had precious little to do with punk stylistically.

Some would argue that certain bands shared a socially-conscious, do-it-yourself philosophy of musical independence that was "punk" in attitude, but then again punk does not have a monopoly on indie-label frugalism, grassroots career-building, or independently-sustained regional music scenes. Anyone who thinks so is overlooking that these same methods were employed not only by post-punk (a concerted attempt to destroy punk's spent corpse in glorious fashion), hip-hop, and underground metal in the 1980s (newspapers made a big deal of thrash's jump from the indie-label ghetto to the majors in the late '80s before it did grunge's), but also allowed Western mainstream pop/rock of even the most mundane variety to spread behind the Iron Curtain prior to the end of the Cold War.

No, on a sonic level, we aren't talking about punk storming the charts in 1991 -- we're talking about a genre/movement I like to handily summarize as "post-post-punk". After the first wave of punk petered out at the end of the 1970s, those left standing either took the post-punk/New Wave route of breaking down genre parameters in an anti-rockist mission, or the hardcore/Oi! road that preserved punk by toughening it up into a stripped down, purist form (not unlike the path undertaken by the New Wave of British Heavy Metal and subsequent headbanger genres during the decade). A few years later, both these approaches had become largely spent creatively, and alternative rock was born of the intersection of hardcore kids outgrowing that scene's rigid sonic parameters and backsliding post-punkers rediscovering the joys of classic rock.

Pioneered by a few key artists -- R.E.M., the Smiths, Hsker D, and the Replacements, chief among them -- united in their rejection of hardcore and post-punk/New Wave for reconfigured sounds from the 1960s and pre-punk '70s, the disparate-yet-likeminded sounds of early alternative rock congealed into a broadly definable genre as the decade wore on. Often swathed in patchwork, thrift store fashions out of economic necessity, these artists filtered rockist signifiers of the past -- jangly arpeggios, fuzzbox distortion, heavy metal riffs, fringe haircuts -- through a collegiate, postmodern sensibility that rejected macho swagger and technical spectacle, the sort of thing that actually dominated popular rock music from the end of New Wave until 1991. As Simon Reynolds once said, alternative defines itself as pop's other, and thus '80s alt-rock largely shunned advances in production and technology for an at times Luddite disavowal of the sounds of cutting-edge pop, rock, and R&B. Naturally, the genre didn't sell very well back then, and was mostly confined to the racks of mom-and-pop record shops and the college radio airwaves.

Despite its separation from the pop world, alt-rock had inched progressively closer to the mainstream by the dawn of the 1990s, as critical plaudits grew and major labels began signing more and more artists. Observers anticipated a broad breakthrough would occur soon, but in the meantime had to content themselves with the occasional breakout success. At the start of 1991, alternative's flagship group was Athens, Georgia's R.E.M., a quartet touted as "America's Best Rock & Roll Band" by Rolling Stone. R.E.M. had already scored top ten hits on the Billboard Hot 100 with the singles "The One I Love" and "Stand" in the late '80s, but '91 would be a banner year for the ensemble as its seventh album turned it into a household name. Trading in R.E.M.'s typical collegiate jangle-pop sound for mandolins and clearly-enunciated vocals, Out of Time debuted at number one in both the US and the UK, spawned the restless lament "Losing My Religion" (and the less-fondly remembered but equally sizable hit "Shiny Happy People"), and garnered seven Grammy Award nominations including Album and Record of the Year.

Out of Time's sales of 4.2 million copies domestically and upwards of 12 million units worldwide over the next few years would signal the start of R.E.M.'s imperial phase, when it was a serious contender for "biggest band in the world" status. Key to Out of Time's appeal was a gentle, song-focused pastoralism that was inviting to folks reared on adult contemporary sounds; the most threatening thing about the group was its by-the-book liberal politics. R.E.M.'s long, steady journey from an indie label single issued a decade earlier to pop stardom with integrity and creative control intact was a model to be admired and followed by those seeking similar rewards. Yet in practice, R.E.M. was more of an anomaly than an easily replicated template for how other musicians could break through the glass ceiling separating most alt-rock from the mainstream. More often than not, alterna-rockers would either score a freak pop hit and then fail to deliver a follow-up feat, buckle under the pressure and disastrously tone down their sound in vain hopes of radio play, or slog it out on a major label selling next to nil until they were dropped from the roster.

Outside of R.E.M. and the goth bands (whose top act, the Cure, sat the year out), alt-rock's great commercial hope appeared to be the baggy bandwagon jumpers that swarmed the British indie scene in the aftermath of the Madchester craze. Alternative had long fared better in the United Kingdom than anywhere else -- John Peel's nationally broadcast Radio 1 show was a nexus point for all sorts of underground artists, and the Smiths had led the charge for the genre up the UK pop charts back in the mid-'80s -- but at the time, its domestic indie scene was beginning to hit a bit of a doldrums; as a counterpoint, American alt-rockers became very hip in Britain, resulting in the Pixies' astonishing number three album chart placement there for their 1990 LP, Bossanova, as well as much excited chatter about Dinosaur Jr., Sonic Youth, and the Seattle grunge scene.

Two of 1991's biggest hits were the beaming dance/rock hybrids "Right Here, Right Now" and "Unbelievable", by British alterna-dance groups Jesus Jones and EMF, respectively. Though those singles were obscenely catchy, their authors paled in comparison to the Stone Roses and Happy Mondays -- Madchester's leading lights -- both artistically and charismatically. But with the former wrapped up in record contract squabbles and the latter losing itself to intoxicant-driven hedonism, the field was wide open for less-remarkable copycats.

British observers would bristle at how a band like Jesus Jones would vastly outperform the Roses and the Mondays commercially in the US, strengthening criticisms that Anglophilic Americans would lap up any dreck from the UK. Huge sellers they were, "Right Here, Right Now" and "Unbelievable" dated obscenely fast, a trait that relegated those singles to the status of curious novelties not long after, and rendered popular follow-ups "Real, Real, Real" and "Lies" as forgotten cast-offs of a big Brit-led dance-rock intersection which never materialized. Interestingly, one baggy anthem from 1991 that holds up remarkably well is "There's No Other Way" by a fresh-faced quartet from Colchester, England named Blur, who would become of the decade's most acclaimed alt-rock ensembles once it sorted out a new identity for itself.

Yet a third option for popularizing the genre was rearing its drug-addled head in 1991 -- unfortunately, said option had already decided to throw in the towel. The arty Los Angeles quartet Jane's Addiction melded previously disparate musical strains including goth, heavy metal, and funk into an idiosyncratic, quasi-bohemian combination that managed to intrigue hard rock fans; some observers even touted the alt-rockers as the next Led Zeppelin. Jane's had been one of the most buzzed-about bands in rock music for a few years already, but only three albums into its career and on the cusp of finally penetrating mainstream rock radio following Ritual de lo Habitual (1990), the group was ready to disband over creative differences and uncontrollable substance abuse habits.

