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Monthly Archives: April 2017
Singapore’s Saleswhale, which uses AI to automate sales emails, raises $1.2M – TechCrunch
Posted: April 10, 2017 at 2:49 am
Saleswhale, a Singapore-based startup that uses artificial intelligence to letcompanies automate their sales emails, has raised a $1.2 million seed round.
The capital was provided by VC firms Monks Hill Ventures, Gree Ventures and Wavemaker Partners with a number of angel investors. Those include early Dropbox hire Albert Ni,Pieter Walraven (who founded now Google-owned Pie),Juha Paananen (who sold Nonstop Games to King.com),Royston Tay (who sold Zopim to Zendesk) andBowei Lee,CEO of LCY Chemical Corp.
We first wrote about Saleswhale last Augustwhile it was in the Y Combinator program in the U.S., and since then the team has returned to Singapore and developed the business. Its product, called Engage, allows companies to set up virtual email accounts which send communicate with sales prospectsthe same way a human employee would.
It isnt a full on sales team replacement at this point,rather it is focused on handling inbound leads or reigniting stale prospects.The AIs can use charts, figures and PDFs and when alead becomes warm again they can hand it over to a designated employee to take things further.
Engage is available for a base rate fee, after which additional cost comes per usuage. Theres a free 14-day trial to allow new users to test the product without that initial commitment, but Saleswhale has removed the free usage option it had in place last year, co-founderGabriel Lim confirmed.The company isnt saying how much revenue it pulls in, but Lim said that base fees account for around 40 percent of income with activity-based fees representing the rest.
Lim founded the company last year with fellow Singaporeans Venus Wong and Ethan Le in response tothe frustration of the repetitive nature of training new sales staff, many of whom move on to new jobs. The team has since added two engineers to its ranks, and Lim said it plans to hire another three people who will cover sales and also more engineers. The current team are all engineers, so adding a dedicated sales team makes plenty of sense for the business now that it is maturing.
Most of the customer leads that Saleswhale itself gets are inbound, and mainlyfrom tech startups, but Lim said the company has begun to hold initial discussions with firms in verticals such as real estate and automotive loans to diversify. But, right now, he told TechCrunch, the company has a huge backlog of interested customers that it is onboarding to its platform, which already counts dozens of paying customers. While he didnt givespecific names, Lim said that,since February 2017, Saleswhale has helped its customers close $130,000 in deals with a further $1.5 million-worth of leads in the pipeline.
This seed money will go towardsthose expansion and hiring efforts. Lim said the company willlook to close a Series A round in around12 months. Interestingly, this investment is a first seed deal for Monks Hill Ventures, the $80 million fund that is primarily focused on Series Acompanies, so Saleswhale may already have a major contributor to its next round depending on how things go.
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Here’s a reality check for AI in the enterprise – VentureBeat
Posted: at 2:49 am
When Slack introduced its new Enterprise Grid product in January, it pledged to bring much of the same day-to-day Slack experience that users have come to know and love to large organizations. Similarly, CRM giant Salesforce unveiled its new Einstein artificial intelligence service this past fall to great fanfare, touting it as AI for everyone. But, as many enterprise leaders already know and would-be disrupters are quickly learning the promise of AI and its reality are, for now, two very different things.
While chatbots, predictive analytics and intelligent search are all the rage these days, AIscurrent business value is typically overstated. One analyst recently called Einstein a great starting point, while IT departments are freaking out over security concerns such as phishing scams due to bots potential to sound a little too much like real people. And thats key most things AI today are just that;potential. While a lot of companies are trumpeting AI as a competitive differentiator, the technologies are still in their infancy and a lot more speculative than disruptive.Thats no doubt a relief for those frightened ofthe self-aware, revenge-seeking androids fromfilmandTV.
A reality check: AIisbeginning to take on the low-hanging fruit of the modern enterprise, such as critical time-saving tasks like streamlining email inboxes, prioritizing/scheduling meetings and creating data-driven,daily to-do lists. Some solutions already use predictive analytics to mine the rich work graph of data within a company, adding valuable context around workflows.
