Your dining experience is changing. Thank restaurants using augmented and virtual reality – DailyO

Imagine going to a restaurant and instead of asking the waiter what a certain dish like Pok means (I googled it too; it is a famous Hawaiian raw fish salad), you can see on your table what the dish looks like and then take the decision if you want to order it or not.

The virtual reality(VR) and augmented reality(AR) industries are today worth more than 100 billion dollars and have revolutionized several industries. Fromhealthcare sector tothe social media world, it has shown its presenceeverywhere.

The restaurant and hotel business, for example, is very lucrative and has a future thatamalgamates with VR and AR. Several restaurant owners have started using VR and AR to engage with their customers and give them an experience to remember.

Let's take some examples, but before that, watch this video:

This video is from a New York-based Magnolia Bakery that has changedthe experience for their customers for ordering a cake.They have deployed an AR technology that has enabled the bakery to present the cakes listed on their menuvirtually. The visualisation is so real that it is difficult to differentiate between a real cake and the virtual one. Hence, customers can 'feel' every cake on the menu and order their perfect choice.

Magnolia was one of the first restaurants to do so. Today, however, there are several new restaurants coming up using VR/AR not only in their menu but to change the experience of dining altogether.

Many restaurants in India, today, use QR codes which when scannedtakes youdirectly to the restaurant's digital menu. (also an application of AR).

How is it useful?Using VR and AR has several benefits for the restaurant's owners apart from making a comprehensive experience for the customers. It helps in:

Overall, if the technology becomes more available and affordable, we are not far away from having a full 360-degree experience of exquisite dining which canevoke all our senses.

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Your dining experience is changing. Thank restaurants using augmented and virtual reality - DailyO