Jane's Addiction did have one last masterstroke at the ready, as flamboyant, forever idea-concocting frontman Perry Farrell, plus Ted Gardner and Marc Geiger, envisioned an American leg of the group's farewell tour that would be a multi-band bill inspired by England's Reading Festival and other such events in Europe unknown in the States. Instead of setting it up in one spot for a few days like the European fests, however, the three men fashioned it into a traveling, multi-date extravaganza. Named Lollapalooza by Farrell, it was a physical manifestation of the group's open-minded, hedonist ideology, a subculture on wheels intended to arouse all the senses with information booths everywhere that advocated everything from gun control to body piercing.

Lollapalooza

Although Lollapalooza's line-up wasn't homogeneously alt-rock -- the inclusion of Mick Jagger-approved hard rock band Living Colour and rapper Ice-T's metal project Body Count precluded that -- the heavy emphasis placed on the genre forming the backbone of the tour ensured that the style would receive countless namechecks in press reports. Furthermore, the bill was packed with artists that non-collegiate radio played rarely or outright ignored; aside from Jane's and Siouxsie and the Banshees, none of the alt-rockers were even favorites of modern rock radio, the sole commercial format that alternative acts were often relegated to alongside post-punk/New Wave survivors.

As the headlining act, Jane's cannily placed itself on the frontlines of what Farrell dubbed the Alternative Nation, subconsciously positioning itself as an amalgam of the various sub-strains these artists represented, including goth (the Banshees), transcendent funk-rock (Fishbone), post-hardcore heavy rock (Rollins Band), gonzo noise rock (Butthole Surfers), and irreverent melodicism (Violent Femmes). In the midst of a dismal touring season, Lollapalooza bucked an industry-wide low-attendance trend to became one of the highest-grossing live shows of the year, selling approximately a half-million tickets by its conclusion. To Farrell's surprise, he was asked to turn the festival into an annual affair.

Though Lollapalooza was ostensibly an elaborate showcase for Jane's Addiction, the foursome would receive stiff competition from another name on the bill, industrial rock act Nine Inch Nails. Having originated as Trent Reznor's rather synth-poppy (albeit still seething) one-man studio project, following the release of NIN's debut LP Pretty Hate Machine (1989), Reznor assembled a full touring band, complete with loud, brutal guitars that resulted in a truly fearsome assault which, according to commentators, wound up stealing the festival from Farrell and Co. Having made an impression on Middle America via the tour, NIN and Reznor were stars-in-waiting by the end of 1991. The project would benefit greatly from the alternative revolution in the years immediately afterward, as its follow-up studio releases Broken (1992) and The Downward Spiral (1994) were greeted with Grammy Awards and multi-million sales, while Reznor, with his fetish garb and his graphic yet visionary music videos, became the sort of dark, transgressive media icon Perry Farrell always cravenly strove to be.

After Lollapalooza concluded, the last months of 1991 brought albums by now-seminal bands -- Nirvana, Pearl Jam, Soundgarden, Red Hot Chili Peppers -- that would soon be plucked from the alternative ghetto and elevated to rock's multi-million-selling A-list. What conspicuously tied all these groups together (aside from most of them sharing the bill on the Chili Peppers' late-'91 headliner tour and Lollapalooza '92) was they were alternative rock bands, complete with long hair, aggressive guitars, massive drums, and infectious riffs. Ultimately, this quality was instrumental in allowing alt-rock to finally achieve widespread popularity.

Both the idea that pop crossover was the way to go and a general disapproval of rock's macho clichs had led to an emphasis on melodicism as the key to mass acceptance by both musicians and industry types. However, rock fans in 1991 were starving for new, relevant sounds -- contemporary stadium-sized superstars like Guns N' Roses, Def Leppard, and U2 seemed hopelessly bloated, and pop, R&B, and hip-hop were dominating the musical landscape. If rock was to stage a comeback, it had to be in a refurbished, reinvigorated guise that connected squarely with Generation X, not its baby boomer parents.

Having rejected party-hearty subject matter, noodly guitar leads, and slick power ballads in favor of dense guitar distortion, oblique lyrics, and a socially conscious outlook, alternative rock (particularly grunge) was ably placed to fulfill that role (this sort of stripped-down, grim-and-real oppositionalism to mainstream rock is also what enabled Metallica to thrive handsomely at the same time). Despite a contrary nature that would result in some rather backward-looking tributaries from time to time -- the ramshackle '60s-adoring "cutie" bands of the mid-to-late '80s being a perfect example -- the genre's noisier vanguard from Hsker D on through Dinosaur Jr., the Pixies (which established the extreme dynamic shifts that would become the style's trademark), and Sonic Youth, and up through to Nirvana and its peers had indeed made advances in redefining approaches to the electric guitar, leading to a dense, overdriven assault that by 1991 was cutting-edge stuff to the multitude.

The result of all this was that the "rock" element of alterna-rock became the genre's primary draw for fans. This meant that unless you were R.E.M. disciples like Toad the Wet Sprocket or Gin Blossoms, after 1991 alternative artists were expected to be loud, riff-heavy, and able to move from a sedate verse to a cathartic chorus at the drop of a hat. The way forward for alt-rock was clearly illustrated by Nirvana's late '91 guest-spot on MTV's Headbanger's Ball, where its "Smells Like Teen Spirit" video was performing quite well ("Skullcrusher number five!"). As the footage of Kurt Cobain -- decked out in drag -- and Kris Novoselic chatting with host Riki Rachtman (who struggles desperately to get his interviewees to loosen up) demonstrates, the alternative and metal sensibilities jarred hilariously, but the draw of the music to the latter fanbase was undeniable.

Fortuitously, in most cases, the potential new saviors of R-O-C-K managed to have ready the strongest LPs of their careers. Of this opening salvo of hard rock alternatives, the Chili Peppers scored with the masses first. Building upon the groundwork laid by their 1989 LP Mother's Milk and its crossover rock radio hit "Higher Ground" (ironically, a buffed-up Stevie Wonder cover), Blood Sugar Sex Magik would elevate the Chili Peppers to the big leagues. Although the album's second single "Under the Bridge" would do its part to boost sales of the record throughout 1992 by vaulting up to number two on the U.S. pop charts, its lead single "Give It Away" was an important beachhead in and of itself by confounding the assumptions of commercial radio.