As the technology improves, itwill get much better atanticipating employees needs as well. In the near future, voice recognition technology may even become a type of universal ID, allowing people easier access to information and experts from partner and customer networks, as well as their own companies. But to take AI further along the path from potential to practical, organizations must setaside the hype and get the right systems and processes in place. Heres how.
1. Overcome fragmentation
Dataprovides the brainpower for artificial intelligence. With the amount of dataset to expand to a mind-boggling 44 zettabytes by 2020, the problem for machine learning systems is no longer a lack of information; its the potential for fragmentation. Without unrestricted access to a ton of data, AI cant possibly live up to its promises either real or imagined. Unfortunately, companies are adopting more and more disparate systems, and its not helping that stack vendors are continually adding more disconnected tools to their productivity suites and emerging conversational apps are siloing information in ever-narrower message threads. Companies need their technology vendors to provide open APIs and connected hub solutions in order to make sure valuable data wont get locked inside niche tools, and to ensure the signal doesnt get lost in a clamor of extraneous noise.
2. Leverage work graphanalytics
In order for work graph mapping to be effective, its important to choosesoftware vendors that not only enable relationshipsbetween people, applications and business precesses, but that also provide visibility for individual interactions.The systems that most successfully leverage workplace AI are those that let you analyze not just work thats getting done in one particular tool, but also capture all the conversations, content, sentiment, actions, groups, teams and people across multiple collaboration apps. Only then do companies get insight into dynamic relationships across the full spectrum of work, so they can analyze their organizational network and effect positive change for better business outcomes in a repeatable manner. For example, intelligent work graphtechnology could help leaders figure out how to strategically build diverse project teams with the right experts in order to ensure successful outcomes.
3. Embrace a collaboration hub solution that brings it all together
Solving the challenges of fragmentation, as well as those surrounding the natural cultural resistance that exists in many organizations when it comes to adopting AI solutions, will require not only revamping current technologies and processes, but a change in mindset. The payoff, at least according to this Accenture report, will be nothing less than unprecedented opportunities for value creation. Fortunately, many software vendors are already finding ways to overcome the current and future obstacles to AI. Some collaboration hub solutions do a great job of enabling the transparency and ongoing discussions necessary to overcome cultural resistance, while also seamlessly integrating with the applications and tools companies have already invested in (including Microsoft Office 365, SharePoint, Box, Salesforce and others). In fact, without some type of agnostic and heterogeneous place to captureallof the conversations, content, sentiment and actions of individuals, groups and teams (the work graph) where they areaccessible and searchable, AI will never be able to live up to its lofty promises.
The original Einstein (Albert) once famously said, Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. Replacing people is not (nor should ever be) the end goal of artificial intelligence. Instead, AI by dealing with the knowledge sideof work will augment and expand our inherent human capabilities, including our imaginations, allowing both businessesandpeople to thrive.
By freeing siloed data and lettingindividuals and teams to do their most creative work today, businesses can ensurethat, when the future does come and its coming fast theyll be ready. Remember, despite what youve heard, AI isnt the end of the world. I believe its just the beginning.
Ofer Ben-David is the Executive Vice President of Engineering at Jive Software, a provider of communication and collaboration solutions for business.
Above: The Machine Intelligence Landscape. This article is part of our Artificial Intelligence series. You can download a high-resolution version of the landscape featuring 288 companies by clicking the image.
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AI is now the best friend IT ever had – VentureBeat
Posted: at 2:49 am
If you look past the hype, existential concerns, and fear that Alexa is a CIA mole, there are some genuinely exciting developments happening in the world of artificial intelligence.
Some of these have very specific applications, such as medical imaging, diagnostic capabilities, or satellite imagery recognition. Others, like digital assistants or even robots are poised to dramatically impact how we live and work on a broader scale.
Of course, most of us care about more than just a series of clever tricks. We want AI that does more than the bare minimum which thus far has been defined as tedious manual tasks that are a nuisance for humans to complete. We want AI that can be harnessed to truly augment and enhance human intelligence, to keep in stride with us and act as a personal, contextually aware virtual assistant. IT professionals, in particular, cant wait for the ultimate AI companion, which represents an imaginary best work friend come to life who you can interact with across a number of different interface types.
