Last month, British MPs rejected plans for a 1p per garment fashion tax albeit our climate crisis. At the same time, a Missguided 1 bikini appeared on the marketsomething that should be beyond concerning for everyone. The U.K. has the highest consumption of fast fashion in the whole of Europe, with over a million tonnes of clothing ending up in landfills each year. So how much power do we as consumers really have when it comes to sustainability and why is this discussion still going on?
The swimsuit sold out promptly, with 1,000 bikinis dropping everyday on the brands website, which further raises the question of how it is possible to produce and retail an entire set for just 1, free delivery included. Missguided presented an official statement claiming the production cost was of a higher value to the retail cost, and that the bikini was a gift to their customers, in the name of empowering women to look and feel good without breaking the bank. Interestingly enough, 78 percent of the brands employees are female, yet, they are a 46 percent median wage gap between men and women. The brand excuses itself on its website by claiming that this is due to having more women than men in lower paid positions, and fewer in higher ones. The lower paid positions include the factory ones, where workers often make as little as 3.50 an hourcontrasting with the U.K.s minimum wage of 7.83 for over 25s.
Despite being one of the U.K.s leading retail brands, according to the statistics conducted by the House of Commons, Missguided is also the least environmentally friendly, rejecting the use of recycled or organic materials in their products, clearly avoiding the Zero Discharge of Hazardous Chemicals (ZDHC) programme as well as the sustainable clothing action plan. The government has the most power when it comes to regulating fast fashion, and yet, British MPs have rejected numerous regulations on the industry.
Many of these dismissals include the 1p per item tax to raise 35 million for clothing collection and sorting, the ban on incinerating or landfilling unsold stock, and even making a law requiring brands to publically release a modern slavery statement. In addition to this, the Environmental Audit Committee (EAC) has also urged to put lessons on designing, creating and repairing clothing into the school curriculum, as a means to end the era of disposable clothing as well as for the MPs to explore a sharing economy in which hiring and swapping would replace purchasing. The failure to implement these rules and regulations results in the continuation of unsustainable, disposable mass production, which ultimately affects the environmental crisis even further.
Marketing alone has so much power in influencing what the consumer chooses to buy, and fast fashion brands know this. The infamous swimsuit was advertised by last years Love Island contestant Ellie Brown, and being the official fashion sponsor of Love Island 2018, Missguided saw a 40 percent increase in sales. This year, another fast fashion brand, I Saw It First, secured a spot as the shows official fashion partner, spending around 2 million on the partnership. With over 4.2 million viewers of Love Islands first episode alone (57 percent appear to be 16-34 years old) the show has the ability to reach a huge number of potential consumers, and yet, it still decides to go for unethical brands.
Similarly, Emily Ratajkowski has recently launched a collection with Boohoo owned Nasty Gal, a brand known to be criticised for their mistreatment of workers while Kylie Jenner advertises for knock-off brand Fashion Nova via her Instagram with over 139.5 million followers. Celebrities and influencers make a conscious choice to promote these brands and in an age where Instagram seems to dictate all new trends, the choices they make allow us to feel a sense of relatability that we, too, can afford to dress like one of the Jenners. Although there is nothing wrong with that idea, influencers should also make a deliberate choice to promote more sustainable alternatives to their followers.
While it is the consumer who creates a demand for fast fashion, its unfair to entirely blame the consumer for the harmful environmental impacts or unethical working conditions of the industry. Of course, its true that spending 1 on a bikini could seem immensely appealing, but it is important to consider not only the impact this product will have on our planet, but also how the people who made it are affected by such low prices.
Affordable clothing is not only appealing but is essential too, and we consumers can help so much by simply buying less, shopping vintage or seeking other sustainable alternatives. Until the government or the brands alone begin regulating their carbon footprint, perhaps those with a platform should consider twice before encouraging impulse buying. Just putting it out there. In addition, Missguided has now changed the price of the bikini from 1 to 5a feeble attempt at clearing their conscience or is selling a swimsuit for a literal pound not making enough profit? Either way, nice try.