Singer Anthony Kiedis mentions in his autobiography Scar Tissue that the group sought to premiere the track on a Texas station, but were told to "come back to us when you have a melody in your song." Such a snippy attitude overlooked that the rhythmic thrust of "Give It Away" was what made it compelling, and that Chad Smith's drum fills and Kiedis' wiseguy rap flow were hooks in of themselves; it also illustrates the ingrained biases that faced metal and hip-hop on the airwaves, which would only be refuted by gigantic record sales. The Chili Peppers got the last laugh, as "Give It Away" reached number one on the Billboard Modern Rock Charts (the first chart-topper of many), and is now one of the long-running stadium-filling act's signature tunes.

Red Hot Chili Peppers' breakthrough success with Blood Sugar Sex Magik would however be eclipsed by the event that would finally break down the doors for alt-rock forever, Nirvana's wholly unexpected ascendancy to stardom. Having snapped up the buzzed-about yet still fairly obscure grunge trio amidst heated music industry competition, DGC Records still could only hope that Nirvana's second LP Nevermind would match the numbers shifted by fellow signing/Nirvana booster Sonic Youth's Goo from a year before, about 250,000 copies.

Without warning, the group's first major label single "Smells Like Teen Spirit" -- which itself was never intended as a breakthrough hit, but a base-builder to introduce neophytes to the band -- conquered the radio airwaves in spite of reluctant programmers who were inclined to restrict the abrasive, mumbly-mouthed riff-rocker to nighttime radio play. Unprecedented demand created shortages of Nevermind, causing DGC to put production on other releases on hold in order to manufacture sufficient supply. Once the "Teen Spirit" music video entered heavy rotation on MTV, sales exploded even further; despite popular conception, MTV did not make Teen Spirit" a hit, although it did multiply its impact to astronomical proportions.

The introduction of SoundScan, which relied on barcode scanning at the cash register to accurately measure each record sold, in the United States that year also aided Nirvana and its peers immensely. Previously, it had been relatively easy for promoters to entice stores to skew their sales tallies to benefit veteran artists and middle-of-the-rock pop/rock. The most shocking result that the implementation of SoundScan revealed to the industry was large gains in market share for three genres: hip-hop, country, and alternative rock. Having numbers on its side, DGC used the skyrocketing figures for Nevermind to convince radio stations playing more established artists to add the group to its playlists.

By Christmas 1991, SoundScan placed Nevermind at selling between 300,000 and 400,000 copies a week. Sources state that most of these sales were kids exchanging unwanted holiday gifts, with Michael Jackson's latest LP Dangerous being the overwhelming returnee. Meanwhile the critical plaudits piled up -- the 1991 installment of the renowned Village Voice Pazz & Jop critics' poll (published in March 1992) would unveil the album and "Smells Like Teen Spirit" as the most-acclaimed recordings of the year by a healthy margin. In just four months, Nirvanamania had spread out from the U.S. and UK, hounded Nirvana along its European tour dates, and caught on around the rest of the globe.

Considering R.E.M. and the Chili Peppers had already shifted crateloads of records that year, and Lollapalooza had just prior introduced the phrase alternative rock" to the tongues of your average punter, it may seem curious that history fixates heavily on Nirvana's role in alt-rock's ascendancy to become the dominant form of rock music in the '90s. It isn't historical revisionism though, as a trawl through magazine and newspaper archives will reveal how observers were shocked by what Nirvanamania meant for music. Alternative was expected to be eked out to the masses slowly; springing straight from the underground and leapfrogging ahead of tried-and-true marketing strategies (and assumptions) was not supposed to happen.

Although Nirvana ousting Michael Jackson from his Billboard perch on January 11, 1992 was in essence a freakish exploitation of chance developments (biographer Michael Azerrad points out in Come as You Are: The Story of Nirvana, As luck would have it, U2 had decided to release its version of an art-rock record, Michael Jackson continued his artistic slide and Guns n' Roses saw fit to release two albums at once."), even if the album hadn't reached number one, it still performed impressively -- it was clear that there was a waiting audience after all for this genre's rougher corners beyond college students and hipsters.

Still, Nirvana's feat underlined for everyone that all bets were off. In panic mode, record labels immediately scrambled to sign all sorts of offbeat underground artists because no one was sure what would sell anymore. Meanwhile the members of Nirvanaespecially singer/guitarist Kurt Cobainbecame newsworthy figures, grilled in numerous interviews about their newly-bestowed importance in relation to pop music and Generation X. Such inquires would be responded to with solemn disbelief, sarcastic jokes, and generous name-drops of the members' favorite bands couched between criticisms of "cock rock" musiciansa startling lack of rock star self-importance and pretension that many young fans had never seen before, which would help explain why these unkempt weirdos were enthusiastically adopted as heroes for a new age. While Perry Farrell transparently sought to be a spokesman for a generation, the moody-yet-sensitive Cobain became one without trying (or wanting) to be one.

Nirvana will forever be the most important group to emerge during alternative's crowning year -- but it wasn't the biggest. That honor goes to its grunge rival Pearl Jam, which stands revealed as the most popular -- and populist -- alt-rock band to graduate from the class of '91. Unlike Nirvana's out-from-nowhere rocket ride to prominence, Pearl Jam -- a group that had only been together since 1990, formed from the ashes of the glammy Mother Love Bone -- would have to claw its way gradually into the popular consciousness, meaning that, at the conclusion of '91, its maximum impact was still some time away. If 1991 was the year of Nirvana, 1992 belonged to Pearl Jam, as Ten steadily climbed the charts all the way to number two on the Billboard 200, where it lingered for months. By early 1993, American sales of Ten had already outstripped those of Nevermind. Today, Ten is currently certified as 13 times platinum by the Recording Industry Association of America, making it not only the third most-shipped LP to come out that year after Metallica's "Black Album" and Garth Brooks' Ropin' the Wind, but the highest-certified alternative rock album in the United States, ever.

Not that Pearl Jam would get many kudos for its feat, as alt-rock's pervasive elitism -- its most noxious trait -- manifested amidst all the good news in '91. Nirvana got cheers of approval during its ascent up the charts, but the knives came out for the members of Pearl Jam, who were disparaged (most notably by Kurt Cobain) as brazen careerists, fake grunge, and corporate whores willing to shell watered-down alternative. Much of the discontent stemmed from Ten's relatively conventional rock leanings, as it audibly bore the influence of Led Zeppelin, Jimi Hendrix, Stevie Ray Vaughn, and other perceived musical dinosaurs. It is this quality, however, that endeared it to millions who could care less if Pearl Jam had never been on an indie label. Rooted so strongly in classic rock, Ten sounded like, well, a classic rock record, one placed firmly in the modern age by Eddie Vedder's rumbling, frequently rambling vocal stylings and tortured everyguy persona.