But what exactly does this look like? First, as were talking about a personal assistant, your AI should have a name; lets call your companion Bender. Bender is a bot that comes to you pre-trained with a number of basic skills and interfaces, such as voice recognition, natural language processing, an augmented reality system, and more. In addition, Bender is equipped with machine-learning algorithms to learn about your work life, work habits, and any real-world factors that affect your job.
So what can Bender do? Lets look at an example.
Say youre a developer at a global company, and you have teammates in India and Brazil. You dont speak Hindi or Portuguese and your teammates dont speak English, but you need to meet on a weekly call to go over your progress and timelines. Bender would translate the conversation for you in real time, and your teammates would have the same done by their own AI helpers. So you would communicatedirectly with an English-speaking interface via Bender, and your teammates would do the same in Hindi or Portuguese. Imagine Skypes real-time language capabilities combined with the magic of Douglas Adams Babelfish expertly trained in the jargon of technology professionals and able to bridge the gaps of cultural idioms and idiosyncrasies. Bender would help break down remote working barriers and increase team cohesion across global borders.
This may seem like a simple start, but now imagine how Bender can assist you across other types of interfaces, such as in AR. That is, Bender sees what you see. Look at an application architecture diagram, and Bender annotates it for you. Scribble things on whiteboards, notepads, or napkins, and Bender remembers what you wrote. Navigate a data center, and Bender can guide you to the right cabinet and piece of equipment.
Using glasses, contact lenses, or some yet-to-be-created neural interface, Bender can be equipped to supercharge your vision and memory recall. Between your workspace, laptop, smartphone, and smartwatch, you likely have a minimum of three different screens to juggle but by augmenting your vision, Bender could replace them all. Need a small, transparent notification in your peripheral vision to get your attention? Done. Need a field of vision in widescreen format to get into the details? Easy. Theres no limit to the ways Bender could augment what you see.
Probably one of the coolest and most useful ways an AI helper like Bender could be of service is by acting as the front-end entity to handle service calls and incident management. Bender would be your personal gatekeeper to gather all of the necessary background information and details of an incident, including cross-checking for similar customer or vendor reports, analyzing the IT environment for any abnormalities or recent changes, and taking care of anything else you might handle manually if you answered the call.
By the time youre engaged, Bender will have done all the heavy lifting to compile the information you need and eliminate any of the usual suspects behind a problem. You get to stay focused on tasks where you can add maximumvalue, and interruptions are fielded by an AI assistant trained in your ways and environment. And the more you use Bender, the more Bender learns to finish your sentences and anticipate how you would tackle a problem.
Eventually, this kind of AI-assisted incident management could expand to become even more contextual and proactive. Lets say, for instance, Bender wakes you up in the middle of the night with a customer emergency. Bender is well aware that, at this ungodly hour, you wont be anywhere near your computer and you wont pick up your smartphone, but you will immediately put your AR-enabled eyewear on. Bender thus briefs you on the problem via AR first, until you get to another device where you can more deeply tackle the issue.
AI companions represent an entirely new category of IT tools, going beyond monitoring, data analytics, issue tracking, or collaboration. It can become a whole new market fed by an ecosystem of other tools all augmented by person-, role-, and company-specific knowledge. The conversation surrounding AI has accelerated rapidly over the last couple of years, spinning up the latest technology bandwagon that every enterprise and its parent company is hungry to hop on but this is something to truly be excited about. This goes above and beyond the hype.
For busy professionals, AIs like Bender hold the promise of scaling ourselves, minimizing cognitive load, and allowing us to manage the increasingly complex environments in which we operate.
Abbas Haider Ali is the CTO at xMatters, an IT automation company.
Above: he Machine Intelligence Landscape. This article is part of our Artificial Intelligence series. You can download a high-resolution version of the landscape featuring 288 companies by clicking the image.
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Eminent Astrophysicist Issues a Dire Warning on AI and Alien Life – Futurism
Posted: at 2:49 am
In BriefAstrophysicist Lord Martin Rees believes that AI could surpasshumans within a few hundred years, ushering in eons of dominationby electronic intelligent lifethe same kind of intelligent life hethinks may already exist elsewhere in the universe. Fixed to This World
Lord Martin Rees, Astronomer Royal and University of Cambridge Emeritus Professor of Cosmology and Astrophysics, believes that machines could surpasshumans within a few hundred years, ushering in eons of domination. He also cautions that while we will certainly discover more about the origins of biological life in the coming decades, we should recognize that alien intelligence may be electronic.