Go here to read the rest:
- Why are Jamaicans forced to live in poverty? - Jamaica Gleaner - October 29th, 2023 [October 29th, 2023]
- The ultimate price - The Midwest Center for Investigative Reporting - October 29th, 2023 [October 29th, 2023]
- Cornyn, Cruz lead another GOP delegation on border tour of RGV - Brownsville Herald - October 29th, 2023 [October 29th, 2023]
- Landworkers' Alliance Report: Debt, Migration, and Exploitation - Joint Council for the Welfare of Immigrants - October 29th, 2023 [October 29th, 2023]
- Searching for wholeness in a nation fractured by capitalism and ... - Kansas Reflector - October 23rd, 2023 [October 23rd, 2023]
- Explainer: The State of Poverty and Slavery in Ecuador - JURIST - October 23rd, 2023 [October 23rd, 2023]
- That AI You're Using Was Trained By Slave Labor, Basically - Futurism - October 23rd, 2023 [October 23rd, 2023]
- Bibb Announces Ten Winners of $5000 Restaurant Grants to ... - Cleveland Scene - October 23rd, 2023 [October 23rd, 2023]
- Sugarcane Burning Is a Plague on These Black Floridians Mother ... - Mother Jones - October 23rd, 2023 [October 23rd, 2023]
- 18 of the Most Haunted Places in Alabama - AZ Animals - October 23rd, 2023 [October 23rd, 2023]
- Immigration Health Surcharge: equality impact assessment 2023 ... - GOV.UK - October 23rd, 2023 [October 23rd, 2023]
- Books The common cause - Morning Star Online - September 3rd, 2023 [September 3rd, 2023]
- Search warrants executed in alleged human trafficking and slavery ... - ACT Policing News - September 3rd, 2023 [September 3rd, 2023]
- Modern slavery and human trafficking: identifying and reporting ... - GOV.UK - September 3rd, 2023 [September 3rd, 2023]
- Report: Government needs better policies to help narrow economic equity gap - Yahoo News - September 3rd, 2023 [September 3rd, 2023]
- New Zealand criminal investigation into systemic migrant worker ... - WSWS - September 3rd, 2023 [September 3rd, 2023]
- What back to school means in the era of PragerU - Reckon - September 3rd, 2023 [September 3rd, 2023]
- The Jacksonville Shooting and the Far Right - Left Voice - September 3rd, 2023 [September 3rd, 2023]
- Build support for today's union struggles The Militant - The Militant - June 2nd, 2023 [June 2nd, 2023]
- Work requirements wont affect the debt ceiling but they will stir up ... - The Boston Globe - June 2nd, 2023 [June 2nd, 2023]
- Ten Percent of North Koreans Forced To Work as Slaves: New Report - The New York Sun - June 2nd, 2023 [June 2nd, 2023]
- Anti-Slavery Commissioner visits the Coffs Coast - News Of The Area - June 2nd, 2023 [June 2nd, 2023]
- Former Server Says Customers Should Tip If They Ask Questions - The Daily Dot - June 2nd, 2023 [June 2nd, 2023]
- New exhibition looks at the UK's role in indenture labour - ianVisits - June 2nd, 2023 [June 2nd, 2023]
- UNITED WE STAND: THE FIERCE URGENCY OF NOW - Savannah Tribune - June 2nd, 2023 [June 2nd, 2023]
- No, MLK Was Not a Christian Nationalist - Word and Way - June 2nd, 2023 [June 2nd, 2023]
- Fact check: Tipping began amid slavery, then helped keep former Black ... - December 28th, 2022 [December 28th, 2022]
- Slavery - Wikipedia - December 28th, 2022 [December 28th, 2022]
- Social class - Wikipedia - December 23rd, 2022 [December 23rd, 2022]
- Author Ibram X. Kendi speaks in Portland on legacy of slavery and the tipped wage - Press Herald - October 19th, 2022 [October 19th, 2022]
- As a Nation, We are Doomed to Fail if the 'Original Sin' of the Past is not Reconciled in the Present - CT Examiner - October 19th, 2022 [October 19th, 2022]
- Lincolnshire car wash owners handed 10-year slavery order - Lincolnshire Live - October 19th, 2022 [October 19th, 2022]
- "Under The Banner of King Death" puts pirates in their place in the history of workers' rights - Boing Boing - October 19th, 2022 [October 19th, 2022]
- Forrest Hylton | To the Lighthouse LRB 18 October 2022 - London Review of Books - October 19th, 2022 [October 19th, 2022]
- Aussie Brands Among Most Improved in 2022's Ethical Fashion Report But There's Still a Long Way To Go - Broadsheet - October 19th, 2022 [October 19th, 2022]
- DC voter guide: 2022 election what you need to know - WTOP - October 19th, 2022 [October 19th, 2022]
- Exploring the Fault Lines in Mental Health Discourse: An Interview with Psychologist Justin Karter - Mad in America - October 19th, 2022 [October 19th, 2022]
- Iran: 'Society has risen to overthrow the Islamic Republic' - Green Left - October 19th, 2022 [October 19th, 2022]
- Slavery by any name is wrong: the push to end forced labor in prisons - The Guardian US - October 2nd, 2022 [October 2nd, 2022]
- Abortion, Marijuana, Slavery: 11 Themes to 2022 Ballot Measures - The Epoch Times - October 2nd, 2022 [October 2nd, 2022]
- Visions of Progress tells tales of two Charlottesvilles, Black and white - Bristol Herald Courier - October 2nd, 2022 [October 2nd, 2022]
- Miss Malini's job advert puts spotlight back on 'exploitative bosses' and a 'pittance' as salary - Moneycontrol - October 2nd, 2022 [October 2nd, 2022]