Pearl Jam

With Vedder's impassioned tales of pain, angst, and anger regarding topics including homelessness and school violence layered on top of those big riffs and oodles of guitar leads, Ten's songs were transformed in widely-resonant anthems of despair and triumph. Amidst all the fretting about authenticity that the advent of million-selling alterna-rock conjured, history has proven that Pearl Jam has never been less than sincere in its intentions, as it would go on to challenge Ticketmaster over high ticket prices, stump for social causes like abortion rights at any given opportunity, and overall refuse to adhere to the expectations assumed of rock stars under the media glare. Bearing in mind the virtuous path Pearl Jam has followed in the last 20 years, the sarcastic disses and ironic affection for junk pop culture that became so important to '90s alternative iconography betray the truth: that the problem with Pearl Jam was less about authenticity than a snooty us-verses-them mentally that -- while giving alt-rock a sense of purpose pre-'91 -- resulted in some rather petty attitudes that could at times make the genre's practitioners more close-minded than the mainstream pop/rock it rallied against.

The rise of alternative rock in 1991 had seismic consequences, as the music industry quickly reconfigured itself to accommodate to the new landscape. According to David Brown's Sonic Youth bio Goodbye 20th Century, there were about a dozen modern rock stations in the United States in 1990. By 1992, there were over a hundred, all happy to spin the latest singles by Nirvana and Pearl Jam instead of rapidly expiring British post-punk leftovers. The proliferation of such stations was beside the point in a way, as alt-rock succeeded the year before because it infiltrated music television and mainstream rock radio, not by pandering to the then largely inconsequential modern rock format. For years afterward, industry discussions would be focused on finding "the next Nirvana", the next oddity from the underground that could enrapture the teenagers of the world. Musicians also reinvented themselves in the face of the New Thing.

Mtley Cre, Poison, and countless other fading glam metal stars tried to overhaul their sounds and images in the vain hopes of remaining relevant. Depeche Mode frontman Dave Gahan became enamored with alt-rock after attending Lollapalooza, and newly decked out in long hair, a beard, and tattoos, insisted to his synth-welding brethren that they become a grunge band. U2's ahead-the-curve embrace of irony served it well in the post-grunge landscape, but it aimed to shore up its associations with the Alternative Nation by asking Nirvana, Sonic Youth, and the Pixies to open for its media-overload Zoo TV tour; the Pixies ultimately nabbed the opening slot after the others declined, but to their eternal regret they often played to mostly empty and/or indifferent arenas, as unsympathetic U2 diehards stayed away until their heroes took the stage. Meanwhile, high-class grungewear designed by Marc Jacobs stalked New York fashion runways, and Hollywood's leading men started sporting unwashed hair and patchy facial scruff.

It might be tempting now to veer into a sober recap of how the reign of alt-rock eventually came toppling down for a variety of reasons less than a decade later: death, drug abuse, lackluster follow-ups or overinflated sales expectations, the deluge of unremarkable alterna-clones that flooded the market, the replacement of rock as the preeminent musical voice of the youth by hip-hop. And certainly, there was a lot of crap alternative music released amongst all the fondly remembered '90s classics. But what's inspiring about looking back at alternative rock in 1991 is how even as grunge was just starting to turn a generation of music fans onto flannel shirts and politically-correct angst, there were discernable signs of later advances in the genre to come.

In the year Nirvana began storming up the charts, Pavement and Sebadoh (led by former Dinosaur Jr. bassist Lou Barlow) turned "indie rock" from a mere synonym for alternative into a distinct anti-mainstream strain by spearheading the lo-fi movement. Shoegaze group My Bloody Valentine's Loveless was a sonic canvas of visionary guitar textures that virtually reinvented the language of the instrument. The first stirrings would was would be termed "post-rock" emerged in the form of LPs by former New Wave synthpop group Talk Talk, which had completely overhauled its sound in by its final album, Laughing Stock, and gnarled math-rock ensemble Slint, with its hipster touchstone Spiderland. And grunge's conquest of the British baggy hordes would not long after lead to a nationalistic rebuttal in the form of swaggering, tuneful Britpop.

Be it unlikely blockbusters or low-selling gems admired by an ardent few, in the end, the most tangible legacy that alt-rock from 1991 has to offer will forever be the records that were produced. Alternative rock has reached phenomenal heights before and since, but there is a certain heady aura that clings to the year that gave us R.E.M.'s Michael Stipe pining "I think I though I saw you try" to an audience of millions, Eddie Vedder using that powerhouse voice of his to exorcise his personal demons for the first time, and Kurt Cobain bashing out a deceivingly simple four-chord riff that would become a generation's equivalent to the Rolling Stones' "(I Can't Get No) Satisfaction" or Led Zeppelin's "Whole Lotta Love".

In the long run, it was never about an underground genre "winning" against pop aristocracy and rock convention: after all, in spite of all that had indeed genuinely changed, slick mainstream pop never went away post-Nirvana -- it just had a more visible counterpoint --and even Guns N' Roses was finally defeated more by its frontman's rampant egoism than Nirvana's scathing rebukes. Instead, it was all about 1991 quite likely being the creative apex of alternative rock music.

* * *

This article was originally published on 29 September 2011.

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Sushant Singh Rajput’s Demise: Stylist recalls working with him: He lived three lifetimes worth living in one – PINKVILLA

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Kazim of stylist duo Priyanka & Kazim recalls his experience working with Sushant Singh Rajput back in 2017.

Sushant Singh Rajput has been recognised as one of the most humble actors in the industry. The news of his sudden demise came as a wave of shock for Bollywood. Kazim of the stylist duo, Priyanka & Kazim recalled working with Sushant Singh Rajput for a shoot back in 2017 and revealed he was a very humble and helpful person. Even though Sushant Sing Rajput went big from television to the silver screen, the actor always managed to win hearts with his down to earth attitude.

"Soon after we had begun working with Sushant, a shoot in January 2017 called for us to travel overseas for 3 days. The shoot was finalised at the eleventh hour, which put me in a predicament because multiple other commitments compelled me to be in Mumbai," stylist Kazim shared a post on his social media handle and went on to reveal his experience working with the actor. His co-stylist Priyanka stayed in Mumbai juggling with gigs while he decided to travel with Sushant and help set things up on the first day, figuring now his team would to continue.

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Soon after we had begun working with Sushant, a shoot in January 2017 called for us to travel overseas for 3 days. The shoot was finalised at the eleventh hour, which put me in a predicament because multiple other commitments compelled me to be in Mumbai. Priyanka stayed in Mumbai juggling gigs, and I decided to travel with Sushant and help set things up on the first day, figuring my team could take it from there. Sushant, being on brand, knocked out the work quickly, and suggested we use the remainder our time well. He insisted we needed to squeeze three nights worth of hedonism into that one night, since I was traveling back the next day. That one night is a microcosm of how Sushant lived, three lifetimes worth of living in one!