Just because theres life elsewhere doesnt mean that there is intelligent life, Lord Rees told The Conversation. My guess is that if we do detect an alien intelligence, it will be nothing like us. It will be some sort of electronic entity.
Rees thinks that there is a serious risk of a major setback of global proportions happening during this century, citing misuse of technology, bioterrorism, population growth, and increasing connectivity as problems that render humans more vulnerable now than we have ever been before. While we may be most at risk because of human activities, the ability of machines to outlast us may be a decisive factor in how life in the universe unfolds.
If we look into the future, then its quite likely that within a few centuries, machines will have taken overand they will then have billions of years ahead of them, he explains. In other words, the period of time occupied by organic intelligence is just a thin sliver between early life and the long era of the machines.
In contrast to the delicate, specific needs of human life, electronic intelligent life is well-suited to space travel and equipped to outlast many global threats that could exterminate humans.
[We] are likely to be fixed to this world. We will be able to look deeper and deeper into space, but traveling to worlds beyond our solar system will be a post-human enterprise, predicts Rees. The journey times are just too great for mortal minds and bodies. If youre immortal, however, these distances become far less daunting. That journey will be made by robots, not us.
Rees isnt alone in his ideas. Several notable thinkers, such as Stephen Hawking, agreethat artificial intelligences (AI) have the potential to wipe out human civilization. Others, such as Subbarao Kambhampati, the president of the Association for the Advancement of Artificial Intelligence, see malicious hacking of AI as the greatest threat we face. However, there are at least as many who disagree with these ideas, with even Hawking noting the potential benefits of AI.
As we train and educate AIs, shaping them in our own image, we imbue them with the ability to form emotional attachmentsthat could deter them from wanting to hurt us. There is evidence thatthe Singularity might not be a single moment in time, but is instead a gradual process that is already happeningmeaning that we are already adapting alongside AI.
But what if Rees is correct and humans are on track to self-annihilate? If we wipe ourselves out and AI is advanced enough to survive without us, then his predictions about biological life being a relative blip on the historical landscape and electronic intelligent life going on to master the universe will have been correctbut not because AI has turned on humans.
Ultimately, the idea of electronic life being uniquely well-suited to survive and thrive throughout the universe isnt that far-fetched. The question is, will we survive alongside it?
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Canada Tries to Turn Its AI Ideas Into Dollars – New York Times
Posted: at 2:48 am
New York Times | Canada Tries to Turn Its AI Ideas Into Dollars New York Times The Mars Discovery District in Toronto is one of the world's largest innovation hubs. After years of losing its artificial intelligence scientists and start-ups to Silicon Valley, Canada is focusing on keeping its A.I. leaders in the country. Credit ... |
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Artificial Intelligence’s Potential to Transform Medical Screening – Newsweek
Posted: at 2:48 am
This article originally appeared on the Motley Fool.
The science of deep learning, a sub-discipline ofartificial intelligence(AI), is only a recent development in the grand scheme of things, but during its short existence, it has been producing some impressive technological achievements. Advances in image recognition, language understandingand translation have led to the development ofvirtual assistants,smart home speakersandgainsincybersecurity, and they are leading the charge towardautonomous driving. Now, companies have found a way to use those AI smarts to fight cancer.
Deep learninginvolves the construction of artificial neural networks, using software and complex algorithms to recreate the capacity of the human brain to learn. These learning computers have a particular knack for sifting through vast amounts of data and recognizing patterns, getting smarter as they go. The first breakthrough involved feeding a system thousands of pictures of cats until the program was able to recognize a cat on its own.
This ability to identify patterns has led to a significant breakthrough in the area of breast cancer research. Last month, in a paper titledDetecting Cancer Metastases on Gigapixel Pathology Images,Google announced that it had created a neural network that could analyze medical images and identify tumors with a greater degree of accuracy than human pathologists. The study revealed that the company, using itsGoogLeNet AI, reviewed thousands of medical images supplied by a Dutch university and was able to identify malignant tumors in breast cancer images with an 89 percentaccuracy rate, compared to 73 percentfor its human counterparts. In ablog, Google researchers explained:
Pathologists are responsible for reviewing all the biological tissues visible on a slide. However, there can be many slides per patient, each of which is 10+ gigapixels when digitized at 40X magnification. Imagine having to go through a thousand 10 megapixel (MP) photos, and having to be responsible for every pixel. Needless to say, this is a lot of data to cover, and often time is limited.