- As Hurricane Ian Threatens Florida's Southwest Coast, What's Happening On The Ground - KPCC - October 2nd, 2022 [October 2nd, 2022]
- Truths about student debt, college costs, and corporate freeloading on the backs of students. - Daily Kos - October 2nd, 2022 [October 2nd, 2022]
- The Kohinoor, Cullinan and the enduring demand for reparations across the colonial world - The Indian Express - October 2nd, 2022 [October 2nd, 2022]
- Divine Politik: The rise of robots should be the downfall of capitalism The Daily Free Press - Daily Free Press - September 14th, 2022 [September 14th, 2022]
- Stop romanticizing the lives of 1950s housewives - Halifax Examiner - September 14th, 2022 [September 14th, 2022]
- Domestic workers, long excluded from labor protections, call for codified rights - The 19th* - September 11th, 2022 [September 11th, 2022]
- Pierre Poilievre Claims He's a Friend of the 'Working Class'. He's Spent Years Attacking Canadian Workers. - PressProgress - September 11th, 2022 [September 11th, 2022]
- Stockard on the Stump: Governor declares he didn't violate the Little Hatch Act Tennessee Lookout - Tennessee Lookout - September 11th, 2022 [September 11th, 2022]
- How Central American immigrants played a vital role in the U.S. labor - Fast Company - September 11th, 2022 [September 11th, 2022]
- The unity imperative: Lessons for building the anti-fascist alliance - People's World - September 11th, 2022 [September 11th, 2022]
- How FrontLine Farming Is Using Land to Grow Food and Heal Generational Trauma - 5280 | The Denver Magazine - September 11th, 2022 [September 11th, 2022]
- Queen Elizabeth II Reigned For 70 Years: Here Are The 10 Longest-Reigning Kings And Queens Of The UK - Forbes - September 11th, 2022 [September 11th, 2022]
- Ballot initiatives to watch in 2022 midterms, from abortion to slavery - USA TODAY - September 7th, 2022 [September 7th, 2022]
- 10 Songs That Deal with Labor Rights and Hating Your Job - MetalSucks - September 7th, 2022 [September 7th, 2022]
- Conflict and modern slavery: the investment perspective - Schroders - September 7th, 2022 [September 7th, 2022]
- The Santa Cruz County boom town that went BOOM - The Mercury News - September 7th, 2022 [September 7th, 2022]
- This Labor Day, buy produce grown only on farms that respect workers rights - The Hill - September 7th, 2022 [September 7th, 2022]
- The unity imperative: Lessons for building the anti-fascist alliance - Communist Party USA - September 7th, 2022 [September 7th, 2022]
- Agency visits US to share efforts to end fisher abuse - - September 7th, 2022 [September 7th, 2022]
- High income tax in PNG is a disincentive - POST-COURIER - September 7th, 2022 [September 7th, 2022]
- For women of color in care work, racial and economic inequities abound, report shows - The Boston Globe - September 7th, 2022 [September 7th, 2022]
- Opinion | Behind the Rise in Union SupportAnd the Challenge Ahead - Common Dreams - September 7th, 2022 [September 7th, 2022]
- Slavery and Trafficking Risk Order imposed on Lincolnshire car wash owners - Forecourt Trader - August 23rd, 2022 [August 23rd, 2022]
- Opinion | The Tide Is Turning: US Congress Finally Considers a National Domestic Workers Bill of Rights - Common Dreams - August 23rd, 2022 [August 23rd, 2022]
- Edited Transcript of ADH.AX earnings conference call or presentation 22-Aug-22 1:30am GMT - Yahoo Finance - August 23rd, 2022 [August 23rd, 2022]
- Conservatives Explain Why They Are Preparing For A Civil War - The Onion - August 23rd, 2022 [August 23rd, 2022]
- 10 Black Millionaires Who Got Busted By The IRS For Failure To Pay Taxes - Moguldom - August 23rd, 2022 [August 23rd, 2022]
- 34 Great Records You May Have Missed: Spring/Summer 2022 - Pitchfork - August 23rd, 2022 [August 23rd, 2022]
- Amazon Hit by Strikes Across the Globe - Novara Media - August 23rd, 2022 [August 23rd, 2022]
- The Past, Present, and Future of Work - YES! Magazine - August 23rd, 2022 [August 23rd, 2022]
- National Trust members: get ready to choke on your carrot cake - The Guardian - August 23rd, 2022 [August 23rd, 2022]
- Lost Yet Connected in Time: Brown, Peltier, Melaku-Bello, Abu-Jamal, and Assange - LA Progressive - August 23rd, 2022 [August 23rd, 2022]
- Mondelz commits to living wage for cocoa farmers and invests in education programmes for children - ConfectioneryNews.com - July 27th, 2022 [July 27th, 2022]
- Opinion | The Supreme Court Has Too Much Power and Liberals Are to Blame - POLITICO - July 27th, 2022 [July 27th, 2022]
- Breaking the stranglehold of speculative property ownership | interest.co.nz - Interest.co.nz - July 27th, 2022 [July 27th, 2022]
- Why fashion should act now to legislate living wages in the supply chain - Drapers - July 27th, 2022 [July 27th, 2022]
- Georgia's six-week abortion ban goes Into effect, an attack on... - Liberation - July 27th, 2022 [July 27th, 2022]
- 10 years on, what is the true legacy of the London 2012 Olympics? - Metro.co.uk - July 27th, 2022 [July 27th, 2022]