A post shared by Priyanka & Kazim (@the.vainglorious) on Jun 14, 2020 at 4:24am PDT

"Sushant, being on brand, knocked out the work quickly, and suggested we use the remainder our time well. He insisted we needed to squeeze three nights worth of hedonism into that one night since I was traveling back the next day," Kazim said. "That one night is a microcosm of how Sushant lived, three lifetimes worth of living in one! he added.

Also Read:Sushant Singh Rajput No More: Mukesh Bhatt recalls actor felt 'disturbed' when they met for Sadak 2 discussion

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From Minecraft To Virtual Reality, Schools Get Creative To Hold Graduation Ceremonies During Coronavirus Pandemic – CBS New York

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NEW ROCHELLE, N.Y. (CBSNewYork) Some schools are getting extra creative to hold graduation ceremonies during the coronavirus pandemic.

New Rochelle High School seniors knew COVID-19 would prevent them from having a traditional graduation ceremony, but that didnt stop senior Jake Egelberg and his classmates from creating a memorable one through the video game Minecraft.

We kind of grew up with the game, said Egelberg in an interview with CBS2s Hazel Sanchez. In a way, everything has come full circle because now were graduating high school and we once again got into Minecraft and all played together building this project that allowed us to graduate in game.

Egelberg teamed with about 10 students, most from the schools science research program, and block by block created a virtual New Rochelle High School. Seniors and their families could log in to the virtual world for an unofficial graduation ceremony, which included live speeches from teachers, the class salutatorian and valedictorian.

Unconventional circumstances have sparked creativity across the country. There was a fast-paced graduation on a NASCAR track and a slow-and-steady one on a ski lift.

Here in the tri-state area, graduates from seven high schools in Rockland County are being recognized at Congers Lake Memorial Park, with a tribute path lined with their photos.

Seniors at Franklin High School in Somerset, New Jersey, will get a headset to graduate in a unique virtual reality experience. Eighth graders at High Mountain School in North Haledon Middle School were treated to a graduation parade.

I thought it was a very cool idea, said Madeline Manning, an eighth grade graduate.

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High Mountain High School principal Antonella Lind organized a caravan of teachers and a mobile LED screen showings of pictures and messages for the graduating class. The parade stopped by each students house.

So we wanted to make sure we celebrate, and then we thought of essentially bringing the stage to the students, said Lind.

I was upset that I wont be able to have a real graduation because you only experience eighth grade once, said Bianca Aliana, an eighth grade graduate.

But its good that we still get to do something, said Liliana Cacciola, an eighth grade graduate.

And its something theyll certainly never forget.

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Could a virtual reality training program reduce excessive force police killings? #TheQandA – WUSA9.com

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What types of training programs are police getting about use of force? The QandA team gets you an answer.

WASHINGTON While some are calling to defund police departments altogether, others are wondering how we can educate officers to respond differently. Here's a question that our #TheQandA team tackled today: what types of training programs are police getting about use of force?

To get that answer our team spoke to the Barnstable police department in Massachusetts about a virtual reality training system that they use.

The Barnstable police department partnered with Apex Officer, a virtual reality training platform, back in January. A member of our team spoke to officers who took the training and they said it is a huge improvement over old systems that they knew by heart.

Sergeant Kevin Connolly with the Barnstable Police Department has been an officer for 23 years. He says the Apex Officer virtual reality training platform is a game changer.

"Whats amazing in this training when youre watching it, the officer will physically move back," Connolly said. "They will draw whatever tool they have to deal with that scenario presented to them. But the fact that theyre physically moving away when someone is running at them, getting out of the way, that theyre taking out their tool, you can see their breath is going, their heartbeat is racing, because in their virtual world someone is coming at them and this is bad. This has got to be dealt with."

Within a half hour Connolly said they can run through multiple scenarios.

"We can run through car stops, firing range, active shooters in buildings, active shooters in schools," Connolly said. "They now have courtrooms, they have military bases. They have all sorts of environments that you can put people in."

Connolly said the system gives them new perspective on situations.

"The thing is with the officers that are going through the virtual training, you also now have a second officer who is either being the compliant or noncompliant subject and they get to see it from that angle as well," Connolly said.

According to TJ Dishaw, Apex Officers Chief technology Officer, their training system is fully customizable and can be changed to address specific community needs.

"When the officers walk up to the car stop, they tell them 'put the window down,'" Connolly said. "The window goes down. Then they tell them, 'hey turn the interior light on.' Well they didnt have that in the software and about a week later I get a call and they say do the update. Now when the officer says 'turn on your interior light,' they turn on the interior light."

Connolly told WUSA9 that this system is additional training. Theyve set it up in the building so officers in the Barnstable Police can use it every day.

"It keeps them on their toes," Dishaw said. "They dont know when things are going to happen. So they have to assess it genuinely rather then again learning towards the simulator."

With a push for defunding police departments or reallocating funds for police, it begs the question, how much does this training system cost?

"It usually depends on the agencys budget so I can only say so much on that, but ours is a fraction of the cost," Dishaw said.

#TheQandA team asked Sergeant Connolly if he believes this training system could help reduce the number of killings by police officers using excessive force.

"All you can hope for is the more you go through scenarios and see different outcomes, it will help you make a decision in the field," Connolly said. "Because if youve seen that scenario before, as long as its similar, it should help."

According to Apex Officers CFO, there arent any police precincts in D.C., Maryland or Virginia that currently use the Apex Officer virtual reality training platform.

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See This Exhibition Of Louisville Black Artists In Virtual Reality – 89.3 WFPL News Louisville

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The art show Black Before I Was Born opened at Roots 101 African American Museum in Louisville in February. But it shut down about two weeks later due to the COVID 19 pandemic. The exhibitions curator, multimedia artist Ashley Cathey, said the work by the Black artists, most of whom live in Louisville, was too important not to be seen.

We were basically discussing how we address being Black on a daily basis, and how that shapes our lives, how we also dont have a lot of control over that narrative as far as how people see us, this happened before we existed, Cathey said.

In the case of Catheys work displayed in the show, she said its about the weaponization of her skin.

For some reason, when you look at me, you see a gun, you see a threat, but Im just skin and flesh and organs like anyone else, she said. Unfortunately because I was Black before I was born, I walk into a space and Im Black before then.

With the work sitting in the gallery, unable to have an audience, Cathey decided to create a virtual reality experience of the exhibition. That way people could view it, and buy it, without leaving their homes. Its official opening is Sunday, June 21, and it will be online for about a month.

She had recently been a part of a show in Brooklyn, a VR art show that simulated actually being in the gallery.

It was really cool, and I really liked the fact that you could walk through it, she said.

Cathey had no experience creating something like this, but she found a digital platform that allowed her to build virtual gallery walls. Then she took photos of the artwork, photographed by local artist Kenyatta Bosman, and pulled those into Photoshop to make 3D renderings. There wasnt a template for her to use.