Cancer cells are seen on a large screen connected to a microscope at the CeBit computer fair in Hanover, Germany, March, 6, 2012. Reuters
This technology has the potential to provide initial screenings, allowing doctors to review only those images that have been flagged as potentially cancerous. The system still requires improvement, as it generated a number of false positivesidentifying cancerous cells where none were present. So, while AI won't be replacing pathologists anytime soon, these algorithms could be used to pre-screen images and not only reduce the workload on doctors, but also serve parts of the world where pathologists are in short supply.
Google isn't the only one testing AI for this purpose. Nearly a year ago, International Business Machines Corporationpartnered with numerous health systems, imaging technology companies, and academic medical centers to trainWatson AI, its cognitive computer, to read medical images. This more broadly based collaboration is focusing on cancer, cardiovascular disease, eye healthand diabetes. The company announced last month that it had expanded that initiative to 24 organizations worldwide, which will provide the vital input necessary to train the system. IBM also announced the first fruits of this endeavor, an application for the detection of one type of cardiovascular disease involving a narrowing of the heart's aortic valve. It plans to expand Watson's efforts to a variety of additional cardiovascular conditions in the near future.
Watson is already seeing success in a number ofmedical applications. In its most impressive results in the field to date, Watsonreviewedthe medical records of 1,000 cancer patients and was able to develop a treatment plan that concurred with oncologists' recommendations with 99 percentaccuracy. The AI was also able to provide additional recommendations in about 30 percentof cases that had been missed by doctors, thanks to its ability to review eventhe most recent medical research.
Neither company provides specific information regarding how these AI-related medical breakthroughs would contribute to the overall business, and any contribution would represent only a minuscule part of each company's total revenue at this juncture. These are still extremely early developments, but they illustrate the vast potential of AI in the not-too-distant future.
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‘Explainable Artificial Intelligence’: Cracking open the black box of AI – Computerworld Australia
Posted: at 2:48 am
At a demonstration of Amazon Web Services' new artificial intelligence image recognition tool last week, the deep learning analysis calculated with near certainty that a photo of speaker Glenn Gore depicted a potted plant.
It is very clever, it can do some amazing things but it needs a lot of hand holding still. AI is almost like a toddler. They can do some pretty cool things, sometimes they can cause a fair bit of trouble, said AWS chief architect in his day two keynote at the companys summit in Sydney.
Where the toddler analogy falls short, however, is that a parent can make a reasonable guess as to, say, what led to their child drawing all over the walls, and ask them why. Thats not so easy with AI.
Artificial intelligence in its application of deep learning neural networks, complex algorithms and probabilistic graphical models has become a black box according to a growing number of researchers.
And they want an explanation.
Opening the black box
You dont really know why a system made a decision. AI cannot tell you that reason today. It cannot tell you why, says Aki Ohashi, director of business development at PARC (Palo Alto Research Center). Its a black box. It gives you an answer and thats it, you take it or leave it.
For AI to be confidently rolled out by industry and government, he says, the technologies will require greater transparency, and explain their decision making process to users.
You need to have the system accountable, he told the AIIA Navigating Digital Government Summit in Canberra on Wednesday. You cant blame the technology. They have to be more transparent about the decisions that are made. Its not just saying well thats what the system told me.
PARC has been working with the Defense Advanced Research Projects Agency, an agency of the U.S. Department of Defense on what is being called Explainable Artificial Intelligence, or XAI.
The research is working towards new machine-learning systems that will have the ability to explain their rationale, characterise their strengths and weaknesses, and convey an understanding of how they will behave in the future. Importantly they will also translate models into understandable and useful explanations for end users.
In current models nodes arbitrarily decide how they make decisions, in image recognition using miniscule dots or shadows.
They focus on whatever they want. The things they focus on are not things that tend to be intuitive to humans, Ohashi says.