I [didnt] have a lot to do in quarantine. So I had a lot of time to kind of mess it up and try again and fail.

A screenshot of the VR art show.

She also wanted the VR experience to feel interactive.

When each person logs in from their IP address, itll show a small, little ghostly avatar, Cathey asid. So when youre walking around in the space, youll see the people actually walk past you.

Theres also a chat box. That way you can have conversations with other people in the virtual gallery. She said you can use a VR headset for the immersive experience. But she thinks the computer 2D version is cool too.

Louisville oil painter Sandra Charles has several works in the Black Before I Was Born exhibit, featuring Black women, who had overcome obstacles in their lives, and I asked them if they would model for me as African warrior queens.

Charles loves that this exhibition gets to have a longer life via virtual reality, especially since you dont have to be in Louisville to go see it now.

It opens it up to everybody in the world, Charles said.

She added that it can be a tough slog for Black artists to break into the art world, feeling shut out by many galleries, which are often a major conduit for artists to sell pieces.

If most of the people that come to their gallery are White, they may not want the African-American art, especially if the work is depicting the African-American experience, she said. So I think this virtual just opens it up to everybody.

Chip Calloway, of MAD MOON VyBE Artwork, agrees.

You create your own space, and thats really what we need to [do is] create our own spaces, Calloway, who is also featured in the Black Before I Was Born show, said. So instead of beating down the doors of certain galleries that wouldnt let you in, youre actually creating your virtual four walls.

Curator Ashley Cathey hopes this VR exhibition will provide exposure for the artists. She wants more people to know about them, to buy their work and to commission them to make new work. But she also wants people to understand that this show speaks to a reality that Black people have lived for centuries.

Whats happening in the world now, has been happening, she explains. Its just hasnt been happening in your world and it hasnt caused chaos in everyones world. This is why were doing exhibitions to speak through our work, and to be present in a world that also doesnt always accept us.

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Facing up to virtual reality – PMLiVE

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As COVID-19 continues to have a cataclysmic impact on face-to-face events, 70% of event planners have moved some of their face-to-face meetings to virtual platforms and many believe that well never go back

At the start of February 2020, I wrote an oped about the need for pharma to rethink its approach to congresses and exploit disruptive innovation to transform the delegate experience.

To my great relief, it wasnt published. Just a few weeks later, the headline remains the same, but the drivers and indeed the solutions are very different. We all know the story: COVID-19 has had a cataclysmic impact on face-to-face events, with some events professionals fearing their industry has become obsolete overnight. A recent survey by PCMA showed that 87% of event planners have been forced to cancel events. However, 70% have moved some of their face-to-face meetings to virtual platforms and many believe that well never go back.

The concept of the virtual conference is nothing new for pharma. Nevertheless, with congresses an important component of CME, the abrupt (and wholesale) move to the virtual model has brought significant challenges to the industry, societies and delegates alike. A traditional model crying out for disruption just a few months ago is now being disrupted on an unprecedented scale. And entire communities schooled in convention and resistant to change are being forced to face up to a virtual reality. But guess what? The world hasnt ended.

A new landscape

Teresa Pea, PhD, Executive Principal, Medical Communications, ICON plc says the COVID-19 crisis has redrawn the landscape of medical congress. The pandemic has challenged the traditional onsite congress engagement experience and forced pharma and the scientific community to rethink the brick-and-mortar congress halls; miles of paper poster presentations; and the usual congress scene with scientists, healthcare and pharma professionals elbowing their way through a sea of congress delegates. Although virtual content is not new to pharma, nor to scientific congresses, the evolving COVID-19 situation is helping to level the playing field with full virtual attendance and presentations.

The signs, it seems, are encouraging, with burgeoning attendances confirming HCPs growing appetite for digital engagement. Its no surprise that pharma has begun dipping its toes in digital waters. The pandemic has simply compelled it to become fully immersed. Before COVID-19, pharma was already driving toward more innovative data presentation methods with the use of AI, data visualisation, virtual expert engagement and enhanced digital content, says Teresa. As we entered lockdown, a number of congresses for example DDW, AUA and ASCO moved quickly to provide for scientific exchange using a number of virtual/digital enhancements, including audio abstracts, audio-visual poster presentations and voice-over slide presentations. ASCO alone has moved to providing live session broadcasts and on-demand availability of oral, poster and track-based scientific symposia.

There are inherent challenges in using these technologies, including the limitations and experience of the presenter(s) and the ability to work within the boundaries established by the congress. However, having gone further along the journey towards virtual congress experiences, its unlikely well completely revert to the old ways of working once social distancing is finally over.

After COVID-19, it could become standard practice for congresses to provide virtual sessions and digital access to content. Pharma can help reshape the traditional and predominantly faceto-face landscape through sharing of alreadydeveloped best practices, technologies and sponsorship of virtual programmes to enhance and promote broader audience reach to countries, scientists and healthcare professionals when travel is limited by health risk, cost and clinic work.

The R-Rate

The arrival of that post-pandemic phase is impossible to predict. What does seem certain, however, is that we wont see a return to the world as we knew it. Weve already adapted to a new normal the next normal will merely build on what weve learned. And when it comes to virtual congresses, it seems that despite the early successes theres room to learn an awful lot more. At the moment, were just consolidating.

The CEO of Microsoft, Satya Nadella, thinks that the world will go through three phases during and beyond the pandemic: Respond, Recover, Reimagine. This alternative focus on the R-Rate certainly translates to medical congresses. The initial response was one of panic, but weve quickly moved to the Recovery phase, said Harry Sharman, Head of Strategy, Ashfield Digital and Creative. Unfortunately, that recovery has largely relied on another R: replication. So far, most organisers are simply trying to replicate the face-to-face model, online. But it doesnt work. The concept of repurposing an offline event for a virtual environment, and hosting it across the same two-day period that youve always adopted, is problematic. The time-zone challenges alone are a nightmare. If the expectation that delegates from all over the world will log in for eight hours each day isnt fanciful enough, the idea that theyll spend their lunch break in a virtual booth exploring a VR experience created by pharma med ed seems highly unlikely. As a quick form of recovery, digital replication of the offline model is understandable but we must rapidly advance to the Reimagine phase.

One option is to completely reconfigure the congress model by thinking about time in a different way. If we liberate ourselves from the idea that virtual congresses have to take place within the same fixed window as the face-to-face event, suddenly we can start to use time and digital media much more effectively. Weve been exploring the concept of temporal engagement events, where digital content is released ahead of the congress and available for delegates to consume on demand.