One way to do change this, being explored by PARC, is to restrict the way nodes in a neural network consider things to concepts like colour and shapes and textures.
The AI then starts thinking about things from a perspective which is logically understandable to humans,
Others are working towards the same goal. While humans are surprisingly good at explaining their decisions, said researchers at University of California, Berkeley and the Max Planck Institute for Informatics in Germany in a recent paper, deep learning models frequently remain opaque.
They are seeking to build deep models that can justify their decisions, something which comes naturally to humans.
Their December paper Attentive Explanations: Justifying Decisions and Pointing to the Evidence, primarily focused on image recognition, makes a significant step towards AI that can provide natural language justifications of decisions and point to the evidence.
Smart, dumb or evil?
Being able to explain its decision-making is necessary for AI to be fully embraced and trusted by industry, Ohashi says. You wouldn't put a toddler in charge of business decisions.
If you use AI for financial purposes and it starts building up a portfolio of stocks which are completely against the market. How does a human being evaluate whether its something that made sense and the AI is really really smart or if its actually making a mistake? Ohashi says.
There have been some early moves into XAI among enterprises. In December Capital One Financial Corp told the Wall Street Journal that it was employing in-house experts to study explainable AI as a means of guarding against potential ethical and regulatory breaches.
UK start-up Weave, which is now focused on XAI solutions has been the target of takeover talks in Silicon Valley, reports the Financial Times.
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Artificial intelligence and drones ‘future of policing’ – BBC News – BBC News
Posted: at 2:48 am
BBC News | Artificial intelligence and drones 'future of policing' - BBC News BBC News Artificial intelligence and drones will be key policing tools in the future amid budget and job cuts, Gwent Police's chief constable has said. Jeff Farrar said he ... |
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Consumers confused about artificial intelligence, claims study – The Indian Express
Posted: at 2:48 am
By: IANS | Published:April 9, 2017 4:20 pm
Most customers are confused about the use of artificial intelligence (AI) and are, therefore, reluctant to embrace this new technology, a study said on Friday.Released by US-based software firm Pegasystems, it revealed that these fears are often eased once the users gain firsthand AI experience which ironically many enjoy without even realising it.
Our study suggests the recent hype is causing some confusion and fear among consumers, who may not really understand how its already being used and helping them every day, said Don Schuerman, Vice President (Product Marketing) Pegasystems.The study that involved 6,000 customers in six countries found that consumers were hesitant to fully embrace AI devices and services.
Only 36 per cent are comfortable with businesses using AI to engage with them. Almost 72 per cent express some sort of fear about AI, the study found. Twenty four per cent of respondents even worried about robots taking over the world.
Also Read:Scientists develop AI which defeated professional poker players
Interestingly, 34 per cent of respondents said they had directly experienced AI but when asked about the technologies they used it was revealed that 84 per cent actually used at least one AI-powered service or device. Seventy two per cent respondents confidently claimed they understood AI but very few could correctly define it.
Though AI has been around for more than 30 years, it has now evolved to the point that businesses can engage with each individual consumer on a real-time, one-to-one basis, Schuerman said.Businesses need to focus on using AI to develop applications that provide real value for customers to improve their experiences rather than overhyping the technology itself, the findings suggested.
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How Artificial Intelligence Is Reshaping ECommerce – Business.com
Posted: at 2:48 am
Discover how artificial intelligence is shaping eCommerce today. The age of AI and machine learning is upon us. Don't let your business get left behind.
Artificial intelligence will take over. But its not going to be an apocalyptic scenario, unless the latest U.S. military developments actually come up with a mind of their own.
AI will have control over our everyday lives, but only because we want it to. For some people, Siri or Cortana already play this role, as AI assistants.
A perfect example of AI automation is the US stock market that sees around around 70 percent of trades being done by automated algorithms. Gartner predicts that by 2020 over 80 percent of all customer interactions will be handled by AI. We can already see automation taking over with services like Amazon Go, being advertised as an AI-based shopping experience.
But how will AI change the landscape of online shopping and other forms of online commerce? How can business owners leverage this sprawling AI ecosystem to their advantage? Lets find out.