That scientific content which can be visualised and presented by KOLs in innovative, digitally enhanced ways provides the platform for a virtual engagement event, for example, one week later. Here, those same KOLs can present bite-sized recap summaries, then lead interactive sessions with delegates where the science is debated. This further extends the discussion of data, providing the interaction and engagement thats currently missing from virtual congresses. The approach, which also offers rich opportunity for personalised content marketing throughout the event cycle, provides multiple layers of engagement and allows organisers and sponsors to maximise the strengths of digital media.

Connections and collaborations are crucial, but content is king

Naturally, human-to-human interaction has been the biggest casualty of the move to virtual congresses. This was always likely to be so; Zoom and Teams may have kept the world connected through lockdown, but theyre no substitute for real-world contact. Ironically, interaction is one of digitals core strengths but presently its not being maximised. Interactivity is our biggest challenge, said Christian Guhlke, Managing Partner and Director Digital, infill healthcare communication. We know that physicians primarily go to congresses for education but they also value the peer-to-peer exchange; the coffee with a colleague, the chatter between sessions, the drink at the bar These are the important moments when the science presented at congresses is interpreted and contextualised. Currently, that element is missing, with effort largely focused on bringing the physical congress into the virtual world. Im not sure this is the right way to go. For example, do we really expect delegates to pop into a virtual booth on their way to the next presentation? Im not convinced. The mindset is still stuck in the physical world when we need to be focusing on interaction, participation and networking.

Collaboration is the best way through, said Christian. Organisers, pharma companies and target audiences need to come together in a design thinking process to figure out how we can rework the model. With virtual, the boundaries of time become meaningless, presenting new opportunities for education on-demand. For instance, if youre fed up with having to choose between parallel sessions and invariably picking the wrong one a Netflixstyle model means you could actually participate in both, at a time that suits you. Similarly, we could expand the congress life cycle with content, networking and interactive learning extending far beyond the one-week moment-in-time. The possibilities are limitless and they bring associated benefits of immersive learning that potentially could be huge. But to realise them, we need to embrace collaboration and open-minded thinking to work our way through a change management process. All the key stakeholder groups must work together to co-create innovations that transform the congress experience, and deliver educational content in ways that engage and inspire. Ultimately though, content is king. Virtual gives us the chance to breathe new life into scientific exchange. Its time to be brave and go with the flow.

The virtual learning curve

The pandemics impact on all types of medical education has been profound, triggering an increase in the perceived value of virtual engagement across all formats. HCP appetite for virtual learning, and the use of digital tools for timely information and clinical decision support, is growing. COVID-19 has significantly altered the world of medical education, and is likely to continue to drive change, Adrian Duncan, Group Vice President, Head of Global Education, Medscape. Pharma can play a major role in reshaping medical congresses by embracing the digital options available. The delivery of content in a virtual environment offers many opportunities from the platform and approach, to interactive features, gaming and accessibility. These opportunities allow for the creation of content to meet a variety of learning styles and goals. However, its important to align the education format to the content needs.

As weve already seen, one of the main advantages of live events is peer-to-peer connection. This is a key component of learning that has a high impact on physicians, says Adrian. Its therefore important that digital solutions incorporate the capability for interaction to help clinicians learn from their peers via shared experiences. Similarly, audience engagement is crucial. Its important to keep the human element of engagement in mind, especially in situations where a live educational event may be moved to virtual. This involves truly understanding the learner experience and providing interactions that simulate the live experience that they may be missing. This includes things such as live discussions, peer-to-peer networking and engaging delivery platforms that can be accessed when, where and how learners prefer. A challenge to this approach, particularly in the current environment, may include digital fatigue. This is why its so important that content is stimulating, relevant, personalised and consumable.

Digital platforms provide the unique ability to produce a variety of data points that provide insights into user or learner behaviour and interests. This data is incredibly useful in personalising a site experience to meet the preferences of individual learners, such as content recommendations, said Adrian. This helps to ensure that the right content is getting to the right audience and that each individual may be more likely to engage as their interests are more closely aligned to the information they are served. Its also helpful in the medical education world to identify learning gaps for healthcare professionals and thus future educational needs.

A platform for engagement

So what impact is the move to virtual likely to have on attendance levels? If anything, theres a chance these could increase. Attracting delegates may well be the easy bit. Persuading them to stay and stay interested is potentially a bigger battle.

Were likely to see a change in attendee profiles rather than a physical drop in numbers, said Nick Burgoyne, Client Services Director, Healthcare, the Purple Agency. Virtual events remove many of the logistical barriers that impact face-to-face attendance and their reach and accessibility open up real opportunity. However, theres still the challenge of getting people to actually log in and keeping them engaged once they have. Content is key. Without the energy of a big theatre or the direct engagement of face-toface interaction, content must be built to engage in different ways if its to retain its audience. We need to leverage more of the direct and immediate engagement tools that digital platforms offer. Tools like live-chat, Q&As, live polls, social engagement and instant downloads provide a great way to get a read of the room in real time.

Digital engagement platforms already offer a lot of customisable tools and delivery mechanisms to help create the best experience and to enable the kind of interactions that we know are valuable in physical events, said Nick. Many provide the ability for users to customise their experience, including multiple ways of facilitating user engagement and opportunities to set up direct webcam chats with speakers or make connections through integration with social platforms like LinkedIn. Gamification, AI and AR are already in play and will all contribute to the elevation of the digital experience for all parties. The challenge will be trying to humanise the experience. People like congresses for the buzz, the social element and the serendipity of meeting likeminded people. The trick is to ensure we treat digital as an enabler and keep an eye on what people want. Theres likely to be a lot of latitude in how people are prepared to engage. The real prize will be working out what works and what to keep.

Living the virtual reality

The world of medical congress has come a long way in just a few short weeks but theres so much further to go. Whats more, when the pandemic is behind us, congress communities are unlikely to walk back on the progress theyve made or the mindset shifts that COVID-19 has driven. According to the PCMA survey, most events planners think the virtual model is here to stay, with many believing it will continue alongside in-person events rather than simply replacing them. That seems like a fair assessment but if COVID has taught us anything, its that predicting the future is unwise. That said, my February 2020 op-ed on the need to rethink medical congresses forecast that tomorrows leaders would embrace disruption. I was right. But in a way that I could never imagine. In the spirit of Satya Nadellas 3-R cycle, its time for congresses to move to the Reimagine phase and shape up for the virtual reality.

Chris Ross is a freelance journalist specialising in the pharmaceutical and healthcare industries

16th June 2020

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VR vacations provide comfort from being stuck at home: ‘The first time I tried it I saw a city in Spain’ – CNET

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With MyndVR, seniors can explore everything from fall foliage to European cities in virtual reality.

Eighty-one-year-old Georgina Schuldt isn't used to being tied down. After retiring from a career in nursing, Schuldt and her husband lived on a boat for eight years, sailing from Canada to Panama. When they returned, they went camping in the Pacific Northwest every summer.