With services like CamFind, people can already leverage the power of artificial intelligence to facilitate their shopping. Its the perfect mix of augmented reality and AI that has the potential to transform how businesses do their marketing, address user experience issues and creates revenue streams. Given that, according to some studies, over 50 percent of young shoppers are interested in VR and AR products, AI will see even more implementations like that.
RankBrain is Googles own take on artificial intelligence -- an AI-based search algorithm that has a lot of practical implications for businesses. Algorithms like these will eventually remove any possibility of gaming search engines to get traffic and increase sales.
They should focus the majority of their eCommerce website development efforts on better user experience and quality content. After all, this is what will matter to AI and companies that create machine-learning products. Google, for example, likes to stress the importance of user experience. With more information, instant product discovery and the growing pace of online shopping, the average attention span of an online user has decreased by 30 percent over the last 15 years.
Now you have even less time to capture users, with exactly the right products that they were looking for and in a convenient way. You can also use content that might give your brand an opportunity to build a relationship with the user. Its pretty obvious from these developments that SEO and other technical marketing tools will be neglected by artificial intelligence and app-based shopping assistants. And this takes us to our next point.
Although theres the browsing versus buying gap when it comes to mobile users (only 16 percent of eCommerce dollars are spent via mobile), AI-based technologies are already here to close it. This is a huge window of opportunity for businesses. We can already see big companies pioneer the machine-learning way in hopes of getting a competitive advantage.
Macys teamed up with IBMs Watson to simplify shopping for mobile users. Theres a growing number of various shopping assistance apps, like Mona or AI apps by famous brands, like "My Starbucks Barista." All of these products have a single goal to make mobile the default shopping domainand close that revenue gap, where desktop shoppers are at the top.
Companies that really want to exploit this trend have to include mobile app development or mobile UX efforts as parts of their growth strategy.
Providing proper customer care is one of the most important aspects of todays business. For example, 73 percent of customers tend to like brands specifically for their support. And since customers prefer human interactions for a quality customer care experience, a growing business might find this specific chunk of their expenditures to be taxing on their bottom line. But theres no getting away from this important part of running a business -- its six times cheaper to keep a customer than to bring a new one. And if a business wants to keep customers, adequate customer support is crucial.
Luckily, with the latest advances in AI and machine-learning, customer care is getting cheaper every day. Conversational chat bots are very popular right now. Companies like DigitalGenius merge real customer care departments with AI-based solutions.
These products greatly extend the reach of any business and its ability to communicate. Customer care becomes more effortless. This means that companies can discover additional growth and marketing opportunities. Theres no excuse for eCommerce businesses that dont have a proper customer care process in place.
Machine-learning tools have greatly simplified modeling and analysis for various business niches. For example, companies like BigML and DataRobot present amazing advances in the world of data science and automated machine learning.
Although these kinds of technologies seem to be more suited for FinTech industry players, like loan and car insurance companies, theres a window of opportunity for eCommerce businesses that are ready to fully embrace these new technologies.
AI is perfect for handling customer data, predicting visitors and their behaviors, analyzing purchasing patterns and doing all kinds of other manipulations with big sets of data.
As machine-learning tools are becoming more prevalent, eCommerce businesses find it easier to implement automation and AI solutions for their specific product or marketing needs. This is the next big thing in eCommerce that will change how businesses address planning and development.
As if businesses didnt have enough on their hands, competitors arent going to wait for anybody. Thats why there is already a plenty of services that handle various elements of competitive analysis with the help of artificial intelligence. Price scraping, dynamic pricing patterns and many other intelligence nomenclatures are now handled by companies like Clavis, Indix or Quicklizard.
It is projected that AI will be responsible for an economic impact of up to $33 trillion in annual growth and cost reduction. Companies that fail to get on board and efficiently utilize machine-learning tools are going to get left behind in terms of revenue and expansion.
In general, AI and machine-learning platforms open a myriad of opportunities for eCommerce businesses. The biggest problem, at this point, is cost/benefit rationalization for many of these practices and products. Companies that adopt automated data science and AI tools early on may suffer due to increased costs and imperfections in many of the products offered in this niche. At the same time, companies that refuse to innovate may soon end up on the curb and stagnate.
Photo credit: Shutterstock /Willyam Bradberry
Maria Marinina
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