But Schuldt's husband passed away last year. Now she uses a walker, unable to go long distances. She has no interest in getting on a plane or being dependent on someone else to push her in a wheelchair.

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Despite all of this, Schuldt was recently able to explore a European city -- in virtual reality. Her Florida assisted living community owns three headsets from MyndVR, a company that creates VR experiences geared toward people age 65 and up.

"The first time I tried it I saw a city in Spain. We were right in the city square, and there was a tourist who walked right in front of me! I could've touched her," Schuldt said. "I thought that was wonderful."

The day we talked, she had just used the headset to visit a forest full of colorful fall leaves.

"It takes you out of your own environment and puts you somewhere else," Schuldt said. "It's very pleasurable to go back and see things that you love but you can't get to anymore."

Virtual reality is one of many technologies that can be used to reduce loneliness and social isolation in senior citizens, which researchers have called an epidemic in and of itself.

Nearly one-fourth of adults aged 65 and older are considered socially isolated, according to a 2020 study from the National Academies of Sciences, Engineering, and Medicine. Research shows older people who report feeling lonely are more likely to face anxiety, depression, suicide, heart disease, stroke and dementia, a risk rivaling smoking, obesity and physical inactivity.

"If loneliness is persistent and sufficiently severe, it can and does have negative health consequences," said Dr. Dilip Jeste, the senior associate dean for healthy aging and senior care and a distinguished professor of psychiatry and neuroscience at the University of California, San Diego.

The good news? You can make changes to avoid these outcomes, Jeste said. And technology may be one piece of a broader puzzle that gives America's growing population of seniors a more connected and healthy life.

Virtual reality companies focusing exclusively on seniors are finding their way into senior living communities, aiming to provide an escape from the doldrums of everyday life or point of connection with family members.

Even if seniors live in a community surrounded by others, they may still slowly withdraw and become isolated, MyndVR CEO Chris Brickler said. "As their stimulus diminishes due to age and disease, we have to find other ways to keep them stimulated and engaged," he said.

MyndVR's headset and platform streams more than 200 virtual travel, recreation, music and arts experiences for older adults living in senior communities or at home. These experiences can act as reminiscence therapy by helping them remember parts of their past or as engagement therapy by connecting them with others in their community or family, Brickler said.

"We see families that are locked into the same conversations week after week, slowly making their visits mind-numbing," he added.

Having something new to do together can add some new energy into visits and give seniors a chance to have more substantive conversations, he said.

Traditional therapy typically costs between $100 and $200 per session. A single-user license for MyndVR's platform is less than $1,000 per year, while a multiuser license for community packages average around $5,000 per year, Brickler said. The cost includes the hardware, the library of VR content, and customer and technical support. MyndVR now has tens of thousands of users across 40 states, he added.

Read more: How families are giving a fantastic trip to loved ones in hospice

Some companies, like AARP Innovation Labs, are using VR to keep the elderly connected to their families for a slightly lower cost.

Its latest product is Alcove, a virtual reality house where seniors can meet up with relatives to talk, play games and explore different experiences.

VR offers a sense of presence and immersion that other technologies don't, said Cezara Windrem, head of VR at AARP Innovation Labs and product lead for Alcove. "It could allow families to come together, overcoming cost, time and mobility constraints," Windrem said.

AARP Innovation Labs built Alcove in partnership with Rendever, a startup that creates VR experiences for senior living communities. It launched a first version 2019, which is available free on the Oculus Go platform (and will come to Oculus Quest too later this summer).

Seniors can invite up to four people at a time to join them in a fully immersive virtual chalet in the mountains, surrounded by trees and grass. Explore four different rooms, and even decorate the home with their own photos.

AlcoveVR from AARP Innovation Labs lets elderly people hang out with their families in a virtual house.

The app offers a guided tour of Paris together, practice meditation, or play checkers or chess. You can take older relatives on real-world adventures. It's free to download and use right now (provided you have an Oculus Go VR headset, which costs $149), with no advertisements. But as more content is added, the company may consider a micro-transactions system for premium VR experiences, so you might pay a few dollars for a top-tier tour.

The virtual element may make hanging out with grandma more attractive to younger people, who can find a connection with them in this new medium, Windrem said.

"We know how much the young generations are attracted to this new technology," she said. "It's wonderful having them find a connection through this new medium and be able to share their love for it with older family members but on their own terms through experiences that everyone can relate to."

But what about the elderly who require physical assistance that virtual reality can't provide -- like help with grocery shopping or tasks around the house?

For seniors, one option is Papa, a service that provides "family on demand" to older adults by pairing them with "Papa Pals." College students who can provide companionship and assistance on tasks like grocery shopping and driving. Plus, those students get paid.

Papa is a service that connects seniors with college students who can provide companionship and help with tasks like grocery shopping.

CEO Andrew Parker was inspired to create Papa by his grandfather, who needed help but was isolated. He didn't drive, but also didn't require traditional home care services. Papa launched in 2018 and is now available in 25 states and counting. The company has more than 7,000 Papa Pals on the platform, Parker said.

A majority of members receive Papa as a free benefit via insurance carriers or Medicare Advantage programs. Papa Pals have to go through a background check and vetting process. Fewer than 10% of those who apply are hired, Parker said. But they can make between $12 to $16 an hour, depending on what kind of tasks they are doing. The company is opening applications up beyond college students now, partially because unemployment levels have risen so much as a result of COVID-19.

The company typically signs people up for visits from Papa Pals once or twice a week. Tasks include everything from grocery shopping to driving to doctor appointments to teaching them how to set up technology. One member asked a Papa Pal to accompany her to a wedding, because she didn't want to be a burden on her family. Another, a former Tour de France competitor, asked his Pal to take him on a bike ride -- and quickly outpaced his college-age companion, Parker said.

Those visits look different now because of coronavirus. Papa Pals are helping with contactless grocery deliveries. And most companionship visits have moved to phone calls or video chats.

"We're teaching older adults how to use technology in a way that they probably weren't willing to do generally before," Parker said. "The stigma of being alone is less of an issue now that the whole world is isolated."

Despite the tech industry's best efforts, there's no single research-backed cure for loneliness, Jeste said. The solution has to be multi-dimensional and include physical activity, exercise and social connections. Technology can help, but it won't solve the problem alone, he added.

"The technology industry has traditionally focused on younger people," Jeste said. "Older people don't want something that is cool with a thousand applications. They want something really simple. We need technology that is senior-friendly."

Back in Florida, Schuldt agrees. The simplicity of the VR platform was a major factor in why she enjoyed the experience so much, she said. "You just stick it on your head," Schuldt said. "You don't have to learn a whole bunch of tricks to get it to go."

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